Analyzing Team Development and Motivation in Phoenix Group Report

This report delves into the critical role of people within organizations, particularly focusing on building effective teams through motivation. It uses the Phoenix Group, a major retirement business, as a case study to illustrate practical applications. The report examines the characteristics of effective teams, emphasizing communication, shared leadership, and accountability. It explores motivational theories, including Maslow's Hierarchy of Needs, and how the Phoenix Group addresses employee needs at various levels. Furthermore, the report analyzes Tuckman's model of team development (Forming, Storming, Norming, Performing, and Adjourning), highlighting how the Phoenix Group navigates each stage to foster high-performing teams. The conclusion summarizes key findings and reinforces the importance of motivation and team development in achieving organizational goals. The report also references several academic sources to support its claims.

PEOPLE IN
ORGANISTIONS

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Building effective teams through motivation by
identifying team development attributes
 CONCLUSION
 REFERENCES

INTRODUCTION
 The people in organisations play a very important role in its
rapid success and growth. The people can be the directors,
supervisors, managers and even the employees.
 All the people have their different roles and responsibilities.
T
 The “Phoenix group” is the largest retirement business and
long term savings in UK. It is also considered as the largest
consolidator of pension funds and closed like in Europe.
 It performs its operations in countries like Germany, UK and
Ireland and also it is divided into three segments which are
referred as UK open, UK Heritage and Europe
 The report will shed light on the ways which helps in building
teams through motivation. It will also highlight the ways
which are adapted by The Phoenix Group.
 It will be followed by identifying the attributes of team
development which contributes in the success of the
organisations.

BUILDING EFFECTIVE TEAMS
THROUGH MOTIVATION
 Team is basically a group of people working together and
collaborate in the specific tasks in order to achieve a common
goal.
 The teams in the organisations like Phoenix must be effective for
accomplishing the goals which helps in meeting the standards
which are set by the people who evaluates the performance.
 The effective teams have certain characteristics like good
communication, shared leadership, positive group dynamics,
accountability and commitment, positive role in conflict, shared
values, inspiring vision, mutual trust, rewards and combined
abilities, talents or skills.
 Effective teamwork needs the people to work as a cohesive unit.
Phoenix group also ensure that the teams in the company have
these characteristics which can help the individuals in
collaborating with others through focussing their efforts in a
common direction thereby achieving the organisational goals
and outcomes.

CONTINUE…
 There are various content as well as process theories in
which the Maslow’s Hierarchy of needs is the well-known
and effective content theory which helps in motivating the
individuals and teams.
 Psychological needs: Phoenix group also ensures that
these basic needs of employees are fulfilled.
 Safety needs: The Phoenix group provides all the possible
securities and safety to the employees.
 Love and belonging needs: The company ensures that
there is a sense of belonging among the co-workers and
various social groups are developed for meeting these
needs.
 Self-esteem needs: Phoenix group ensures that the self
esteem needs of the employees are fulfilled with respect to
others and themselves also.
 Self-actualization needs: The company Phoenix group
provide many opportunities to the employees so that they
can realize their own potential.

CONTINUE…
 For building effective teams through motivation, Phoenix Group
makes use of the Tuckman’s model of team development where
each stage plays a very important role in developing of high-
functioning team.
 Forming: The various things are discussed such as the skills, interests and
background of members, timeline, project goals, individual and ground rules. The
productivity is not increased much at this stage as the main focus is on the employees
rather than the work.
 Storming: Some organisations skip this stage as they do not want to face the
conflicts. But the Phoenix group do not skip this stage as it considers skipping as
growing the problems so the company prefers recognising conflicts and resolving
them.
 Norming: The members make use of their abilities and skills for contributing in the
success of the group. Though, there can be some conflicts faced by Phoenix group do
not much major conflicts here because it resolved the conflicts in the storming age
already.
 Performing: Every member in the group strives hard and gives their best to achieve
the team as well as organisational goals. If the team is to be effective, it does not fail
here and do not become afraid of the conflicts.
 Adjourning: The employees of Phoenix get attached to each other so they feel as loss
as the experience has ended and they all had grown so close.

CONCLUSION
 The above report focussed on building effective teams in the organisation.
 It shed light on the Tuckman theory for developing the effective teams.
 It also highlighted the ways in which effective teams can be made through
motivation.
 The Tuckman theory was used in order to develop the teams effectively and
to contribute in achieving the organisational goals.
 The motivational theory including the content theory was also used to
evaluate the way in which the employees can become motivated and can be
able to communicate effectively as a team.

REFERENCES
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Family Studies. 29(2). pp.273-281.
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teams: Trust is key. Business Horizons. 60(1). pp.25-34.
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when building agile teams: A qualitative and quantitative investigation at eight large
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