MANG1022: Technologies Shaping the Business World: Digital Age

This report examines the crucial role of digital technologies and information communication technologies in maintaining business functions during the COVID-19 pandemic. It highlights how digital platforms, such as Zoom, became strategic tools for organizational transformation, enabling connectivity with employees and stakeholders through digital means. The report delves into the features of Zoom that facilitated business meetings and conferences, making it a key digital transformation tool. It discusses the impact of the pandemic on Zoom's usage and the broader implications of digital technologies on business operations, including value creation, network effects, and scalability. The report concludes that digital technologies are essential for business continuity and effective communication in the current environment, offering both advantages and limitations in terms of connectivity and reach. It also references various sources to support the analysis.

Technology that
shaped the business
world: digital age

Executive summary: From this report it is analysed that digital technologies as well as
information communication technologies play important role in order to maintain all business
activities and function in covis-19 pandemic. Digital platforms become strategic digital
transformational tool that facilitates organisation to connect with all employee and other
members through digital manner.

Contents
INTRODUCTION...........................................................................................................................4
Main body........................................................................................................................................4
how digital technologies have become a strategic digital transformational tool during the
COVID-19 pandemic...................................................................................................................4
Impact of covid-19 on Zoom application....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital technology is defined as the electronic tools, device, system as well as resources that are
enable to generate, store and process data in effective manner. digital technologies are included
various platforms such as social media, multimedia, mobile phones and online games.
Information and communication technology is defined as an extensional form of information
technology that contains all communications technologies such as wireless networks, internet,
computers, video conferencing, software, cell phones and social networking as well as other
media applications that enable its users to access, store, retrieve and transmit information in
digital form. In the situation of covid-19 these digital technology platforms have become the
effective strategic digital transformation tool that help to conducts all business activities, meeting
and conferences digital by using internet. In this report the Zoom application digital technology
is being chosen that facilitates various organisation to organise meeting and conferences in the
pandemic as well as work as a strategic digital transformational tool in the covid-19 situation
(Donnelly, 2017). In this report roles and impacts of digital technologies and their positive as
well as negative impacts are covered in this project report.
Main body
how digital technologies have become a strategic digital transformational tool during the
COVID-19 pandemic
Digital technology: Digital technology is determined as the electronic tools, system, devices and
resources that are utilised to store, access and process that data of an organisation. It includes the
social media platforms, multimedia, mobile phones as well as digital applications that help the
organisation to connect with other organisational members in the pandemic of covid-19. Digital
technologies are worked as the strategic transformational tool during pandemic. Zoom
application is the digital technology that facilitates the business to connect, communicate as well
as express the ideas of an employees to whole members (Caruso, 2018). It is the video
conferencing applications and enables the organisation to convey messages and relative
important information across any devices that enhances it usability in covid-19 pandemic.
There are some features of Zoom application that make it strategic digital transformational tool
in such serious pandemic such as its unpetalled usability that enables the organisation to quick
adoption with the respective organisational meeting and conference capabilities that make it easy

to start, join as well as collaborate across any device like laptop, computer or any other devices.
Zoom meeting application syncs or accessed with any device and at any place with more
effectiveness as well as ensuring the meeting security measures through disruption-free meeting.
The digital application has various new modern features that enables the organisations to conduct
business meeting in more effective manner. The respective application supports the HD video
and audio that provide clear vision to all participants, brings collaboration tool by using multiple
participants shares their screen for creating more interactive meeting. Meeting can be recorded as
well as stored on the cloud that is used later by the participants to get information (Emejulu and
McGregor, 2019). Through the Zoom application many organisation members interact with each
other on virtual mode and prepare all organisation policies and take effective decisions in the
situation of covid-19 when physical meeting could not be arranged.
Strategic digital transformational tool:
Strategic digital transformational tools are defined as the plan of actions that described
who business are strategically repositioning itself in respective digital economy. Digital
transformation is determined as the cultural, organisational as well as operational changes in an
organisation and industry by the smart integration of digital technologies, competencies and
processes across all level of organisational functions. In order to adopt all the technological
factors effectively appropriate strategies are formulated and implemented in the organisation to
gain various sustainable competitive advantages. There are different types of digital
transformation are customer experiences, operational processes and business model.
Implementation of strategic digital transformational tools provides various benefits to the
organisations such as increasing productivity as well as reducing the labour cost, enhance
customer experience and make the organisation more competitive as well (Fuchs, 2018). There
are various tools that are supports the digital transformation in the business are collaborative
suites, communication tool, customer relationship management tool, cloud storage, digital
accounting tool, new generation internet platform and recruitment as well as payroll management
tools. All these tools facilitate the organisation to optimize time, increase return on investment,
improve internal as well external communication, information centralization and enhance
customer retention as well as organisational sales in respective market place.
Zoom application as a strategic digital transformational tool in covid-19 pandemic:

Zoom application facilitates the organisation, society as well as other group of members
to interact with each other in order to take various organisational decisions and policies in period
of covid-19 pandemic. In current coronavirus situation all organisations turned their working
culture by work from home for safety of their employees. In this situation Zoom application
plays significant role to conduct all business activities in smooth manner. It provides video
conferencing facilities that can be includes more people at a time and take various important
decisions through virtual platform without affecting their health. Zoom application captured
more market place than its competitors by providing more features and resources. There are
various other application such as Skype, Google Hangouts, Microsoft team and Webex. The
main objectives of to respective application to gain all goals by focusing on building the
effective and superior products, establishing effective networking effects as well as leveraging
networking bridging (Grubic, 2018). It clears that digital technologies are become the strategy
digital transformational tool in pandemic of covid-19. Zoom application plays important roles in
maintain their business and continue all activities through virtual platform. Some of its features
are discussed below:
Value creation and capture: Zoom application platforms builds a reliable, high
definition, high quality as well as easy videoconferencing products. It focuses upon the video-
calling facilities according to the demand and requirement of customers in order to make its
more effective competitive situation. It develops the high video quality with having fewer
interruptions and it also incorporated various safety and social media features as well as end to
end encryption to ensure security measures. These measures facilitate organisation to protect
their confidential information as well.
Network effects: In the pandemic of coronavirus, Zoom application operates various
freemium model with providing free account limited to 40 minute calls. In order to maintain all
social distancing measures, the application provide the effective and high-quality video
conferencing to conduct organisation meeting as well as give limited free services to capture the
potential market place as well as creates strong networking effects (Hogan and Strasburger,
2018). In the covid-19 situation businesses, schools and other educational institutions adopt
platform that enhance the customer base. Before the application is used for only professional use
by now it is used for the party or informal gathering as well.

Network bridging: The respective application has the features of leveraging network
bridging as well as interaction with different other platform efficiently. It developed various
other applications to interact with other social platforms such as Slack and Paypal to extend the
reach of applications to the audience in difficult situation of covid-19 pandemic.
Scalability and sustainability: The use of Zoom digital technology is drastically
increased in the situation of coronavirus. It provides better quality video conferencing facilities
and various other features them its competitors that provide it sustainable competitive
advantages. There are various innovations and other features are added according to customer
requirement to use it easily and adding different privacy policies in order to maintain users trust
in the application (Nguyen, Pham and Tram, 2020). It maintains the transparency and privacy to
protect all relative information from illegal activities. In the situation of covid-19 the application
proves its scalability as well as sustainability.
As an example in the covid-19 situation Twitter provide its employee work from home to
follow all safety measures and conduct its meetings on virtual application platforms in order to
take effective decisions and formulate organisational strategies. It facilitates the organisation to
save different variable and non-variable costs, efforts and time. Now the respective organisation
conducts all its function virtually and control all activities through conducting conferences on
digital applications.
Impact of covid-19 on Zoom application
In the impact of covid-19 where all the medical, travelling and hospitality industry are suffering
a lot. Zoom help a new and creative way to make a function and work as per the precaution to
safe and healthy work environment. In the situation of covid-19 all organisation meetings,
conferences and other gatherings are happened on various digital platforms in order to ensure
connectivity with their employees and other parties as well (Russell and Vinsel, 2018). There are
various digital platforms that enable organisations to conduct all functions in effective manner
through virtual manner. To understand the impact of economic and social on the remote area
while video communication is become the solution for the country during the pandemic impact.
This is analysis and make economic analysis, focusing on different industry and make a pivot for
different business using different video conferencing (A Story of Agility and Innovation:
Findings from the Impact of Video Communications during COVID-19 Report, 2021).

As per the report and analysis of the country people during lockdown make a strong behavioural
approach towards zoom and make more chatting via video conferencing method. This is one of
the essential and effective method in the remote area to work and save money in the different
countries like UK, US, Germany, France and many more. This all are basically related to make a
massive influx of the customer and due to the pandemic companies are drastically shifted
towards the era of digital platform (Silverstone, 2017). Many of the remote area and its growth
are make opportunities for more video conferencing beyond the crises face by globally.
Roles of digital technologies in covid-19 pandemic:
The covid-19 pandemic affects social and economy in various manner. Zoom application
plays important role in arranging meetings and conferences of business in which all members are
decide about the terms, policies and strategies. In such difficult situation when all offices,
schools and other institutions only the digital technologies and platforms help to manage all
work. These technologies help the organisation to keep in touch with their employees, students
take all classes on the zoom application and various other digital platforms that circulates all
activities virtually (Zipke, 2018). As these technologies somewhere manage all working and
ensure the social connectivity with everyone.
CONCLUSION
As per the above report, it can be concluded that digital technologies and information
communication technology facilitates the organisation to maintain all organisational functions
and activities in effective manner. there are different tools and techniques that help business and
society to conduct all functions and activities in the pandemic of covid-19. All these tools ease
the organisation to keep in touch with its employees and communicate all policies and other

functions in effective manner. Digital technologies perform like strategic digital transformational
tool in the pandemic of covid-19. There are various positive as well as negative effects on
organisation such as it helps it to connect with their employees perform all organisational
activities in effective manner on the other hand, these platforms use internet that limits its
connectivity and ensures the reach world widely. In the coronavirus situation, different digital
platform plays important roles to communicate all relative information in efficient manner.

REFERENCES
Books and Journals
Caruso, L., 2018. Digital innovation and the fourth industrial revolution: epochal social
changes?. Ai & Society. 33(3). pp.379-392.
Donnelly, R., 2017. Blended problem-based learning in higher education: the intersection of
social learning and technology. Psychosociological Issues in Human Resource
Management. 5(2). pp.25-50.
Emejulu, A. and McGregor, C., 2019. Towards a radical digital citizenship in digital
education. Critical Studies in Education. 60(1). pp.131-147.
Fuchs, C., 2018. Propaganda 2.0: Herman and Chomsky's propaganda model in the age of the
internet, big data and social media. Propaganda Model Today: Filtering Perception and
Awareness, The. p.71.
Grubic, T., 2018. Remote monitoring technology and servitization: Exploring the
relationship. Computers in Industry. 100. pp.148-158.
Hogan, M. and Strasburger, V. C., 2018. Social media and new technology: a primer. Clinical
Pediatrics. 57(10). pp.1204-1215.
Nguyen, T. T., Pham, T.A.T. and Tram, H.T.X., 2020. Role of information and communication
technologies and innovation in driving carbon emissions and economic growth in selected G-20
countries. Journal of environmental management. 261. p.110162.
Russell, A. L. and Vinsel, L., 2018. After innovation, turn to maintenance. Technology and
Culture. 59(1). pp.1-25.
Silverstone, R. ed., 2017. Media, technology and everyday life in Europe: From information to
communication. Routledge.
Zipke, M., 2018. Preparing teachers to teach with technology: Examining the effectiveness of a
course in educational technology. The New Educator. 14(4). pp.342-362.
Online
A Story of Agility and Innovation: Findings from the Impact of Video Communications During
COVID-19 Report, 2021. [Online]. Available through: https://blog.zoom.us/findings-from-the-
impact-of-video-communications-during-covid-19-report/.