University Teamwork Reflections: Integrated Marketing Plan Analysis

This essay reflects on the process of teamwork, specifically within the context of developing an Integrated Marketing Plan (IMP). It details the formation of a team of marketing management students tasked with creating an IMP for Lion, an Australian food company. The essay discusses the team's success in deriving recommendations, managing the project schedule, and addressing marketing challenges. It explores the importance of complementary skills, coordinated efforts, and effective communication within a team. The essay also examines how the author, as a potential chairman, would handle differing opinions and conflict resolution, emphasizing respect, negotiation, and open communication. The author highlights the significance of teamwork in achieving business objectives and successfully executing marketing strategies.

Running head: REFLECTIONS ON TEAMWORK
Reflections on Teamwork
Name of the student
Name of the University
Author note

1REFLECTIONS ON TEAMWORK
Teamwork refers to the process of working together in a collaborative manner in a
group that can help them in achieving objective. Teamwork acts as an important part of a
business and it is important that colleagues should work together in all kinds of
circumstances. People use their individual skills within a team and it helps in providing a
constructive feedback inspite of any kind of personal conflict existing between the
individuals (Costa, Passos & Bakker, 2014). This essay reflects on the process of formation
of the teams in the context of my team. It also discusses whether my team has been successful
in deriving recommendations. It states whether the team has been successful in managing the
schedule in relation to making of Integrated Marketing Plan (IMP). It also elaborates that in
the event of being the chairman how I would handle the various options and whether I would
do things in a different manner as compared to my team.
The members of a team have complementary skills and they generate synergy with
the help of co-ordinated effort that allows each member of the team for maximising the
strengths. A team also plays an important role in minimizing the aspect of weakness. The
members of the team helps one another and it helps an individual in realizing the true
potential. The members of a team have mutual commitment that gives rise to effective
performance within the framework of a team. A team is formed so that it can work on a
project or a task. The team is generally disbanded in the event of completion of the task. Our
team was formed by the students who were in the doing the marketing management program
at the college. The team was formed so that it could make an integrated marketing plan of the
company named Lion that is a food company of Australia (Lionco.com., 2018). The company
focuses on the aspect of sustainable growth and they want to build their presence in the high
value categories in relation to the targeted Asian market. The integrated marketing plan of
the company can help them in extending their business and it can play an important role in
transforming the dairy along with juice business of Australia. Our team was formed so that it

2REFLECTIONS ON TEAMWORK
could make the Integrated Marketing Plan that can help it in spreading its influence across the
world. Our team was formed of the people who had in-depth knowledge in the field of
marketing that can help them in devising a successful marketing plan for the company
(Mäkikangas et al., 2016). Our team was formed of people who had the similar background
that can reduce the conflict along with miscommunication within the team. The same
background that we had can effectively increase the efficiency of our functioning that can
help in creating a valuable piece of work.
Our team has been successfully in deriving the recommendations as they have been
able to work together effectively. Our team has agreed on the important points that has helped
them in their effective functioning. Our team has managed the schedule perfectly that can
prove to be an important cause for the success of our work. Our group studied the current
marketing plan of the company and the loopholes that were present in it. This helped us in
creating a successful integrated marketing plan that could effectively reach a broader
audience. Our group studied the current situation of the company and the target audience of
the company which helped us in forming the integrated marketing plan (Housley, 2017).
Competitiveness level is very high in the case of a food and the beverage company and hence
it is important to create an innovative marketing plan that can help in reaching a broader
audience. Our group made the recommendations for the integrated marketing plan on the
basis of the marketing goals. Our team made the recommendations in a way that can help in
addressing the marketing challenges and deliver solution on the basis of a holistic approach.
Our team identified the challenges that should be met and the opportunities that should be
seized that can help in the aspect of marketing of Lion. Our team was successful in managing
the schedule by making priorities and establishing the deadlines (Costa, Passos & Bakker,
2014). The primary priorities that our team had to detect was the goal of marketing of Lion
and its target audience. We had maintained a schedule review that helped us in managing the

3REFLECTIONS ON TEAMWORK
project in the right manner. We used to have daily meetings that helped us in communicating
messages that ensured that our work was co-ordinated that can make it effective. In the first
meeting, our team identified the customer by taking into consideration the demographic
factors. The behavioural along with psychological traits were also taken into account in the
meeting that helped us in making the IMP (Sandoff & Nilsson, 2016). The second meeting
helped us in setting clear objectives that is integral to the making of an IMP. The third
meeting was devoted to crafting the campaign that can help Lion in emerging as a successful
brand (Biswas, 2014). Our team thought about the channels that can help it increasing its
revenue and make it more popular among the urban audience. In the fourth meeting, we
talked about the key performance indicators (KPI) that can help in measuring the results
(Fuster-Parra et al., 2016). The tracking will help in measuring whether the coupons and the
promo codes have been able to convert across the different platforms.
In the event of being the chairman of the company, I would handle the different
opinions in the team by respecting the differences of the team members. I would not impose
my influence but respect unique differences that exist in the people. Being the chairman, I
would see the thing from various point of view that can help in the aspect of avoiding
conflict. I would direct the board members to confront tension instead of allowing it to fester
that can help our team in resolving the quarrel. I would encourage the board members to
propose solutions that can help in meeting their own needs along with the interest of other
people (Jaworski, 2018). In my team I made use of the co-operative process that helped me in
creating integrated marketing plan. In the event of working in a team one has to set aside the
ideas in a particular point of time for resolving conflict. I would not do things differently
from my team because I feel that co-operative process can act as the best method that can
help in resolving conflict within a team. I think that with the help of open communication one
can successfully resolve a particular conflict (Baber & Fletcher-Chen, 2015).The people who

4REFLECTIONS ON TEAMWORK
are involved in a conflict should discuss their feelings and talk about issue that can help in the
aspect of conflict resolution. I acknowledged the conflict that helped me in resolving conflict
when I was making the IMP with my team and I would also take recourse to this method as a
chairman to handle the differing opinions among the team. I would hence work along the
same line in the event of being the chairman of Lion for the resolution of conflict.
In the event of being a board member and having a recommendation to the other
board members I would handle the discussion in a different manner in the future. I shall take
recourse to negotiation in the future that can act as a useful technique to find a common
ground in the case of a dispute arising among the team members. I will try to make use of the
element of compromise in the future that can the team in resolving differences (Goldberg et
al., 2014). They can find a common ground and this different approach can successfully help
me in meeting the team goals. Negotiation can help in resolving the conflict that can benefit
all the parties who are involved in the conflict. They would take part in direct discussion that
can help the team in arriving at a common ground.
A team works together collaboratively that can help them in realizing their aims.
Teamwork is an important component in relation to a business and it can help in the
successful running of a business. Team is formed so that they can together work in a project.
A team is disbanded when the task is completed. Our team was made so that it could make
the marketing plan of company called Lion. Our team was able to derive recommendations
after working together effectively. Our team has been successful in making recommendations
that can address the challenges within the market. In the position of chairman, I would
respect the opinion of other team members and this would help me in dandling different
opinions. I would respect the differences existing in people and refrain from using my
influence that can help me in working together in a team. I would make use of negotiation in
future that can help me in finding common ground and resolve dispute within the team.

5REFLECTIONS ON TEAMWORK

6REFLECTIONS ON TEAMWORK
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Baber, W. W., & Fletcher-Chen, C. C. (2015). Practical Business Negotiation. Routledge.
Biswas, S. (2014). Relationship marketing: concepts, theories and cases. PHI Learning Pvt.
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