The Impact of Technology and Internet on Cheaper Flights (BA Case)

This research proposal investigates the influence of technology and the internet on consumer behavior when searching for cheaper flight tickets, with a specific focus on British Airways. The introduction defines technology and its impact on the tourism industry, highlighting the role of the internet in online travel agencies and the potential for personalization. The research aims to examine how technology and the internet affect the ability of people to find cheaper flights, with objectives to determine the significance of technology and analyze its influence on online purchasing decisions. The literature review explores the impact of technology on business operations, decision-making in online purchasing, and the benefits of internet booking systems. The research methodology outlines the interpretivism philosophy, inductive approach, and descriptive research design. The proposal also discusses data collection methods. The study aims to provide insights into how technology and the internet have reshaped the airline industry, particularly in the context of British Airways, and how these changes influence consumer behavior and purchasing decisions. The research employs a comprehensive literature review and the use of interpretivism philosophy to gather in-depth information.

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
Literature review- ........................................................................................................................2
Research Methodologies- ............................................................................................................5
Timescale- ...................................................................................................................................6
Research resources- ....................................................................................................................6
REFERENCES................................................................................................................................7

Title- To examine how technology and internet influence people to find cheaper fights. With
reference to case study of British Airways.
INTRODUCTION
Technology is body of knowledge that defined as creating tools, processing actions and
extracting materials. It is termed out as an application of science to solve the problems.
Therefore, internet technology refer as to devices, software, hardware and transmission protocols
to connect computers. Hence, internet is globally connected to network system. In present
scenario, technology has become the digital revolution and this plays dominant role with online
travel agencies. Technical advancement influences the tourism industry at the greater extent.
Therefore, internet of things promises to bring significant updates to tourism industry (Zhang and
et.al., 2018).
It is one of the biggest transformative factor in terms to undertake personalization of
customer experience. Technology is dynamic process and it aids to improvize need and demand
of customers so that entity can able to gain competitive advantage. With the use of technical
advancement it can be possible to enhance business operation by creating new way of competing
in market (Emerging Technology In The Airline Industry, 2018). Therefore, technology is
designed with the object of solving problems in terms to meet the human needs and wants. It aids
to have reduction in cost, enhancement in operational efficiency and to improvise the customer
experience. Therefore, number of booking application with the use of internet the customers can
able to get the cheapest flight.
The present research proposal is based on business activities of British airways, It is the
second largest airline in the United Kingdom. This enterprise is using internet of things and
technological tools to attract and influence customers. Hence, aims and objectives has to be
framed on the basis of research topic-
AIM-
To examine how technology and internet influence people to find cheaper flight tickets.
With reference to case study of British Airways.
Objective- It will be framed on the basis of aim as-
 To determine the significance of technology and internet.
 To analyses how technology influence decision making on online purchasing of finding
cheaper flight tickets in British Airways.
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 To identify the benefits of internet in booking of the online tickets.
Research questions-
 What extent technology influence decision making on online purchasing?
 How internet is beneficial in booking of online tickets.
Literature review-
This is comprehensive summary of research and it aids to find out the depth information
with help of scholarly articles, books and other sources. Thus, its defined as-
Determine the significance of technology and internet
Technology has wide impact on the business operations. Therefore, it has both tangible
and intangible effects in order to make money and to produce the results of customers demand.
As per the view of Zhang and et.al., (2018) stated that technological advancement affects the
culture, efficiency and relationship of business. It affects the firm ability to communicate with
customer allows customers to find answer of their questions. In addition to it, the use of technical
advancement helps to create the stronger public image. According to the view of Seiler, Müller
and Herzog, (2018)stated that technology aids to understand its needs and demand of the
customers. Thus, it can be stated that technology has played substantial role in terms to achieve
economic growth by having effective contribution of technology to tourism and travel industry.
In contrary to Granados, Han and Zhang, (2018) stated that internet aids to expand and transfer
data that supports to enhance turnover ratio and internet is most effective and efficient way to
that aids to make direct relationship with customers. Hence, tourism industry helps to have
reduction in cost, enhancement in operational efficiency and work as to have improvement in
customer experience.
As per the view of Seiler, Müller and Herzog, (2018) stated that internet allows to have
enhancement of travel agencies by speeding up the communication. New technical advancement
and media has changed the way of tourism and also allows to speed up the business and
marketing process. As per the view of Cui, (2019) stated that technical advancement helps to
take step ahead competition and also used to protect financial data and other proprietary
information that can helps to gain competitive advantage. In addition to it, Zhang and et.al.,
(2018)stated that the first and foremost use of technical advancement is to communicate with
customers effectively.
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Analyses how technology influence decision making on online purchasing of finding
cheaper flight tickets in British Airways
The Airline industries are adopting technical advancement and it has great impact over
the working of enterprise. Digital transformation underpins the ability to create and build
effective strategies. According to the view of Granados, Han and Zhang, (2018) stated that
digitized airline integrates data that helps to promote their brand effectively to customers and this
also encourage repeat businesses. In today's scenario, there are number of application avail in
market. By downloading it, customer can book their tickets at the cheapest price. They can track
their online purchasing by adding wish list. With help of making effective comparison they are
able to select one suitable price rate as per the convenience of customers. As per the view of
Seiler, Müller and Herzog, (2018) stated that the air travel are in period of bringing greater
change. With the help of having rapid change the innovation in the airline in continually
evolving. Therefore, Airline industry has to build their social platforms in terms to create their
brand equity. According to the view of Cui, (2019) stated that airline industry essentially uses
social media analytic, revenue model analytic and speech analytic. Airline industry aids to
develop the services and product offerings so that customer can get attracted within market. As
per the view of Zhang and et.al., (2018) stated that digital transformation is one of the effective
term that strategically correct the route for airlines to evolve and provides enormous challenges
to airline management teams. According to the view of Tsai and Chen, (2019) stated that
connectivity is one of the growing trend in airline technology. By adopting online features it can
be possible to fosters the growth in airline industry. Use of online smart services aids to enhance
the working of airline industry and it also helps to improvise the working of the enterprise.
Therefore, Yap and Chua, (2018) stated that the airlines industries are adopting the cloud
solution to maintain the with the working of enterprise. With the use of advanced technical
advancement the airline industry encourage passengers to return future flights with the help of
offering better customer experience. Thus, complex digital environment aids firm to conduct
better working and provides foster experience to the customers.
According to the view of Tsai and Chen, (2019) stated that digital communication
through number of social platforms aids to improve operational efficiency, security system and
experience of the customers. It is one of the driving factor that leads to improvise the operational
efficiency and focus over to produce better services to the customers. According to the view of
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Yap and Chua, (2018) stated that technological advancement aids to have the better connectivity
and also enhanced travel experience of customers. Thus, innovation in technical industry is
crucial process as it build airports faster, smarter and better. Aviation, travel and tourism industry
has been at the forefront of the digital innovation. Customers are the external influences and they
play the crucial role over the working of the enterprise. In contrary to Granados, Han and Zhang,
(2018) stated that the rapid transmission and access of the information over the internet also can
reduce the customer search cost and enhance the bargaining power of the customers. Hence, the
connectivity links with the internet allows enhancing transaction efficiency faster and better. In
addition to Seiler, Müller and Herzog, (2018) stated that internet aids to raise the relationship
between the enterprise and their customers. Enterprise have become the more proactive in order
to achieve the innovation that are directly beneficial to the customers. In contrary to Cui, (2019)
stated that airline activities are engaged with E-commerce industry and it works as to bring
greater benefits to airline than to any other industries.
Identification of the benefits of internet in booking of the online ticket-
Online booking system allows accepting bookings online and that aids to better manage
the working of the enterprise. In contrary to Zhang and et.al., (2018) stated technological
advancement applied to airline industry bring various changes as dynamic pricing and customer
loyalty program. E-tickets offer crucial advantages to the for the both travelers and airlines that
is inclusive of the security, flexibility and cost and convenience. An online booking system plays
crucial role as it leads to have more sales. Therefore, Tsai and Chen, (2019)stated that the
booking system automates the process and it also offers various discount facilities to customers.
The technological innovation has put the major impact on the air transportation and this terms
has made the airline industry faster, flexible and transparent. It has evolved the airline industry in
better and effective manner. According to the view of Yap and Chua, (2018)
stated that technical advancement has being the enormous changes in the airline industry. In this
present scenario, the social media is very effective tool as it build better customer relationship
management. In contrary to Granados, Han and Zhang, (2018) stated that digital documentation
plays the effective role in terms to keep up the customer aware about the changes in aviation
industry and their latest offers. Emerging technical advancement creates the major impact on the
working of airlines. According to the view of Seiler, Müller and Herzog, (2018) stated that in
terms to survive in the intense competition in the airline industry, it is crucial to adopt the latest
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technical advancement that can attracts the customers. In contrary to Cui, (2019)stated that
online booking system aids to provide re services in time and cost effective mode. Online
booking system uses the one effective software that can be use for the reservation management.
By interactive and attractive offers it can be possible to enhance more sales and also attracts the
customers. According to the view of Zhang and et.al., (2018) stated that technical advancement
has evolved business activities rapidly and this provides enormous changes in the airline sector.
Research Methodologies-
Research method defined as systematic plan that aids to conduct the research activities
properly. With the use of effective method the better and reliable information can be gathered.
Thus, it defined as-
Research philosophy- This is defined as belief with help of which data can be gathered,
analyzed and used. Therefore, it is classified into terms as ontology, epistemology and axiology.
Henceforth, epistemology categories into positivism, realism and interpretative. In this research
will have the use of interpretivism philosophy so that depth detailed information about the topic
of research can be gathered. Hence, it can be said that research philosophy is one of the crucial
part of the research methodologies.
Research approach- It is term that is defined as plan and procedure that is consisting of the
broad assumption to detailed method of data collection, analysis and interpretation (Tsai and
Chen, 2019). Hence, research approach divide into the categories as inductive and deductive. In
order to determine the impact of online booking over the aviation industry the researcher will
have the use of inductive approach so that better generalized conclusion can be effective drawn.
Research design- It is term that is defined as overall strategy that aids to integrate differed
components of the study. This is set of methods and procedures that helps to collect and analyze
measures in terms to identify the problem of the research. In order to carry out the implication
the researcher will have the use of Descriptive research design so that detailed information can
be gathered.
Data collection- This is term that is defined as process of collecting and measuring the
information with terms to variables of interest in the systematic and appropriate manner. It aids
to get the complete and accurate picture of the data. Therefore, data collection divides into two
method as primary and secondary. Hence, in order to determine the implication of online
booking the researcher will have the use of the both secondary and primary research. Therefore,
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primary method is helpful to collect first hand information so that proper data can be collected
with use of tools and techniques.
Sampling- It is the method that is defined as process or technique that aids to choose the better
elements in the study. Therefore, this have the profound impact on the outcome of the study.
Therefore, sampling is the method that categorized into method as simple random, cluster,
stratified etc. In this research will have the use of probabilistic method so that better and depth
information about the topic of research can be gathered and analyzed.
Data analysis- This is the process that is defined as process of inspecting, cleansing,
transforming and modeling data with the goal of discovering information (Zhang and et.al.,
2018). Thus, there are two method of undertaking data analysis are as quantitative and qualitative
method. In order to determine the implication of online booking researcher will have the use of
qualitative analysis so that information can be gathered in better and effective mode.
Timescale-
Research timeline defines and represents the entire duration of the project. It is effective
process that provide clear indication of the time-frame for the project, identify the task and each
activity requires for the project. It is one of the effective term that can be used to develop project
plan and to guide the implementation and monitoring of project activities effectively. Therefore,
it draws in following manner as-
Research resources-
It is usually defined in the components as primary and secondary sources. Therefore,
resources are defined in following manner as-
Travel cost- This is the cost that is associated with travelling and it also aids to evaluate to
conduct business related activities. In order to make the online purchasing effective, it is crucial
to show travel packages with attractive budget. This is the cost that will be inclusive of expenses
as administrative, tickets, auto, food, entertainment and shopping etc.
Journal- It is one of the most reliable resource of expansion of knowledge in current topic of
research. Under it, articles can be found in wide scholarly journals in terms to go through
preview process.
Print media- It is inclusive of the number of factors that aids to make sources credible. Therefore,
sources on the internet needs to check several things to verify the information that is credible.
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Human resources- Effective human resources plays the effective role in terms to be the heart of
the modern business. They provide the travellers the effective accommodation packages and
great online services. Thus, they interact with the customer and helps to have them solution to
their problems.
Materials- In order to set up the business activities at the online level, it is essential to have own
website page on internet with use of technical advancement. It will be helpful to get interact with
the customers and also provides better and interactive services. By developing software and
providing better customer's assistance can attracts the maximum number of customers.
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REFERENCES
Books and Journals
Granados, N., Han, K. and Zhang, D., 2018. Demand and revenue impacts of an opaque channel:
Evidence from the airline industry. Production and Operations Management. 27(11).
pp.2010-2024.
Seiler, R., Müller, S. and Herzog, C., 2018. Choice overload In the airline industry: a web
experiment on booking flights online. In 47th EMAC Annual Conference, Glasgow. 29.
Mai-1. Juni 2018.
Cui, Q., 2019. The online pricing strategy of low-cost carriers when carbon tax and competition
are considered. Transportation Research Part A: Policy and Practice. 121. pp.420-432.
Zhang, Z and et.al., 2018. Gender difference in restaurant online booking timing and the
moderating effects of sell-out risk and information type. Journal of Electronic Commerce
Research. 19(3). pp.266-279.
Tsai, T.H. and Chen, C.M., 2019. Mixed logit analysis of trade-off effects between international
airline fares and fences: a revenue management perspective. Current Issues in
Tourism, 22(3), pp.265-275.
Yap, J.B.H. and Chua, K.L., 2018. Application of e-booking system in enhancing Malaysian
property developers’ competitive advantage: a blue ocean strategy?. Property
Management. 36(1). pp.86-102.
Zhang, B and et.al., 2018. Is the Airline Trustworthy? The Impact of Source Credibility on
Voluntary Carbon Offsetting. Journal of Travel Research.
Online
Emerging Technology In The Airline Industry. 2018. [Online] Available through :
<https://www.digitalistmag.com/customer-experience/2017/08/14/emerging-technology-
in-airline-industry-05226935>
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