A Case Study: Technological Change Impact on Uber UK Taxi Industry

This report presents a case study on the impact of technological change on the growth of the taxi industry, specifically focusing on Uber UK. The introduction outlines the research's aim to analyze the effects of technological advancements on the transport sector, including objectives such as identifying these impacts, determining challenges, and understanding Uber's role in the UK's development. The literature review explores the various ways technological changes influence the taxi industry, discussing both positive and negative outcomes, and the challenges faced in adapting to these changes. The research process involves an inductive approach and descriptive design, using primary and secondary data to understand the current performance and challenges. The report also includes a discussion of the research process, findings, and recommendations.

Research Business
Project
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TABLE OF CONTENTS
Title..................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim of the research......................................................................................................................3
Objectives of research..................................................................................................................3
Rationale of project study............................................................................................................3
Research questions.......................................................................................................................4
LITERATURE REVIEW ...............................................................................................................4
RESEARCH PROCESS..................................................................................................................7
Discussion and interpretation.........................................................................................................10
CONCLUSION AND RECOMMENDATION.............................................................................23
REFERENCE.................................................................................................................................25
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TITLE
Impact of technological change on growth of taxi industry: A case study on Uber UK.
INTRODUCTION
Research project is related to accomplishing any task for effectiveness of organization as
well remains able to enhance efficiencies of company. In this regard, different research methods
are used for analyzing customers' views on product services of firm as per which planning
procedure is implemented. The present report is based on understanding aspect of technological
changes impact on taxi industry of UK regarding Uber. It is private limited transportation
industry's company of UK that provides traveling and comfort transport facilities to UK people.
In this regard, due to changes technology, customers' views get changed time by time that affects
quality services of resources. In this process, research and analyzing country's people views can
be described through this assignment. Including this, technological changes impact on quality
services of taxi is to identified. However, various tools and techniques for data interpretation and
making decisions for effectiveness of company. Thus, overall research project, analysis and
implementing action plans can be understood.
Aim of the research
To analyze technological change impact on development of transport industry.
Objectives of research
Project manager of Uber sets different targets to accomplish projecting that includes
following objectives:-
 To identify technological changes impact on taxi industry.
 To determine challenges to be faced for improving efficiency of transport sector.
 To recognize role model of Uber in country's development
 To understand significance of technological changes in transport sector.
Rationale of project study
The present research study is significant for analyzing different research methods and
gaining customers' views on traveling services of Uber. In this process, it is useful for identifying
role model of transport industry's effectiveness in country's growth (Bauer, 2014). However,
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critical evaluation on research business project is to be understood that presents different ideas to
create balance between actual and expected performance of organization. Moreover, it is
important to study this project that creates varieties of tools and techniques are helpful for better
understanding regarding project accomplishment for development of country. In addition to this,
various challenges can be analyzed that affects on environmental factors for better quality
services of transportation sector. Through this project study, research methods and data
interpretation is to presented that is valuable for determining technological changes impact on
taxi industry effectively.
Research questions
There are several questions to be put up for project planning that is related with
company's effectiveness can be expressed as below:-
 How technological changes impact on taxi industry of country?
 What challenges are occurred for improving quality services of transport industry?
 Identify importance of Uber for increasing efficiency of transport industry and nation's
development.
 Why technological changes in transport sector is needed?
LITERATURE REVIEW
Technological changes impact on taxi industry
According to Blumberg, Cooper and Schindler, (2014) different kinds of technological
changes are occurred that affects organization's performance. In this regard, positive and
negative outcomes are obtained. On the basis of these factors' analysis, it is recognized that either
entity can grow its operations or can reduce its market position. However, various tools and
techniques are obtained for making decisions related to further business operations. In addition to
this, recognizing all of these factors are usable for preparing planning procedures. However,
changes in technological can be of purchasing new machinery equipment, increasing quality
services, online marketing as well advertising for company's services in more effective manner.
Moreover, changes are implemented through this process that affects on organization's
effectiveness. In this regard, transport sector of country get impacted due to changes in external
environment factors. It is interrelated with different sectors of country as economic, employment,
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education and so on. Therefore, nation's effectiveness through transferring goods within
countries of the world.
In opinion of Caillaud, Rose and Goepp, (2016) changes in technology affects transport
sector of country through production and distribution of goods, traveling and entertaining for
country's people and so on. In addition to this, financial development of organization as well
nation is obtained through this process that affects on productivity and profitability at high level.
Implementing in technology affects tourism as well employment sector of nation. However,
other nations' growth is also obtained through this system. In accordance to this, various tools
and techniques can be applied for better quality services and enhancing efficiencies of the
countries worldwide. However, transport facility of nation is developed through that affects
financial and other sectors' growth as high level.
Eisingerich, Auh and Merlo, (2014) argues that except technological, different external
environment factors are impacted on organization's performance such as people interests, social
and cultural factors, changes in government policies related including rules and regulations for
business operations. In accordance to this, business environmental factors changes are created for
positive and negative aspects as growth and customers' views also get changes with time.
Therefore, it is required for manager of organization to prepare strategies related to
implementing changes and creating innovations.
Challenges faced by organization to improve efficiency of transport sector
According to Ennew, Binks and Chiplin, (2015) for adopting changes, several challenges
are to be faced that affect on organization's performance and quality services. In this regard, both
positive and negative implementations are created for sustaining reputation of entity in travel and
tourism sector. It is required to analyze market position as well customers' interests are gained
through this process. Moreover, changes in transport sectors' efficiencies are impacted with
nation's growth. It is interrelated with producing and distributing goods among different
countries as well related with making decisions for better quality services. Moreover, different
challenges are to be faced which are controllable and uncontrollable. Including this, people
interest towards transport services and getting entertainment changes time to time. In this regard,
it is valuable for all sectors' growth. Hence, for accepting innovations and applying ideas for
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accepting changes are quite different in comparison to outcomes. In accordance to this, various
implementations and enhancement are presented through this planning tool.
On the contrary to this, Farrokhyar, (2014) claims that it is difficult to accept
technological changes that impacts on organization and country's performance. In this process, it
is risky to control uncontrollable changes due to changes in different government policies and
people views on traveling and customer dealing services for several purposes. In addition to this,
it is challenge for any organization to adopt technological changes with high level of investments
and implementing changes that leads to gain different kinds of positive as well negative aspects.
However, production and supplement of goods also get affected through this system that is
interrelated with quality services of different business activities. Hence, manager of organization
considers as responsible for nation's effectiveness and adopting chages that affects several tools
and techniques for making decisions related to further business operations in travel and tourism
sector. For improving efficiency of traveling services, it is needed for company to make
decisions on the basis of current market position through conducting research.
Important value of role model of transportation companies
As per the point of view of Haumann and et.al., (2014) Adoption of changes in transport
services affects company and nations' effectiveness. In addition to this, its changes plays
significant role in financial and non-monetary changes of country. However, on the basis of this
interpretation, several ideas are created for increasing efficiencies that affects different sectors. In
this regard, various positive aspects are implemented that is useful for better quality services
related to producing and supplementing goods at high level. Moreover, transportation companies
plays crucial role in overall growth of nation effectively. In this process, both positive and
negative aspects are presented that is helpful for preparing planning and making decisions related
to transportation services are enhanced at high level. It is valuable for employing large number of
applicants for performing job role in different sectors that is valuable for getting adjusted
according to changes including internal and external that affects business environment for
producing goods and services.
Jahanshani, Hajizadeh and Khaksar, (2014) argues that due to several changes,
effectiveness and quality services of taxi industry get impacted. In this regard, various negative
and challenging tools are obtained that affects country's position and role model for supporting
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other nations as well also interrelated with different sectors. In this process, it is risky to handle
other sectors of country through improving only transportation. However, if transport sector goes
down then various sectors' performance get disturbed such as employment, production and
distribution of goods, making decisions on the basis of present organization's performance. In
addition to this, it is interrelated with all sectors and different efficiencies to support other sectors
and countries of the world.
Critical evaluation on transport sector importance
According to Jahanshani, Hajizadeh and Khaksar, (2014)( applying innovations on
transportation of country leads to gain both results as positive and negate. In accordance to this,
accepting changes attracts people at high level as well high level of demand for traveling
services will be obtained. Including this, production and supplement of goods and customers
demand for taking advantages of new creations in taxi industry. It influences productivity and
profitability of company also able to making decisions regarding different sectors' effectiveness.
Moreover, varieties of tools and techniques are obtained through this process that affects
financial and non-economic performance of country. In addition to this, it is significant for
enhancing quality services in all sectors of nation. Moreover, varieties of tools are gained for
nation's effectiveness as well enhancing efficiencies at high level.
On the contrary to this, Kärnä, (2014) argues that transport sector's implementation is
quite expensive that is not affordable for all organizations who works for travel and tourism
sector. In this regard, several ideas are created for better quality services and implementing
changes at large scale. In accordance to this, transport sectors' efficiencies and other fields
performance get affected through this method that is useful for implementing strategies as well
making place to aware society with traveling and different services effectively. Moreover,
transport sector and its efficiencies get implemented by critically evaluating all aspects of
transportation and other sectors that affect country's growth.
RESEARCH PROCESS
Researcher of organization uses several techniques for conducting research as primary
and secondary data collection. Under this process, for gathering information at first time as well
current performance of organization is done through primary data collection. While, collecting
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data through using ready and prepared materials are valuable for analyzing organization's
product services. In this way, different aspects of research process can be described as below:-
 Research approach:- Under this system, researcher uses inductive approach by which
various tools for research and implementing plans are created for better quality services.
Including this, current business performance is analyzed and also different sectors'
growth is obtained (Korschun, Bhattacharya and Swain, 2014). However, research is
conducted through applying different strategies and theories that is related with
enhancing efficiencies of transportation and making decisions for other sectors' growth as
employment, education, production and distribution of goods as well services etc.
Therefore, research approach of the present study is for conducting survey and using
different theories to be implemented to gain better quality of services. In this regard,
several tools and techniques are applied by collecting views of managers of Uber related
to Uber effectiveness for analyzing impact of technological changes impact on taxi
industry of nation. However, research is conducted through this process as well further
decisions are made through process for enhancing efficiencies at high level.
 Research design:- Researcher of Uber applies descriptive approach for conducting
survey as well analyzing them on the basis of which further implementation can be
obtained at high level. It includes recognition of issues, disputes and several conflicts
occur at workplace. However, by analyzing these aspects several ideas can be generated
for reducing issues by following on strategies prepared for solutions (Mackey and Gass,
2015). In accordance to this, a systematic structural framework is created for analyzing
organization's performance that affects operating further business activities related to
transport industry at large scale. Therefore, by introducing issues and conflicts, it is
obtained that implementation and increasing efficiencies of firm can be gained at
effectively that is interrelated with different sectors of nation.
 Research philosophy:- There are several kinds of research philosophies applies for
conducting research such as positivism, realism, interpretive and so on. For this research
study, analyst uses positivism strategy that includes determining a specific goal and
preparing planning for reaching out to set target. In addition to this, several tools and
techniques are obtained to be implemented for this research project regarding Uber role
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model for implementation in taxi industry. However, different aspects are presented
through this research philosophy that affects country's effectiveness (Reynolds and et.al.,
2014). Therefore, determined goal is gained through this process that is related to making
decisions for better working performance.
 Data collection:- It has been noticed that data collection is a method which allows to
have effective collection of information. On the basis of information collected the
outcome of study can be framed in order to meet key goals and objectives. Data
collection methods assume an important place in every research (Saeidi, Sofian and
Saaeidi, 2015). This implies that researcher has to use suitable methods for collecting
data in order to achieve the aims and objectives of research. There are mainly two
methods of data collection known as primary and secondary methods. In order to have
effective collection of data for present investigation the primary and secondary data
aspects has been considered. For primary data collection the questionnaire has been
designed. In this, responses will be taken from professional managers of taxi industry so
that goals and objectives can be accomplished. Moreover, use of books, journals and
online sources will provide assistance of secondary data collection. Secondary method of
data collection is another technique that is used in gathering data for a research.
Secondary data consists of information that has been published in other studies. With an
application of such values the research problem can be resolved.
 Data analysis:- In addition to this, it can be said that after gathering of data the
interpretation of information is significant. It has been witnessed that by having an
appropriate analysis of information the issues can be overcome in desired manner. Data
analysis can be in different manner such as statistical and logical values are being
presented (Sengupta, Balaji and Krishnan, 2015). However, the information can be
presented in both qualitative and quantitative aspects. Presenting quantitative information
the numerical evidences can be presented. Along with this, it helps in attaining the better
outcome of investigation. On the other side, the qualitative information is presented to
ensure about theoretical evidences. In order to have effective data analysis, the experts of
present investigation has focused on qualitative aspects. Better support is being provided
to analysis process through application of thematic approach. Moreover, in thematic
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technique different themes are being framed on the basis of objectives and questionnaire
designed. Responses taken from members will be evaluated in thematic approach. It has
been noticed that by having an effective evaluation of information the issues or research
problem can be overcome (Taylor, Bogdann and DeVault, 2015). It allows to have
effective development of understanding about the subject. In this, tables and graphs can
be used to provide appropriate presentation of collected information.
 Ethical consideration:- Analyst of Uber concentrates on ethical considerations that is
useful for building up trust of people and society of UK related to transportation sector
role model in country's effectiveness. Including this, it is valuable for creating varieties of
ideas for production and distribution of products as well providing good services to
people for gaining their effectiveness for better quality services. In this reagrd, for
collecting data through secondary research for visiting other organization's performance,
researcher do not try to unlock the restricted sites (Vega-Vazquez and et.al., 2013).
Therefore, various ethical considerations are concentrated to be followed on for
effectiveness in traveling and different sectors' performance that is valuable for
enhancing efficiencies of nation and its sectors as creating balance as well financial and
other sectors' growth for nation's effectiveness.
DISCUSSION AND INTERPRETATION
Analyst is going to conduct servery method for which, he selects 10 managers of Uber
from different departments randomly for asking questions related to collecting data for analyzing
organization's current position. In this process, he prepares a questionnaire consists of a list of
question for asking respondents. However, questionnaire can be presented as below:-
Name:-
Q.1 In your opinion, how is the current performance of Uber in transportation sector?
 Effective
 Satisfactory
 Neutral
 Unsatisfactory
Q. 2 Comment on traveling services of organization in respect of customers' views and demand
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for services?
 Comfort services
 Attracted with traveling services at high level
 Increasing demand for services
 Normal
 Dissatisfied with traveling services
Q.3 Which of the following services of Uber attracts travelers at most?
 Traveling services
 Customer dealing
 Additional facilities
Q.4 Do you agree with the statement, “technological changes affects transport industry of
country.”
 Agree
 Highly agreed
 Disagree
 Highly disagree
Q. 5 Which of the following tool is requires to be focused for adopting technological changes at
workplace?
 Analyzing current market position
 Purchasing new machinery equipment
 Increasing in quality services for effective transportation
Q. 6 In accordance to you, is technological changes adoption affect taxi industry and nation's
growth?
 Yes
 No
Q.7 Which of the following department is most suitable for accepting technological changes
and implementing action plans?
 Production and operation department
 Risk management department
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 HR department
 Finance department
Q.8 As per you, which of the following sector of country affected at most for changing in taxi
industry?
 Employment
 Tourism
 Economic
 Production
Data interpretation:- Views of different managers can be understood with following
thematic analysis:-
Theme 1: Quality services of Uber
Effective 4
Satisfactory 3
Neutral 2
Unsatisfactory 1
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Effective Satisfactory Neutral Unsatisfactory
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5