Research Project: Technological Systems in Marriott Hotel Operations

This research project examines the role of technological systems in the operations of Marriott Hotel. The study explores the significance of technology, its impact on hotel operations, and the benefits of implementation. The research aims to understand the importance of technology for Marriott, evaluate its impact on working processes, analyze the advantages of implementation, and recommend successful implementation strategies. The methodology includes interpretivism philosophy, a descriptive research design, and data collection through primary (survey) and secondary sources (books, journals, online articles, etc.). Data analysis is conducted using a qualitative technique called thematic analysis. The report concludes that technology positively supports the hotel and is crucial for improving daily activities, attracting a larger customer base, and creating innovative products and services. The project highlights the importance of adopting new technologies to enhance efficiency and market competitiveness within the hospitality industry. The references include various academic sources that support the findings and methodology of the research.

RESEARCH PROJECT
LO 1, 2 & 3

Introduction
 The present era is time of technology is fast increasing in every
sphere of the system there are all new kinds of invention.
 So the work sector and hospitality business is also flourishing
very fast with attractive all the excogitation in the thinking.
 It is the fastest increasing industry in the system present which
is also fit to give the best service quality to all its customers.
 The present research report is based on Marriott Hotel which a
luxury and is managed by JW Marriott Hotel under the brand of
Marriott International hotel.

Cont..
 Giving the good quality of service to the customer will also be increment
in the profit and costing of the company will decrease. Service quality
also include the way in which staff interact with the customer.
 It is therefore on considering the type and nature of work that takes place
in hospitality firms, advanced technologies play a greater role in
assisting them to generate more amount of profit.
 Also, it is a guaranteed tool to attract a large set of consumers with a
leading contribution of social media marketing to fetch the interest of
new customers.

Research title
Title
Present research is based on exploring the significance of
technological system for working and operations of hotel.

Research rationale
• In modern era, there are many new technologies introduced in the
market that play a significant role and make it easier for a firm to
deliver high quality services to customers and make a strong
position in the market.
• Therefore, this research will help in providing deep understanding
related to use of new technology and its effectiveness for both
Marriott and the whole hospitality industry.

Research questions
• What is the importance of technological system for
Marriott hotel?
• What is the impact of technological system on working
and operations of hotel?
• What are the benefits of implementing technological
system within hotel?
• What are the ways in which technological system can be
implemented successfully within hotel?

Aim and Objectives
Aim: To explore the significance of technological system adopted by
hospitality industry for carrying out their operational procedure – a study on
Marriott Hotel
Research objectives:
•To understand the importance of technological system for Marriott hotel
•To evaluate the impact of technological system on working and operations
of hotel
•To analyse the benefits of implementing technological system within hotel
•To recommend the ways in which technological system can be
implemented successfully within hotel

Research strategy
 Research strategy is known as the methodology which assist
researcher to explore the issues presented in the selected topic.
 Further it is simple plan which assist scholar to answer the
research questions in a appropriate manner.
 With the use of research strategy it become easy for the scholar
to accomplish the objectives, research questions and way of
collecting the data.

Cont..
 Basically research strategy are based on the inductive
approach are such as ethnography, action research, archival
research.
 On the other side researcher strategy that are based on the
deductive approach are such as experiment and survey.
 With the use of effective research strategy it becomes easy
for the scholar to gather the background information and
analysis the collecting information in respect to get valid
outcome.

Methodology
Research philosophy:
•Interpretivism philosophy
Research design:
•Descriptive research design

Cont....
Data collection:
•Through primary and secondary sources
– Primary sources – Survey (questionnaire)
– Secondary sources – Books, journals, online articles, published
material, blogs, etc.
Data analysis:
•Through qualitative technique
– Thematic analysis

Cont....
Ethical considerations:
•Complete information which is collected from the secondary sources is cited
properly.
•Information is collected from the authentic secondary sources to make
present investigation valid.
Validity and reliability:
•Information is collected from appropriate sources.
•Due to the lack of enough monetary resources scholar has not applied highly
advanced tools and techniques