Emerging Themes in Business: Impact of Technology on Operations

This report delves into the emerging themes impacting businesses, with a particular focus on technological advancements and their profound effects on business operations and organizational structures. The report begins by highlighting the significance of these themes in shaping current business strategies, emphasizing the need for organizations to adapt to the ever-changing global market. It then explores the transformative impact of technologies such as data analytics, cloud-based applications, and the Internet of Things, using MailUp Company as a case study to illustrate the benefits of embracing these advancements. The report further examines the impact of mobile technology on the retail industry, the evolving role of technology in business operations, and the implications of technological innovations on organizational structures. The report also touches on the necessity of technology management, the importance of aligning technological resources with market requirements, and the need for businesses to stay ahead of the curve. The report concludes with recommendations and a concise summary of the key findings, emphasizing the crucial role technology plays in the future of businesses.

EMERGING THEMES
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Table of Contents
Introduction................................................................................................................................3
FINDINGS AND ANALYSIS.......................................................................................................3
Technological Advancements....................................................................................................3
Case Study - MailUp Company................................................................................................3
Benefits of CDNetwork to MailUp Company......................................................................3
How Technological Advancement is impacting on Business Operations..............................5
Impact of Technological innovations on the organizational structure of a business
organization................................................................................................................................6
Technology Management..........................................................................................................7
Effect of Technology on the Future of Businesses...................................................................7
RECOMMENDATIONS..............................................................................................................9
CONCLUSION..............................................................................................................................9
REFERENCES..............................................................................................................................9
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Introduction
Emerging themes are key in impacting most businesses and organizations, and therefore remain
to be one of the most explored areas in many scholarly works. As new technologies come up, the
offline to online marketing learning curve keeps growing steeper. Due to the always – changing
dynamics of the current global market place, it is necessary to carefully examine emerging trends
as they can immensely impact current business strategies and organization operations and
contribute greatly in shaping the future of organizations, (Abrahart et al 2012).
Specialists who have completed studies to find the effect of innovation over business
development express that innovation all in all has profoundly changed business activities and
procedures. It is presently past tense for organizations to stick just to one model of holding their
offer in the market. Today, organizations are dealing with adjusting themselves to the present
front line innovation. While a few organizations have possessed the capacity to redesign
themselves as indicated by current innovative advances and push ahead, others have confronted a
test in adjusting to the progressions, (Griffith, D.A., Cavusgil, S.T. and Xu, S., 2008).
The rapid change on information accumulation, recording and recovery has pushed organizations
to develop business procedures. As of now, business organizations are utilizing information to
screen client patterns and taste, (Curran, J. and Burrows, R., 2015). New mechanical
developments has made it feasible for organizations to screen and study client conduct without
hardly lifting a finger. These innovative advances have not just made it workable for associations
to break down information and think of significant examples that will enable them to settle on
important and educated choices. With more client center, information investigation, as a field of
information mining, will unquestionably assume a noteworthy part in development techniques of
organizations.
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FINDINGS AND ANALYSIS
Technological Advancements
Technologies of the new age have moved business operation processes to another new phase
altogether, and this has accelerated transformation. Advanced data analytics, cloud based mobile
applications, internet of things among many other technologies have smoothened operating
model levers including shared services, process re-engineering and global delivery. For many
organizations, the best networking and working policies have changed so as to embrace these
technologies so as to keep pace with the competitive market.
Case Study - MailUp Company
MailUp Company is a technology based company which has its headquarters in Italy that has
come up with CDNetworks Web Acceleration which is a platform for cloud computing. This
technology is used by SMEs and advanced companies to manage emails, SMSs and newsletters.
The company has recorded an increased customer satisfaction since it embraced the technology.
Furthermore, new markets have opened for the technology, a good lead for profits.
Today, just couple of organizations see these trend setting innovations as basic to their
organizations, and grasping these advancements has frequently been exploratory. With this point
of view, operational and key basic leadership procedure of organizations are relied upon to
enhance inside the following five years.
Using the new innovations has demonstrated to expand development in income, and propelled
organizations have recorded a more noteworthy favorable position over learner organizations,
(Zott, C., Amit, R. and Massa, L., 2011). Administration officials have dependably been
suspicious of trying different things with new innovation and have selected rather to see proof of
and guarantees of advantages of contributing before they really make the stride. This approach is
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quick changing as organizations are getting imaginative and are along these lines subsidizing the
experimentations required to utilize innovation as a device to expand consumer loyalty and to
build benefit. With time, more organizations will put their assets in innovation experimentation,
and rivalry is relied upon to increment. The unwilling and moderate moving amateur
organizations who are less eager to grasp these advancements will with time be old and will out
of the scene.
CDNetworks is now a global cloud content network with cloud security and authentication
system that is secured by a firewall. The company has offices in various countries in distributed
countries in the world.
Benefits of CDNetwork to MailUp Company:
i. A 50% reduction in customers’ delays.
ii. A drastic drop in traffic load to the companies servers.
iii. Due to the decision to deactivate some infrastructure facilities, costs have drastically
reduced.
iv. Work output performance improvement.
v. Faster access to static content through geo-localization
Embracing CDNetworks Web Acceleration technology has augmented the performance of
MailUp by streamlining its technological infrastructures and has brought about a reassessment of
business challenges and reformulation of its business strategies.
Embracing this technology has seen MailUp increase its business partnerships and the gap
between its competitors has drastically reduced. This has brought about increased business
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returns. Due to this, MailUp has registered increased performance in its areas of operation, and
more, is now extending its presence to South America.
Due to this changes noted with the business as result of the new technology embraces, the
company will have to reformulate its business strategies, (Curran, J. and Burrows, R., 2015). For
example, there would be need to evaluate the new service over security requirements for cloud
infrastructures. This would mean change in its operational procedures.
How Mobile Technology changes the Retail Industry
Technology may come as a helpful tool to a company, improving its daily operations and
functions. In fact, technology can be the main reason why a business can stand in the market. So
widespread is the scale of the impact of technology on business operations, such that businesses
can at base be defined by their technological advancement. Companies such as Uber have been
redefined radically by technological advancements. All its business procedures and business
strategies are defined based on technology that it has embraced, (Celentano et al 2014).
AS emerging mobile technology trends are increasingly being absorbed into business operations,
there is an increasing expectation on how these technological innovations can be used to
positively transform businesses. It is essential that businesses embrace these technological moves
so as to keep up with the competition in the market.
Today, mobile handsets are more preferred to the traditional web-based business operations.
Many retailers generate greater revenues through incentivizing in-store purchase with mobile
initiatives and this has improved sales. This has necessitated many business organizations to
rework on their business strategies so as to fit themselves within the growing mobile world.
According to (), the emergence of mobile devices applications, videos and improved network
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capacities will grow to global demand. Such demands are keeping up in pace with the ever
growing number of smartphone users.
In reference to (Wilson et al 2013), Business organizations end up having millions of customers
engaging with them via their smartphones which include Samsung Galaxy, IPhone and
Blackberry. With such kind of engagement with clients, businesses must now to find new ways
of handling client complaints and put in place proper channels of communication to facilitate
customer feedback.
Furthermore, new technology can mean new products; it can mean new business too. For
example, a few decades ago. Technology change has really affected these businesses greatly.
This is a good example of how technology can really impact the existence of a business.
How Technological Advancement is impacting on Business Operations
Introduction of new technology can immensely affect business operations. With the optimization
in the internet, businesses are now into digital marketing. As these technologies are absorbed into
business, the researching departments of organizations are subject to change, as in keeping up
with technology trends, (Berry et al 2009). For example, companies like Boeing and Siemens
are switching to 3D printing to quicken their design process and reduce costs while increasing
effectiveness.
Researchers who have carried out surveys to discover the impact of technology over business
growth state that technology as a whole has radically changed business operations and strategies.
It is now past tense for companies to stick only to one model of holding their share in the market.
Today, companies are working on aligning themselves with the current cutting edge technology.
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While some businesses have been able to remodel themselves according to current technological
advances and move forward, others have faced a challenge in adapting to the changes.
Radical transformation on data collection, recording and retrieval has pushed companies to
invent business strategies. Currently, business companies are using data to monitor customer
trends and taste. New technological innovations has made it possible for businesses to monitor
and study customer behavior with a lot of ease. These technological advances have not only
made it possible for organizations to analyze data and come up with meaningful patterns that will
help them make meaningful and informed decisions. With more customer focus, data analytics,
as a field of data mining, will surely play a major role in growth strategies of companies.
To some, their business strategies have become obsolete and need to be revised. Technology and
globalization have made a very big impact on businesses, whether beginners or advanced.
Management professionals too are shifting from the out dated traditional ways of logical thinking
and are looking for new ways of fitting themselves into the market changes.
Impact of Technological innovations on the organizational structure of a business
organization.
Organizational structure is the way an organization communicates, distributes its responsibilities
and how it adapts to change. It is how an organization makes use of its resources in order to
achieve its goals. Often a company needs to keep its organizational structure dynamic so as to be
well prepared to meet changes, but often times this is not the case as some changes come not
which an organization may not embrace because they may not add to its proficiency. A business
that is able to adapt better will survive through.
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A business organization may have to change its business organizational structure to keep up with
a certain technology trend, for example a company may restructure its departments, add or do
away with some jobs or alter position requirements for some post. Employees will have to be
trained on how to use and maintain the new software system. The training may be imprecated as
a new requirement during hiring. Web based organizational businesses will often have to create
new posts so as to accommodate new technological technologies into their system. Furthermore,
some job positions may be rendered obsolete in some organizations..
According to (Bocken et al 2014), Implementing new technological advancements may mean
reducing day to day tasks or improving their efficiency. In some cases, some posts may be
rendered obsolete. The management may use comprehensive software platforms to streamline
their operations, and often, this may mean a restructuring of the organization’s operations. For
example, if a new automated software system is introduced, it will do away with all manual work
in departments, then the employees must have a new set of duties assigned to them or they are
laid off. On the same note, new posts can be created, as the new system will need to be
maintained, and there will obviously be a need for a system administrator.
Technology Management
Since technology has become key in giving a competitive advantage for business organizations,
technology management must come into play so as to ensure that the technological resources will
be aligned to the market requirements. Consider temporal aspects vital for technological
advancements, regulatory rules, and government support. Based on these issues, they came up
with a framework based on this to evaluate the impact of technology innovations on the market
sway of a company, and on its structure reform, (Nonet et al 2016).
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This framework combines knowledge and resource-based concepts and is mainly focused on
planning for technology in three ways
1. Business level – this includes business portfolio, innovative network, strategic planning
and marketing. This will create value to the business in the future.
2. Technology level - : the engineering and science skills and platforms, technology
management processes, including identification, exploitation, protection and
identification.
3. Product level – service platforms, operations and manufacturing functions together with
new products development processes.
In order for knowledge to flow effectively between the levels, technology at hand must align
itself with the objectives of business organization. Business requirements must be understood at
product level and market requirements must be understood at business level.. Effective
management of technology requires a proper balance between product/technology push and
market/product pull.
Effect of Technology on the Future of Businesses
Technology has a diverse effect on business strategies formulation. However, technology
immensely impacts on strategies formulation, and this varies based on the maturity level of the
embraced technology. According to a new research on the state of digital business of 2018, web
technologies and mobile tools are at the base of digital advancements while new technologies as
Artificial Intelligence (AI), virtual reality, (VR), and Machine Language (ML) remain off in the
future . The study has categorized companies into three stages: beginners, intermediates and
advanced organizations. Beginners are on the onset of their journey towards embracing digital
technology, intermediates are progressing towards a more advanced business transformation and
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advanced organizations are leaders and experts in using digital ecosystems to sway their markets
as they wish.
A 2017 survey conducted by Forrester evaluated 105 senior technology executives and showed
that up to 86 percent of major companies hold that technology as the key driver to business
strategies. The study further showed that other companies that have not advanced in technology
hold that technology cannot affect their business strategies as much as it does to advanced
companies. However, with time, new technologies are anticipated to come into play, and
businesses must expect mass changes in their business strategies and operations. Furthermore,
business costs are expected to drop, but the plight of employees is still left to question. The use
of robotic science in industries, is expected to rise in the next five years, which renders
employment prospects uncertain. On the brighter side, employee performance will be augmented
with absorption of Artificial Intelligence (AI) technologies.
Though many organizations view foundational technology as vital to their operational functions,
few believe that emerging technologies can have any impact on their future revenue, and so they
do not formulate any digital strategy. Advanced companies view this as a major constraint to
business growth.
Advanced companies view advanced technologies such as Artificial intelligence and Machine
learning critical to their business strategies. On the other hand beginner companies are taking on
the same view. Today, only few companies view these advanced technologies as critical to their
businesses, and embracing these technologies has often been experimental. With this
perspective, operational and strategic decision-making process of companies are expected to
improve within the next five years, (Birkinshaw et al 2012).
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Utilizing the new technologies has proved to increase growth in revenue, and advanced
companies have recorded a greater advantage over beginner companies. Management executives
have always been suspicious of experimenting with new technology and have opted instead to
see evidence of and promises of benefits of investing before they actually take the step, (Curran,
J. and Burrows, R., 2015). This approach is fast changing as companies are getting innovative
and are therefore funding the experimentations required to employ technology as a tool to
increase customer satisfaction and to increase profit. With time, more companies are willing to
invest their resources in technology experimentation, and competition is expected to increase.
The unwilling and slow- moving beginner companies who are less willing to embrace these
technologies will with time be obsolete and will out of the scene.
RECOMMENDATIONS
i. Companies should be more willing to accommodate new emerging technologies into their
systems if they will expect to remain in the market. Those that will be less willing will
become obsolete and will be off the scene with time.
ii. Companies CEOs should be more willing to embrace new technological investments so
as to increase customer satisfaction and to increase.
CONCLUSION
The emerging mobile technology trends are increasingly being absorbed into business
operations. There is an increasing expectation on how these technological innovations can be
used in business. It is essential that businesses embrace these technological moves so as to keep
up with the competition in the market, (Curran, J. and Burrows, R., 2015). Operational and
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