Analyzing Teamwork and Technology Impact in Marketing Consultancy

This report delves into the formation and nature of groups, emphasizing the significance of shared values and objectives. It outlines the stages of group development—forming, storming, norming, performing, and adjourning—and examines factors that either promote or impede teamwork within organizations, such as leadership, mutual understanding, politics, and communication. Furthermore, the report explores the profound impact of technology on team functioning, highlighting how advanced tools enhance communication, coordination, and overall efficiency, ultimately saving time and improving team performance. This analysis is crucial for organizations aiming to optimize team dynamics and leverage technology for enhanced marketing consultancy outcomes. Desklib provides access to similar solved assignments and past papers for students.

MARKETING CONSULTANCY
TASK-4

4.1 How groups are formed and nature of group
 Group is the informal collection of individuals
who share common goals, values and beliefs.
 In this, people who have common interest
come together to achieve the common goals.
 It is informal in nature and people of the
group are aware that they are the part of the
group.

CONTD....
Characteristics of group
 Values, beliefs and attitudes are shared among
group members.
 Objectives are achieved by making combined
efforts.
 In group, there may be two or more people.
 In formal group, role and responsibility of each and
every employee is determined.

CONTD....
 Forming- In this stage, a group is formed in order to achieve a
specific objective. In this stage, people are unknown from each
other and come to know about each other through introduction
process.
 Storming- This is a second stage of group formation and under
this stage, conflict arises among employees. As a result,
misunderstandings happen among group members. Ultimately,
conflict happens among group members.

CONTD....
 Norming- Conflict that comes in existence in the above stage is
solved at this stage. In respect to this, a process is started under
which grievances of team members about each other are listened
carefully and ways are identified to solve these issues. After this,
norms are formed that each and every group member has to follow
for working in a group.
 Performing- In this stage, group begin its operations and perform
each and every task that leads to achievement of objectives. Roles
and responsibilities are determined in the earlier stage and all tasks
are performed by keeping in mind these roles and responsibilities. In
this, entire project is performed.
 Group elimination- After achievement of objective, group is
eliminated because objective for which it was formed is already
achieved.

4.2 Factors that promote and inhibit teamwork in an organization
Teamwork consists of the group of two or more individuals
in which they make efforts to achieve the common goals.
When people work in a team, then arising of the conflict
is more usual. Thus, Wal-Mart requires to make efforts to
assess the factors which promote and inhibit the
effectiveness of teamwork. Through this, organization is
able to build an effective team which makes contribution
in the achievement of organizational goals.

CONTD....
Factors that promote teamwork are as follows:
 Leadership- Quality of leadership affects teamwork in group. If
leadership will be good then each and every team member will
cooperate with each other. This will lead to promotion of
teamwork in a group.
 Mutual understanding- Mutual understanding also affects the
teamwork in a group. If mutual understanding will be good then
relationship between team members will be good. This will
promote teamwork in the group.

CONTD....
Factors that impede teamwork are as follows:
 Politics – In many groups, politics are prevalent. As a
result, there is a lack of unity in such groups and team
members does not trust on each other. Due to this reason,
teamwork is very poor in these groups.
 Poor communication – In some of the groups, there is a
lack of proper communication among team members. As a
result, poor coordination is observed in such a group.
Hence, this factor greatly impedes the teamwork in a
group.

4.3 Impact of technology on team functioning
In the present era, technological factors play a vital role in the
growth and development aspects of an organization. Impact of
technology on the functioning of team are enumerated as below:
 Technology to a large extent affects team functioning in an
organization. Use of advanced technology make communication
effective.
 By using such ,face to face communication can be done and
documents can be sent. Hence, due to use of such kind of technology,
coordination among employees get better.

CONTD....
 Due to effective coordination, entire team work
smoothly and in a proper manner, without any
problem.
 Hence, use of technology put a positive impact on
team functioning. There are many advanced tools
like whatsapp, Skype and Microsoft outlook that
are widely used by the managers in order to
manage large number of activities in a short
duration.

CONTD....
 Due to use of such kind of technology, manager do
not need to talk each person individually. By
seating on same seat, they can contact multiple
people and in this way, lot of time is saved. Hence,
technology put a positive impact on team
functioning.

REFERENCES
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