Research Proposal: Technology and Generation Gap - A Critical Analysis

This research proposal critically investigates the technology and generation gap, aiming to determine the gap, evaluate technology use by Generation X and Millennials, and identify key areas associated with these gaps. The introduction highlights the impact of technology on business, communication, and customer relations, and the generational differences in technology adoption. The background section explores how differing perspectives, beliefs, and attitudes create a technology gap. The literature review examines the work of various authors on the impact of technology on different generations, including smartphones, social media, and media consumption habits. It also discusses the categorizations of generations, including Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z. The proposal outlines the methodology for the research, including data analysis techniques and references. The research questions are designed to determine the technology gap, evaluate advanced technology use, and identify key areas associated with the generation gaps.

Assessment 3 - Research Proposal

Table of Contents
TOPIC.........................................................................................................................................................3
INTRODUCTION.......................................................................................................................................3
BACKGROUND.........................................................................................................................................4
LITERATURE REVIEW............................................................................................................................4
METHODOLOGY......................................................................................................................................8
DATA ANALYSIS...................................................................................................................................11
REFERENCES..........................................................................................................................................13

TOPIC
“To critically investigate on the technology and generation gap.”
INTRODUCTION
Technology is sum of the method, skills and techniques used in production of products
and services in attaining objectives like scientific research. In context to business, technologies
not improve the communication but also with the customers. Firms use the technology in order to
make improvement in design as well as manage the customer relationship in an effective manner.
This helps in speed up process of workflows, save time and also printing costs. Generation gap is
age gap among the each generation. Generation gap over all time periods has been prevalent, but
in recent years this has been more prevalent. The variations in demographics with respect to
beliefs, attitudes and beliefs among two generations are used as a preferences and expectations to
build the new generation of young adults. They are not exactly the same as in the old age for old
age. The correlation among age and the readiness to take on new technologies is more easily
embraced by younger generations. It is evident that the loss in generational skills is large as ever
and others are at risk.
The rise in technology have the created more level of technical skills which is single
biggest predictor of difficulty as per the upcoming generation as the bridging of skills gap have
simplifying the form to make the intuitive as possible. Technology has been considered among
the rapid level of revolution which have urge more level of digital tools younger generation have
the implication over different outlook as the older generation. In this report there will be
discussion on the impact technology as the generation gap.
Aim
“To critically investigate on the technology and generation gap.”
Research Objectives
● To critically determine the generation and technology gap.
● To effectively evaluate the use of advanced technology by Generation X and Millennials.
● To effectively evaluate the area associated with the generation gaps.

Research Questions
● How to determine the generation and technology gap?
● What is the use of advanced technology by Generation X and Millennials?
● What are the key areas associated with the generation gaps?
BACKGROUND
Gap between the generation and older and younger generation differentiates between
perspectives, views, beliefs, capabilities, attitudes and conduct the age difference among
generation of each generation. Such comportments and privileged innovations build
technological generation gap in which workers show different degrees of ability (and
willingness) for embracing modern technology, in accordance with personal experience. The
Gen Yers and Millennials who don't grow up with them often have to adapt to their advances and
they are continuous online, share with them social media platforms such as Snapchat , Snapchat,
Facebook, Twitter and Instagram as well as use instant messages such as WhatsApp or Facebook
Chat. Through their correspondence, they have followed a new way of functioning and respond
to it more quickly and informally. If there is look the tick on WhatsApp, know that a message
was instantly read. Other than this, old generation is not more used to and aware about the
technology and this develops on their working. There is a need to company to give the
technology training to old employees so that they can able to work easily and in an effective
manner.

LITERATURE REVIEW
As an efficient form of document, literature review introduces. This means the entire
knowledge of the substantial findings and the theoretical and methodological contribution to a
particular topic. However, this is an exhaustive review of the previous research on a subject. It
contains books, articles and several other valuable sources that are important to the subject.
Technology and generation gap
As per the view of the Brock (2018), Technology has been considered among the rapid
level of revolution which have urge more level of digital tools in the respective workplace which
have tended to have development of new industries by creating generation gap among different
generation. On the other hand, the Lisenbee, (2016) contradict that younger generation have the
implication over different outlook as the older generation have been stick in differentiated
notepad in which have the perceived as rude or antiquated. Newer technology is able to
contribute to addressing many of same discrepancies that served to intensify, including
communication disparities, skill settings and a work-life balance. In the some cases, completely
new industries have been developed. The company is engaged with technology on all sides, from
smartphones and tablets to applications and the social media. Naturally, it is used by every
generation separately and younger 'digitals (Jensen, 2017). '92% of Millennials (born 1981–
1996) have owned their own motorsmarts, compared to 85% of Gen Xers (born 1965–1980) and
67% of Baby Boomers (borne from 1946–1964). The smartphones themselves are more
integrated, more technical than older age group. As far as tech behavior is concerned, older
generations tend to call their phones, while a telephone is digital window onto world for
the younger generations. Phone line is mainly used for the social media, web, e-mail, gaming,
music, etc. phones are used.
As per the view of Subramanian, (2017), it has been true that’s there a generation gap
tends to increase with involvement of technology in day to day life. In addition to that’s it comes
by using of more online services which have resulted in provoking more conflict between
generation. While the young generation have been expressed as impatience with older generation
slow speed over learning in order to have the adopting more level of online services. On the
other hand, the Niwa, Ihara and Kato, (2019) contradict that’s the older generation has been

bewildered in the way of not publish their private information in the internet. The author also
added that’s this have been turned out in the frustration generation gap as one pre baby boomer
generation will probability have the call it over payback. On the other hand, there is a significant
disparity in daily media consumption of different generations. Gen Z and Millennials embrace
video content streaming, while 46 percent tell Netflix to be used by teenagers over the age of 16
compared with 31 percent. 16 to 24 often spend 30% of their downtime watching television or
video compared to 40% of the time spent also by average United Kingdom adult for these things
(Halperin and Dror, 2016). Boomers watch daily TV for a record 344 minutes a day, much
higher than any other age group.
According to view of Mehta, (2016), some of old people have express the consternation as the
young ones who are whippersnappers show off their expertise and remarkable agility when using
electronic gadgets. In addition to that other have viewed the young use of technology as
uncanny which have resulted in the mindset of young people failure over signing up on any
social media due to their wrinkles and suborn belly fat. On the other hand, the White and et.al.,
(2018) have contradicted that’s there can been seen the certain level of glimpse of generational
shift as the older generation who have been coached by their parents have privacy as important
values and don’t find any level of attraction over using any remarkable sites such as Myspace,
Skype, or YouTube. The author also supported the statement stating that’s younger generation
have fool these social networking sites and tools as more necessary and fun-loving in order to
have proper level of attraction among their generation people.
Categorizations of generation
As per the view of the Chandler, (2016), generation gaps may be defined as there
possessing of different thoughts by having the differ generational members with view of action
and belief. On the other hand, the Halperin and Dror, (2016) contradict that’s there is difference
in between generation along with drastic ones as young people have typically being lived in the
externed families. In addition to the author also supported the statement that’s there is in
difference in between use of technology, music preferences. The category of different
generations is mention below:
The Silent Generation (Born 1928-1945)- cohort which grew up in post-World War II
era is also known as "Lucky Few." They were born from 1928 until 1945. In the United States,

this community is made of several people who fought Korean War and many others who fought
during Vietnam War.
Baby Boomers (1946-1954)- Baby Boomers were identified for a long time as some of
those born from 1945 to 1964. This would make generation enormous (71 million) and include
people 20 years old apart. The born in 1964 compared to the ones born in 1946 wasn't
determined. There were very different life experiences. There were major disparities in beliefs,
behaviour and culture. All this, the elements which are assist in the definition of cohort have
been violated over time included initially in Baby Boomer concept (Juma and Jordans, 2020).
Generation X (1966-1976)- Gen X always is defined by the "what is in it" Me 's attitudes
and some of worst music ever to benefit Belovedness. William Morrow (Generations) now
quoted the divorce of some of Gen Xers 's children as "one of the most important encounters in
the formation of their own families by Gen Xers." Gen Xers were potentially the best-trained
group with a 29% performance Graduate or higher Bachelor's degree. We begin to shape families
with a higher level of caution and pragmatism with this education and a growing maturity than
shown by their parents.
Millennials (1977-1994)- The people of the Gen Y have a wider range of racial and
ethnic groups, and are far more segmented as a public aided by the rapid growth of cable ,
satellite, internet.
Generation Z (1995-2012)- Gen Z grows with a very sophisticated computer and media
Weather and Internet specialist rather than the Gen Y (Kumar, 2019).
As per the view of Juma and Jordans, (2020), the older generations have the discovering
of social networking tool in order to have imagination for identifying new technologies search
the globe for friends, contacts, and merchandise. The author states that for few old generations
have the major annoyances over lack of privacy an annoyance as part of the marketing package.
In addition to that, the author also stated that large number of old people have games, banks and
shop online by creating the blogs, share pictures of their respective grandchildren and photos of
RV vacation. On the other hand, the White and et.al.,(2018) contradict that all the generation
have generously have the description over social networking phenomena. Most of the people
don’t have the desire or time in order to learn more of these things which are often unaware and
uneducated regarding the certain websites and app which the teens love to enjoy. The

grandparents have majorly observed these differences in the respective grand children who are
tweens, teens, and young adults.
As per the views of the Chandler, (2016), the leaders of the accounting profession ages have the
facing the change of respective workforce as more level of Generation X and Millennial
employees are now in leadership positions. In addition to that’s more Mix those generations with
Baby Boomers and incoming Gen Z, and the result is a firm comprised of an interesting blend of
individuals. In addition to that baby boomers have been grown up with television, fax machines,
mobile phones, and the internet were still developing as they started and built their businesses.
On the other hand, the Halperin and Dror, (2016) contradict that’s workplace is changing at more
level of increasing pace. In order to have effectively more level of managing today’s workforce
as the firm leaders have the need to make comprehensive understanding to the difference in
between generation in order to have utilization of the unique opinion, knowledge and viewpoints.
In addition to that Kids are the backbone of our future generation so it’s vital that we turn our
attention to our children and monitor their day to day activities when it comes to the use of
technology.
Area of generation gaps
As per the view of the Juma and Jordans, (2020), Difference in generation have the clear
existence in the largest two areas which is such as technology and music which ae less
emotionally charged as comparative to political issues. The older generation have there proud
towards younger generation in technology rather than view of respective problem. on the other
hand, as considered to be musical differences every generation have the wants own style of
music, and the older generation generally can relate to that desire. On the other hand, the Brock
(2018), contradict that as the younger generation have the tending regards older generation as the
superiors on in regards to the intolerance for the different races a group. A generational gap is
connected with the breakdown which differentiates thinking from members of the two
generations. More precisely, the variations in behaviour , attitudes and preferences of younger
generations compared with older generations can be represented through generations. The
technological changes that took place in the last 20 years. A significant number of individuals
from older generations find it difficult to keep up with Millennials' new technology. Due to
generational gaps, a child can explain how to do the technology to the an adult or a younger
person will spend all time on public transport, while an old man goes by reading.

As per the view of the Lisenbee, (2016) , stereotyping is not considered to be the effecting gaols.
The author stated that’s generational profiling have the proper explanation events, technologies,
and the economy shape various groups of people. On the other hand, the Subramanian, (2017),
contradict that myriad have the new level of safety issues more level of concern and risk along
with benefitting their technology. In the companies gave the quickly division of primary mode of
communication as the instant messaging platform to have the enabling communication among
respective employees.
As per the view of Niwa, Ihara and Kato, (2019), the rise in technology have the created
more level of technical skills which is single biggest predictor of difficulty as per the upcoming
generation as the bridging of skills gap have simplifying the form to make the intuitive as
possible. On the other hand, the Mehta, (2016), have contradict that’s the older generation have
the finding of the themselves which is being puzzled by their use of by children in job
descriptions. In addition to that’s there is more level of confusion around languages in
performing in differentia duties which is considered to be beyond the reach and understanding.
Every generation have more level of experiences in changing by learning more level of skills as
the younger worker by placing more high values and creativity, innovation and flexibility in
workplace. This have resulted in more tension with older generation in order to have
appreciation towards more level of traditional work model by putting the time, paying more
dues.

METHODOLOGY
Research Paradigm
This is set of the common beliefs as well as agreements which shared among investigator
regarding how the issues should be properly addressed. The research paradigm is classified into
positivism and interpretivism philosophy (Quinlan and et.al., 2019).
Justification- The interpretivism research philosophy will be suitable in conducting present
investigation. The reason to use this research philosophy is that it provides the analysis about the
different opinions and viewpoints given by the authors on technology and generational gap. The
interpretivism research philosophy is suitable in getting the positive outcomes. Interpretivism
philosophy understands the key elements and variables of the study by engaging human interest
within the subject matter.
Research Approach
It is a plan or procedure with the set of broad assumptions by setting broad set of
assumptions. It helps in addressing the nature of the specific research problem. It is classified
into inductive and deductive approach.
Justification- Inductive approach will be effective for conducting the current study. The
main reason behind using this research approach is that it provides suitable sources for collection
of information and also evaluates them effectively. The aim of this approach is to generate
meaning from data achieve the appropriate design concepts and relationships for developing
theory. Inductive approach starts with an appropriate reasoning which has been proposed at the
end (Almalki, 2016)
Research type
It is an overall strategy which helps in combining all the components of the study and
making sure that the problem of the research is resolved. It is classified into exploratory and
descriptive research design (Litosseliti, 2018).
Justification- In current investigation, descriptive research design will be used. In order to
recognize characteristics, frequencies, trends and classifications, descriptive research is a useful
choice. Descriptive research design is good if subject or question isn't yet well known. This
research design is acceptable because it is useful in the thorough study and in the knowledge on

the specific field. Descriptive method tends to describe the key behaviour of the study without
influencing the subject matter.
Sampling strategy
Population- The population for collection of the information are the people of Generation X
from the Australia.
Sample size- 20 people of Generation X will be selected from Australia.
Sampling technique- It is classified into probabilistic and non- probabilistic sampling
methods (Basias and Pollalis, 2018). Probability sampling states that all the members who are
within the large population have got equal chance to get selected within the sample size. It
includes random sampling, cluster sampling, systematic sampling, etc. On the contrary, non-
probabilistic sampling methods such as Quota sampling, purposive sampling etc. where the
members from large population are selected on the random basis. The researcher of the study
will select random probabilistic sampling method.
Data collection tool
It is an appropriate measure as it is very useful in measuring and gathering the various set of
information in order to gain wider set of perspective associated with the research questions
(Kumar, 2019). It is classified into primary and secondary source of data collection.
Justification- Primary and secondary both the data collection method will be used to
critically investigate on the technology and generation gap. Primary data are first- hand
information with surveys, questionnaires, etc. In primary method, questionnaire will be
developed by mentioning the various questions related to specific subject area. On the other
hand, secondary method will be used in collect information in literature review to fulfil the
objectives. On the other hand, secondary data collection is information upon which investigation
has been carried out earlier. This can be collected through journals, books, newspapers,
governmental departments, manuals, etc.
Research methods
It is a specific procedure which helps in analysing and collecting the various set of data
related to the research topic (Jensen, 2017). It is classified into quantitative and qualitative
research methods.
Justification- Qualitative research method will be used in conducting present research
because this helps in critically identifies the generation and technology gap. The primary

objective of Qualitative research method analysis is to accurately characterize an occurrence and
to give the importance of the subject in the occurrence. Qualitative research method takes less
time than other qualitative methods. The preparation of a Qualitative research method involves
sampling, data collection, and analytical results. This method is one of the effective way to
providing the deep analysis about the specific technology and generational gap in an
organisation. , Qualitative research methods is very useful as it helps in interpreting the various
variables of the data by gaining in depth knowledge with the help of content analysis, focus
group, research of case study, ethnographic research, etc.
Ethical consideration
The researcher of the study will carry out the investigation within ethical framework by
using data from valid sources and properly citing the sources from where the data has been
collected (Ethical Considerations, 2020). Complete anonymity has been maintained while
carrying out the study. Nobody was harmed while carrying out the study and all the resources
were effectively utilized. All the information of the participants was kept confidential. Informed
consent of the participants were there and voluntary participation where they have full flexibility
to quit the study.
Every researcher needs to obey ethical standards of research in order to keep them away
from any kind of legal issues that may occur. Ethical guidelines are accompanied by a reference
to current research. Each respondent must simply obtain permission prior to using their data. In
addition, effective time management or cost control should be applied when collecting public
information and data. To obtain best results, the work is very important to carry out in a fixed
time span with the available budget. Knowledge collected in the light of ethical principles is
more efficient and can attract a large section of readers. In failing to take ethical account,
researchers are not productive and clients are not fully satisfied according to expectations.
Analysis of Data
It is a procedure of transforming and cleaning the data collected in order to discover the
useful set of information related to the subject matter. It is classified into SPSS analysis and
thematic analysis. SPSS analysis is useful because it helps in predicting the complex set of data
which has large information (Johnson and Christensen, 2019). On the other hand, thematic
analysis helps in interpreting the various themes and variables of study to gain conclusive results.