Research Proposal: Assessing Technology's Impact on Big Easy's Growth

This research proposal explores the impact of digital technology on the growth and operations of Big Easy, a restaurant in London. The study aims to analyze how businesses, specifically Big Easy, utilize digital technologies in their daily activities, including the incorporation of smart technologies like laptops, phones, and computers for staff. Furthermore, the research will evaluate how the company can leverage digital platforms such as YouTube, Twitter, Facebook, and informative websites to increase sales and enhance its overall business performance. The proposal includes an introduction outlining the aims, objectives, research questions, background, rationale, and significance of the study, followed by a literature review that examines existing research on the use of digital technologies by businesses and their impact on customer engagement and operational efficiency. The methodology chapter outlines the research approach, data collection and analysis methods. The final chapters will present the data interpretation, conclusions, and recommendations based on the research findings, providing insights into how digital technologies can be effectively implemented to drive business growth and improve customer satisfaction. The report will also feature a detailed table of contents, references, and appendices.

Research Proposal

Table of Contents
CHAPTER-1 INTRODUCTION.....................................................................................................3
Aims and objectives.....................................................................................................................3
Research questions.......................................................................................................................3
Background..................................................................................................................................3
Rationale......................................................................................................................................4
Significance..................................................................................................................................4
Structure for research project.......................................................................................................5
CHAPTER- 2 LITERATURE REVIEW.........................................................................................6
Digital technologies used by businesses in their day to day activities........................................6
Organization incorporate smart technologies for staff.................................................................8
Company would design YouTube channel, Twitter account, Facebook Page, an informative
website to increase sales............................................................................................................10
CHAPTER- 3 RESEARCH METHODOLOGY...........................................................................12
CHAPTER-4 DATA COLLECTION AND ANALYSIS.............................................................17
DATA INTERPRETATION.........................................................................................................17
CHAPTER-5 CONCLUSION AND RECOMMENDATIONS....................................................32
REFERENCES..............................................................................................................................35
APPENDIX 1.................................................................................................................................37

CHAPTER-1 INTRODUCTION
Title- To assess an impact of technology on growth of big easy.
Aims and objectives
Aim-
The aim of this study is to analyse and measure the influence of digital technology mostly
on daily activities to organizations. A study on Big Easy Restaurants in London.
Objectives-
 To analyse how business use digital technologies in their daily activities
 To examine how Big easy/s would incorporate smart technologies like laptops, phones,
computers and others for workers.
 To evaluate how company would design Twitter account, Facebook page, an informative
website, YouTube channel and take up other activities that contribute towards sales
growth.
Research questions
 How firms use digital technologies in their daily actions?
 How firm would incorporate smart technologies for workers?
 How well company would design YouTube channel, Twitter account, Facebook Page, an
informative website to increase sales.
Background
Digital technologies refer to as electronic tools, resources, devices and system that
generate, process and store data effectively (Genova, 2019). It includes all kinds of electronic
applications and equipments that use info in sort of numeric code. This data is usually in binary
code that represented by strings of only tow numeric characters. Well known examples of digital
technologies include social media, mobile phones and multimedia. In simple words, it is an
umbrella term for computer based solutions and products, it may refer to using new applications
or algorithms to solve a issue. In order to achieve business success, growth, productivity,
efficiency and profitability, companies can use digital technologies that will help to improve
their communication procedure, collaboration and content management access to analytics
information and social networking. Digital technologies is all about essentially breakdown of
content, forms and signal of communication between receiving and creating device through use
of string of data knows as binary code.

The current report is based on Big Easy, it is a restaurant in UK, successfully operating
their business with skilled and talented applicants. The company is located in heart of London's
Covent garden. They use different types of applications and electronic system in order to build
good relationship with their consumers.
This study describe research on the impact of digital technologies on organization
profitability. Furthermore, this report include data analysis that are used to interpreting
information related to topic to derive insights. The study highlights research methodologies that
are used while conducting research study in systematic and appropriate manner, so that other
learner will use in making their report. In this research study, procedures and plan required to
incorporate digital technologies into organization was discussed.
Rationale
The level of competition among existing companies is high, it creative competitive
environment within specific market, that affect organizations market positions as well as growth.
It is very important for firms to sustain in sector by making use of different digital technologies
available in market. Digital technologies is considered as the best method will use to generate
profit that in turn is outlined as adequacy of profit in meeting off business short term goals. The
reason for preparing this research study is to analyse the use of digital technologies within Big
Easy firm. The another reason for conducting this research is to identify the benefits company
will gain while using digital technologies.
Significance
Digital technologies are very essential to use in competitive environment as it help to
increase brand awareness in market and also help to improve communication and consumer
experience, it just not benefits organization but also be important for further success. Digital
technologies are rapidly evolving and changing, which in turn maximize competition and need
for firm to innovate quickly. By conducting research about this topic, researcher will help to
gather in depth info about its significance in business. This study is beneficial in term of business
and academic purpose.
Structure for research project
The structure of research or dissertation will contain basic components like, introduction,
literature review, title page, mythologies and conclusion. To avoid inconveniences, it is written
accordant to appropriate guidelines. Research project comprises five chapters mentioned below:

Chapter-1
Introduction is the first chapter, it is known as preface of dissertation, it provides readers
the main idea about research topic and how it will be handled later in work. It caters brief
summary in first part of study to deliver a more complicated layout later. Introduction will lead
readers smoothly and effectively into next paragraphs.
Chapter-2
Literature Review is the second chapter of research project, it an obligatory part of
substantive investigation theme. It presents the brief examination of literature on research topic,
literature review also serves purpose of giving reader legitimate reason to explore research,
stating that investigation is original. In simple words, review is created to fill gap in choice of
literature and provide full list of sources that will informative and appropriate to current research.
Chapter-3
This chapter outlines particular methods chosen by researcher to investigate study topic.
Research chapter 3 is about methodologies, that researcher will use according to type of their
study, it is important to cater enough data so that an investigator could replicate study.
Chapter-4
Data analysis is the fourth chapter, in which results and research findings was described
by using different research methods.
Chapter-5
Conclusion is the last chapter of research and dissertation, it provides synthesis of
thought on main theme and summarized point made in argument. This part give indication as to
where further research on subject discussed might lead. It concisely concluded main research
question, leaving reader with clear comprehend of main arguments.

CHAPTER- 2 LITERATURE REVIEW
Digital technologies used by businesses in their day to day activities
In opinion of Scholz, J. and Smith, (2016) digital technologies improve how business
engage with their consumers and enhances their experience as well. It uses digital code to
transmit data between different devices, that will be done with things like Human voices and
television programs. Digital technologies permits immense amounts of data to be compressed on
small storage devices that easily transported. It will help to improve the quality of marketing
result and mostly help companies to generate more leads. It is quite beneficial in term of business
as it helps to improve and speed up procedure of communication to workers and consumers as
well. By using technologies in business, management effectively stay connected with their staff,
it is beneficial for workers as they can keep in touch with other team members at workplace
through different ways such as email. Eisenträger, Adler and Fischer, (2019) elucidated that
technologies increase collaboration as workers can communicate and connect no matter where
they are with others, this help in encouraging team work, bonding between employees and
mutual understanding. It also contributes information management activity in group, that shows
however that company can really improve knowledge of staff members by investing cautiously
in digital technologies. Organizations need to digitally transform their businesses to increase
productivity, enable growth and engage consumers. There are many benefits with digital
technologies, firm will gain to increase profitability.
According to Nicholas and Sacco, (2018) digital technologies makes it easy for
companies to stay in touch with consumers, stakeholders, shareholders and employees, even
when they are in another part of the world. For example, Firm by using words, audio, video and
exchange other media easily communicate. Number of applications, websites and software
systems has been designed to help business to socialize. There are many positive and benefits
that come from using digital technologies by companies in their daily activities. As per view of
O'Rourke, (2019) communication is one of the most important part of business success,
communication or interaction with employees or other people have never been so easy, mobile,
chat and email are few ways that makes it smooth to contact third person. Technology in
business plat vital role as it helps to provide many options for management to reach out and
obtain in touch with staff and target consumers. It also permits them to offer more mediums for
taking good care of clients services problems. Organization take benefits of improved

communication and technology by providing their workers chance to work remote. Cao, Wu and
Robertazzi, (2019) stated that work processor is one of the best computer system or device that
cater for input, output text and editing formatting. It changes the whole business world, with this
device management make changes in their marketing context, that help to gain attention of
consumers. Word processors contain software to automatically correct errors and determine
misspellings, reducing errors and improving overall speed.
Saleem, Y and et.al., (2019) contradict that, digital technologies consist with number of
applications use by firms while managing day to day activities. Online banking is known as web
or internet banking, this is the best technology as compare to other can use by many companies
to transfer and collect money. It is considered as electronic payment system that make consumers
able to pay in exchange for products and services. Internet banking is quite beneficial for
consumers as well as business, it permits user to conduct financial transactions via internet. With
this technology, people can check their account balance, move money between accounts and
make online payments.
On the other side digital technology along with positive affect consist with some
negative side that impact on business. Implementation of advanced and new technologies and
used in day to day activities is bitten expensive because it includes initial purchasing costs and
training expenses.
According to Kelemba, Chepkilot and Zakayo, (2017) effective communication enhance
employees practices, but ineffective communication at workplace cost firms an average of
420,000 per year or more than it. When it comes to workplace interaction, sender needs to
convey a clear content through the best delivery approaches possible, the best communication is
facilitated when sender is personal, specific and clear. Receiver listen carefully, read message
appropriately and ask for justification when needed. Finally, all these things will happen through
selecting the best delivery tools possible. With technology, information delivery method itself,
like email and instant content, can either interfere or enhance context of message and clarify of
data. Technologies are used in workplace communication, that provide many benefits. While it,
used appropriately can improve communication, technology facilitate highly effective and clear
communication as their best. The main reason of using digital technology is that organizations
have multiple office, so technology like email, Skype and Slack help keep groups connected. It
makes organization able to decrease chances of miscommunication, that become very costly in

term of time and money. It helps to connect workers from all over the world, provide
management chance to give clear directions through video conferencing and online meetings.
Eisenträger, Adler and Fischer (2019) explain that organization in current scenario also
uses digital technology in an organization to improve the level of customer services in the
organization. As digital technology help the company in promoting offering of the firm more
clearly in front of the customer in the market. Also digital technology usage help company in
fixing good sort of communication between the customer in the market, this help company in
clarifying different prospect of the product clearly which help building good trust between
company and customer in the market. Author also highlights that for this reason organization
generally takes help of CRM in the organization to communicate with the customer in the
market. This generally help company in improving the level of satisfaction of different customer
in the market.
Organization incorporate smart technologies for staff
Digital or smart technologies such as mobile phone, laptop and computer are used within
companies for different purpose along with communication. It is used to monitor the
performance and practices of staff. According to Sprague, (2018) employee monitoring permits
business to track workers activities and monitor their engagement with workplace related work.
Many organizations use it on computer will help to measure staff productivity, assure security,
track attendance and collect proof of working hours. With the modern technologies,
organizations will be able to monitor almost 100% of staff activity including, app and internet
usage, email, video surveillance and phone use. Monitoring of existing and new workers by
using computer, company gain benefits as it help to boost employees productivity, save time,
manager office properly, reduces trust level and save huge amount of money.
Mazzei, Flynn and Haynie, (2016) stated that firm mostly depend on technology that
reduce their strength for managing day to day activities. When computer system does not work
due to some technical issues, it impacts on employee monitoring process, repairing process
require a lot of investment that affect financial account of firm. Companies incorporate smart
technologies such as phones to communicate workers. Work related expenses for staff doing
their jobs effectively are often covered by workers, it will include use of smart phones. When it
comes to this technology, there are two ways people will go, they may reimburse worker for
work completed or profession related communication through their smartphones or cell phones,

or they can cater staff members with company owned phones. One of the biggest benefits to
incorporate with smart phones for employees is the capability to email, video conferencing and
video calling. It provides the opportunity to have constant permission to internet anywhere staff
go at any time they need it.
On the other hand, Sharma, (2018) contradict that, cell phones are used to command and
direct staff, it had some negative effect business operations. One of the disadvantages of phones
in work area for employees is that smart phones communication, in form of work related and
personal calls, disrupt a staff work flow since it maximize perception that workers available to
accept calls. Phone permits workers to communicate with top management through media other
than voice. Advanced technology permits transmission text message, but lead to
miscommunication, due to technological issues firm sometime cannot make effective
communication with their workers that impact on their work practices negatively.
Laptops often called as notebook, it is portable and small personal computer, most firms
incorporate with smart laptops for worker. According to Deveci and et.al., (2018) laptops are
easy to carry and smaller than desktop trackpad and counterparts, used specially to sent mails
regarding essential information to employees. While working at home or other place, business
owner will systematically share urgent file and spend it to staff in short term period.
Pradhan and et.al., (2018) highlighted that laptops in organization are specially used to
store data about employees and store their personal information. With this technology,
management is able to prevent data breech by making strong password on their personal laptops,
it prevents an attacker from accessing files. Laptops bring many benefits in context of business
as it helps to store data from longer period. It is quite beneficial for company, the main benefit of
laptop used for workers is their mobility. The compact size, lightweight and in battery allow
people to easily move from one place to another for storing information about staff. Laptops are
also used to monitor workers activities at workplace. Laptops make all the work easier that are
needed to be done in office such as documentation, file sharing and performance monitoring. It is
the best place where important data and information about staff and business will be stored that
is beneficial. Furthermore, the communication will become very easier when company use laptop
for management and employees. It saves people from paperwork, laptop has effectively reduce
space because now firm working with those paper is not required to put them in large and bulk

cabinets. On the other hand, laptops are smaller in size, that is why they take very less space on
disc that does not store data of all the workers.
Scholz, J. and Smith (2016) highlights that organization also can adopt the different
digital technology in the organization for enhancing the level of employee training in the
organization. As digital technology will help the employee in understanding the same thing for
more than once, which will eventually help the employee in building the different knowledge
and skill in the organization more proficiently. Author also highlights that organization also
adopt different digital technology in the organization for the purpose of conducting variety of the
different marketing operation of the business.
Company would design YouTube channel, Twitter account, Facebook Page, an informative
website to increase sales
In the opinion of Oh and et.al., (2017) it is clearly reflected that designing the social
websites will helps to attract range of customers towards it. For instance, billion of company uses
Facebook for marketing purpose, in which business post keep posting their new objects which
leads to increase fan following. This is all because of having effective designing which grab
attention of many customers. Thus, once company publicize the page and post the link that helps
to increase the audience which in turn assist to keep engage with the post. In the same time,
when they click like button then it will assist to increase engaging other users as well. In addition
to this, Facebook as a social media marketing tool is actually used for posting any new products
and new offer made by any company. Among all, Facebook is highly used by the company in
order to attract range of customers towards it and this in turn also assist to increase the sales.
On the other side, Nong and Gainsbury (2020) stated that social media is full of different
tools and techniques that assist to increase the sales of company. In the same way most of the
company uses Twitter which is designed in such a way that helps customer to find out products
without any delay. For that, company also implement the twitter cards which assist to share the
ideas to people and company may post their views and images shows up in the tweets with
unique images that assist to increase fan following. This will assist to raise the sales and attract
new customers towards it. Further, it is also analysed that when company also engage influencer
in their tweet then it will assist to keep engaging other customers towards it. It is so because
when company have any influencer who already have the audience that it will leads to creates
positive and great relationship with the pay dividends. On the other side, it is critically evaluated

by Ibrahim, Wang and Bourne (2017) this will increase the cost but in the same time minimize
time as well. Therefore, by designing the twitter account in better manner will help to make work
easy and determine some important people on Twitter which will creates positive impact upon
business sales too.
In the opinion of Roma and Aloini (2019) Hashtag is another key tool which is used in
Twitter such that it will assist to increase sales. These hashtags are not followed by any followers
but it is allow to reach a wider audience by getting involved in the existing conversation.
Therefore, people searching on the specific information were also check different hashtags that
assist to increase sales. That is why, most of the company uses these social media as a marketing
tool which attract range of customers as well as increases sales too. Moreover, it is analysed that
there is a need to designing these marketing tool or digital platform in such a manner that assist
to grab attention of many customers and also increases the sales too.
Burgess and Green (2018) stated that YouTube is another tool which is used for
marketing purpose in which company easily share their own videos with customers. In this
platform, business may also made their own channels in which company may share their own
videos, create playlist and also discuss promptly. Statistics shows that from 2006 when YouTube
is made, it is consider another platform which gives search priority to all its customers by taking
advantage of the same. While designing the YouTube channel, make sure that video quality is
superior because it is the only things that attract range of customers. On the other side, both
video and audio upload in the channel should be clear, crisp and easy to understand that assist to
attract range of customers by increasing business sales as well. Deveci and et.al., (2018)
highlights that another thing which need to be consider at the time of publishing a page on
YouTube is that they have to make sure that they use good better key words at the time of
uploading the video, This will eventually help the viewer in searching out the video of the
company more easily at the platform. Reason behind considering the same is that there are many
different You Tuber who used to publish their video. So having a good key words with the video
will help company in promoting the same video of the company more efficiently in the market.

CHAPTER- 3 RESEARCH METHODOLOGY
It refers to the particular the tools and the procedures that are used by the researcher
while conducting the study for identifying, assessing, processing and selecting an information
regarding the research problem. The section of the methodology allows a reader in critically
evaluating overall validity and reliability of the study. It involves use of several approach,
philosophy, sources of collecting data, sampling technique, ethical aspects etc. so that accuracy
and reliability within the study could enhanced effectively and efficiently.
Research type-
It is divided into categories qualitative and quantitative research types, qualitative
research is method of observation to collect non-numerical information, this kind of investigation
refer to concepts, meanings and definitions and description of things. This approach concerned
with comprehension human behaviour from information's perspective. It assumes negotiated and
dynamic reality, with qualitative research type data are analysed by themes from description by
informants. It is multi method in direction, including an interpretive approach to their subject
matter, that means qualitative help researcher study things in their common setting and
attempting to make sense of and phenomenon in term of meaning individual bring to them. On
the other hand, quantitative research type is different from qualitative. It designed as systematic
research of phenomena by collecting quantifiable data and practising statistical and other
techniques.
For this research, researcher use qualitative research types instead of quantitative
because it supports to critically analyse impact of digital technology on growth of company
within market place. It helps to assist investigator to examine ways how company incorporated
with smart technologies and what are their benefits (Myers, 2019). Researcher with qualitative
research type will cater essential information such as user and demographic preferences that help
company to make better decision. Qualitative research provide effective and valuable info that
use in gather data about digital technology benefits. It is quite beneficial in context of this
research study, as it encourage people to expand on their view points can open up new subject
area not initially considered.
Research approach-
There are mainly two approach that could be used by the scholar in making the research
study that includes inductive and deductive approach. Inductive approach refers to the approach