QTRE304: Digital Transformation Report for Techcombank Analysis

This report, prepared by a group of students, analyzes the digital transformation of Techcombank, a Vietnamese bank. It begins with an introduction to Techcombank, its mission, and core values. The report then differentiates between digital banks, traditional banks, and internet/mobile banking. Task 1 explores digital transformation models, including the McKinsey 7S model and the Digital Transformation Pyramid, evaluating their relevance. Task 2 examines the need for digital transformation in the banking industry, assessing driving factors like customer-centric strategies, modernization, and data utilization. It also covers fundamental technologies like IoT, Big Data, AI, and Cloud Computing. Task 3 focuses on stakeholder involvement and strategy development, including managing resistance. Finally, Task 4 addresses the implementation of digital transformation modules, model development, and progress monitoring. The report concludes with a summary of the key findings and provides a list of references.