Foundations of Business and Tourism: Impact of Tech & Globalization
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This report, focusing on the foundations of business and tourism, explores the significant impacts of technology and social media on how organizations market their products and services. It details how technological advancements have revolutionized business operations, making them more efficient and customer-centric. Furthermore, the report examines the phenomenon of globalization, analyzing its effects on Germany, including both positive aspects like increased trade and investment, and negative aspects such as challenges for workers and economic growth. The analysis provides specific examples to illustrate these impacts, offering a comprehensive view of the evolving business landscape and the effects of globalization on a national economy.

Foundations of Business and
Tourism
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Tourism
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss how developments in technology and social media have impacted organizations
market their products and services..............................................................................................3
Discuss how globalization as a phenomenon has impacted on a country or region by placing
both negative and positive effects of the phenomena with examples..........................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss how developments in technology and social media have impacted organizations
market their products and services..............................................................................................3
Discuss how globalization as a phenomenon has impacted on a country or region by placing
both negative and positive effects of the phenomena with examples..........................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2

INTRODUCTION
Tourism is the term which is related to visiting of the places for the leisure or business
purpose (Li and et.al., 2017).
The report will analyse the discussion to be made on the development of technology and
social media that how it will impact the way the companies and the organizations have marketed
their products and services since the last ten to fifteen years. Along with this, how globalization
as a phenomenon will impact the country Germany with the positive and negative effects of the
globalization phenomena to be analyzed on large scale.
MAIN BODY
Question One
Discuss how developments in technology and social media have impacted organizations market
their products and services
Developments in Technology - Technology is defined as application of scientific knowledge for
practical purposes which are utilized for the organizations. Technology is one of the effective
and most important matters in which the organizations and the companies are using all the
machinery and the devices for the effective and workable use of it to produce the systems and
making effective the patterns so that the services and the products of the organization in which
business they are is utilized in an efficient way (Hongyun and et.al., 2021). Technology has
helped the organizations and the companies in making the ways effective and efficient in which
the technology has proved the effective ways which has made the ways and the systems efficient
enough so that the company’s procedure will flow in a proper way. Technology has proved to be
the milestone since the past ten to fifteen years and this has made the companies and the
organizations products and services in the most effective and efficient way possible. Through the
technological advancements the companies and the organizations are making their way for more
faster and efficient services so that the products and the deliverables are being sent directly to the
market on large scale (Awa and et.al., 2017). Development in technology in the last ten to fifteen
years has made the companies and the organizations work easier in a way that the manual work
is reduced and the machinery work is making the products and the services more on the grounds
of how the technology is easily and effectively serving the customers in the market. the major
ways in which technology has improved the systems of the organizations and companies is that
3
Tourism is the term which is related to visiting of the places for the leisure or business
purpose (Li and et.al., 2017).
The report will analyse the discussion to be made on the development of technology and
social media that how it will impact the way the companies and the organizations have marketed
their products and services since the last ten to fifteen years. Along with this, how globalization
as a phenomenon will impact the country Germany with the positive and negative effects of the
globalization phenomena to be analyzed on large scale.
MAIN BODY
Question One
Discuss how developments in technology and social media have impacted organizations market
their products and services
Developments in Technology - Technology is defined as application of scientific knowledge for
practical purposes which are utilized for the organizations. Technology is one of the effective
and most important matters in which the organizations and the companies are using all the
machinery and the devices for the effective and workable use of it to produce the systems and
making effective the patterns so that the services and the products of the organization in which
business they are is utilized in an efficient way (Hongyun and et.al., 2021). Technology has
helped the organizations and the companies in making the ways effective and efficient in which
the technology has proved the effective ways which has made the ways and the systems efficient
enough so that the company’s procedure will flow in a proper way. Technology has proved to be
the milestone since the past ten to fifteen years and this has made the companies and the
organizations products and services in the most effective and efficient way possible. Through the
technological advancements the companies and the organizations are making their way for more
faster and efficient services so that the products and the deliverables are being sent directly to the
market on large scale (Awa and et.al., 2017). Development in technology in the last ten to fifteen
years has made the companies and the organizations work easier in a way that the manual work
is reduced and the machinery work is making the products and the services more on the grounds
of how the technology is easily and effectively serving the customers in the market. the major
ways in which technology has improved the systems of the organizations and companies is that
3
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the updated technology has been serving the customers the best of the products and services and
through this, the company is able to make work more on the grounds of how efficient and
productive the technology is making work and providing the services in a proper way possible.
Technology has largely impacted the market structure as through the updated version of
technology each year patterns and the services are being utilized for the usage of how the things
are working and this has initiated the work of what is to be done further to make the target
market engaged towards engaging the customers for the best of the products and the services
which is being availed by the companies on the large scale. therefore, technology has impacted
the market is ensuring that all the process and the procedures of the companies and the
procedures through the effective technology will address work to be run smoothly and
effectively on large grounds to fulfil the needs and demands of the customers. Update technology
has largely impacted market structure if companies and the organizations.
Social media has impacted the organizations market of the products and the services -
This is done by the means that the products and services which are introduced in the
market are serving the best to the customers and the customers are able to reach the products and
4
through this, the company is able to make work more on the grounds of how efficient and
productive the technology is making work and providing the services in a proper way possible.
Technology has largely impacted the market structure as through the updated version of
technology each year patterns and the services are being utilized for the usage of how the things
are working and this has initiated the work of what is to be done further to make the target
market engaged towards engaging the customers for the best of the products and the services
which is being availed by the companies on the large scale. therefore, technology has impacted
the market is ensuring that all the process and the procedures of the companies and the
procedures through the effective technology will address work to be run smoothly and
effectively on large grounds to fulfil the needs and demands of the customers. Update technology
has largely impacted market structure if companies and the organizations.
Social media has impacted the organizations market of the products and the services -
This is done by the means that the products and services which are introduced in the
market are serving the best to the customers and the customers are able to reach the products and
4
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the services which helps them to encourage them more towards buying the products which the
companies and the organization is dealing in the business (Tajudeen and et.al., 2018). This is the
process which makes the most of the work proper as through the social media channels such as
Twitter, Facebook, Instagram and many other online websites has helped the companies
recognize the latest market trends which is being followed by the customers and they wish to see
the same with the services and the products which are demanded by the customers in the market
and this has made the most of the work and the process of the organizations and the companies
know what exactly the customers are granting from the businesses. Social media is a big help
through which the latest trends have become the most effective ways and means in which the
products and services have reached the scale of how the companies and the organizations is
taking concern of how the business is taking over the most new and recent ways in which the
company is taking the effective form and this is the main thing through which the company is
taking over the best practices through which promotion and branding of the company’s products
and services is endorsed and this is making the process in which the organizations are taking
effective turns on large scale (Cheng, 2018).
Social media has also impacted the business of the organizations and the companies in
many forms which is on the large scale and this has made the whole process of producing the
products and the services in the market by the means that the social media is handling the best
way possible with the effective and efficient ways of how the company is making the products
and the services run efficiently on the scale that the promotion and the branding is done on an
effective and efficient note and this is the main purpose through which the company is making
the patterns significant. Social media is helping the customers since the last ten to fifteen years
and this is main thing which has made the whole process of the company and this is the main
reason why the customers are taking the work of the social media and the trends and techniques
on note that they are helping the customers reach the scale of how the products and service are
promoted of how effectively they are making the market structure significant.
5
companies and the organization is dealing in the business (Tajudeen and et.al., 2018). This is the
process which makes the most of the work proper as through the social media channels such as
Twitter, Facebook, Instagram and many other online websites has helped the companies
recognize the latest market trends which is being followed by the customers and they wish to see
the same with the services and the products which are demanded by the customers in the market
and this has made the most of the work and the process of the organizations and the companies
know what exactly the customers are granting from the businesses. Social media is a big help
through which the latest trends have become the most effective ways and means in which the
products and services have reached the scale of how the companies and the organizations is
taking concern of how the business is taking over the most new and recent ways in which the
company is taking the effective form and this is the main thing through which the company is
taking over the best practices through which promotion and branding of the company’s products
and services is endorsed and this is making the process in which the organizations are taking
effective turns on large scale (Cheng, 2018).
Social media has also impacted the business of the organizations and the companies in
many forms which is on the large scale and this has made the whole process of producing the
products and the services in the market by the means that the social media is handling the best
way possible with the effective and efficient ways of how the company is making the products
and the services run efficiently on the scale that the promotion and the branding is done on an
effective and efficient note and this is the main purpose through which the company is making
the patterns significant. Social media is helping the customers since the last ten to fifteen years
and this is main thing which has made the whole process of the company and this is the main
reason why the customers are taking the work of the social media and the trends and techniques
on note that they are helping the customers reach the scale of how the products and service are
promoted of how effectively they are making the market structure significant.
5

Question Two
Discuss how globalization as a phenomenon has impacted on a country or region by placing both
negative and positive effects of the phenomena with examples
Globalization as a phenomenon has impacted Germany - Globalization is the process of
interaction of companies and the organization’s along with the governments worldwide and this
is the main interaction among the people which also helps in expanding the various forms of how
the communication and the technology is supporting the globalization and through this the main
purpose of how the things are sorted and the ways through which the company’s and the
globalization is the most effectual method for the companies and the organizations on the scale
that all the systems and the procedures are being set for the ways in globalization is able to make
the way on the purpose to solve some very important aspects such as the positive and the
negative effects of the globalization phenomena (Dauth and et.al., 2021). Globalization has
impacted the Germany on large scale which is why the most competitive economies in the world
is of Germany and this is the main reason why the economy of the Germany is also impacted due
to the reason being globalization. Germany has benefitted from the higher flows of goods and
services which the companies and the organizations is promoting and this is the main reason why
the services, goods, ideas and the people of the Germany are being in the most effectual
hindrance and are a part of the economy on large scale.
6
Discuss how globalization as a phenomenon has impacted on a country or region by placing both
negative and positive effects of the phenomena with examples
Globalization as a phenomenon has impacted Germany - Globalization is the process of
interaction of companies and the organization’s along with the governments worldwide and this
is the main interaction among the people which also helps in expanding the various forms of how
the communication and the technology is supporting the globalization and through this the main
purpose of how the things are sorted and the ways through which the company’s and the
globalization is the most effectual method for the companies and the organizations on the scale
that all the systems and the procedures are being set for the ways in globalization is able to make
the way on the purpose to solve some very important aspects such as the positive and the
negative effects of the globalization phenomena (Dauth and et.al., 2021). Globalization has
impacted the Germany on large scale which is why the most competitive economies in the world
is of Germany and this is the main reason why the economy of the Germany is also impacted due
to the reason being globalization. Germany has benefitted from the higher flows of goods and
services which the companies and the organizations is promoting and this is the main reason why
the services, goods, ideas and the people of the Germany are being in the most effectual
hindrance and are a part of the economy on large scale.
6
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Globalization impacting Germany on positive aspects - The positive impact of the
globalization on Germany is that the customers have also benefit from globalization through the
wider choice of low – cost of goods and services that increases the trade specialization and this is
one of the effective ways in which the country is dealing with the very own business forms in an
effective manner. Globalization also offers the investors in the international capital markets
which allows the Germany and the ways through which the business and the economy of the
country is balanced equally on the scale of how the business and the companies are handling the
very form of business on large scale (Maesse, 2018). The capital inflows of Germany is also
benefitting the successive income inflows which is helping the business to make the effects of
how the business is to be taken on the large scale and through this the most effective ways
through which the companies and the globalization is being impacted on the positive note and
this has made the version of how the scale of being effective on the grounds of how the economy
is being impacted along with the scale of what is the main purpose and the positive deal which
the country is facing. The goods and services account for half of the country’s value added and
this in turn is the most basic form which has helped in increasing the value of the goods and
services. The exports of the country have helped in making the benefits at a positive level and
this is the main reason why the economies of scale of the country are being on the scale of how it
will benefit for the rest of the years.
Globalization impacting Germany on negative aspects - The negative impacts of the
globalization on the country is also being the main reason why there are some of the areas in
which the growth and the development is not being possible and this reason is also adding up to
the negative impacts of how the company is making the patterns and the choices available to the
customers (Schmutz and et.al., 2018). The workers of the country who are in the business are
7
globalization on Germany is that the customers have also benefit from globalization through the
wider choice of low – cost of goods and services that increases the trade specialization and this is
one of the effective ways in which the country is dealing with the very own business forms in an
effective manner. Globalization also offers the investors in the international capital markets
which allows the Germany and the ways through which the business and the economy of the
country is balanced equally on the scale of how the business and the companies are handling the
very form of business on large scale (Maesse, 2018). The capital inflows of Germany is also
benefitting the successive income inflows which is helping the business to make the effects of
how the business is to be taken on the large scale and through this the most effective ways
through which the companies and the globalization is being impacted on the positive note and
this has made the version of how the scale of being effective on the grounds of how the economy
is being impacted along with the scale of what is the main purpose and the positive deal which
the country is facing. The goods and services account for half of the country’s value added and
this in turn is the most basic form which has helped in increasing the value of the goods and
services. The exports of the country have helped in making the benefits at a positive level and
this is the main reason why the economies of scale of the country are being on the scale of how it
will benefit for the rest of the years.
Globalization impacting Germany on negative aspects - The negative impacts of the
globalization on the country is also being the main reason why there are some of the areas in
which the growth and the development is not being possible and this reason is also adding up to
the negative impacts of how the company is making the patterns and the choices available to the
customers (Schmutz and et.al., 2018). The workers of the country who are in the business are
7
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being affected the most and globalization has affected the many patterns of the work of the
workers. This has been the most challenging way for them to analyze the patterns through which
the company and the business or the organizations are coming in the correlation with the work of
how the company is reacting to the procedures through the economy of scales. The higher
economic growth prospects is also the main reason which makes the work and the economy
hindrance more and this is done through the purpose of how negatively the globalization is
affecting the country’s process and the procedures (Sharif and et.al., 2019). Therefore there are
positive and negative effects of the globalization phenomena and this has made the whole lot of
the process of the organization and the company reach the scale of what are the highs and lows
of the economy and through this the globalization is being affected on the large scale.
Thus, the examples of how the globalization is affecting the country is in the ways the
workers are not being able to work effectively and they are unable to get their wages and
the payments which is the most effective way possible and this being the main reason
why the globalization is affecting on the terms of negative and positive impact both.
The second most example which is described for the purpose of how the things are being
managed are on the scales of what is being affected to the economies of scale (Hansing
and et.al., 2019). This is the main reason why the export process of the country for the
selling of the products and the services is being considered on the verge of exponential
terms.
8
workers. This has been the most challenging way for them to analyze the patterns through which
the company and the business or the organizations are coming in the correlation with the work of
how the company is reacting to the procedures through the economy of scales. The higher
economic growth prospects is also the main reason which makes the work and the economy
hindrance more and this is done through the purpose of how negatively the globalization is
affecting the country’s process and the procedures (Sharif and et.al., 2019). Therefore there are
positive and negative effects of the globalization phenomena and this has made the whole lot of
the process of the organization and the company reach the scale of what are the highs and lows
of the economy and through this the globalization is being affected on the large scale.
Thus, the examples of how the globalization is affecting the country is in the ways the
workers are not being able to work effectively and they are unable to get their wages and
the payments which is the most effective way possible and this being the main reason
why the globalization is affecting on the terms of negative and positive impact both.
The second most example which is described for the purpose of how the things are being
managed are on the scales of what is being affected to the economies of scale (Hansing
and et.al., 2019). This is the main reason why the export process of the country for the
selling of the products and the services is being considered on the verge of exponential
terms.
8

Thus, globalization is the main phenomena which affects country Germany on large scale
and through this various positive and negative aspects are analyzed by also adding up the value
of what is the economy and adding up the contribution to economy and this will also collaborate
the process and systems of the globalizations effectively.
CONCLUSION
Thus, it is concluded from the above report that discussion was made on the development of
technology and social media that how it had impacted the way the companies and the
organizations have marketed their products and services since the last ten to fifteen years. Along
with this, how globalization as a phenomenon has impacted the country Germany with the
positive and negative effects of the globalization phenomena was analyzed on large scale.
9
and through this various positive and negative aspects are analyzed by also adding up the value
of what is the economy and adding up the contribution to economy and this will also collaborate
the process and systems of the globalizations effectively.
CONCLUSION
Thus, it is concluded from the above report that discussion was made on the development of
technology and social media that how it had impacted the way the companies and the
organizations have marketed their products and services since the last ten to fifteen years. Along
with this, how globalization as a phenomenon has impacted the country Germany with the
positive and negative effects of the globalization phenomena was analyzed on large scale.
9
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REFERENCES
Books and journals
Li, Y. and et.al., 2017. The concept of smart tourism in the context of tourism information
services. Tourism Management.58.pp.293-300.
Hongyun, S.A.D.T. and et.al., 2021. Impact of Organization Learning Capability on Performance
Innovation: Mediating role of Information Technology. Technology.3(01).pp.146-150.
Awa, H.O. and et.al., 2017. Integrated technology-organization-environment (TOE) taxonomies
for technology adoption. Journal of Enterprise Information Management.
Tajudeen, F.P. and et.al., 2018. Understanding the impact of social media usage among
organizations. Information & Management.55(3).pp.308-321.
Cheng, Y., 2018. How social media is changing crisis communication strategies: Evidence from
the updated literature. Journal of contingencies and crisis management.26(1).pp.58-68.
Dauth, W. and et.al., 2021. Adjusting to globalization in Germany. Journal of Labor
Economics.39(1).pp.263-302.
Maesse, J., 2018. Globalization strategies and the economics dispositif: Insights from Germany
and the UK. Historical Social Research/Historische Sozialforschung.43(3 (165).pp.120-
146.
Schmutz, V. and et.al., 2018. Globalization and Musical Hierarchy in the United States, France,
Germany, and the Netherlands. In Art and the Challenge of Markets Volume 1 (pp. 219-
248). Palgrave Macmillan, Cham.
Hansing, K., and et.al., 2019. is director of the African Music Archives Germany and teaches in
the Department of Anthropology and African Studies at the Johannes Gutenberg-
Universität Mainz in Germany. His research and teaching interests include diaspora,
trans-nationalism and migration, post-colonialism, the anthropology of globalization,
African and World Music.
Sharif, A. and et.al., 2019. Idolization and ramification between globalization and ecological
footprints: evidence from quantile-on-quantile approach. Environmental Science and
Pollution Research.26(11).pp.11191-11211.
10
Books and journals
Li, Y. and et.al., 2017. The concept of smart tourism in the context of tourism information
services. Tourism Management.58.pp.293-300.
Hongyun, S.A.D.T. and et.al., 2021. Impact of Organization Learning Capability on Performance
Innovation: Mediating role of Information Technology. Technology.3(01).pp.146-150.
Awa, H.O. and et.al., 2017. Integrated technology-organization-environment (TOE) taxonomies
for technology adoption. Journal of Enterprise Information Management.
Tajudeen, F.P. and et.al., 2018. Understanding the impact of social media usage among
organizations. Information & Management.55(3).pp.308-321.
Cheng, Y., 2018. How social media is changing crisis communication strategies: Evidence from
the updated literature. Journal of contingencies and crisis management.26(1).pp.58-68.
Dauth, W. and et.al., 2021. Adjusting to globalization in Germany. Journal of Labor
Economics.39(1).pp.263-302.
Maesse, J., 2018. Globalization strategies and the economics dispositif: Insights from Germany
and the UK. Historical Social Research/Historische Sozialforschung.43(3 (165).pp.120-
146.
Schmutz, V. and et.al., 2018. Globalization and Musical Hierarchy in the United States, France,
Germany, and the Netherlands. In Art and the Challenge of Markets Volume 1 (pp. 219-
248). Palgrave Macmillan, Cham.
Hansing, K., and et.al., 2019. is director of the African Music Archives Germany and teaches in
the Department of Anthropology and African Studies at the Johannes Gutenberg-
Universität Mainz in Germany. His research and teaching interests include diaspora,
trans-nationalism and migration, post-colonialism, the anthropology of globalization,
African and World Music.
Sharif, A. and et.al., 2019. Idolization and ramification between globalization and ecological
footprints: evidence from quantile-on-quantile approach. Environmental Science and
Pollution Research.26(11).pp.11191-11211.
10
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