Technological Unemployment: Jaguar Case Study and Automation Impact

This report investigates the potential problems created by the growth of artificial intelligence, focusing on technological unemployment and its social consequences. Using the Jaguar Land Rover company as a case study, the report explores the impact of automation on employment, drawing on the findings of Frey and Osborne. It examines how technological advancements, such as autonomous vehicles, are changing the nature of work, potentially leading to job displacement, especially in low-skilled positions. The report also discusses the broader implications of these changes, including shifts in demographics, the rise of non-standard employment, and the need for new job creation. It analyzes the changing landscape of the automotive industry and the strategies companies like Jaguar are adopting to adapt to these technological shifts. The report concludes with a discussion of the uncertainties surrounding the future of work and the need for proactive management of operations and supply chains in the face of automation.

Running head: Technological Unemployment 1
The Future of Work

Technological Unemployment 2
Abstract
The main aim of this assessment is to investigate the possible problems created by the growth of
artificial intelligence. The emphasis of this study will be on the social results of computerization
and automation, with exceptional consideration being paid to the issue of joblessness. Despite
the way that this examination is primarily theoretical in character, an attempt is made to build up
our examination in a methodologically stable manner.

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Contents
Abstract.......................................................................................................................................................2
Overview.....................................................................................................................................................4
Description of the company.........................................................................................................................5
Literature search..........................................................................................................................................8
Scenario Development...............................................................................................................................12
References.................................................................................................................................................15

Technological Unemployment 4
Overview
The major intend of this paper is to make show the range of the concepts and techniques
accessible to operations managers for the reason of facilitating the effectual business decision
making. The company of Motor Jaguar will be chosen for this paper to demonstrate the idea of
Technological Unemployment from its beginning until the present day. This study will be
elaborated with taking help of Frey and Osborne’s findings which will express how automation
influences employment and its effect on the industry.

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Description of the company
Jaguar is a brand of Jaguar Land Rover that is a car making industry in the UK. It is an
international producer of the British motorcycles and car. The Headquarter of the company is
situated in Coventry, Whitley. In February 1922, the company was found as Swallow Sidecar
Company. It has 10,000 employees working in this Automotive Industry.
Products and Services provided by the organization
The brand of Jaguar Land Rover is named as the largest car maker in Britain, representative over
30% of all residential car generation a year ago. The company has created 1,727,471 vehicles in
2016. The products of the company are Jaguar XF, Jaguar XJ, Jaguar X-type, Jaguar XK, Jaguar
XFR, Jaguar RSR XKR GT2, Jaguar XK8/XKR and Jaguar sports cars are Jaguar C-Type
(1951–1953),Jaguar D-Type (1954–1957), Jaguar Lightweight E-Type, Jaguar XJ13,Jaguar XJR
Sports cars, Jaguar XJR-9 (1988),XJ220 (1988), XJR-15 (1990) (jaguar-land-rover, 2017)

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Jaguar Land Rover embraces an arrangement as Britain's main car manufacturer. The creation of
this brand is increased up 8% year by year.

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Customers of the company
The targeted customer of the company is segmented as per the demographic and psychographic
segmentation. It has been found that XE sports Sedan had a dual target, the youth and women.
The young age group are targeted of the company as the company offers them number of variety
of the products with high quality. The major customers of the company are well-settled or rich
people as the company provides luxurious car to them.

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Literature search
According to Frey and Osborne,(2017), the reason behind technological unemployment is occurred
when an individual lose their jobs due to involvement of advancement of technology in the
operation.
Figure: outcomes of the future of the work
A major feature of the future of work deliberate has centred on whether sufficient jobs will
made in coming years for all those seeking to work. It has been found that in earlier years,
security was not considered as important aspect for the cars and they had only safety belts. It has
been found that there is a different rise in non-standards forms of employment (NSE) not only in
developed countries but also in developing countries. Freelancers are increased day by day due
to advanced technology as many companies offer job and tasks to employee on freelancer
contract. These kinds of activities show that the gig economy weakens bargaining position of the
workers in which the workers are losing their capacity to get prepared because of the lack of
relations with colleagues. Moreover, their privacy get impacted along with that ethnicity-based
discrimination are apparent (Bloss, 2011).

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Demographics changes are a major determinant of viewpoints for the global labour force. It has
been anticipated that the world population will be expanded from 7 billion in 2015 to 10 billion
in 2050 and around 11 billion by 2100. The global labour participation rate is falling that being
the challenge to create enough jobs remains substantial. As per World Economic Forum (2016),
around 500 million new jobs will be made by 2020 to facilitate opportunities for both current job
seekers as well as for young people anticipated to link the employees in the upcoming years
(Breslow et. al., 2015).
Figure 1: Labour force participation rate by regions
Source: (Balliester and Elesheikhi, 2018).
Along with that it has been found that there is a determining study is demeanour by Frey and
Osborne in 2013 (Comms, 2016). It has been forecasted throughout this study that around 47%
of the 702 examined occupations in the United States that are facing a huge threat of reduced
employment rate in next coming 10-25 years caused by the effect of mechanization. It has been
emphasized by Frey and Osborne, (2017), that the improvement in high skills service can be

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distinct by reducing price of verdict out routine goals by means of computers, which balances
more hypothetical and unique services. The following tables show the updates in technology of
the company till its establishment.
Year Model Technology
2003 R-D6 2.7 L V6 diesel
engine
2004 Concept Eight 5.0 litre Supercharged V8
engine
2007 Jaguar C-XF 4.2-litre supercharged V8
engineK6A engine
2009 C-X75 2 diesel micro gas turbines
1.6 L engines
2013 C-X17 3.0-litre 6-cylinder
supercharged petrol engines

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Year Model Technology
2003 R-D6 Front-engine, rear-wheel-
drive
2004 Concept Eight hand-assembled
2007 Jaguar C-XF 4-door saloon
2009 C-X75 rear mid-engine, four-wheel
drive
2013 C-X17 Front engine, four-wheel
drive

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Year Model Feature
2003 R-D6 5-door hatchback
2004 Concept Eight fastest lap
2007 Jaguar C-XF 7-speed automated manual[
2009 C-X75
Compact luxury crossover
SUV
2013 C-X17 5-door SUV
It has been found that through the findings of Frey and Osborne’s claim that they anticipate fast
technological change has been destroying employment speedier than it is making them, adding to
the inactivity of centre wage and the advancement of divergence in the UK. According to them
similar conditions of technological unemployment is facing by other countries (Malone, 2015). It
has been analyzed that not only those labour were suffering due to technology revolutionize but
also the labourers which were execution in same technology also endured (Brown, et. al., 2010).
It has been found from Frey and Osborne’s finding that potential risks to working conditions in
the future of work are longer working hours, informality, low pay and payment uncertainty and
short term and casual contracts. It has been depicted by Frey and Osborne portray, the
uncertainties about the behaviour that changing technology developing unemployment (with
insufficiency creating unemployment) is less than the amount of work obtainable also generate
questions that the employees who were working, the workers get enough wages, and whether it