B8MK100 Consumer Analysis: Technology Element in Contemporary Markets

This report examines the significant role of technology in contemporary consumer behavior, referencing articles on media technologies, millennial mobile technology behaviors, online buying behavior, information technology in travel and tourism, m-shopping behavior, and sustainable household technology acceptance. It highlights how technology influences consumer choices, facilitates social connections, and drives marketing strategies. The report emphasizes the importance of innovativeness, opinion leadership, and consumer trust in the digital marketplace. Ultimately, it concludes that technology is crucial in attracting and shaping consumer behavior, necessitating the use of modern channels to effectively engage with customers. Desklib offers a wealth of resources, including past papers and solved assignments, for students seeking to deepen their understanding of this dynamic intersection.

S C H O L A R I D :
Significance of ‘Technology
element from CB’ in
contemporary markets

Introduction
This report discusses the significance of
‘Technology element from consumer
behavior’ in contemporary markets.

The article: Media Technologies: Mediated Families
The contemporary form of experience can be
considered as ever evolving
An individual may remain within the
boundaries of current theoretical facts.
This article emphasizes on different themes.

Cont’d
The themes demonstrate the sequence of
pairs by which the first element of themes
facilitates the operative condition
The empowerment of a specific individual
may lead to a transformation in his/her
relative level of the position
Consumers focus on experimentation of
deviation due to the emergence of
cyberspace.

The article: The Role of Involvement on Millennials’ Mobile Technology Behaviors:
The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
The role of mobile technology in some
millennial.
Mobile technology aids in the maintenance of
social link
Company should highly emphasize on the
innovativeness of some domain within mobile
technology

Cont’d
It focuses on the opinion of leadership
It is also addressed that consumers focus on
seeking the data and marketplace

Marketing strategies, perceived risks, and consumer trust
in online buying behavior
Company should focus on modern social
media channel with considering the option of
live chat.
It is mandatory for the company to respond to
the queries of the consumer immediately

Cont’d
There are millions of consumers who use
this channel due to ease of access.
Meeting the desires of consumers is
complex hence there is a need to develop
the strategies and latest technologies.

Information technology and consumer behavior in travel
and tourism: Insights from travel planning using the
internet
almost every individual is living two lives
such as vibrant online life
An individual can connect in one platform
and another through a network of friends.

Cont’d
The company should have more than one
system to keep up-to-date
It indicates that the company thrives on
being active as well as informed online.

Cont’d
Information technology advancement could
be used to make connectivity with the bulk of
customers
Different social media channels such as
LinkedIn, Twitter and Facebook are used to
influence the buying behavior of consumers.

What do we know about consumer m-shopping
behavior?
Technology is a cheap and easy process for
shipping.
It is also beneficial for a business to offer
related products that meet a similar
requireme.nt in the lives of customers

Cont’d
Customers use technology for forecasting the
weather in the world before going anywhere
to shop the products.
Customers are looking towards the products
that would provide real-time weather updates
on any place

A model of sustainable household technology
acceptance
Technology has made it easier as compare to
constantly to take their business anywhere.
Technology helps to grow and arrives at a
higher revenues goal.

Cont’d
It also helps the customer to reach the
company products
Customers are a key part of profitability and
growth.

Conclusion
It can be concluded that technology plays
vital role in consumer buying behavior.
It aids in attracting the customer’s behavior
towards products and services.
There are different modern channels that
could be used to influence the customers.

References
Ahn, M., Kang, J. and Hustvedt, G., 2016. A model of sustainable household
technology acceptance. International journal of consumer studies, 40(1), pp.83-91.
Eastman, J.K., Iyer, R., Liao-Troth, S., Williams, D.F. and Griffin, M., 2014. The role of
involvement on millennials' mobile technology behaviors: The moderating impact of
status consumption, innovation, and opinion leadership. Journal of Marketing
Theory and Practice, 22(4), pp.455-470.
Marriott, H.R., Williams, M.D., and Dwivedi, Y.K., 2017. What do we know about
consumer m-shopping behavior?. International Journal of Retail & Distribution
Management, 45(6), pp.568-586.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in
online buying behavior. Journal of Retailing and Consumer Services, 29, pp.92-103.
Siddiqui, S. and Turley, D., 2007. Media Technologies: Mediated Families. Journal of
ACR North American Advances in Consumer Research 3(34), pp.1-9.
Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and
consumer behavior in travel and tourism: Insights from travel planning using the
internet. Journal of Retailing and Consumer Services, 22, pp.244-249.