Managing Successful Business Project at Continental Consulting Limited

This report details Continental Consulting Limited's project focused on leveraging digital technology to foster small business growth and innovation, addressing the company's concerns about losing business and adapting to evolving customer expectations. The project aims to analyze the impact of technology on business growth, focusing on customer attraction, innovation, and profit generation through digital solutions. The report outlines the project management process, including initiation, planning (scope, resources, scheduling, budgeting, and risk analysis), implementation, control measures, and termination. It incorporates qualitative and quantitative research methods, work breakdown structures, and Gantt charts to manage timelines and resources. The analysis includes cost management, risk assessment, and the application of mobile technology to improve business processes. The project seeks to enhance Continental Consulting's market position by embracing digital technologies to meet market demands and customer expectations.

MANAGING SUCCESSFUL BUSINESS
PROJECT
CONTINENTAL CONSULTING LIMITED
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Table of Contents
INTRODUCTION...................................................................................................................................................... 3
TASK 1......................................................................................................................................................................... 4
DEVISE PROJECT AIMS AND OBJECTIVES............................................................................................... 4
PRODUCE A PROJECT MANAGEMENT PLAN......................................................................................... 5
PROJECT MANAGEMENT PROCESS....................................................................................................... 5
PRODUCE A WORK BREAKDOWN STRUCTURE AND GANTT CHART TO PROVIDE TIME
FRAME.................................................................................................................................................................... 9
IMPLEMENTATION PHASE....................................................................................................................... 9
TASK 2...................................................................................................................................................................... 12
CARRY OUT SMALL-SCALE RESEARCH BY APPLYING QUALITATIVE AND
QUANTITATIVE RESEARCH METHODS APPROPRIATE FOR MEETING PROJECT AIMS
AND OBJECTIVES............................................................................................................................................ 12
TASK 3...................................................................................................................................................................... 15
ANALYSE RESEARCH AND DATA USING APPROPRIATE TOOLS AND TECHNIQUES.........15
COMMUNICATE APPROPRIATE RECOMMENDATIONS AS A RESULT OF RESEARCH AND
DATA ANALYSIS TO DRAW VALID AND MEANINGFUL CONCLUSIONS...................................22
TASK 4...................................................................................................................................................................... 23
VALUE UNDERTAKEN ON THE OBJECTIVES AND LEARNING OF CONTINENTAL
CONSULTING LIMITED................................................................................................................................. 23
CONCLUSION......................................................................................................................................................... 27
REFERENCES......................................................................................................................................................... 28
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INTRODUCTION
In order to meet evolving and shifting customer expectations, the world of research and
business consults continues to change rapidly. The level of interaction can help in accessing
the new business opportunities for the business. This can also bring change to the business
with the concept of generating competitive nature. The Continental consulting Limited is a
research and business consultants who operate in London and Greater London areas. In
addition to this small business, the company has felt that their business is being lost.
Therefore, they focus on improving their weakness and acquaint to upgrade the business
by using the digital technologies.
The rapid speed of technology development and rising adoption of mobile digital devices
on the global scale has transformed the business to large scale. This has also contributed to
connecting the number of the global population with both developed and developing
countries (Bley, et al. 2016). The study focuses on the impact of the digital technology on
supporting small business growth and innovation. It has been propounded that 62% of the
research has surveyed with the digital and social media skills with an effective and
important factor. This has also helped in scaling up the access to the business and job
seekers to facilitate positive economic outcomes across the globe.
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TASK 1
DEVISE PROJECT AIMS AND OBJECTIVES
The Continental consulting ltd has managed to use technology with the rated number of
the best business performances. This help in gaining the business growth as per the
innovation. The main aim to carry out the project is to analyse the impact of the technology
in supporting small business growth and innovation. The key objective of the study is to
provide the changes caused to the ever-increasing demand of the market and meet the
customer expectations (Hazen, et al. 2016). The implications to the digital technology in the
business can help in generating profit for the business. Thus, it can be transfigured that
Continental Consulting Ltd has managed to overcome their weakness and access
innovation to meet the business needs.
The key objectives of the research are
 Customer Attraction: To evaluate the ways through which the consulting Ltd can
attract more customers for business
 Growth and Innovation: To analyse the effective use of the digital technologies
such as mobile technologies and its impact on the growth of the business
 Profit Generation: To promote the business by upgrading the activities of the
business by capturing the current trends of the market (Rhodes, 2017).
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PRODUCE A PROJECT MANAGEMENT PLAN
PROJECT MANAGEMENT PROCESS
The project management process can help in providing business with an average ratio of
employees with over 150 years. The company has felt that they lose the management grip
through which the business is being lost. The mobile technologies have a deal with the
impact of the technologies on the business and classifying the terms with the business. A
comprehensive way to deal with the competitors of the business can be attained by
utilising the innovative technologies (Rosemann, 2013). The management models serve to
organize the on-going activity of the business. There are different stages through which the
project is carried out. They are:
PROJECT INITIATION
The project starts with developing the innovative technology in order to overcome
the drawbacks faced by the Continental Consulting Ltd. The adoption of the mobile
technology can help them in growing business.
PLANNING PHASE
The planning phase of the project helps in gaining the knowledge of the scope,
resources, time and quality of the service provided by the organization to their
customer or service users (Shankar, et al. 2010).
 The scope of the project
The impact of the digital technology has helped them to gain profit and
attract a number of the customer across the world.
 Identification of Resources
The resources such as recruitment of the people can be done on the basis of
the online submission of their CV. This can help them to appoint limited ratio
of the human resource for the particular post (Liu, 2016). The use of the
digital technology or mobile technology can help in the expansion of the
business across the globe.
RESEARCH METHOD
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The sampling technique has been carried out in order to gain the competitive advantage of
the research business. The level of the business operation counts on the primary and
secondary data. The sampling frame can be carried out by targeting the group of people
working in the Continental Consulting Ltd (Lee, et al. 2011). The non-random sample with
the same demographic make-up as a population can be carried with sampling population.
This can determine the choices of the data with the practical way of dealing with things.
SCHEDULING OF PROJECT
The project can be scheduled with the help of pre-booking with the customer and be
managing the sale with the peak time. The scheduling in the project can occur due to the
technical default in the business (Leach, 2014). This can impact on the project sale and
delay in the execution. It can further help in evaluating the profitability of the business.
ACTIVITIES DAYS 1 2 3 4 5 6
INITIATION
PLANNING
EXECUTION
CONTROLLING
CLOSURE
BUDGETING AND COST
The investment in the project can be determined with the evaluation of the services which
helps in marketing the business. The use of the technology and their maintenance amount
are based on the technology adopted by the Continental Consulting Ltd. with the aspect of
managing the business. The current liabilities of the business is around £36.7k and net
worth is around £-20.4k (Kerzner, 2013). Thus, the cost of the project can be obtained by
generating fund.
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COST OF THE PROJECT IN MILLION
FIXED COST £213.05 MILLION
MATERIAL COST £13.85/ MONTH
CONFIDENTIAL DETAILS FOR THE
RESEARCH FROM OTHER SOURCES
£ 0.48
TOTAL BUDGET £ 379.71/ PER YEAR
Table 1: Cost management
Source: Shankar, et al. 2010
RISK ANALYSIS
The risk for the project is analysed through facing the situation of crisis. The introduction
to the effective and early risk identification and management secures to the project
objectives, leading to reduced rework costs (Kerzner, 2013). This helps in minimising the
drawbacks that can occur while developing the website for the business.
IMPLEMENTATION OF PLANNING
The third stage of the project management is to carry out the planned stage
effectively. This concludes on the physical embodiment of the resources. In order to
gain competitive advantage, the possession of the assets can be increased in the
favour of those organizations. It can help in mobilizing knowledge and technological
skills. The innovation to the business can be contributed in different ways (Shankar,
et al. 2010). They are strongly evident in the correlation between the market
performance and development of the new product.
CONTROL MEASURES
The business of the Consultants agencies aims to approach the people those who are
in need of the job or other business prospects. The Continental Consulting Ltd is
private limited with share capital. Therefore, the organisation needs to control their
capital share in the market.
TERMINATION
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The termination phase can be carried when proper use of the technology to manage
a feasible account of operations in the business can be constituted (Weill and
Woerner, 2015). The project attains the project with the help of the implementation
of the technology and running smoothly can be figured as the stage of termination.
Figure 1: project Management stages
Source: Leach, 2014
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PRODUCE A WORK BREAKDOWN STRUCTURE AND GANTT CHART TO
PROVIDE TIME FRAME
IMPLEMENTATION PHASE
WORK BREAK DOWN STRUCTURE
The plan for the project can be accessed on the proficiency of the working element. The
work break down structure is the phase through which the organisation can promote their
services to the customers. The project which is carried out in the Continental Consulting
Limited can be monitored and reviewed with the help of work break down structure
(Fichman, et al. 2014). The activities that are carried out can be officially attained with the
keeping a follow up with the execution of the stages.
TASK START
DATE
STAGES OF PROJECT END DATE
Task 1 4-June-2018 Develop a plan for the project 9-June-2018
Task 2 9-June-2018 Design the projects Aims and Objective 21-June-2018
Task 3 22-June-
2018
Decide the type of data to collect for
research(Qualitative/ quantitative)
28-June- 2018
Task 4 28-June-
2018
Produce WBS and Gantt Chart 3rd July- 2018
Task 5 3rd July- 2018 Design a Questionnaire for the collecting
relevant data from relevant respondents
13th July- 2018
Task 6 13th July-
2018
Apply the questionnaire and collect the
required
19th July 2018
Task 7 19th July
2018
Apply suitable tools or techniques to analyse
the data collected
23rd July 2018
Task 8 23rd July
2018
Prepare documentation 25th July 2018
Task 9 25th July
2018
Findings from the research 12th August
2018
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Task 10 12th August
2018
Draft the data in the project report 15th August
2018
Task 11 15th August
2018
Convene a formal meeting for presenting
findings of the Continental Consulting Ltd.
16th August
2018
Task 12 16th August
2018
A final presentation of the project team 24th August
2018
Figure 2: WBS structure for Continental Consulting Ltd.
Source: Rosemann, 2013
GANTT CHART
Gantt chart is the process bar through which scheduling of the project can be attained. The
Gantt chart provides the mechanism to link with the task dependencies this can be
visualized with the representation of the services with the same project (Sultan, 2013).
ACTIVITIES/
MONTHS
1 2 3 4 5 6 7 8 9
INITIATION OF
PROJECT
ORGANISATIONAL
ALIGNMENT
FEASIBILITY
CHECK
CONSTRAINTS
HUMAN
RESOURCE
REQUIREMENTS
PROJECT
SCHEDULE
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BUDGET
ESTIMATION
RISK
MANAGEMENT
ETHICAL AND
OTHER ISSUES
CHANGE IN
MANAGEMENT
ACTIVITIES
COMMUNICATION
MANAGEMENT
PRODUCTS AND
DELIVERABLES
APPROVALS AND
FINAL EXECUTION
Figure 3: Gantt chart for Project
Source: Sultan, 2013
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TASK 2
CARRY OUT SMALL-SCALE RESEARCH BY APPLYING QUALITATIVE AND
QUANTITATIVE RESEARCH METHODS APPROPRIATE FOR MEETING PROJECT
AIMS AND OBJECTIVES
Qualitative Research
Falk and Leist (2014), the effect of mobile technology can offer new possibilities to the
business. They help in improving the business process design. The business process re-
engineering firms can work on their business processes with the help of top-ranking
mobile and wireless applications. This can also enhance the capability of the mobile devices
and broadband radio networks. This can access with declining costs and practices with the
technology for optimizing the business process. The role of the technologies such as
Personal digital assistant (PDA) can gradually begin to re-engineer with the companies
embarking on implementation of mobile solutions. The mobile processes require a flexible
support in order to carry out the activities of the organisation which partly involves the
parties i.e. management and stakeholders. It can be successfully investigated with the
research that the BPM lifecycle can help in improving the potential benefits of mobile
solutions (Falk and Leist, 2014). This can help in enhancing the proficiency of the business
process. The functions of the mobile technology help in synchronizing the activities of
ubiquitous access to improve the effectiveness and efficiency of the business. Different
approaches to the business have been conceptualized with the framework based on the
effect of optimising circumstances which leads to the prerequisites the successful
applications. The approaches that are framed are Mobile Enterprise Adoption Framework,
Benefits from the general effects of mobile solutions and case study approach. The relation
between the process and subsequent analysis can set the B2E and B2C formulation of the
generic statements. It has been identified that the use of mobile frameworks and other
approaches has prevailed positive effects on the business. It has also provided the process-
oriented point of view with the significant influence of the systematic approach for
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