Technological Change Influence: UK Agricultural Industry Report

This report provides an analysis of the UK agricultural industry, examining the impact of technological changes on the sector. It begins with an introduction to the industry's importance and its role in the UK economy, highlighting the significance of agriculture in terms of land usage, workforce involvement, and contribution to the GDP. The report then delves into a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors influencing the industry. Key aspects discussed include political influences such as government policies, economic factors like market competition and financial stability, and the adoption of organic farming and bio-fuels. The analysis further explores the industry's response to external changes and suggests areas for improvement, emphasizing the importance of adapting to technological advancements and addressing challenges such as market volatility and competition. The report aims to provide a comprehensive understanding of the UK agricultural sector's current state and future prospects.

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
TASK 2.......................................................................................................................................................7
Analyze relevance of technological change in agricultural industry and how it influences policies and
decision making.......................................................................................................................................7
Effectiveness of organization’s response.................................................................................................7
Demonstrate some areas of improvement in response of organization....................................................7
CONCLUSION...........................................................................................................................................7

INTRODUCTION
External complexities have increases which influences the behavior of the business
enterprise in order to react with the changes. Agricultural industry has been chosen for this
assignment which helps in defining various conditions of the current sector and its scope in the
future. This report is all about conducting pestle analysis of the overall industry in order to find
different ways to be adopted by an entity in improving their existing performance. This is
focuses on the technological changes in the agricultural industry and their role in decision
making in the UK. The responses of the current change in the sector and any sort of
improvement to be done in that particular sector.
TASK 1
United Kingdom is regarded as one of the important country which has several tourist
destinations in order to attract wide number of customers (Pandit, Milman, Oberhofer and Zhou,
2017). This country has various businesses which help in generating higher amount of sales and
the revenue to the whole economy. This country has also famous of royal glory of famous
emperors, architects, rich heritage which is enhancing the beauty of the current place. London is
regarded as heart of the UK which is also one of the famous tourist destinations. The higher
amount of sales and the revenue generated by UK is from the tourists who came from different
parts of the world to the United Kingdom.
The focus of the current report is on eth agricultural occupation conducted in the country.
The facts have been revealing that UK has using 69% of the overall land for cultivations as this
is regarded as one of the main occupations of the whole economy (Myers, 2013). The modern
machineries applied b the farmers of this country is contributing higher revenue in boosting the
existing status of the whole economy. The dependency of people is higher in these particular
occupations in which an entity will generate higher sales and the revenue for their business. The
standard of living of an individual gets increases by involving itself in these particular
occupations. The agriculture in this nation is integral source of income. The higher dependency
of people in this particular profession has increases the overall workforce. The current facts state
that 456000 people are involved in this occupation in order to cater the needs and the
expectations of the variety of customers (Jeston and Nelis, 2014). The highly developed nation’s
credit goes to these particular sectors which help in uplifting the existing conditions of this
country among the variety of other nation. The production of UK from this particular is around
60% of the food as all the goods produced in this country are less consumed in the same nation
as all of their goods produced will be exported outside the country to attract wide number of
customers. The real contribution of income is 0.62% of the total income earned to the economy
which is around 9 billion. The size of holdings of farmers’ in this sector gets increases with the
passage of time. The external changes incurred in these particular sectors will be beneficial for
an entity in order to achieve their desired goals and the objectives.

The wide number of agricultural activities is mostly occurred in the rural locations of the
UK which is almost around south or west areas of the whole country. The dependence off people
has increases with the passage of time and specific time interval. The influences of the external
industry have increases the scope of this sector (Alos-Simo, Verdu-Jover and Gomez-Gras,
2017). The people gradually started connecting with this particular sector in order to boost the
current sector. The technologies a d creativity of normal individuals proves beneficial for the
whole sector in boosting the current industry. The sector is increasing in terms of sales and the
revenue as this helps in catering the needs and the expectations of different customers. The
desired aims and targets set by individuals will be achieved along with specific time interval
allotted to each and every task. This allocation of time to every goal will help in monitoring the
current performance of the current sector.
The skill applied by individual farmers in inducing the urgent production is appreciating
as this will enrich the skills and their dreams. The goals are framed by an entity according to
their present conditions and their current situational aims of getting higher customer
satisfactions. The focus of all the farmers of the UK is to deliver quality oriented output by
lowering the prices. The process is lowered to capture higher market share which in turn
increases the overall economic growth of the country (Crane and Matten, 2016). The lowering of
prices for the sake of an entity to gather higher number of crowd will decrease the revenue of an
entity and the whole economy. The framers are applying their hardest efforts in order to meet the
higher expectations of all individuals and overall society who are dependent upon the
productions produces by all the farmers the sentiments of all individuals are cared by these
farmers as they focuses on the quality of the food produced rather than earning profit which is
the highlighters of the overall performance of this particular sector. The soils are cultivated after
considering various key considerations and key factors which are required in order t make
important decisions for the whole economy.
The basic emphasizes of an entity is on organic farming as his unique approach followed
by an entity (Li, Kim and Zhao, 2017). The current goals of this sector are to produce organic
products to be offered to the healthy individuals of the UK which are highly conscious about
their health. Their consciousness will be regarded as direct weapon to attract wide number of
customers. The current changes in the external market will help in inducing the sales and the
revenue of the current sector. The organic farming is unique changes takes places n the
agriculture industry of the United Kingdom which helps in stealing interest of different set of
buyers as this will involve less chemical and less pesticides involves in the foods produced. The
organic products bare useful; products for maintain good health of an individual the whole
nation.
Another source of opportunities for this particular sector is bio-fuels which is regarded as
new chance for this country in the whole economy (Westerlund, Isabelle, Rajala and Leminen,
2017). This unique opportunity will induces the amount of sales and the revenue which bundles
with lots of income sources differently presented in the unique format. This biofule is that

particular process which is also one of the variants of organic farming. The current process will
helps in forming fossil fuels such as cola and petroleum by following organic way which will not
harm the overall environment. This kind of agricultural process will utilizes the agriculture of
different kinds of products with the help of anaerobic digestions.
The influences of the external environment will affect the existing business environment
of the agricultural industry in the United Kingdom. The primary activities and important source
of income of the nations is the agriculture which helps in generating higher amount of sales and
the revenue for an enterprise. The influences of the external business environment will be in two
different manners such as both positive and negative modes. The existing capabilities of the
current strength of the sector will determine the affect of the changes. The weakness lies in the
sector will not fight against the external changes which results into the higher negative and strict
influences o the external environment.
The macro environment needs to be observed as this will affect an entity’s business
performance in a negative manner. The macro environments will emphasizes on all those factors
on which an entity has poor control. This poor control factors needs to be identify firstly then
analyzing their effects on the current sectors (Crane and Matten, 2016). This review will help an
individual in order to develop new goals and the objectives to be set by an entity owner in order
to reduce the external market effects. The Pestle analysis will be used by an entity in which the
current capabilities and skills of an individual are compared with the external factors and figures.
This comparison conducted by an entity will help in identifying the pressure of the external
markets in generating higher amount of goals and the desired aims and targets. This is regarded
as macroeconomic tool which will focuses on various factors which h is suppressing the existing
skills and capabilities of an individual in completing the aims and targets of the business sector.
This is an acronym which stands for political, economic, social, technological, legal and
environmental factors. The overall agricultural industries of the UK are analyzed on the basis of
these parameters in order to determine the actual truth which is given as below:
Political environment- The current parameter will help in assessing the overall condition of the
UK in terms of political relations and connections has established in improving the current
conditions of this sector. The green environment is on of the motto set by an individual to take
care about the sector and their overall productions (Myers, 2013). The current policy framed by
the coalition of the government in form of various political parties decided to reduces the carbon
emissions. The mitigation of CHG emissions will increases the green life and stabilize the
overall environment. The climatic change act has establishes in the year whose aim is to reduce
the carbon emissions by 80% by 2050. The current long term plan has prepared which can be
achieved y framing various short term goals like voluntary action plan to comply all the
regulations framed by the government. Another important aim of the political system of this
country is the food security in which various measures will be imposes in the nation for
prevention of chemicals and other infected materials infused in the soils. This infusion in the soil
will increase the risk of spreading severe diseases. Defra’s food green project programmed has

initiated by the government which will be followed by all individuals in order to support the
government.
Economic factors- the motto developed by the authorities of the country is related with the public
sector cut offs to decreases the funding of defra. The protection of the agricultural industry will
be done from the external financial crisis in the nation (Jeston and Nelis, 2014). The agricultural
sector will be safeguarded from two important issue currently takes places in the nation. The
devaluation of two currencies such as Euro and Dollar. The two of the currencies values are
relatively same which is creating financial trouble. This crisis is affecting the agricultural
industry that is supported by finding the research and development activities were in trouble at
the time of the crisis. Increasing competition among different agricultural firms and nations is
another important issues faced by UK. The prices and demand of the food products gets
decreases with the high level of competition in the external market. The wide number of
competitor’s lies in the same entity is affecting an enterprise from the external market which
needs to be managed and controlled in a positive way (Li, Kim and Zhao, 2017). The high level
of competition in the external market has increases the complexities in producing products. The
production of food products has decreases as demand get decreases. The reduction of prices and
increasing competition in the market has raises the concept of market volatatility. The high level
of market risks has induces the overall pressure on the business entity which will be monitored
by producing at least that much quantity of food products in order to meet their survival. This
much level of competition in the market has increases the overall market demand with less
amount of supply. The shortage of supply created due to higher number of demand of food
products in the nations. This is decreases the image of an entity in the external market as most f
their customers has shifted to other nation.
Social factors- The food products sold by the agricultural sectors are usually perishable which
cannot be stored for long time purpose. The tastes and preferences of different customers will be
accomplished in order to rule the current market. The consumer diet get changes as they are
highly influences to the external market changes as they shifted towards sustainable dietary
products (Myers, 2013). The pressure from the external market has imposes on an entity which
needs to be controlled in a given time frame in order to achieve desired aims and targets set by
an individuals. The prices are kept lower that their actual prices and all the other competitors in
order set unique identity of the business to gain their market share. Being operating in
agricultural sector an entity need to focuses on the amount of protein products to be supplied to
the major parts of the UK as they want higher quantity of protein to meet their needs. The
frequent changes takes places in the market have increases the cost of importing to import
vegetable and all other protein diet.
Technology factors- the unique trend to be adopted by an individual while operating agricultural
firm in the UK needs to use genomic technology. This current usage of unique technology will
not only help in boosting the current sectors but also accompanies with additional advantage of
improving horticulture along with the agriculture. The horticulture can be set along with the

agriculture products in order to provide variety of products or services to all their clients. An
employer need to spend higher costs on the technical research by using research and
development activities in searching unique products and techniques to be used in order to
redefine the existing business of an entity.
Legal factors- Trade deals have been inaugurated as unique scheme by the legal environment of
this country which will provide additional benefit to an individual in order to conduct all of their
operations (Alos-Simo, Verdu-Jover and Gomez-Gras, 2017). These deals will includes bilateral
trade agreements among different individuals who will emphasizes on different goals and the
objectives to be framed by an individuals in order to achieve variety of their desired aims and
targets. The protection act has also initiated by the legal authority of the UK according to which
new technology has banned as thus will protect the interest of existing sellers operating in the
same industry. This policy has increases social equality in which a potential will not create any
external changes in the same industry by bringing any kind of new technology in order to spoil
the existence of existing sellers. The rules and the regulations framed by the agricultural
government of the UK will be complying by each and every individuals of the UK in order to
maintain the discipline.
Environmental factors- Climate change adaptation method will be used by an entity in which
the environment will be give higher importance than humans. The sustainable environment is the
basic aim to be followed by all individuals in which an enterprise held responsible for the actions
conducted by an entity in a given time frame (Hopkin, 2017). This method suggests that all the
farmers will review the climatic conditions and then plan their next step to cultivate their crops
without harming the soils and land. The usage of pesticides and artificial techniques to create
fake climate conditions which will harm the overall climatic situations are totally banned.
Important tasks to be followed by all the farmers are to manage the amount of water used by
them in cultivating the crops according their use. The water management system will be used by
all the farmers as this will saves the overall water resources of the environment as using
excessive water will depleted he overall water resources. Instructions manual will be supplied by
the authority in which farmers will be guided to use water in different ways in order to recycle
the water resources. The penalty will be imposed on using the water resources unnecessarily in
the soil.
TASK 2
Analyze relevance of technological change in agricultural industry and how it influences policies
and decision making
The current theme to be selected by a individual for defining various concepts to be
involved in the overall agricultural industry is related to the technological change. The changes
takes places in the industry in terms of technology will create both positive and negative effects.
The higher burden of technology will not be bear by an individual (Brones, de Carvalho and de

Senzi Zancul, 2017). The whole sector of agriculture get redefined with the inclusion of
technology as one of the tool in redefining the existing knowledge of an individuals and kits
overall scope in the external environment. The technological changes takes places in the
agricultural sector have results into positive factors which induces the growth of the whole
economy. The changes in the current sector has increases the investment in the Agri-Tech
catalyst which is system in which normal agricultural activities will be conducted in highly
technical way to generate double income. The use of latest technologies will be prove beneficial
for an entity as this increases support of different individuals from all over the world.
The current changes have results in positive way as the government has accepted the
changes takes places in the sector as on of the biggest opportunities. These kinds of opportunity
will increases the revenues for an entity which is helpful for an entity in increasing their value
among variety of individuals in an enterprise. The success rate of this agricultural sector has
increases.
The role of technology has not limited in increasing the sales and the revenue as it also
contributing in improving the performance of an enterprise. The Research and development
activities of the agriculture has improved by using technical research apart from conducting only
manual research as this will result into the usage of unique technology which increases output
instead of input cost applied by an enterprise in boosting their current revenues (Stimpson and
Joyce, 2017). The technology strategy board has framed by the government which helps in
making important decisions in the favor of the sector. The importance of the current sector has
increases along with the time as the decision of accepting or rejecting a technology will
determine the success or failure of an entity. Decision tree will be used by the governments
which will analyses the current facts and figures in order to predict the future situations. The
future situations are predicted with the help of current technology in order to frame new policies
to reward the government in increasing their overall business scope in front of various entities
that are operating in the same enterprise. The technology will be regarded as famous approach to
be used by an individual in improving their current conditions by predicting future situations.
Effectiveness of organization’s response
The technological changes takes places in the agricultural industry of the UK have both
positive as well as negative effects on the business performance of an entity. The government has
accepted the current changes incurred in the agricultural sector but at the same time it has both
negative factors which are affecting an entity’s performance. The imposition of genomic
technology imposed on the current agricultural sector is affecting their overall performance as it
restricting the sales and the revenue currently generated by an entity. The cultivation of variety
of crops involved in the current sector but the usage of this particular technology will only
effective for few crops such as soya, maize, cotton and oilseeds (Morris and Tsakissiris, 2017).
The current sector is vast sector which is not dependent these few crops as they also focuses on
all other grains and pulses other than this. This technology is providing only limited advantage to
the government by offering services for delivering fewer crops and all other crops require more

time to produce which decreases the overall revenue of the business. The inauguration of this
technology will provide subsidies and grants from the government for promoting these few cops
by producing using this technology. This is also regarded as green technologies which have
parallel effect in terms of affecting the performance of an entity but at the same time increasing
importance of an entity by generating these few crops. The long term effect created on the
government is related to this technology that continuance of using of this technology in
producing wide number of agricultural products will not able to use new and unique technology
in the near future. The technology will be used but in the control as this will spoil the nature of
the land and make them barren which cannot be use for any purpose.
The use of research and development activities in improving the business performance of
the current agricultural sector will help in improving the existing working conditions. The
current ability of this kind of agricultural sector is not sufficient in order to handle the immense
pressure of the external market. The lack of technology and research team in order to identify the
soil erosions, weed science and animal nutrition are not available which will be identified by
using appropriate measures. The deficiency of the current sector will increases the requirement
of research and development activities to be conducted by an individual in improving the
business performance of an enterprise (Vahlne and Jonsson, 2017). This deficiency of the sector
will be improved by bringing external changes. This change has proved positive for this
particular sector. The positive aspects are higher as compared with the negativity lays in the
current sector which will be improved by taking corrective actions. The acceptance to the
changes will save the business performance of this particular sector. This acceptance by the
authority is under the short term obligations but if an entity will think from the perspective of
long term benefit achieved by an individual from this technological change in the external
business environment. The lack of technical research in the present sector will affects the whole
business sector and reduces the income from variety of sources of an enterprise. Less effort
applied by individuals in improving their current business performance will in turn increases the
external market competition. The highly competitive market position in the external environment
will affect the whole enterprise and will not results into good amount of revenue for the business.
Demonstrate some areas of improvement in response of organization
The situation of agricultural industry is not stable which is the reason for accepting all the
changes takes places in the external environment. The external market changes are accepted by
an individual as the inherent deficiency lies in this particular sector will not handle the
complexities (Yigitbasioglu, 2017). The higher level of complex situations need to be controlled
by an individual’s by making important decisions in the enterprise. The important decisions will
be formed by an enterprise in order to compensate the losses generated by them in particular
years. There are various ways in which improvement will be making in the current sector from
the effects of technological changes in this particular sector which is given as below:
Machinery- the agricultural tools and technique will be used by an individual in producing
higher amount of food products in order to cater different needs and the expectations. The

technology has brought changes in the technology in which the unique technology has applied by
an entity in offering variety of products or services for the benefit of an enterprise.
Legal compliance- the legal rules and the regulations framed by the legal authorities needs to be
followed by different individuals to improve their current performance. The higher compliance
of various policies will enhances the performance of an enterprise as this will results into higher
amount of sales and the revenue generated by an entity.
CONCLUSION
It can be concluded from the above project that agricultural industry are under the
pressure of the external environment which are clearly explained with the help of above report.
The current report will emphasizes on stressing on the current sector by defining various ways to
be used by an individuals in improving the business performance of an entity. The PESTLE
analysis has helped an entity to frame new policies to be followed internally for the sector
employees.

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