Investigating Technology Adoption's Impact on Small Business Growth

This report examines the impact of technology adoption on small business growth, focusing on the case of Austin Fraser Ltd. It begins with an introduction and research rationale, emphasizing the importance of technology for small business success. A literature review provides background information, followed by research questions and objectives. The study employs a quantitative methodology, collecting data through questionnaires and secondary sources. The report aims to identify suitable technologies, understand adoption challenges, and determine technology's effect on business growth. References from various sources are included to support the research. This report provides valuable insights into the role of technology in enhancing small business performance and competitiveness.

“Investigate technology
adoption by Small business and
its impact on business growth”.

Content
 Introduction
 Research Rationale
 Research Background/ Literature Review
 Research Questions/Aim/Objectives
 Methodology
 References

INTRODUCTION
Technology within an organisation introduces as the sum
total of man-made contrivances and formulated processes
that refine or develop new services and goods delivered by
business. It includes software, electronics, new techniques,
documents or any combination. This will helps an
enterprise in delivering of best services and products to the
customers.

RESEARCH RATIONALE
Main reason behind selecting this topic is to analysis the
significance of adopting technology for growth of small
organisation. This is an interesting topic that support an
individual by improving knowledge and skills of
researcher.

RESEARCH BACKGROUND
Adoption of technology within an organisation is essential
for the growth and success of small business. Business
technology supports automate back office activity or
functions including record keeping, payroll and
accounting.

LITERATURE REVIEW
This is a systematic process that helps investigator in
gathering of detailed and in-depth information regarding
the particular topic. There are several sources of
collecting secondary information including magazines,
articles, books etc. These sources help researcher to
collect secondary information and attain better
advantages easily.

RESEARCH QUESTIONS/AIM/
OBJECTIVES
Research aim:
To investigate the technology and its impact on business growth of an
organisation. A study on Austin Fraser Ltd.
Research Objectives:
To explore types of technologies that should use by Small business i.e. Austin
Fraser Ltd.
To identify the challenges faced by Small business while adoption of technology
within an organisation.
To determine the impact of technology over growth of Austin Fraser Ltd.

METHODOLOGY
Quantitative and qualitative methods are observed as two
essential types of study by which researcher analyse each
activities of investigation. For doing this study
effectively, investigator will apply quantitative type of
researcher by interpreting entire data in statistical manner.

Continue
Researcher use various methods for collecting needed data
on the research topic. Investigator mainly gathers
information from two effective type of data collection
source that is secondary as well as primary form. In case
of primary method, information is directly collected by
researcher by using questionnaire.

References
Anzoategui, D. and et. al., 2019. Endogenous technology adoption and R&D
as sources of business cycle persistence. American Economic Journal:
Macroeconomics, 11(3), pp.67-110.
Flick, U., 2015. Introducing research methodology: A beginner's guide to
doing a research project. Sage.
Gioia, D. A., Corley, K. G. and Hamilton, A. L., 2013. Seeking qualitative
rigor in inductive research: Notes on the Gioia methodology.
Organizational research methods. 16(1). pp.15-31.

THANK YOU