This report examines the impact of technology on the business operations of Thomas Cook, a travel and tourism company. The study investigates how technology influences various aspects of the business, including efficiency, customer satisfaction, and profitability. The research objectives include assessing the impact of technology on the travel and tourism sector, identifying the contribution of technology to customer satisfaction, analyzing the relationship between technology and customer satisfaction, and recommending strategies for achieving a higher market position. The report explores the benefits of technology for travel and tourism organizations, including enhanced efficiency and customer satisfaction, and explores the necessity of technology for Thomas Cook's operations. The findings are presented to show the relationship between the use of technology and customer satisfaction.