Teamwork and Communication Analysis: Oak Cash and Carry Report

This report provides a comprehensive overview of effective teamwork and communication, focusing on its significance in a business context. It begins with an introduction highlighting the importance of transparency and trust in enhancing productivity, using Oak Cash and Carry as a case study. The main body explores three communication models: the Shannon and Weaver model, the Schramm model, and Berlo's SMCR model, explaining their key concepts and applications. It then delves into various communication skills, including oral, written, and presentation skills, emphasizing their role in building relationships and improving individual performance. The report further examines the advantages and disadvantages of technology in communication, such as automation, convenience, and clarity versus increased dependency and security risks. Finally, it discusses examples of poor communication, such as noise and unclear objectives, and suggests recommendations for improvement, including structured communication networks and clear goal setting. The report concludes by summarizing the key findings and emphasizing the importance of effective communication for business success.

EFFECTIVE TEAM WORK
AND COMMUNICATION

Table of Contents
INTRODUCTION......................................................................................................................... 3
MAIN BODY................................................................................................................................. 3
The models of communication.................................................................................................3
Communication skills............................................................................................................... 5
Advantages and disadvantages of technology in communication ...........................................6
Examples of poor communication and suggestions to improve that.........................................7
CONCLUSION............................................................................................................................. 8
REFERENCES................................................................................................................................9

INTRODUCTION
Effective team working and communication is a process where a group of individuals
tries to establish transparency and trust between them in order to collaboratively increase their
productivity. It includes taking valuable feedback from the team members in order top improve
their overall performance and gain competitive advantage. This method considers giving due
importance to the opinions of each individual in a team in order to enhance the decision making
process. The current report will be based on Oak Cash and Carry which is a successful
wholesaler in the United Kingdom. This report will explain three models of communication,
various communication skills and advantages and disadvantages of technology in
communication.
MAIN BODY
The models of communication
The Shannon and Weavers's model is an effective theory which explains that human
communication may can be divided into 6 key concepts which may simplify the process of
communication between individuals. It may be beneficial in order to understand the significance
of effective communication in a work environment and its impact on the development of any
team. The different concepts in the model are as follows:
Sender
Sender is the person who develops the message and chooses channels in order to
effectively send the message to the receiver.
Encoder
This is the sender who uses a machine or device to convert the messages into signals
which may help the people to understanding the message clearly.
Channel
It is the medium which is chosen by a sender in order to successfully deliver the
messages to the receiver.
Decoder
It is the machine which is used to convert these signals into meaningful data for
understanding the messages clearly.
Receiver
The receiver is the final person who gets the message and is responsible to provide
relevant feedback on the basis of the message received.
Noise

It is the physical disturbances in the environment which influences the actual meaning if
the message and may create issues in understanding the signals appropriately.
The another model is Shcramm model which is effective in simplifying the
communication process which follows a classic approach to explain the communication flow. It
suggests that communication is a two way process where the message may transfer between
the sender and receiver (Chaisanit, 2018). It consists of five elements which are as follows:
Source
The sender is the primary source of a message as he is the person who discovers the
idea for the message (Schramm’s Model of Communication, 2022). The sender needs to ensure
that the information sent is appropriate and relatable.
Receiver
The receiver is the decoder of the messages sent by the source and it is crucial for the
receiver to interpret the messages appropriately in order to avoid confusion.
Message
It is the crucial content of communication which can be in the form of text, video or audio
which is transferred from a sender to the ultimate receiver.
Feedback
Feedback is a crucial aspect of the process as it helps in transmitting the information on
the basis of the message received from the source (Dorneich and et.al., 2021). This information
is provided back to the sender for providing valuable inputs.
Semantic Noise
The noise consists of the interruptions that occur in the communication process which
may influence the meaning of a message and may cause problems in properly interpreting it
effectively.
The other model of communication is Berlo's SMCR model which is an appropriate
approach to understand the communication process properly. It includes different steps which
may be helpful in enhancing the experience of individuals to communicate better. These steps
includes:
Sender
The person who originates the message and initiates the idea in order to convert it in a
message. There are several factors which are related to the sender such as communication
skills, knowledge, attitude etc. which are crucial in order to properly develop the message
(Berlo’s Model of Communication, 2022).
Message

The message is the medium of transferring the ideas between the sender and the
receiver with may be associated with certain factors such as elements, content, structure and
code of the message which may reflect the importance of the particular message.
Channel
It is the medium which is used to transfer the messages such as telephone, internet wtc.
To maintain the flow, five senses of humans such as hearing, seeing, touching, tasting and
smelling may be considered for appropriately sending the message.
Receiver
He the person at the final destination who receives the message and interprets its on the
basis of the particular factors such as knowledge, communication skills, attitude etc. which are
helpful in increasing the efficiency of the ultimate process.
Communication skills
Communication skills are the important ability of individuals in order to connect and
coordinate with people effectively (Gharaveis, Hamilton and Pati, 2018). These skills are helpful
in building better relationships with people in order to increase the efficiency of the
communication or any work that needs to be taken care of. These one of the most important
skills if individuals in order to have a good presence among people which may be useful in
appropriately expressing the feelings of individuals. Oral communication is considered as the
speaking ability of people in order to clearly explaining their feelings to the listeners. It may be
helpful when a person is considered at a leadership role and looks forwards to motivate people
regularly.
The written communication is another skill which may be highly important in order to
clearly write effective messages and emails for people to understand their feelings for
establishing better communication. The presentation skills of individuals is one such skill
which is highly useful in presenting personal views and ideas to people by having a positive
impact over them. It is a useful method in order to clear crucial interviews and give job
presentations. These are some communication skills which are a significant part of the
development process of individuals. By having these skills, individuals may be able to increase
their motivation to connect with people in a better manner (Giudici and Filimonau, 2019). They
may provide assistance to people I order to covert the opportunities into a better output and gain
popularity among their peers and superiors. The development of these communication skills
may be crucial for individuals in order to increase their self-esteem and confidence to perform
important tasks appropriately.

Advantages and disadvantages of technology in communication
Technology changes in the communication in many ways, It has also changed the way
of conducting business (Frolova, 2021). Through the technology, easily text and email and
connect with the other person. There are some advantages and disadvantages of technology in
communication is
ADVANTAGES
Automate communication – Technology in communication help the business and other
people to connect with the other person very easily. Automation puts small business and other
business on an playing field with large corporations. If any business have no time or resources
to attend to their client directly, the automated communication help the company to
communicate with their client and boosting productivity of the company.
Keep track of communication - When the business have lots of clients it can be
difficult to keep track to interaction. Through CRM( customer relationship management
platform )mean any business connected with each and every client, and customer across
multiple communication channels.
Make self-service easy - Sometime business not want interaction with the customer at
the personal level, many consumers prefer online communication in the context of online order ,
online communication, online self services. It is important for customer to find out the
malformation through the technology.
Help to increase speed - Times is no longer issue in communication, using technology
in the communication give facility to communication, text, chat, email to anyone without wasting
of any time (Kaur, 2020). Technology in communication also help the business to communicate
their client and consumer more effectively and easily.
Convenience – Technology in communication provide lots of convenience, help the
person and business to make transaction faster and for example shopping, banking, bill
payment online. Technology in communication is most important in rapidly changing world.
Technology in communication help the person to connect with other person from anywhere.
Clarity in communication – Technology in communication help the individual or
business to send clear image, video, high-quality audio system with high quality and clarity in
communication helped to improving the quality of conversation
DISADVANTAGES -
Increase dependency on technology Increase risk Large cost including using the latest
technology

Security risk of data and fraud – communicating online mean sharing personal
information to world, every think the individual share online or post on web get stored same
where, that information can put the individual at financial and other problem (Pozo, 2019).
Computer hacker gather their personal details, number, bank details for the fraud so online
communication is risky for every individual.
Connectivity issue- communicating online require to have internet connection, when
internet access is limited, in case the individual receive delay reposes to inquiries. In that case
the individual even not receive important mails or any message.
Misinterpretation – In face to face communication, various element come into play for
good communication including non-verbal cues, tones of voice. When some say in crusty tone it
means the individual is upset, but in the online communication, it is very difficult understand
online message when they are not understood the individual moods. Lack of physical words on
online meeting may lead to miscommunication.
Examples of poor communication and suggestions to improve that.
Noise is the best example of poor communication, as it may create barrier to interact and
communicate with people in the workplace of Oak Cash and Carry. It may lead to decrease the
effectiveness or efficiency of business operations which is not suitable for venture growth and
success, especially regarding small size company that may face number of challenges
sustaining in the market with high extent of competition level. It may do not make clarification or
specification between communication process of two or more people, who want to work with
each other on the basis of similar project, but unable to interact effectively and appropriately
(Kumar, Morad and Sonsati, 2019). It is one of those restrictions or barriers of communication
that make employees in chosen company less effective and productive. Unclear objectives and
aim is another reason or example of poor communication that also impact on business success
in similar manner.
Recommendations-
 It is quite essential for Oak Cash and Carry and its management to overcome the
negative impact of poor communications, which impact workers performance and aim
achievement initiatives (Pilny and et.al., 2020). They can take approach to eliminate the
reason behind noise in term of making organizational communication network well-
structured that aid to communicate people to share and receive data systematically and
in appropriate manner.

 It can be said that the organizational infrastructure plays important role in regard to
operational success and achievement of aim related to each operation. When the
structure is appropriate, employee can communicate with each and conduct
collaborative practice that aid to gain benefits in unpredictable manner.
 In the context of other poor communication issue, they can also take strategic action in
form of making a group discussion or conducting meeting during which management
takes initiative to specify the clear aim and objective of their company.
 It can generate awareness among individual candidate about what they need to do and
which approach will apply to achieve the aim (Marlow and et.al., 2018). They all are
accountable to take right action and decision that help to reach desire outcomes in term
of achieving key objectives of Oak cash and Carry, which had established its venture
into retail industry UK.
 By apply the above two methods as suggestion, management can take pleasure of
increasing and managing flow of information in the workplace as they provide chance to
communicate appropriately, which is important for them to do that systematically and
successfully.
CONCLUSION.
On the basis of above discussion, it has been concluded that Shannon and Weaver,
Shcramm and Berlo model of communication played important role in the context of ventures,
as they drive the attention of individual person toward conducting practice of information sharing
in systematic manner. Furthermore, by summing up above discussion, it has been summarized
that effective communication skills enabled individuals to share important data in the workplace
and reached desire outcomes by using that. It has been also determined that strategic
suggestions' consideration had contributed to overcome the adverse impact of poor
communication in the work area.

REFERENCES
Books and journals
Chaisanit, S., 2018. A REVIEW Of EDUCATIONAL COMMUNICATION MODEL A PRACTICAL
TEACHING IN THE THAI CLASSROOM GUIDE. Journal of Humanities and Social
Sciences Thonburi University. 12(29). pp.9-18.
Dorneich, M.C. and et.al., 2021. Application exercise design for team‐based learning in online
courses. New Directions for Teaching and Learning. 2021(165). pp.41-52.
Frolova, E V and Rogach, O V., 2021. Digitalization of Higher Education: Advantages and
Disadvantages in Student Assessments. European Journal of Contemporary
Education.10(3). pp.616-625.
Gharaveis, A., Hamilton, D.K. and Pati, D., 2018. The impact of environmental design on
teamwork and communication in healthcare facilities: a systematic literature review.
HERD: Health Environments Research & Design Journal. 11(1). pp.119-137.
Giudici, M. and Filimonau, V., 2019. Exploring the linkages between managerial leadership,
communication and teamwork in successful event delivery. Tourism management
perspectives. 32. p.100558.
Kaur, R., 2020. The Advantages and Disadvantages of Sustainability Awareness in Indian
Society. In Sustainability Awareness and Green Information Technologies (pp. 169-
197). Springer, Cham.
Kumar, H., Morad, R. and Sonsati, M., 2019. Surgical team: improving teamwork, a review.
Postgraduate Medical Journal. 95(1124). pp.334-339.
Marlow, S.L. and et.al., 2018. Does team communication represent a one-size-fits-all
approach?: A meta-analysis of team communication and performance. Organizational
behavior and human decision processes. 144. pp.145-170.
Pilny, A. and et.al., 2020. Team coordination in uncertain environments: The role of processual
communication networks. Human Communication Research. 46(4). pp.385-411.
Pozo, J and Beletkaia E., 2019. VCSEL Technology in the Data Communication Industry: The
advantages, challenges and new opportunities that single‐mode VCSELs bring in
datacom. PhotonicsViews.16(6). pp.21-23.
Online
Berlo’s Model of Communication. 2022. [Online] Available Through:
<https://www.managementstudyguide.com/berlo-model-of-communication.htm>
Schramm’s Model of Communication. 2022. [Online] Available Through:
<https://www.managementstudyguide.com/schramm-model-of-communication.htm>