UK College of Business: Technology in Promotional Activities Project

This research project, conducted for the UK College of Business and Computing, examines the impact of technology on promotional activities within the travel and tourism sector, with a specific focus on Thomas Cook. The project aims to evaluate the effectiveness of digital tools, identify factors influencing digitalization, and assess the relationship between technology and business success. The research employs a descriptive methodology, including both primary and secondary data collection methods. Primary data will be gathered through questionnaires administered to five managers at Thomas Cook, while secondary data will be obtained from relevant literature. Thematic analysis will be used to present the collected information. The project seeks to provide recommendations for advancing technology use within the tourism sector, leveraging tools like email for effective communication and information sharing to attract customers. The research aligns with the Pearson BTEC HND Tourism Management curriculum and aims to contribute valuable insights into the role of technology in shaping the future of the tourism industry.

Research Project
Objectives
 To understand the effectiveness of
digital tools in promotional activities of
travel and tourism sector
 To identify factors that influence
digitalisation of operations within
Thomas Cook
 To evaluate impact of digital tools in
promotional activities and its relation
with business success
 To recommend ways that can advance
technology use within Thomas Cook
Outcome: With an effective consideration of
digitalisation in practice the overall business efficiency of
travel and tourism sector can also be advanced. In addition
to this, email and other tools can be used to have effective
communication. It allows to have sharing of information
so that more customers can be attracted.
Reference
 Silverman, D. ed., 2016. Qualitative research. Sage.
 Sreedharan, 2017. A Manual of Historical Research
Methodology. South Indian Studies.
 Tracy, J. S., 2012. Qualitative Research Methods:
Collecting Evidence, Crafting Analysis, Communicating
Impact. John Wiley & Sons.
 Panneerselvam, R., 2014. Research methodology. PHI
Learning Pvt. Ltd..
Research methodology
 In respect to this, descriptive research will be employed so that key outcome
can be accomplished. With an assistance of this, in-depth details about the
subject can be attained effectively.
 In present investigation the use of both primary and secondary data collection
methods will be referred. In primary data collection the questionnaire will be
framed on the basis of aim and objectives.
 In this, organisation like Thomas Cook will be a better preference to have
authentic collection of data. 5 managers of Thomas Cook will be the
participants of the study.
 In this respect, application of thematic technique will be employed so that
information collected can be presented in appropriate manner
Title
“Use of technology in promotional activities and its
influence on the travel and tourism sector”
Aim
“To evaluate the use of technology in promotional
activities and its influence on the travel and tourism
sector”
Research questions
 How effective are digital tools in
promotional activities of Thomas
Cook?
 Which factors influence digitalisation
of operations within Thomas Cook?
 How digital tools in promotional
activities impact business and how it
relates with business success?
 What are key ways that business can
adopt to advance technology use?