A Report on the Impact of New Technologies on Business Management

This report examines the profound impact of evolving technologies, particularly e-commerce and social media platforms, on business operations and development. It highlights the benefits of technology, such as increased efficiency, productivity, and brand awareness, while also addressing the challenges faced by businesses, including increased costs, changing customer perceptions, and reduced opportunities for local organizations. The report delves into the advantages of e-commerce, such as wider product choices and flexible payment options, but also acknowledges its adverse effects on small businesses. Furthermore, it explores the role of social media in promotion, customer engagement, and the potential for both positive and negative feedback. The report concludes by emphasizing the need for businesses to develop effective strategies for adapting to technological advancements, acknowledging the significant investment required, and addressing ethical concerns such as data privacy and cybercrime.

Academic Writing for
Business and
Management

Table of Contents
INTRODUCTION.......................................................................................................................................3
Main Body...................................................................................................................................................3
Adapting to new technology including Ecommerce and Social Media platforms....................................3
CONCLUSION...........................................................................................................................................7
REFRENCES..............................................................................................................................................8

INTRODUCTION
In current challenging environment, there are a lot issues faced by business entities while
running business significantly. These issues create constraint in smooth functioning of business
operations. There is requirement to identify major issues and then prepare appropriate strategies
in order to address these issues in an efficient manner. The present report is based on challenge
related to evolution of new and advance technology such as Ecommerce and social media
platforms which have create obstacles for local companies (Dorjsumiya and Bayarmaa, 2020).
However, technology has bring ease in business and help in running daily operations in smooth
manner but it has been created several issues in terms of increasing cost, changing perception of
customers and reduction in opportunities for local organizations. Due to adaption of new
technology, requirement of manpower has been reduced as companies are using technology
instead of efficient & competent work force. Apart from this, now customers also likely to
purchase products and services through ecommerce platforms so local shops, departmental stores
are facing a lot of issues in terms of lowering down market demand. On other side, technical
evolution has also bring ample of positive impacts over business by increasing current level of
sales and profit margin, increasing brand awareness and more which also going to cover in the
following assignment.
Main Body
Adapting to new technology including Ecommerce and Social Media platforms
Use of technology has been increased rapidly as it provides ease in performing business
activities. Now, companies are using artificial intelligence, robotics and other such advance
technologies so that daily operations can be performed in profound manner. Technology not only
helps in efficiency but also improve productivity. With the help of machines & tools, it is easy to
produce products in bulk which is not possible by with manpower. Apart from this, technology is
also helpful in completion of work in timely manner. Now, Ecommerce platforms are using at
wide level in order to efficiently executing selling & buying using online mediums. It offers
feasibility to audience to choose suitable products & services from wide range of products. Apart
from this, they can also track the order and also make online payments through different payment

gateways (Myers, 2019). However, Ecommerce platform is really important and has bring
transformation in the world of business but it adversely affect small and local business units
which are not able to manage online presence of their products. Due to tech friendly attitude,
people are likely to purchase products & services through online platforms and local shop
keepers are not able to attract buyers any more. It is because while purchasing through online
platforms customers get huge choice to select appropriate product and also have flexibility
related to time and payment. So, they give more preference to make purchase from online
platforms rather local shops and departmental stores. For instance, Amazon is a large ecommerce
giant which offers wide range of products over a single platform. This facility provides
feasibility & flexibility to audience but on other side; significantly affect the profit margin of
local services providers. Large Ecommerce websites offer huge discounts, home delivery and
payment options so customers do not prefer to visit shops in the locality.
It is analyzed that technology is important in current time for running business efficiently but
there is requirement to invest huge amount in order to assemble advance tools and equipments in
business setting. Apart from this, competent and qualified individuals are also required to
manage and implement technology in an efficient manner. Technology is not something which
one installed and can be used for longer period of time. It gets obsolete so there is requirement to
do market research in different intervals and update techniques accordingly. Although,
technology enhances overall efficiency and productivity but there are also higher probabilities of
errors. It cannot be expected from technology and softwares to provide accurate results alike
human beings. Technology works according to the command so, it is required to hire efficient
individuals for working with technologies. Apart from this, sometimes, use of technology also
enhances probability of cyber crime and ethical issues. While using Ecommerce platforms,
customers need to provide basic information such as name, mobile number, card details and bank
details (Moraru and et. al., 2018). This information can further hacked by unauthorized parties.
By this way, there is threat to personal information and privacy of people. In addition to this,
Social media platforms are also used by organizations for connecting with audience effectively.
Here, companies maintain their accounts over different social media platforms such as Face
book, Instragram and more and regularly post necessary images and information consistently
Social media platforms are considered as an effective way of promotion but sometimes it also
become the reason of unnecessary criticism. Customers get complete transparency due to social

media presence of organization. They can easily comment and share their feedbacks over social
media which is visible to wide number of audience residing at different locations across the
globe. Positive feedbacks are helpful in improving image and market reputation. Likewise,
negative comments also affect overall image in negative way.
It is stated that adaption of technology significantly affect a business entity with this, they
can easily perform different business activities effectively. With the help of softwares and tools,
it is easy to maintain necessary data & information in an efficient manner. Apart from this,
technical advancements are also helpful in order to provide better services to customers. It also
brings efficiency in daily functions which is really important for making optimum use of
available resources (James, Miller and Wyckoff, 2019). Apart from this, Ecommerce platform
also helped in order to meet with requirements of customers in an efficient manner. With the use
of online platforms, organizations can easily fulfill requirements of buyers in timely manner
which further provide competitive advantage. Through online mediums, organizations can not
only connect with audience effectively but also earn significant amount of profit margin. It is an
important way which is often used by organizations for enhancing market share. This platform
provides opportunities to companies to offer wide range of products and services to audience so
that they can fulfill requirements in best possible way. In current pandemic condition, it is a great
way to avoid physical interaction. With this companies can provide deliver of necessary products
and services at convenient place of buyers which further help in creation of loyal customer base.
Technology also has changed the way of promotion and advertisement. Now, companies are
more likely to adopt social media platforms for increasing reach of business across the globe.
With this, they can easily connect with domestic as well as international audience. Additionally,
it also help in order to get necessary comments, reviews, feedbacks of customers which further
guide marketers for making improvement. For this purpose, social media platforms are used
which are handled by professional and experience ecommerce manager having relevant expertise
in handling social presence (Karpenko-Seccombe, 2020). Hence, adaption of technology is really
important for business entities in current time but it also has some negative aspects. Huge
investment is required for implementing necessary technologies in business which is not easy to
acquire. Large and multination companies can adopt these practices but, it is not easy for small
business units to embark advance techniques as it requires higher amount of investment.
Although, Ecommerce is also an imperative way but it has a lot of constraints such as privacy

and ethical issues and more. Apart from this, it also requires competent individual to handle
online mechanism for providing timely services to customers. Companies also need to be careful
while using social media platforms for getting positive response. Hence, there are ample of
issues associated with adopting and implementation of technology nevertheless, company adopts
updated and recent techniques with an aim to get positive results in significant manner. There is
requirement to prepare significant strategies in order to successfully deal with challenges related
to adoption of technology.

CONCLUSION
It is summarized with above mentioned points that in present time use of technology in
business is enhancing rapidly which put a profound impact over business. There is discussion
regarding impact of technology, ecommerce as well as social media platforms. It is monitored
that implementation of techniques significantly help in bringing more productivity and efficiency
but also put adverse impact by increasing overhead, implementation and maintenance cost.
Furthermore, ecommerce and social media platforms are significant for enhancing business reach
but also create challenge for small business entities which are not able to implement these
practices. Moreover, companies are required to prepare suitable strategies for implementing
technical aspects in favorable manner.

REFRENCES
Books and Journals
Dorjsumiya, Y. and Bayarmaa, N., 2020. WAYS TO ASSESS WRITING SKILL IN
ACADEMIC CONTEXT. Научный журнал, (5), pp.36-39.
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Business Ethics, 154(3), pp.631-642.
Karpenko-Seccombe, T., 2020. Academic Writing with Corpora: A Resource Book for Data-
driven Learning. Routledge.
Moraru and et. al., 2018. Academic Writing at Babeş-Bolyai University. A Case Study.
In University Writing in Central and Eastern Europe: Tradition, Transition, and
Innovation (pp. 45-62). Springer, Cham.
Myers, M.D., 2019. Qualitative research in business and management. Sage.
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