University Research: Technology and Its Impact Annotated Bibliography

This annotated bibliography examines the profound impact of technology on individuals and organizations. The paper begins with a thesis statement emphasizing technology's influence on behavior and increased dependency in modern society. The author aims to critically evaluate this impact through a review of relevant literature. The annotations summarize five scholarly sources, including studies on mobile social media's role in digital marketing, technology's impact on community empowerment, the effectiveness of digital marketing, the influence of information communication technology on work-life balance in the banking sector, and the role of modern technology in providing counseling services. Each annotation provides a concise overview of the source's purpose, methodology, and key findings, highlighting the diverse ways technology shapes various aspects of life, from marketing and community development to work-life balance and counseling services. The bibliography is presented in MLA style.

Running head: TECHNOLOGY AND ITS IMPACT
Technology and its Impact
Name of the Student
Name of the University
Author Notes:

1TECHNOLOGY AND ITS IMPACT
Thesis:
Technology has shaped the way individuals behave. With modernisation the increased
dependency on technology has been witnessed. This behaviour is the direct implication of the
advancement that has been brought about in the industry and the daily lives of individuals by
innovation and technology. Technology has presented numerous options to the community,
various organisations and the government. Organisations can utilise the efficacy of modern
technology and bolster their daily operations with the help of the same. Military intelligence has
been boosted by innovative technology and numerous benefits are presented before consumer
community. The dependency on technology has increased considerably. The aim of the paper is
to critically evaluate the impact of technology in daily life of individuals and organisations. It
will be carried out by analysing and reviewing relevant literature.
Annotations:
Yadav, Mayank, Yatish Joshi, and Zillur Rahman. "Mobile social media: The new hybrid
element of digital marketing communications." Procedia-social and behavioral
Sciences189 (2015): 335-343.
In the paper, the authors discuss about the application of different forms of mobile applications
that have been developed as a result of the growing use and demand of smartphones. They have
critically evaluated the role that is played by social media in the lives of smartphone users. It has
been identified that smartphones and social media enables organisations to reach increased
number of customers. Furthermore, the study identifies that marketing through social media and
smartphones come with various advantages that are associated with incorporation of marketing
tools. The use of social media has been identified as a cost effective way to delegate marketing

2TECHNOLOGY AND ITS IMPACT
communications and thus are being carried out extensively throughout the world. It has been
opined that the aforementioned features can boost the sales performance and enhance the
relations of the company with the customer community. At the later portion of the paper, the
authors have recommended measures to enhance and capitalise the use of social media mobile
application. The recommendations include customisation of social media apps, engagement of
customers through communication and promotion of content through word of mouth of the
customers. The main aim of the paper is to determine the affinity of the customer community
towards smartphones and social media.
Sianipar, Corinthias Pamatang Morgana, et al. "Community empowerment through
appropriate technology: Sustaining the sustainable development." Procedia
Environmental Sciences17 (2013): 1007-1016.
The aim of the paper is to critically evaluate the role that is played by technology in empowering
communities. Rural communities are being highlighted in the paper. The study states that
sustainable initiatives can contribute the cause of empowerment of rural communities. It has
been opined that the incorporation of technology in sustainable development increase the
likeliness of empowerment of underprivileged communities. The paper critically evaluate the
nature of empowerment after and before technology is incorporated with the sustainable
development initiative in the aforementioned communities. It further states that the technology
that has to be implemented in the framework for development has to be appropriate for the given
community. The study includes primary as well as secondary forms of research. Primary
research has been carried out by the use of surveys and secondary data has been sourced form
relevant literature. It has been stated a clear process of transformation of a community and its
ultimate end result. It has opined that incorporation of technology in sustainable development

3TECHNOLOGY AND ITS IMPACT
issue trigger community development which in turn results in community empowerment. On a
concluding note the study evaluates the role of technology and states that it acts as a bridge
between the sustainable development and empowerment of rural communities. The role of
technology in sustaining the sustainable development has been clearly enumerated.
Yasmin, Afrina, Sadia Tasneem, and Kaniz Fatema. "Effectiveness of digital marketing in
the challenging age: An empirical study." International Journal of Management
Science and Business Administration 1.5 (2015): 69-80.
Digital marketing has been of the most adopted technological advancements that will be
contributing to the aspects that will be responsible for the development of the marketers. The
article have stated about the role of digital marketing that have impacted in boosting the
customer relationships. The study have stated about the important aspect that have impacted the
change in the brand communication along with management service. There have been significant
growth in empowering the customers that have been influenced by the technological change via
digital marketing. Use of digital marketing have enabled the situation to be more customer
oriented and this study projects the same. According to the researchers, it is one of the major
factor that have been relatable to the development of the technological aspects through increased
engagement of the customers. This study is shows about the significant changes in the business
domain that have impacted the life of the consumers. This study is also a significant approach
towards the stating about the increased power of the consumers and implying the growing
consumer empowerment and increase in the customer centric approach of the companies.
Vadivel, Sinthuja. "The impact of information communication technology on work-life
balance of banking sector employees in special reference of manmunai north
divisional secretarial in Batticaloa district." (2018).

4TECHNOLOGY AND ITS IMPACT
Technology has been one of the key enablers that have impacted the aspects that are related to
the developing the options that have provided the services to the customers. This study states
about the development of the technologies that have impacted the work life balance of the
employees. The growth in the use of information communication technology has enabled the
situation to be more focused on empowering the customer. This has enabled a work life balance
for the employee that work in the bank. Banking operations incorporating the technological
advancements have influenced in making the works easy by enabling the time balance, enabling
satisfaction for the workers. The simplification of the banking operations by utilizing the
technological advancements such as mobiles, iPad and web based applications have enabled the
situation to be more comfortable for the workers in the bank. This study states that the life of the
workers have been influenced significantly by the utilisation of such technological
advancements. This is one of the most significant study that states about the activities related to
the technological advancements have impacted the life of the workers and the customers of the
banks. The study states about the adoption of the information communication technologies and
their impact on the work life balance of the employees.
Hassouneh, Nashat Abu, and Asad Farhan Alzoubi. "The Impact of Modern Technology
on Providing Counseling Services in the Light of Some Variables." Journal of
Education and Learning 8.2 (2019): 132-144.
Counselling services are one of the most important aspect and this can impact the life of
the human at every level. The study stated about the importance of providing the aspects that are
related to the development of the factors that are associated in providing the right counselling.
The study have projected that there is significantly higher usage of the modern technological
tools that can impact the process of counselling. The technological advancement have impacted

5TECHNOLOGY AND ITS IMPACT
the various aspects of counselling techniques and that have influenced the process of
technological advancements. The study have emphasized on the use of modern technology and
its significance on the sector of the counselling. This study provides a statistical proof that shows
that there is significance change with and without the adoption of the modern technology. This
study has considered the various of the factors such as gender, qualification along with the age of
the respondents that projects a diverse result related to how the life of the people get influenced
by the advancements in the technology of the various aspects. The significance of the study lies
within the viability of the samples that have been considered for the study. However, it is one of
the most significant study projecting the influence of the modern technology in providing a
service.

6TECHNOLOGY AND ITS IMPACT
Bibliography
Hassouneh, Nashat Abu, and Asad Farhan Alzoubi. "The Impact of Modern Technology on
Providing Counseling Services in the Light of Some Variables." Journal of Education
and Learning 8.2 (2019): 132-144.
Sianipar, Corinthias Pamatang Morgana, et al. "Community empowerment through appropriate
technology: Sustaining the sustainable development." Procedia Environmental
Sciences17 (2013): 1007-1016.
Vadivel, Sinthuja. "The impact of information communication technology on work-life balance
of banking sector employees in special reference of manmunai north divisional secretarial
in Batticaloa district." (2018).
Yadav, Mayank, Yatish Joshi, and Zillur Rahman. "Mobile social media: The new hybrid
element of digital marketing communications." Procedia-social and behavioral
Sciences189 (2015): 335-343.
Yasmin, Afrina, Sadia Tasneem, and Kaniz Fatema. "Effectiveness of digital marketing in the
challenging age: An empirical study." International Journal of Management Science and
Business Administration 1.5 (2015): 69-80.