A Study on the Role of Advanced Technology in Product Development

This report investigates the role of advanced technology in smartphone product development. It aims to determine the significance of advanced technology, assess its link to product development, and recommend ways to develop effective products using technology. The research employs a descriptive and inductive approach, using both primary data (questionnaires from 50 smartphone users) and secondary data (researches, journals, books, and online websites). Thematic analysis reveals that most people use and prefer technically upgraded smartphones, technological innovations are necessary for market survival, and consumers desire many features in their smartphones. The study concludes that advanced technology significantly impacts product development, encouraging organizations to invest in research and development to gain a competitive edge. Recommendations include focusing on research and development and introducing new products every six months to maintain demand and introduce more effective products. Future research could explore the role of technology in gaining competitive advantage or in the success of organizations, or it could focus on other products such as automobiles and laptops. Desklib provides access to similar solved assignments and past papers for students.

RESEARCH PROJECT

INTRODUCTION
Aim:
“To assess the role of advance technology in product
development”- A study on Smart phone as a new product
Objectives
 To determine the significance of advanced technology in
the modern era
 To assess the link between advance technology and
product development
 To recommend the ways through which new and effective
products can be developed with the help of technology

RESEARCH QUESTIONS
 What is the significance of advance technology in the
modern era?
 What is the link between advance technology and product
development?
 What are the ways through which new and effective
products can be developed with the help of technology?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
 Questionnaire
Secondary data collection:
 Researches,
 Journals,
 Books
 Online websites

Contd...
Research design- Descriptive design
Research approach- Inductive approach
Data analysis- Qualitative
Research philosophies- Interpretivism philosophy
Sampling- Random sampling(50 Smartphone users)

DATA ANALYSIS
Thematic Analysis

Theme 1: Majority of people use advanced smartphones
Yes No
0
5
10
15
20
25
30
35
40
45
50
Do you use advance smartphone

Theme 2: Most of the people uses technically up graded
smartphones
Do you think that your phone is technically upgraded
Yes
No

Theme: 3 Technological innovations are necessary in
order to survive in market
Technological innovations are necessary for smartphones in order to survive in market
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: People want many features in smartphones
What are the features you want in a smartphone
Efficient operating system
Looks and design
Strong internet access
All of the above

Theme 5: A new smartphone is introduced in market
every month
Every month In every 3 months Once in 6 months once in a year
0
5
10
15
20
25
30
How often a new smartphone is introduced in market

Theme 6: Most of the people love to spend huge amount
on buying phones that are technically upgraded
Do you prefer to invest high amount on buying phones that are technologically upgraded
Yes
No