A Case Study on Thomas Cook: Technology's Impact on Business

This report examines the impact of technology on the business operations of Thomas Cook, a travel and tourism company. The study investigates how technology influences various aspects of the business, including efficiency, customer satisfaction, and profitability. The research objectives include assessing the impact of technology on the travel and tourism sector, identifying the contribution of technology to customer satisfaction, analyzing the relationship between technology and customer satisfaction, and recommending strategies for achieving a higher market position. The report explores the benefits of technology for travel and tourism organizations, including enhanced efficiency and customer satisfaction, and explores the necessity of technology for Thomas Cook's operations. The findings are presented to show the relationship between the use of technology and customer satisfaction.

Research Project
“The influence of technology on business activities. A case study on Thomas Cook”
Technology is known as one of the factor that affect the way
a business is operated. Any variation or development in
technology impact on commercial operations of a firm.
Therefore, a little variation in technology affect the way an
enterprise carry out its activities. Travel and tourism is a
sector that has developed on as fast speed as the development
take place in the technology.
Aim: To identify the influence of technology in travel and
tourism sector: A case study on Thomas cook”
Objectives:
 To ascertain the impact of technology on travel and
tourism sector.
 To identify the contribution of technology on
customer satisfaction in travel and tourism sector.
 To analyses the relationship between technologies
and customer’s satisfaction within tourism sector.
 To recommend various ways which are essential in
attaining higher position at market place.
Theme 3: Benefit that technology provide to
travel and tourism organisations
Aims and Objectives
Theme 1: Use of technology impact on business
operations of travel and tourism firms
Yes No
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Yes No
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Support in get customer satisfaction
Enhance efficiency
Increase profits
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25
INTRODUCTION
Theme 2: Effective use of technology support in
satisfy the needs of its customers
Agree Disagree
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Theme 4: Essential for Thomas cook to use
technology
Theme 5: Relationship in use of technology
and customers satisfaction
Yes No
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