Team Performance Plan for Apparel Brands' E-commerce Venture Report

This report details a team performance plan designed for an e-commerce venture by Apparel Brands, an Australian clothing manufacturer. The report begins with an introduction to team performance and its importance, followed by an analysis of the proposed e-commerce venture, including the determination of key elements like value proposition (customized clothing), target market (ages 15-55, middle to upper class), and data collection methods (questionnaires and expert consultation). The report then outlines the steps to establish the e-commerce venture, including website design, SEO, online payment options, and staffing. The benefits, such as increased productivity and reduced costs, and cost determination are also discussed. The main body of the report presents a detailed team performance plan, including actions, dependencies, timelines, responsibilities, resources, and key performance indicators (KPIs). The plan covers market research, raw material procurement, website design, and marketing. The conclusion emphasizes the importance of team performance and the consideration of key elements for successful business execution. References to books, journals, and online resources are also provided.

Establish team performance
plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Determination of different elements for proposed e-commerce venture.....................................1
Term performance plan................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Team performance can be defined as the element which is required for success of each
and every organisation. In order to reach long term business goals it is vital for companies to
make sure that all the individuals who are working in teams are performing all their jobs properly
(D’Innocenzo, Mathieu and Kukenberger, 2016). The enterprise which is selected for this report
is Apparel Brans which was founded in year 1901. It is an Australian company which is a
manufacturer and distributor of generic clothing and footwear. In order to deal with all the
negative factors such as competition the entity have decided to develop own brands and leverage
e-commerce opportunities. This assignment covers various topics such as determination of
various elements such as value proposition, target market etc. Apart from this, a team
performance plan is also formulated for effective execution of planned activities.
MAIN BODY
Determination of different elements for proposed e-commerce venture
Apparel Brands have found that its market share is decreasing due to increase
competition and strong Australian Dollar. On the other hand higher labour cost is resulting in
lower profits for the company. In order to strengthen the financial position the organisation have
planned to develop own brands and leverage e-commerce opportunities so that distribution costs
could be reduced and higher profits could be generated (De Jong, Dirks, Gillespie, 2016). The
team which was tasked to identify e-commerce opportunity for the organisation have suggested
the management that the company should develop a website where customers can place orders
for customised clothes. Here, they will provide details about what they want and the organisation
will make products accordingly. The budget to establish the business is $30000. key elements
which are required to be determined for proposed venture are as follows:
Value proposition: It is a type of promise which is made by a company to its customers
that valuable services and products will be delivered to them. Apparel Brands have decided that
customised t-shirts, joggers, shirts, tops and other clothing items will be offered to customers.
Minimum price for clothes will be around 10 Dollars and it will vary according to the choice of
item and customisation requirement of customers (Meneghel, Salanova and Martínez, 2016).
Quality of clothes sold by the enterprise will be high. It will benefit them by providing them such
products that they always wanted to wear.
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Target market: Management have decided to target individual between the age of 15 to
55. For example, individuals of age 15 to 25 need some funky prints on their t-shirts and people
after age of 45 want something comfortable to wear (Owens and Hekman, 2016). All these needs
will be fulfilled by the company. The enterprise have decided that it will target middle as well as
upper class customers.
Way to gather information: In order to set up the venture successfully necessary
information will be gathered with the help of questionnaires as different questions will be asked
from individuals to add customisation options in clothes.
Consultation with benefits from other's expertise: In order to attain more and more
benefits the team leader will consult the plan with top level executives of the organisation so that
they can provide valuable guidance (Helmreich and Schaefer, 2018).
Steps to be taken to be taken to set up e-commerce venture: There are various steps
which will be taken establish e-commerce venture successfully. These are designing attractive
website, conducting SEO for the business, increasing online presence, adding online as well as
offline payment options for customers, hiring skilled staff to manage the work etc.
Determination of benefits to Apparel Brands: This e-commerce venture will benefit
the Apparel Brands by increasing productivity and reducing costs because now a days
customised clothes are in trend therefore it will attract more customers. It will be beneficial for
organisation as it will help to generate higher profits (Jiang and et.al., 2016).
Determination of cost: In order to determine the cost of the customised clothes different
expenses will be considered. These are material, labour, online promotions, cost of research and
development etc.
Term performance plan
Team performance plan: It is a type of document which is used by team leaders to
execute all the planned actions systematically (Team performance plan, 2020). In order to work
on the projected E-commerce venture of customised t-shirts a plan is formed which is as follows:
Key elements Action 1 Action 2 Action 3
Description First of all the team
leader will conduct the
market research to
Raw material will be
arranged to make the
customised clothes.
Website will be
designed where
clothes will be sold
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analyse the
preferences of
customers.
and actions to market
the venture will be
taken
Dependencies Employees, customers
and management will
be dependencies as all
of them will be the
part of research
process.
Suppliers, finance
manager, department
heads etc. will be the
main dependencies in
this action.
Social media
marketers, software
engineer etc. will be
the dependencies for
this action.
Timeline Market research will
be completed in
around 15 days.
It will be completed in
around 2 months as
finding efficient
suppliers take time.
It will be completed in
1 month.
Responsibility Research and
development manager
will be responsible for
conducting and
controlling of market
research.
Marketers, financial
director and project
managers will be
responsible to review
this action.
Managers and
marketers will be
responsible to review
that all the activities
performed by
dependencies are
appropriate or not.
Resources 500 dollars will be
required for the market
research to analyse
customer's
preferences.
Around 20000 dollars
will be used to take
this action and execute
the plan properly.
It will require around
9500 dollar as fees
will be required to be
paid to engineers and
other staff.
Review dates 13th and 28th February
2020.
1st March 2020 and
15th April 2020
This action will be
reviewed on 1st and
15th May 2020
Measurement, KPI, Number of customers The KPIs which will In order to measure the
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Outcome acquired by the
organisation KPI will
be measured to
determine success.
be used in this action
are quality, quantity,
cost and timing of
delivery to make sure
that material is
delivered on time with
higher quality.
success of this action
different KPIs such as
site traffic, sales
revenues etc. will be
used by the
organisation.
CONCLUSION
From the above project report it has been concluded that team performance is very
important to attain success therefore it should be focused by all the business entities. While
planning to execute a new business it will be very important for team leaders to pay attention
towards some of the major elements. These are value proposition, targeted market, cost
determination, data collection etc. It is also very important for the team handler to generate a
performance plan for all the members so that they can have detailed information of actions that
will be taken by them in future.
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REFERENCES
Books and Journals:
D’Innocenzo, L., Mathieu, J. E. and Kukenberger, M. R., 2016. A meta-analysis of different
forms of shared leadership–team performance relations. Journal of Management. 42(7).
pp.1964-1991.
De Jong, B. A., Dirks, K. T. and Gillespie, N., 2016. Trust and team performance: A meta-
analysis of main effects, moderators, and covariates. Journal of Applied Psychology.
101(8). p.1134.
Helmreich, R. L. and Schaefer, H. G., 2018. Team performance in the operating room. In Human
error in medicine. (pp. 225-254). CRC Press.
Jiang, X. and et.al., 2016. The effect of team empowerment on team performance. International
Journal of Conflict Management.
Meneghel, I., Salanova, M. and Martínez, I. M., 2016. Feeling good makes us stronger: How
team resilience mediates the effect of positive emotions on team performance. Journal
of Happiness Studies. 17(1). pp.239-255.
Owens, B. P. and Hekman, D. R., 2016. How does leader humility influence team performance?
Exploring the mechanisms of contagion and collective promotion focus. Academy of
Management Journal. 59(3). pp.1088-1111.
Online
Team performance plan. 2020. [Online]. Available through:
<https://www.dlsweb.rmit.edu.au/Toolbox/leadership/toolbox/tp/tp_c15.html>
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