Technology Management Report: Data Management, Security, and Wi-Fi

This report delves into various facets of technology management, commencing with an examination of business dependence on technology, substantiated by real-world examples. It then applies Porter's value chain model and competitive strategy to analyze business operations, followed by an explanation of internet functionality. The report highlights the significance of Master Data Management in handling multiple data sources within companies and underscores the importance of information security as a primary management concern. It explores the interest of advertisers in social networks, and examines the ways Wi-Fi supports computing, mobile, and m-commerce. The report further discusses the role of the web in Human Resource Management and the importance of CRM in achieving customer intimacy, concluding with the significance of planning in supply chain management.

Running head: TECHNOLOGY MANAGEMENT
Technology Management
Name of the Student
Name of the University
Author note

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Table of Contents
1 Reasons of becoming business so dependent with examples.......................................................2
2 Application of Porter’s value chain model and competitive strategy...........................................2
3 Explanation of work of internet....................................................................................................4
4. Importance of Master Data Management in Companies with multiple data sources..................4
5 Reasons of information security as a primary concern to management.......................................5
6. Interest of advertisers in Social Network.....................................................................................5
7 Ways through which Wi-Fi is used to support computing mobile and m commerce...................6
8. The role of Web in Human Resource Management....................................................................6
9 Importance of CRM help organizations in achieving intimacy of customers..............................7
10. Importance of Planning in Supply Chain Management.............................................................7
References........................................................................................................................................8

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1 Reasons of becoming business so dependent with examples
There are different businesses that are dependent on the different mobile applications in
the present scenario. The smart phones are convenient in nature and it does not need much effort
in order to stay connected with the different individuals in the entire world. There is huge
amount of security in connecting with different individuals in the entire world with huge amount
of security. The different needs of the individuals in the entire world as this will help in getting
different information in an effective manner. The Google maps help the individuals in the entire
society for understanding the different routes in a simple manner and solve the issues in an
effective manner as well.
The different mobile applications help the businesses and individuals in the entire country
in such a manner that this will help them in understanding the issues and solve them in an
effective and effectual manner. The smart phones in the present scenario help in understanding
the different desires and preferences of the customers to solve the issues on fingertips and help in
providing different directions for the different problems (Baker and Saren 2016).
For example- the Google Maps that are installed in different smart phones help the
different individuals when they are going to some new place and they do not have any idea about
the place, and then they can operate the Google map to get the correct direction in an effective
manner. The different Google map apps that are installed in Uber or other car services can help
in getting the idea of the drop and pick up idea of the customers who are travelling with them in
their transport.
Similarly, the other usage of the mobile applications in the different businesses are
related to the food delivery applications such as Zomato, FoodPanda and Swiggy wherein the
company will help in understanding the different orders and preferences of the customers and
deliver the desired goods and services in an effective manner. The different food delivery
applications can understand their direction of the customers where to deliver along with the
restaurant from wherein the food will be reached to the customers within a specified deadline.
2 Application of Porter’s value chain model and competitive strategy
Figure 1: Value Chain Analysis of Big W
(Source: Baker and Saren 2016)

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The Big W uses the logistics in order to serve the marketplace and they are offering
logistics to the different customers. This will help the company in gaining competitive
advantage. The different outbound logistics of the company has been estimated and they have
reveled different higher density programmes. The marketing sales of the company have been
huge in nature and this is helping them in promoting their sales and revenues in the market.
The competitive strategy of Big W is the differentiation strategy as this is helping the
company in making apparent changes in the company. The strategy of differentiation helps the
company in understanding the requirements of the customers as per the tastes and preferences of
the customers in an effective manner. The evaluation of the development of the products along
with the cost with actual sales helps them in understanding the issues and solves them in an
effective manner (Martins, Oliveira and Popovič 2014).
The business model of Big W is as follows:
Figure 2: Business Model
(Source: Baker and Saren 2016)
The business model of Big W is wherein the different market of suppliers and the
business enterprise has to be analyzed in an effective manner. The different preferences of the
interest groups have to be analyzed and this will help in analyzing the competitors in the market.
The different economic forces have to be analyzed in an effective manner.
There is different kind of tasks that has to be performed by Big W in order to accomplish the
primary value chain activity. The kind of tasks is as follows:
Proper outputs has been gained by the respective company wherein the company will
generate huge amount of revenues and profit (Gereffi and Fernandez-Stark 2016)
The competitive advantage has been gained by the company by understanding the sources
from where the company is gaining profit and will accomplish the goals in the future
(Kim et al. 2014)

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3 Explanation of work of internet
Internet helps in providing information that is used in order to get different packets to the
different destinations that are contained in the different routing tables that is kept by the user.
The routers are the different packet servers and the router is usually connected between the
networks in such a manner that this will help in creating connection between them. The internet
can be generated in such a manner that this will help in passing the packets through routers in the
servers of packet. The internet is the global network of different computers wherein each
computer is connected to the internet must have address that is unique in nature (Hulland,
Baumgartner and Smith 2018).
The consumers in such a manner that will have the unique IP address in an effective
manner and solve the issues in an effective manner can apply the different route packages.
When the usage of internet has to be taught to someone who has no knowledge about
internet, it can be done in simple steps that are as follows:
It is taught in such a manner by operating the computer or laptop and making them
understand the features of the internet (Gereffi 2014)
Secondly, while operating mobile, it can be analyzed that there are different applications
that can be used in order to on or off the Wi-Fi application in the mobile
Lastly, the different broadband or other net recharge can be applied with an effective
manner
4. Importance of Master Data Management in Companies with multiple data sources
Master Data management can be described as a method, which is used to define, and
management the vast range of data in an organization. It helps in accumulation of the data and
assembling it in a single point of reference (Avram 2014). The master data management is used
to standardize the data, remove the duplicates and to manage customer information. The
management of data tends to ensure that there prevails consistency in an organization and the
management has the ability to control the various activities in an organization.
In order to upstream and manage the multiple data sources, the management of master
data plays a crucial role (Zhang et al. 2015). Hence, efficiency of the data system is extremely
crucial to the whole system and helps in providing the customers with the best service. Master
data management becomes important in handling challenges like:
Ensuring compliance with regulations- When all the data of the organization is
arranged in an organized manner, it becomes better for the organization to manage their
resources and make sure that the various activities in which the organization engages in
are complete and do comply with the industry or the legal regulations. In case a company
is not able to abide by the regulations, it becomes extremely difficult to survive long.
Reducing Costs- Management of data also helps in reducing and cutting down the costs
of the business as it helps in managing the resources by combining them into a one point
source. It also prevents redundancy of data, which will then ensure that the funds of the
firm are not wasted.
Increasing customer satisfaction- When the company wants to make sure that its
customers get the best service, it needs to keep their information in one place. For this

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purpose, data management goes a long way in helping the members of the organization to
keep an updated database of customers
Increasing growth- When the services provided by the organization are adequate, it
helps to enable growth prospects for the organization.
Managing risk- Master data management also helps the organization in managing the
risk factor present in the organization. It is essentially important to keep a track of the
organization`s activities and see to it that the organization does not deviate from its goals.
5 Reasons of information security as a primary concern to management
The managerial support is the best method to counteract the different breaches in the
security. In order to take the different protocols of security for the different organizations along
with different procedures in a serious manner, the management of the different organizations
must press the different importance of various procedures. The different error of humans within
the different organizations by the way of different employees opening different e-mails that are
questionable in nature, surfing the internet and the selection of the poor password are the
different concerns in the managerial support (Elbeck and Vander Schee 2016).
The managerial support is essential in nature, as this will help the different organizations
in such a manner that this will help in solving the different queries in an effective manner.
Different companies select the different kind of procedures, as this will help them in solving the
different issues in such a manner through different procedures. The different kind of issues such
as questionable e-mails and the net surfing is not done in a correct manner. Different companies
in the present scenario and causing various issues relating to the security face these different
issues. Lastly, the different issues need to be sorted out by different companies in an effective
manner (Rust 2017).
6. Interest of advertisers in Social Network
Social Networking is the most popular topic of the decade. The medium helps in
connecting all the customers and helps the producer to save costs.
Given below are some of the reasons why the advertisers are quite interested in the social
networkers as a medium of advertising:
Increased Brand Recognition- Increasing the visibility of the company is extremely
important as it helps to attract a larger crowd of the customers (Armstrong et al. 2015). It
enables the company to find a new channel, which would help the brand to find a voice.
Social media helps to keep an impression into the mind of the consumer. It helps the
company to attract new customers as well as the old ones.
Improved brand loyalty – A brand, which engages in social networking advertising,
enjoys higher satisfaction from its consumers. This is because, very often the customers
tend to post their problem on the social networking website and if the company is
successful in solving it then the company popularity increases considerably.
More Opportunities to Convert- It also provides a medium for the companies to avail
more opportunities by providing a larger base of customers. When a company shares a
blog post, image, video there are 1000s of users viewing it and it increases chances of

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them becoming potential customers of the organization (Tuten and Solomon 2017). Even
if the click through is low on the posts, the conversion opportunity is extremely high.
Adding to it, it is also believed that social networking websites have a 100% lead to close
rate than other forms of marketing. Hence, this proves that building a brand in social media can
improve the image of the company.
7 Ways through which Wi-Fi is used to support computing mobile and m commerce
Wi-Fi is defined as the facility that allows different smart phones and computers along
with different other services to connect with the internet or communicate with one another in
such a manner that it will connect in a wireless manner. Wi-Fi is the definite technical standard
that will be underlying most wireless networks through local area wireless networks (WLANs).
The Wi-Fi is used in different wireless areas in such a manner that this will help in solving the
different kind of issues in an effective manner (Lamberton and Stephen 2016).
The mobile is the computing devices that can connect to the internet in an easy manner
from different assess points of public that are known as hotspots. The computing of mobile and
m-commerce applications can be delivered easily in an effective manner in the environment at an
adequate manner along with proper speeds of communication (Shewan et al. 2014). The entire
Wi-Fi is reducing the entire need for the different wide area networks that is wireless in nature.
This kind of wireless networks is based on the cellular technology. Wi-Fi will help the different
companies and other individuals with providing the network that can help in reducing the
requirement of the wireless networks in different regions in the entire country.
8. The role of Web in Human Resource Management
Human Resource Management is concerned with the welfare of the people who are
working in an organization. The human resource of the company plays a key role in carrying out
the various activities of an organization and helps the members to work efficiently (Beardwell
and Thompson 2014). The primary activities of the human resource of an organization are
recruitment, HR maintenance and development as well a planning and hiring.
Web resources come very useful here. The companies need people to look after the
various functions of the business and thus it becomes helpful for the companies to hire the
various people who have put out their profiles for such companies. The web serves to be a huge
source of database for the companies, which help them to attract a wide base of candidates for
the organization.
Online recruitment helps the firm to reach out to a wider pool of better applicants. On top
of that, the cost of online recruitment is considerably low as compared to other methods. Web
also plays a key role in training and development of the candidates. IT also provides a system to
support the payroll and the records of the employees and engages the managers in better
administration (Purce 2014). Hence, web plays a crucial role in Human Resource Management.

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9 Importance of CRM help organizations in achieving intimacy of customers
Customer Relationship Management systems help in integrating and automating
customer facing processes in the sales along with customer service. This helps in providing
enterprise wide view to the customers and companies can utilize the knowledge of customers
when there is interaction with customers. This will help in providing better service, sell better
service and these systems, and identify the profitable and non-profitable customers. The different
operational and analytical customer relationship management will help in reducing the rate of
churning and identify the different customers in an effective manner. These kind of systems will
help in solving the different queries of the customers (Turker and Altuntas 2014).
The different software packages of customer relationship management provide the
capabilities to both operational and analytical customer relationship management. They even
include the different modules for managing the different relationships with the partners who sell
different software packages to the company. The customer relationship management will help in
maintaining relationship management with the partners for the employee relationship
management. The customer intimacy can be achieved by the different enterprises in such a
manner that this will help the entire company to gain competitive advantage in the competitive
market (Clark 2015).
10. Importance of Planning in Supply Chain Management
Supply chain comprises of various networks, which help in facilitation and distribution of
various products from the suppliers to the customers. The supply chain is an extremely important
aspect of any organization, which helps to deliver the needs of the customer. Planning refers to
the drafting of the supply chain operations in the business in order to make sure that customers
are delivered what they require (Stadtler 2015). Planning helps a supply chain in the following
manner:
Planning improves Efficiency
When the networks are planned properly then the supply chain becomes successful in
improving the efficiency of the business operations. When all the activities of the supply chain
are planned properly, the customer is bound to get a better service.
Planning improves Economy
Very often, various companies tend to produce in large scale to implement the economies
of scale. The economies of scale help a business organization to reduce its costs. When the
supply chain is planned properly, then it helps in improving the cost component of the business
enterprise (Christopher 2016). The units produced need to be accurate and planned carefully so
that the goods do not go waste and the company can do well in terms of its stock.
Planning Improves Expectation
Planning helps in improving the expectation of the company from its operations.
Planning helps the company to set certain goals of the company and raise the expectations of the
company. When a company has not planned properly, it may not realize its full potential.

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