Marketing, Advertising, and Communications Plan Development

This report details a marketing, advertising, and communications plan for a technology start-up focused on manufacturing robots for various tasks. It highlights the increasing technology market and suggests marketing strategies to attract customers, including search engine optimization and online/offline advertising on platforms like social media, print media, and word-of-mouth marketing. The plan emphasizes building strong communication channels, offering discounts, and implementing loyalty programs to foster customer trust and loyalty. Effective execution of these strategies is crucial for increasing brand awareness, conveying product benefits, and achieving a strong market position. Desklib provides access to this document, along with a wealth of other solved assignments and study resources for students.