Impact of Technical Influences on Global Businesses: Amazon Case Study

This research project investigates the impact of technological influences on businesses operating globally, with a specific focus on Amazon. The report begins with an introduction outlining the background, problem statement, rationale, aims, objectives, and research questions. A literature review explores the impact of present technical systems on global society, globalization's impact on different firms (particularly e-commerce and the travel industry), the effects of globalization on the 21st-century world economy, and suggested technical reforms for e-commerce businesses. The research methodology, data collection, and analysis are then presented. The findings highlight the significant role of technology in shaping modern business practices and the challenges and opportunities globalization presents. The study concludes with recommendations, a personal reflection, and a list of references. The report provides insights into the evolving landscape of global business and the importance of adapting to technological advancements.

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Introduction............................................................................................................................1
Background of the study.........................................................................................................1
Problem statement..................................................................................................................1
Rationale.................................................................................................................................2
Aims and Objectives...............................................................................................................2
Research questions.................................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................6
DATA COLLECTION AND ANALYSIS......................................................................................8
RECOMMENDATION AND CONCLUSION.............................................................................22
Recommendation..................................................................................................................22
Conclusion............................................................................................................................22
Personal reflection................................................................................................................23
REFERENCES..............................................................................................................................24

Research title: “To determine the impact of technical influences on businesses operating
globally. A case study on Amazon”.
INTRODUCTION
Introduction
Globalisation is considered as umbrella term which has brought a wide range of changing
activity in a way businesses operate their functions. In this report, researcher will present the
study based on technical influences on enterprises which operates in global business with the
case study of Amazon (Flach and et.al., 2018). Further, proper aims and objectives will get
developed in order to create an appropriate path for reaching on efficiency of the study. Later on
difference perceptions of authors which has provided their knowledge and experience in this
field through their journal and articles will be evaluated. Proper data analysing and finding will
also be present in this report for effectiveness of the study.
Background of the study
Globalisation is the term because of which technology and cheap access to energy have
changes the way of doing businesses across the world. It has also reduces the cost for certain
types of transactions which relates to international businesses (Shannon, 2018). It is analysed
that because of globalisation transaction costs of businesses gets reduced, government policies
and practises gets changed and it has also improved the way of doing business communication.
Thus, the researcher has selected to determine the impact technical influences on businesses
operating globally with the case study of Amazon organisation. It is found that Amazon.com has
become an important part in the economy of American and the live of people globally. However,
there are some impact which company has to face because of implementation of globalisation.
Problem statement
It has been analysed that because of globalisation, both small as well large organisations
has to face the influences of technology in their business operations. It is also a fact that effect of
technologies changes the economic structure and also has created an immense transformation in
the way businesses organise their production, trade goods, invest capital and develop new
products. The main problem which entity has to face is the adoption of new technologies because
of which domestic market has been captured by the other multinational organisations.
1

Rationale
The fundamental reason behind choosing this research project is to find the major
technological influences which are associated with the businesses operating globally. This study
will be created under the proper guidance of tutor which will helps in eliminating the gap of
writing a literature review which is considered as the compulsory requirement of doing any
research study. It is been true that thousands of studies have been previously conducted to study
various aspect of globalisation but this is the topic which is far away to be exhausted. This study
will also help in solving specific problems and will also help in contributing level of professional
development and to improve academic career of the researcher.
Aims and Objectives
Aim:
To determine the impact of technological influences on businesses operating globally
with the context of Amazon.
Objectives:
 To identify the impact of present technical system used in global society.
 To articulate the globalisation and its impact on different types of firms.
 To investigate the impact of globalisation in the era of 21st century on world economy.
 To suggest the technical reforms to be undertaken in e-commerce businesses.
Research questions
 What are the present technical systems used in global society?
 What is globalisation and write its impact on different types of firms?
 What are the impact of globalisation in the era of 21st century on world economy?
 Write down the suggestion on technical reforms to be undertaken in e-commerce
businesses.
LITERATURE REVIEW
It is the process or a type of reviewing articles written by different authors which has
deep knowledge and experience in the field of selected research study. This is the method which
includes current knowledge written in scholarly paper including substantive findings on
particular topic.
Theme 1: Impact of Present technical systems on global society
2

In accordance with the views of Verbeke, Coeurderoy and Matt (2018) it is stated that the most
significant role in influencing the modern life in present day is unquestionably the term
technology. The author has elaborated the explanation on the effects of technological system and
its impact upon human life. More emphasis is provided on the technological society where the
perception of people got changes and shows that the core of civilized world is not the assets but
it is the technique. It has been analysed with the perception of author that technology has the
most significant role which has influence the living standards of people. The five such points
which has been analysed are automatism, self-development, monism, universalism and
autonomy. It is also been analysed that small businesses practises now also gets improved
because of this technological implementation where they are also providing a tough competition
to large businesses with more alternative products and services.
However, on the contrary it is been argued by the García-Vega, Hofmann and Kneller
(2019) that the present technical system is the need for people of 21st century. It is a tool because
of which now communication has been easy for the people live in global world. Thus, in
accordance with author one of the most significant outcomes in progress of information
technology is probably an Internet. Its influence has become so great that the day will not get
passed without the use of such technologies. Such changes have brought a long term benefits to
society where the work and living standards of people get rises.
According to the views of Karlsson, Cornett and Wallin (2018) it is argued that the
because of technological implementation, humanity across the society has been decreased and
presence of more and more machines is there but this is the need for today's society of people in
comparison to nineteenth century. However, authors emphasis that during the period of
nineteenth century there is a hierarchical system which is with the linear progression where
information technology process has become automatic and easily recognisable. Through this
process, people did not have to show their more capabilities because technological adoption has
been developed with efficient innovation in it. Thus, it is analysed that the argument of the
author has been developed in the favour of this development which support the human
interactions.
Theme 2: Globalisation and its impact on different types of firms
According to the views of Milanovic (2016) the world is evolving because of only one factor that
is globalisation. It is the term because of which trade and businesses are undergoing with the
3

huge changes and the way of doing business operations. Nowadays, transfer of goods and
services from one country to another is easy, connectivity among the nations has been improved
and proper access of doing trade has been developed with flexibility. This is the term which has
not only impacted on human life but it has completely changed the way of doing business
operations globally. Its main impact has been found on the organisations like electronic
commerce and travel industry. Through globalisation, electronic commerce market is
permanently growing where most customers are appreciating the advantage of acquiring the
goods online because of which Amazon has become important competitor in online marketplace.
It is now the biggest online retailer which is also providing a platform to other vendors for
selling goods to consumers. This is the company which has shaped the world's greatest business
distribution networks because of which each and every retailer company wants to raise their sale
with use of platform given by Amazon.
In the views of Prashantham, Eranova and Couper (2018) globalisation has also provided
huge change of business operations in the travel industry. According to the statistics of 2003 it is
been analysed that more than 60 millions people have used the internet in order to find the
information regarding the destinations or check the costs and timetables. The result which was
analysed was huge where 40 million people have scheduled their trip with the use of internet.
After that there each and every entity in globalised world has used the online platform with the
motive of improving sales and capturing the customers globally. In this online environment it has
been found that the tourism industry is one of the most dynamic and quick growing industry.
However, in accordance with the statistics of eMarketer, online tourisms transactions in US has
been anticipated to touch about $128.8 billion in 2013 which has been increases by comparing
the year with 2010.
Theme 3: Impact of globalisation in the era of 21st century on world economy
Globalisation has created 21st century a full of rapid changes which is complex in both positive
and negative terms. In the views of Gilpin (2018) the amplification of globalisation is considered
as the important piece which is in world economy. This is mainly distinguished with the growing
tendency of decreasing and eliminating the barrier which is among the state markets of the
economy. The major implication which has been brought because of globalisation is the use of
internet which has almost taken place in the lives of each and every people. For the investors of
organisation it becomes easy to transfer the assets from one state to another. It has been found
4

that because of globalisation, entities across the world needs to more focus on developing
innovative activities as there is an increase in the competition across the business world. In this
century globalisation brought a low cost market and from of innovative market by which
expansion has taken place in global technology with the increase in standardization, greater
diversification and more emphasis is been developed on commercial value, faster development
and on greater diffusion.
On the contrary Liu and Liu (2018) stated that because of globalisation secrecy in doing
business operation has been devastated. Through the global connection technology has been
spreading very speedily because of which competition between the both national and local firm
will get increases. According to a statistics sales through the electronic network has been jumped
from the $788 billion in 1995 to trillion dollar. Through this process, manufacturer now able to
move on new sizes where they will easily able to develop their production in foreign market but
because of this factor business of small and domestic firms majorly got affected.
Theme 4: suggestion on technical reforms to be undertaken in e-commerce businesses
According to the views of Urban and Buraczynska (2017) crucial mechanisms in globalisation is
the E-service and e-satisfaction. In this era, organisations across the world has to develop
effective efforts in order to increase e-services for breaking barriers for consumers to purchase
items globally. It has been analysed with the report proposed by McKinsey global institute that
effect of online technology on the world economy has increases 13 states which mainly provide
contribution of 70% in the world's economy. It has been found that online consumers are now
ready for paying bigger amount of e-tailers who are providing services with high quality. E-
commerce businesses has hold an important influence in order to provide services which satisfy
the needs of consumers, retain them for long term perspective and to gain the trust of consumers.
It is also been found that because of this online services by e-commerce businesses, every retail
company wants to conduct business with the support of such entity which indicates a huge
positive reform has taken place in e-commerce businesses.
However, Choshin and Ghaffari (2017) argue that mobile devices has changes the way of
doing business. Such opportunity has been taken by the e-commerce businesses which is now
contributing every aspect of daily lives of consumers. According to the trade analysts, it is been
found that 90% of people are now keeping mobile phone within reach where with the
development of 4G connectivity world has now connected easily with each other. According to
5

an evaluation it is analysed that approximately $8000 billion trade capacity has been increased in
the production of e-commerce industries which was highly recommended by the today's
consumers.
RESEARCH METHODOLOGY
Research type: The widely used tool as research which increases and brushes stock of
knowledge related to any particular topic. In every field, there are two standard types to conduct
research which are qualitative and quantitative research. Qualitative research is referred as
method which is implied for generating numerical data along with hard facts through employing
logical, statistical and mathematical technique (Niknejad and Amiri, 2019). Its nature is less
quantifiable and lays focus on discovering, exploring and understanding meaning when it comes
to any particular objective. Conversely, qualitative research is inquiry method which helps in
developing understanding on human and social sciences to extract method of behaviour of
people. This is typically used for identifying what, how and when and whereas in this
questionnaires quant researches in various aspect. In the present study, there would be
implication of both type of research as this would lead to avoid research bias.
Research approach: This is considered as plan and procedure which comprises multiple
steps about broad assumptions to briefed method of data collection, interpretation and analysis.
Generally it is based on nature of research problem is being addressed as it is of two types which
are inductive and deductive approach. Inductive approach directly connotes the particular
arguments in which premises offers reasons in support of probable truth of conjecture. Its
process initiates with observation, pattern, tentative hypothesis and then theory. However,
deductive approach is replicated as fundamental form related to valid reasoning as premises
provide guarantee of conjecture's truth and its process starts with theory, hypothesis, observation
and confirmation. In this study, this would imply inductive approach because this develops
understandings with context to observing regularities and ascertain how it works.
Research philosophy: This is replicated as brief about method in which data related to
phenomenon must be collected as this is very important part to conduct research. It is of types
which is interpretivism and positivism research philosophy. Interpretivism is known as single
form of qualitative as this engages researcher for purpose of interpreting elements of particular
study. In the same series, positivism philosophy directly adheres about view that factual
knowledge gained via observation and measurement which is highly trustworthy. With context
6

of this study, there will be adoption of interpretivisim philosophy as it is associated with
qualitative research areas like cross cultural differences of organization, issues related to ethics,
leadership and factor analysis which impact leadership.
Data collection: Data collection is considered as process to measure and gather
information on different variables of interest as an established systematic fashion which enables
to answer stated research question, evaluating outcome and hypothesis testing. The could be
collected with two types of sources which are primary and secondary sources (Judek and et.al.,
2019). Primary data is gathered through researcher through first hand sources with application of
methods such as surveys, experiments and interviews. On the contrary, secondary data is related
to data collected through someone rather than user. The common sources of data scholarly
journals, articles, newspapers and books. In this study, there will be implication of questionnaire
as primary sources of data which would lead to provide authentic and recent information about
the topic.
Sampling: This is replicated as process which is implied in statistical analysis in which
identified number of observations are undertaken through larger population. Generally, it could
be done with two types such as probability and non probability sampling. Probability sampling is
a technique which directly subjects population for getting equal opportunity to be chosen as
particular representative (Martinez-Mier and et.al., 2019). Conversely, non probability sampling
where odds of any member being chosen for sample which could not be calculates as this does
not rely on subjective judgement of researcher. On basis of this study, there would be application
of probability sampling strategy in which simple random sampling is technique where every item
of population has equal or likely probability of being selected in sample. As questionnaire would
be passed to 20 managers of Amazon to reach findings.
Ethical consideration: This could be specified as very important part of this study as in
these participants are not subjected to harm and respect has been given with dignity of research
participants are prioritized (Eisend and Kuss, 2019). Furthermore, full consent must be obtained
through managers prior to study and protection of privacy has been ensured to them. There
would be presence of communication on basis of this research is performed with honesty and
transparency as any misleading information along with findings of representation of primary data
is biased method which could avoided. Simultaneously, adequate level of confidentiality of data
7

is ensured along with individual's anonymity. Lastly, affiliations in forms, financing sources with
possibility of interests conflicts would be declared.
Reliability and validity: Reliability is referred as extent where similar answers could be
obtained with application of similar instruments more than one time. This is closely linked with
subjectivity and researcher has adopted subjective approach on basis of study then reliability of
level of work is compromised. Furthermore, with context of validity is extent of requirements of
scientific research method as in this time scale for purpose of study is chosen. In the same series,
proper methodology is considered by accounting appropriate characteristics of study. There is
selection of best sample method must be chosen and respondents are not pressurised to selecting
any specific choice as per answer sets.
Research limitations: On basis of limitations of study, there was lack of time for
collecting more secondary data this might lead to any research bias. The main reason behind this
is implementation of method of data collection with absence of extensive research in collection
of primary data, there is great probability about nature of implementation of method of data
collection is flawed. As the sample size is dependent on nature of research issue which is small
then this would be not capable for determining statistical test for significance in relationships.
The most first limitation is related to formulation of research aim and objectives were too broad
so it is specified these in narrow aspect, so in this context level of focus of study could be highly
raised.
DATA COLLECTION AND ANALYSIS
To collect the most reliable and accurate data base which enables researcher in drafting a
valid conclusion. Thus, there have bene various issues and obstacles that have been faced by
organisation which are operating on the global segmentation. Therefore, impacts of changes in
the operational tactics have been affecting the operational motives as well as goals of Amazon.
However, in this approach there have been collection of data as per analysing the opinion of 10
managers at Amazon. They have been asked several questions regarding the impact of technical
changes as well as globalisation on their operational efficiencies. Thus, in accordance with the
operational practices they will be the most reliable sources through which researcher will
generate the adequate information and make better analysis such as:
8

Questionnaire
Question 1 What do you think that recent changes in technology affects the society globally?
 Yes
 No
Question 2 How effective globalisation and technical improvements to the business?
A. Helps in improving self-development
B. improvement in the innovations
C. development of effective operational practices
Question 3: What are the challenges have been faced by Amazon as per technological
variations?
A. Differences in rules
B. Changes in instructions
C. Variations in the operational objectives
Question 4: What are the advantages of operating the e-commerce business on global
segmentations?
A. Creates convenience for consumers
B. Better logistic operations in all segmentations
C. Promotion of various domestic brand on international segmentations.
Question 5: What is your opinion, is the e-commerce operation of Amazon is enough to create
the B2B relationship?
A. Yes
B. No
Question 6: Do you believe that globalisation impact of e-commerce business would be
beneficial in economic growth of a nation?
A. Yes
B. No
Question 7: From which of the sources the business would have effective amount of gains?
A. Online consumers
B. E-services
C. E-tailers
Question 8: Do you believe that global operations of the business will be adequate in relation
9