The Impact of Technology on Business Operations: A BM 565 Report

This report, focusing on the role of technology in business operations, delves into the significance of technology, its historical development, and its impact on modern business practices. It highlights the importance of technology in improving business agility, automating tasks, and enhancing storage solutions and staff coordination. The report then explores the evolution of technology, emphasizing the impact of the industrial revolution, computers, and the internet. Artificial intelligence (AI) and its applications in business, including machine learning, cybersecurity, customer relationship management, and digital assistants, are discussed. Various technological platforms and software, such as CRM software, cloud storage, and email marketing services, are also examined. Furthermore, the report provides examples of businesses, including Amazon, Apple, Facebook, and Microsoft, that effectively use AI. The report concludes by emphasizing AI's effectiveness as a business tool, its ability to improve efficiency, and its potential to enhance decision-making and customer experiences, ultimately driving productivity and performance.

BM 565 DIGITAL
BUSINESS AND
NEW
TECHNOLOGIES

Table of Contents
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
A: Importance of technology in business operations..................................................................3
B: Development of technology in business operations...............................................................4
C: Artificial intelligence and its usages in business operations:.................................................4
D: The various technological platforms and software's which are used in business operations. 5
E: The businesses which use artificial intelligence in its operations...........................................6
F: The artificial intelligence as a business tool and its effectiveness:.........................................7
CONCLUSION................................................................................................................................8
REFERENCES.................................................................................................................................9

INTRODUCTION
Technology is an application of scientific knowledge to the practical objectives of the
human life. It is the outcome of accumulated knowledge and application of methods and
processes used in the performance of any task or assignment. It plays a very crucial role in the
operations of the business(Aird, 2018). The report is based on the use of technology in business
operations. The background of technology along with development over the years has been
discussed in this report. The various technological platforms and software's which can be used by
the business for improving the performance. The type of business which follows the selected the
technology is also discussed in the report.
MAIN BODY
A: Importance of technology in business operations
It is an very important topic since almost every business uses some technology in the
operations. The technology in business today continuos to impact the world immensely. It has
played a very crucial role in the excellent growth and development of business. There are various
benefits which are offered by technology to the organisations which are discussed below:
 Improves Business Agility: Technology solutions help the small businesses in remaining
agile and also assist in responding to changes quickly in the market. It increases
collaboration in the teams which result in better development of product. The operations
will become more effective with the usage of suitable technology in business(Alzoubi,
Alshurideh and Ghazal, 2021).
 Automation and Productivity: The adoption of technology in operations will allow
businesses to run more efficiently. The tasks which are essential for the success of the
organisation will be performed properly with the help of high-speed internet and
automation software. This will also enhance the digital presence and engagement of
business with the customers.
 Better Storage Solutions: The advancement in technology will enable the companies in
shifting to cloud storage solutions and dropping the traditional legacy systems. The

systems are reliable which helps in restricting the access of business information to any
other person. It reduces the maintenance of bulky servers which lead to saving of cost and
space.
 Improved Staff Coordination and Collaboration: The business are able to organise the
teams better by enhancement of communication technologies. It improves the efficiency
in running the business and also promotes the work life balance(Asokan and et. Al,
2022).
B: Development of technology in business operations
The beginning of the 19th century is considered the starting of the demand of
technological advancements. The business started using various technologies and equipments for
performing the operations. The industrial revolution was the era in which the use of technology
in business become popular. The introduction of computers had a significant impact on the
business processes. This made the environment of business very sustainable. The arrival of
Information technology was the next big thing in the operations(Bordoloi, Fitzsimmons and
Fitzsimmons, 2019). The development of internet and online solutions helped business in
identifying various opportunities within a short period of time. Every company largely depends
on technology for smooth and effective operations. The importance of technology is increasing
day by day for the organisations. Seeing the development , it is very clear that the growth and
success of business will depend on the evolution of technology. It can be said that technology has
played a crucial part in taking the business operations forward over the years. Without the use of
advancement in technology, the companies will never be able to achieve such greater heights as
it has now. The role of technology need not be ignored when it comes to successfulness of
business. The latest innovations in technology are are used by the businesses in the operations
which are helping in enhancing the performance and are providing great impact to the
organisations in the market. One of the most newest advancements in technology is cloud
computing which is nowadays commonly used. It provides significant help in improving business
efficiency(Crawford, Baily and Monks, 2019).

C: Artificial intelligence and its usages in business operations:
Artificial intelligence is the simulation of human intelligence which is processed by
machines, particularly by computer systems. It is widely used for providing personalised
recommendations to people on the basis of example on their previous searches and purchases.
There are various benefits which are provided by this technology. The uses of AI in business
operations are discussed below:
 Machine Learning: It is used commonly in systems that accounts for large amount of
information. It is an application of Artificial Intelligence which uses mathematical models
of data for assisting the computers learn without giving direct instruction. For example,
smart energy management systems collect data from various sources and then it uses
algorithms for systematic recording of information(Cruz, Cisternas and Kraslawski,
2018).
 Cybersecurity: Artificial intelligence plays an great role in identifying the holes in the
computer network defences. This helps the business in creating a strong and effective
cyber network system in the organisation. This way the business can avoid any future
threat on its operations.
 Customer relationship management: Artificial intelligence has also impacted the
customer relationship management process. There are various software's which help a
normal CRM system transform into a self-updating, auto-correcting system which assists
in getting top of the relationship management.
 Internet and data research: Artificial intelligence uses a large amount of information to
identify and analyse the pattern of customers of business. This enable the organisations in
providing a better experience to the consumers in the market. It also helps the companies
in targetting a specific audience(Ginter, 2019).
 Digital personal assistants: The operations of the business transform with the use of
digital personal assistants. The AI bots can be used to assist in maintaining the calender,
managing the emails and for providing recommendations for procedures. They can also
chat with the customers of business and provide relevant solutions to the issues which are
raised by them.

D: The various technological platforms and software's which are used in business operations
Technological platform is the foundation for building and running the business
applications. These platforms allows the users to run their applications freely without any
interruption. There are various technological platforms and software's which help the business in
running its operations smoothly and efficiently. These are discussed below:
 Customer Relationship Management Software: These are cloud-based software's
which provides various benefits to the business. It helps in growing the new customers
and retaining the existing ones. This makes a direct impact on the sales of the
organisation. The overall marketing cost also reduces with the usage of these software's.
The most popular CRM platforms which are used by the business in their operations are
Zoho, Salesforce and Insightly(Tönnissen and Teuteberg, 2020).
 Cloud Storage: It is a virtual storage system which stores all data and information related
to the business. It reduces the risk involved in storing the physical files and also creates a
safe and secure network for the business owners. The companies can use this software to
enhance the efficiency of business operations, improve internal communications and
sharing the information between the various teams.
 Flodesk: It is an new email marketing service provider that has been built by the creators
for the creators. The businesses can use it in designing and sending marketing mails
which help in building powerful email automations.
 Scoro: It is a software which provides solutions for professional and creative services.
This all in one business management software combines team management with project
management. There are various features which are provided by this software such as
projects, calenders, pipeline, quoting and other integrations.
E: The businesses which use artificial intelligence in its operations
Artificial intelligence technology allows businesses to automate a variety of processes,
free up employee's time and help enhance the productivity. The automating repetitive tasks, AI
helps the organisations in achieving greater output in very less time within a very less cost. The
companies which have used the technology of artificial intelligence and are very successful in the
market are mentioned below:

 Amazon: It is involved in the business of digital voice assistant. It has developed Alexa
which is a very essential gadget. The company uses artificial intelligence to ship things to
the customers before the order is being placed. It collects data and analyse each person's
habit and recommends the products accordingly.
 Apple: It is the world's largest technology company which sells electronic items such as
phones, watches and other computer software's. It uses artificial intelligence and machine
learning in enabling the FaceID feature. The use of AI is also helping in recommending
songs on Apple Music.
 Facebook: It uses artificial intelligence and deep learning is to add structure to an
unstructured data. They use Deeptext to automatically understand and analyse the content
and emotional segment of various posts. It also automatically catch and remove images.
The company is able to identify the photos which are shared on the platform.
 Microsoft: Artificial intelligence is a term which appears on the vision statement on the
company. They are incorporating the intelligent capabilities to all the products and
services of the company. The business uses world's biggest AI as a service vendors.
F: The artificial intelligence as a business tool and its effectiveness:
It is very useful for the organisations and acts as a lens of business capabilities instead of
technologies. The problems of business operations can be solved by using machine learning for
predicting the predicting the preferences of customers, anticipating what will be purchased by the
consumers and analysing the responses of the individual. It saves the time and money by
automating and optimising the tasks and routine processes. AI has the ability of processing the
billions of data in very less time and also uses the past data for making prediction of future. It
helps the company in enhancing the effectiveness and efficiency of business operations. The
companies can make more strong decisions with the use of AI in its activities. It can also assist in
transforming the process of identifying and developing essential talent. The business can utilize
this technology in a great effect. The overall productivity and performance of the companies also
improve with the usage of AI in the operations. It provides the businesses various synthesized
courses of action so that it can figure out the best possible consequences of each action and
streamline the process of decision making. It also allows the business owners to provide more
personalised experience to the customers. AI drives down the time taken to perform a specific

task. It also operates 24*7 without interruption or breaks and also it does not have any downtime.
It augments the abilities of differently abled individuals. The technology which is driven by AI
makes growth which means more intelligence from the information from the connected devices,
social media, industry data and many other which helps in further the potential. It is also largely
essential in optimising the products, planning the inventory and other logistics.
CONCLUSION
It can be concluded from the above report that technology is very essential for every
business operation. There are various technological advancements which are helping the
companies in enhanced the overall performance. The businesses will be able to achieve the
objectives by using new and modern technologies in business. The report has been prepared on
AI which is a very vital tool for the businesses. The various platforms and software's which are
used for making the operations smoother and effective. The companies which uses the artificial
intelligence tool in the business are also discussed in the report. The organisations must realise
the importance of technology for becoming successful in the market.

REFERENCES
Books and Journals
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technology application. Gulf Professional Publishing.
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Managerial Perspective. In The International Conference on Artificial Intelligence and
Computer Vision (pp. 527-538). Springer, Cham.
Asokan, D.R., and et. al., 2022. Socially responsible operations in the Industry 4.0 era: post-
COVID-19 technology adoption and perspectives on future research. International
Journal of Operations & Production Management, (ahead-of-print).
Bordoloi, S., Fitzsimmons, J. and Fitzsimmons, M., 2019. Service Management: Operations,
Strategy, Information Technology, 9e.
Crawford, S.B., Baily, L.W. and Monks, S.M. eds., 2019. Comprehensive healthcare simulation:
Operations, technology, and innovative practice. Cham, Switzerland: Springer
International Publishing.
Cruz, C., Cisternas, L.A. and Kraslawski, A., 2018. Scaling problems and control technologies in
industrial operations: Technology Assessment. Separation and Purification
Technology, 207, pp.20-27.
Ginter, A., 2019. Secure operations technology. Lulu. com.
Tönnissen, S. and Teuteberg, F., 2020. Analysing the impact of blockchain-technology for
operations and supply chain management: An explanatory model drawn from multiple
case studies. International Journal of Information Management, 52, p.101953.