Mobile Technology and Commerce: Features, Applications, and Future

This report provides a comprehensive overview of mobile technology and commerce, examining its features, applications, benefits, and future scope. The report begins with an introduction to mobile technology and commerce, highlighting their impact on business operations and customer service. It then delves into the key features of mobile technology and commerce, including ubiquity, reachability, and dissemination, explaining how these features enhance user experiences. The report further explores various applications of mobile technology and commerce, such as mobile banking, mobile entertainment, marketing, and telematics services, illustrating their diverse uses. It also addresses the challenges and issues associated with mobile technology and commerce, including measurement issues, security concerns, competitive pressures, and standardization problems. Highlighting the benefits of mobile technology and commerce, the report emphasizes improved accessibility, cost reduction, and enhanced customer experiences. The report concludes by discussing the future of mobile technology and commerce, predicting rapid growth due to its availability, advanced technologies, and customer engagement, emphasizing its role in revolutionizing shopping and marketing experiences.

IT Infrastructure Management
Abstract- In this report the main focus is on
how mobile technology and commerce
captured the world. It has various features
which due to which it has gained worldwide
acceptance. In this article we are discussing
about how they are related, various
application that make use of these
technologies, benefits and the future scope
of mobile technology and commerce.
Keywords- Mobility, ubiquity, dissemination,
customer experience.
INTRODUCTION
Mobile technology and commerce is a new
future trend that have changed the way
businesses work and how they approach the
customers. Mobile technology and mobile
commerce have made business transactions
easy and have enabled many ways to improve
customer service relationship. It has provided
a way to have instant communication and
aces to information from anywhere in the
world. It had made thousands of doors
available for customers to communicate in a
flexible manner. In this report the main focus
is on the topic “Mobile technology and
commerce”, the benefits of using mobile
technology and the challenges associated
with this has been discussed. Mobile
technology has rapidly used by customers due
to the unique features it offers to the
customers. Mobile technology offer higher
access and high efficiency to users.
Mobile technology and commerce are related
to each other as it revolves around the idea of
reaching to large customers located anywhere
in the world. They assure that right
information is delivered to correct user at
appropriate time. Mobile technology and
mobile commerce enables a new mode for
exchanging the information from anywhere
and to anyone.
MOBILE TECHNOLOGY AND COMMERCE
Mobile technology make use of cellular
communication by providing the benefits of
availability and accessing the data from any
location (Kim ,2017). Mobile commerce
promotes online marketing that provides
ability to enhance their sale.
FEATURES OF MOBILE TECHNOLOGY AND
COMMERCE
Mobile commerce and technology offers
flexibility to users. Some of the key features of
mobile technology and mobile commerce are:
Ubiquity- It is one of the major advantages
offered to users as it allows users to access
the information irrespective to their location
(Sánchez-Prieto, Olmos-Migueláñez & García-
Peñalvo, 2016). It allows transaction,
organising meeting or conferencing with the
individuals located in remote areas.
Reachability- As the name suggests it allows
user to be in touch to anyone from anywhere.
It also helps in tracking the location of the
user which can be used to locate themselves.
Dissemination- Mobile technology supports
faster delivery of information and offers a
platform to deliver information to large
number of audience (Rishab software, 2017).
It makes use of various technologies such as
networking, global system mobile
communication, information exchange and
security of database.

APPLICATION OF MOBILE TECHNOLOGY AND
COMMERCE
There are various challenges that are offered
to costumers due to mobile commerce.
Mobile banking- It allows user to perform all
the banking operation from their home rather
than going to banks. This has enabled
flexibility and ease to end users.
Mobile entertainment- The mobility services
has allowed users to stay connected whole
day long (Livingstone & Smith, 2014). It had
additionally offered various facilities like
online games, music and movies and location
bases entertainment service.
Marketing- It allows user to organize mobile
events by capturing wider audience within
seconds (Sánchez-Prieto, Olmos-Migueláñez
& García-Peñalvo, 2016).
Telematics services- It is used to track the
vehicles and maintain their navigation so that
it is protected from any theft attacks.
CHALLENGES AND ISSUES
These are the wireless communications that
offers the benefits of mobility and flexibility to
end users.
Measurement issue- It is difficult to measure
any form of indication in the market. As data
is widely scattered it is difficult to analysis the
data and make appropriate plans (Wang, Yuan
Turel & Tu, 2015).
Security issue: Security concern is one of the
major issue arises due to mobile technology.
Mobile technology has high chances of
vulnerabilities and risks thus it is difficult to
apply security control measures.
Competitive issues- Mobile technology suffers
from high competition as there are many
customers using mobile commerce (Cousins &
Robey, 2015). Thus it makes the business
difficult to stand out the crowd.
Standardization issue- IT is easy to capture
audience but it is difficult to install new
software and make use of new technology. It
is problematic to integrate the data packets n
a standardized way.
Some other issues that re related to this
technology is that it is difficult to control
personalized information and it is difficult to
design interface for mobile clients. It is not
possible to design different protocols for
every client.
BENEFITS OF MOBILE TECHNOLOGY AND
COMMERCE
There are various benefits because of which
mobile technology has gained popularity.
Some of the benefits are:
Higher Accessibility- This is one of the main
reason because of which mobile technology
have been used by everyone (Eastin, Brinson,
Doorey & Wilcox, 2016). It allows user to
connect to any end user without knowing
their location.
Cost- Mobile technology has also reduced the
cost operations because the overall
productivity has increased. This has increased
the growth of organisation by serving
customers in a better way.
Improved customer experience- Mobile
technology offers better customer experience
as support customers to utilize the services
from anywhere and also build trust with the
organisation.
FUTURE OF MOBILE TECHNOLOGY AND
COMMERCE
In the upcoming years the use of mobile
technology will grow rapidly due to its
availability, loyalty and advanced technology.

Companies are looking forward to get more
audience to their business which has been
made possible by mobile technology as it
covers user from all over the world
(Herstatt, Buse & Tiwari, 2017). Mobile
technology increases the average sale of
customers and has better customer
engagement. Thus it can be stated that in the
coming years the use of mobile technology
will grow. Mobile commerce uses technology
to make shopping and marketing experience
easy.
CONCLUSION
From the report it can be concluded that that
mobile technology and commerce have
gained worldwide acceptance due to the
benefits of available, easily accessible,
reduced cost, higher costumer experience
ubiquity and reachability. It also faces several
challenges and issues like measurement
challenges and several security challenges due
to the fact that data is scattered everywhere
and it is difficult to manage the information.
Mobile technology wall capture every field in
the coming years but will also include some of
the drawbacks means due to the rise of
security threats.

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