Corporate Culture Analysis: Techcombank Commercial Bank, Vietnam

This report provides a comprehensive analysis of the corporate culture of Techcombank, a major commercial bank in Vietnam. It examines the bank's visible aspects, including its logo and slogan, and delves into its underlying values, mission, and vision. The report explores the bank's core values, such as customer focus, innovation, teamwork, employee development, and efficiency, and how these values are implemented through various activities. It also investigates the bank's approach to talent management, including its ASA (Attraction – Selection – Attrition) model, leadership styles, training programs, and reward systems. The analysis highlights how Techcombank strives to create a strong corporate culture that fosters employee engagement, customer satisfaction, and overall business success. The report concludes with an overview of Techcombank's strategies to become a leading bank in Vietnam with international standards, emphasizing its commitment to customer-centricity as a key driver of its success.