Technological Innovation: Impact on Organization Management Approach

This essay examines the impact of technological innovation, specifically mobile commerce (m-commerce), on organization management. It details subtypes of m-commerce such as online mobile shopping, mobile banking, mobile e-wallets, and mobile POS systems, highlighting their benefits and milestones like the creation of the World Wide Web, payment gateways, online reviews, the popularity of smartphones, and augmented reality. The essay discusses how m-commerce has influenced organization management approaches, citing examples like Uber, Starbucks, and Amazon, and offers recommendations for further enhancing the customer experience through e-wallets, online offers, and mobile POS facilities. The conclusion emphasizes the importance of adapting to the latest market trends to foster business growth and improve customer service, and suggests Amazon integrate e-wallets, Starbucks provide online offers via mobile commerce, and Uber adopt mobile POS for customer convenience.

Running head: Managing Innovations in Organization 1
Managing Innovations in organization

Managing Innovations in Organization 2
Contents
Introduction......................................................................................................................................3
Technological innovation.................................................................................................................3
Major subtypes of innovation..........................................................................................................3
Important milestones........................................................................................................................3
Impact of innovation organization management approach..............................................................3
Recommendations............................................................................................................................3
References........................................................................................................................................4

Managing Innovations in Organization 3
Introduction
Innovation is considered as an important aspect for the organization because it enhances the
productivity of the employee in an efficient manner. Technological innovation will be discussed
in this assignment. The specific type of innovation related to technological innovation will be
mentioned in this assignment which will show the impact of it on various organizations.
Innovation has the number of components such as challenge, deliberation, culture, customer
focus and completion (Biemans, 2018). The milestones of the specific innovation will be
elaborated to understand the importance of technological innovation on various organizations.
Technological innovation
Technological innovation is advantageous for many organizations as it assist to make work easy
and fast. There are various technological innovations done in the world (Parhankangas &
Ehrlich, 2014). Mobile Commerce is one of them which bring the huge change in the world. M-
commerce is assisted to buy and sell of goods and services by wireless handheld devices such as
cellular telephone and personal digital assistance. M-commerce is the technological innovation
which enables number of users to access the internet without plugging the device. In order to
develop the m-commerce market potential, there are various handset manufactures like
Motorola, Nokia and Ericsson with carriers (Digital, 2017).
Major subtypes of innovation
The major subtypes of this innovation are defined below:

Managing Innovations in Organization 4
Online mobile shopping
By taking help of internet based applications, a user can compare various online websites of
shopping or can purchase online things. Online mobile shopping facilitates people to find out
what they want and order without going outside from their home. It is being done with the help
of internet (Cowhey & Aronson, 2012). It has various benefits as it enables people to send gift
without moving at lower to higher price. The market place on the internet makes easier to
purchase or sell the products at affordable rate.
Mobile banking
Mobile banking is the service that allows customers of banks or financial institutions to make
payment or invest remotely by using the mobile device. It is being done with the help of
respective cards which is issued by bank (Koellinger, 2008). This card contains a unique card
number or CVV number which is necessary to make payment.
Mobile e-wallet
Mobile e-wallet is the online pocket service where an individual can keep money by withdrawing
from his account with the help of respective debt card. It has been found that there are various e-
wallet applications have launched which provide the service to keep the money safe in mobile.
The major feature of this subtype is easy accessibility; ensure timely payments and quick transfer
of funds (Chen & Huang, 2009).
Mobile POS
Mobile POS is also known as the point of sale which is the latest trend. It is specialized in card
swiping machines; it provides the convenience to utilize the mobile device to collect payment

Managing Innovations in Organization 5
from the credit card. There are number of organization that uses this technology to get payment
from the customers. It helps government as well to protect the paper as numbers of people have
started the use of e-money to make payments.
Important milestones
The important milestones of this specific technological innovation are described below:
The World Wide Web
The first web browser and server were created in 1990 when business to customer services was
not lucrative industry in commercial terms. After few years, it has been evaluated that millions of
domains were registered under this term and numerous business had online appearance. Online
bookstore was founded at Amazon in 1995. This company was first company that provided
online transaction (Augment, 2016).
Payment Gateways
Payment gateways link the website of the merchant to the bank. It can be used by putting the
details of the card and checking out, the data is encrypted and assembled and sent to the browser
of the merchant. The collected data by payment gateways is sent to the bank processer of
payments, where the payment is either acknowledged or rejected (Walker, Damanpour &
Devece, 2010). In case of acknowledgment, the money is deducted from the customer account
and transfer into merchant’s bank account.
Online Reviews

Managing Innovations in Organization 6
It has been found that in 1999; three review websites were emerged that was Deja.com,
RateItAll.com and Epinions.com. It was done first time at the internet where customers were
asked to rate and review the products. More than a billion reviews were written within 6 months
of mentioned year. In today’s era, business invites users to provide reviews about the products.
Today, the powers of reviews are strong as it can make or break the product.
The Popularity of Smartphone
It has been found that in 2007, Apple launched iphone through which the user can download the
application for online shopping from IOS store. It allows small entrepreneur and businessman to
reach customers outside of the country. A cheap smart phone with depth internet penetration has
permitted businesses to reach to entire new audiences (Raisch & Birkinshaw, 2008).
Augmented Reality
Augmented reality is the latest innovation to bless the new generation. It provides the natural
views of the services and products to the users which help them to buy the things after
considering the look, pros and cons of that particular product. Complex augmented reality
technology is advanced technology that provides latest services such as interact with the visuals
in different or innovative terms by mobile devices (Miller & Morris, 2008). This technology at
store can show the customers how product will look when assembled.
Impact of innovation organization management approach
The organization management approach has affected due to the latest technological innovation
because it brings the changes in every activities of the business (Goetsch & Davis, 2014). There
are various organizations that has influenced due to mobile commerce. Uber is the great example

Managing Innovations in Organization 7
of mobile commerce that shows that people can book a taxi by putting information of destination
on application with the like of the button. Uber get benefitted with the help of this innovation as
it employs so many people for providing the better services to its customer. Organization can get
more advanced in term of technology and provide the efficient services to the customer which
enhance the growth of the business (Von Stamm, 2008). It has been analyzed that the growth of
m-commerce is hugely dependent on the trustable mobile payment systems. It is the powerful
way to reach the customers that is why Starbucks can reach at high position as it adopts a mobile
commerce. The transactions at starbucks are mostly done via online and it has been found that in
2013, 10% of entire transactions were happening via mobile banking. There is another example
of adoption of M-commerce is Amazon which is one of the largest commerce players in the
world. It has developed its strategy by providing the various kinds of products and services to the
customer in which it offers them to make payment online. M-commerce is considered as the
emerging area of research. The applications of m-commerce are increased the business of the
organization as customer can get various products and services of specific organization by using
the application of the organization (Strout, 2016).
Recommendations
Technological innovation is an effective innovation which enhances the productivity of the
employee which increases the growth of the company. M-commerce enables people to make
payment online without moving from their place as it has given facilities to them for online
shopping, banking and many more which shows that technology can change the daily life of the
human, however, M-commerce brings the huge changes in the living standards of the people but

Managing Innovations in Organization 8
there are some recommendations which can increase more comfort ability of them (Faqih &
Jaradat, 2015). It has been recommended to the Amazon that includes the system of e-wallet
where customers can transfer the money and keep the money for online shopping to their
relatives or known one. As it has been discussed in the example of Starbucks that it has adopted
the latest technology of m-commerce that provide outcomes of number of transaction via mobile.
It can be developed more customers if Starbucks start to provide the online offer or cash back
facilities via mobile commerce. It will helpful for the organization to increase the attention of the
customers towards the services of the business (Choi, Poon & Davis, 2008). Uber is the big
company that provides numerous facilities to its customer in relation of booking taxi for reaching
the destination. The contribution of M-commerce can be done in effective way if Uber start to
allow the mobile POS facility to the customer. Customer should be allowed to make payment via
their card. It would be great innovation which helps company to increase the ratio of the
customers effectively. Innovation should be done in effective manner by adapting the latest trend
of the market.

Managing Innovations in Organization 9
References
Augment, 2016. The Biggest Milestones of Ecommerce History. Retrieved from:
http://www.augment.com/blog/biggest-milestones-ecommerce-history/.
Biemans, W. 2018. Managing innovation within networks. Routledge.
Chen, C. J., & Huang, J. W. 2009. Strategic human resource practices and innovation
performance—The mediating role of knowledge management capacity. Journal of business
research, 62(1), 104-114.
Choi, B., Poon, S. K., & Davis, J. G. 2008. Effects of knowledge management strategy on
organizational performance: A complementarity theory-based approach. Omega, 36(2), 235-251.
Cowhey, P. F., & Aronson, J. D. 2012. Transforming global information and communication
markets: The political economy of innovation. MIT Press Books, 1.
Digital, 2017. What is m-commerce and what are its types?. Retrieved from:
http://www.digitalabhiyan.com/web-designing/m-commerce/.
Faqih, K. M., & Jaradat, M. I. R. M. 2015. Assessing the moderating effect of gender differences
and individualism-collectivism at individual-level on the adoption of mobile commerce
technology: TAM3 perspective. Journal of Retailing and Consumer Services, 22, 37-52.
Goetsch, D. L., & Davis, S. B. 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.

Managing Innovations in Organization 10
Koellinger, P. 2008. The relationship between technology, innovation, and firm performance—
Empirical evidence from e-business in Europe. Research policy, 37(8), 1317-1328.
Miller, W. L., & Morris, L. 2008. Fourth generation R&D: Managing knowledge, technology,
and innovation. John Wiley & Sons.
Parhankangas, A., & Ehrlich, M. 2014. How entrepreneurs seduce business angels: An
impression management approach. Journal of Business Venturing, 29(4), 543-564.
Raisch, S., & Birkinshaw, J. 2008. Organizational ambidexterity: Antecedents, outcomes, and
moderators. Journal of management, 34(3), 375-409.
Strout, A. 2016. Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading.
Retrieved from: https://marketingland.com/frictionless-commerce-5-examples-companies-
leading-81351.
Von Stamm, B. 2008. Managing innovation, design and creativity. John Wiley & Sons.
Walker, R. M., Damanpour, F., & Devece, C. A. 2010. Management innovation and
organizational performance: The mediating effect of performance management. Journal of
Public Administration Research and Theory, 21(2), 367-386.