Developing Teams in Business: A Comprehensive Report

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DEVELOPING TEAMS IN
BUSINESS

TABLE OF CONTENTS
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................2
P1. Describe different types of team and the benefits of teams for an organisation...................2
P2. Explain how to build cohesive teams that perform well.......................................................4
P3. Define the attributes and skills needed by a team leader.......................................................6
M1. Compare the roles of the different members of a team........................................................8
M2. Compare the effectiveness of different teams......................................................................8
Task 2...............................................................................................................................................9
P4. Demonstrate working as part of a team towards achieving specific goals............................9
P5. Demonstrate working as part of a team towards achieving specific goals, dealing with any
conflict or difficult situations as a team leader..........................................................................10
P6. Review the team’s overall effectiveness together with your contribution to achieving the
goals, receiving and providing feedback to other team members.............................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

LIST OF FIGURES
Figure 1: Building cohesive teams..................................................................................................4

LIST OF TABLES
Table 1: Skills needed by a team leader..........................................................................................6

Introduction
Team working is an important part of the business in which people work in group for achieving
the common goal of the business. The current report will discuss the case study of the Tesco that
is the one of the leading groceries and general merchandise retailer in the UK. The report will
discuss the different types of teams and their benefits and contribution in the Tesco organization.
There will also be discussed in the report that how to build the cohesive teams within the
organization that will perform well in achieving the business as well as the marketing goals of
the Tesco i.e. producing the marketing plan for the new product. the report will highlight the
skills and attributes needed in the leader to lead and encourage team member for meeting the
desired goals. The report will also reflect on the roles and contribution of the team leader in
achieving the marketing as well as the business goals and also will highlight the challenges and
problems faced by the leaders. At last, the report will discuss the effectiveness of team and
contribution of team leader in achieving the business goals.
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Task 1
P1. Describe different types of team and the benefits of teams for an organisation.
There are different types of teams in business organizations that perform different functions and
roles and contribute their efforts in achieving the organizational objectives. Following are given
below the brief explanation of some teams and their benefits for an organization:
Formal teams: The formal team is formed for some specific reason and some specific role is
given to each individual within a team. For example, there are different types of formal teams
within the Tesco organization such as human resource, marketing, distribution and customer
service teams. All these formal teams perform their assigned roles and responsibilities to achieve
the desired organizational goals (Plouffe et.al, 2016).
Informal teams: The informal team is less structured and is not formal in nature as compared to
the formal team within the organization. All the team members in the informal team are equal
and perform same roles and responsibilities. Also these teams have not specific leader so there is
no coordination among team members. For example, informal teams in the Tesco conduct social
events and conduct irregular meetings during the break times.
Permanent teams: Permanent teams in the Tesco are those teams that are working continuously
in the organization for long-term. These teams in the organization are working on the permanent
basis and will not dissolve on the accomplishment of the specific tasks. For example, the
administration team within the Tesco work on permanent basis continuously for conducting the
business functions and operations (Tripathy, 2018).
Temporary teams: These teams in the Tesco are not long lasting and are formed for short period
of time for accomplishment of the particular task and achieving the objective. And these teams
are split up after the completion of the particular task and achievement of the objective. For
example, these teams are formed in the Tesco for temporary basis for completing the particular
task such as event organizer team for launching and promoting the new product into the market.
Different size team: These teams are different in size and the size of these teams is depend and
changes as per the task that they need to be completed (Tripathy, 2018). For example, these
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teams in the Tesco are marketing team that are formed with the motive of marketing and
promoting the business and new products in the market and size of these teams changes with the
change in size of the marketing events such as small marketing event and large marketing event.
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P2. Explain how to build cohesive teams that perform well.
Team working is process through which members or employees will work together in team or
group for achieving the common objectives of the business i.e. to develop effective marketing
plan for promoting the new products in the market. The team working within the Tesco will help
in developing an effective marketing plan that will be helpful for the other areas in the
organization. Therefore, it is will be essential to successfully develop cohesive teams within the
Tesco to produce an effective marketing plan for marketing a new product in the market.
Following are given below eight ways of building cohesive teams:
Figure 1: Building cohesive teams
(Source: www.workshopdigital.com, 2019)
Establishing a mission: Before selecting team members for the marketing team, it will essential
to determine the mission or objective of the team and then need to decide that how this mission
will be accomplished. Then, there will need to select skilled team members who will actively
contribute to accomplish that mission.
Looking for diversity:
There will need to build an effective marketing team by involving team members that will
possess diverse or different types of skills and attributes. a diverse marketing team will help the
Tesco to produce an effective marketing plan for promoting new product in the
market(Hirunyawipada et.al, 2015).
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Practice teamwork: Before assigning the task to team members to accomplish the mission or
marketing objective, there will need to see competencies and abilities of team members in
accomplishing that mission. There will need to observe and identify that who will lead the team
and who will performed well in the team so that team members can be employed on the mission
accordingly.
Utilizing individual strengths: There will need to identify the strengths of team members and
then need to assign tasks on the basis of their skills and strengths that will enable them to
produce effective marketing plan. Also effective delegation of task among team members on the
basis of their strengths will ensure the success of the mission (Sharma and Bajpai, 2014).
Effective communication: There will also need to develop effective communication channel or
system through which team members in the marketing team will effectively communicate with
each other while producing marketing plan.
Give feedback: after the accomplishment of mission, there will need to give feedback of the team
performance during the mission that will reflect that what gone well or what not during
producing the marketing plan.
Ask for feedback: There will also need to ask to the team members to give their feedback about
their experience and performance during developing the marketing plan. Obtaining feedback
from team members will make them satisfy and happy that their opinions are valued and will be
followed next task (Matthews and McLees, 2015).
Success celebration: After the successfully accomplishment of mission or formulation of
marketing plan, it will be essential to celebrate the success and appreciate the efforts and
contribution of the team members that will enhance their morale for future tasks.
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P3. Define the attributes and skills needed by a team leader.
A team leader plays an important role in leading, guiding and motivating team members for
accomplishing their assigned task more efficiently and effectively. Team leaders in the Tesco
possess different types of skills and attributes that help them in performing their roles and
influencing team members positively. There are given below some skills and attributes needed
by team leaders within the Tesco:
Table 1: Skills needed by a team leader
Skills needed
by a team
leader
Description or Definition
Communication Effective team leaders of marketing team within the Tesco must possess good verbal as
well as written communication skills that will help them to communicate message and
marketing plan clearly and efficiently to team members. Good communication skills
will also helps in listening queries and problems of team members and providing them
appropriate solutions to improve performance (Bens, 2017).
Confidence Effective or confident team leaders of marketing teams within the Tesco will also have
confident on their abilities as well as abilities of team members. Also, decisions taken
by the confident leaders will make positive influence on team members and hence
enable them to conduct and perform marketing activities efficiently.
Integrity and
honesty
Honest and integrate team leaders of marketing team will gain the trust of their team
members and hence encourage them to perform well marketing activities. Honest team
leaders will open with their team members and treat all team members in same way and
act as like they say to be act.
Organization Leaders possessing organizational skills will be helpful in setting objectives and
planning strategies that will enable team members to perform well in organized manner
to achieve the marketing as well as the organizational objectives (Redick et.al, 2014).
Influential Influential team leaders within the marketing team within the Tesco will make more
positive influence on team members and encourage them to perform well to achieve the
marketing objectives efficiently and effectively.
Fair Effective team leaders of the marketing teams will make fair and equal treatment with
all team members without creating inequality among them on the basis of gender, age
and disability. Fair and equal treatment with team members in providing rewards and
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recognition and disciplinary action will encourage team members to achieve the
marketing objectives on-time efficiently (Bens, 2017).
Delegation Effective leaders of marketing team will delegate roles and responsibilities and tasks
among team members equally and defiantly on the basis of skills and abilities among
members.
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M1. Compare the roles of the different members of a team.
There are different types of team work in the organization such as formal, informal, permanent,
temporary and different size team. These teams in the Tesco perform different roles and
responsibilities for achieving the marketing as well as the organizational objectives. The formal
team includes the marketing, human resource and customer service teams and members in each
team perform different roles. Roles of the HR team members will be to recruit and train
employees for performing different marketing and other activities. Roles of marketing team
members will be to conduct marketing as per set plan and promote the products or services of
business in the market (Rapp et.al, 2014). Further role of the customer service team members
will be to resolve queries and complaints of customers by providing and recommending
appropriate solutions. Permanent team within the Tesco will include the administrative team in
which the role of the team members will be to perform different functions for ensuring smooth
operations and functioning of the business or the organization.
M2. Compare the effectiveness of different teams
It has discussed above that there are different type’s teams within the Tesco that are performing
different roles and functions for accomplishing the business or organizational goals. Formal
teams such as HR team, marketing and customer service team effectively perform different roles
and functions to achieve the business and organizational objectives. for example, an effective HR
team within the Tesco will helps in recruiting and bringing skilled and experienced employees
and retaining them in the organization for long-term. Also, the effective marketing team will
perform and conduct the marketing activities efficiently and promote the products at large scale
and hence meet the marketing as well as the organizational goals on-time (Rapp et.al, 2014).
Further, the effective and skilled customer service team will help the organization in enhancing
the customer satisfaction by resolving various queries and complaints of customers related to the
products or services. Also, the effective administrative team within the Tesco will ensure the
smooth functioning and operations of the business and hence ensure the long-term survival of the
organization in the market.
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