UK College Tourism Management Research Project: Technology Impact

This report, based on a research project, explores the impact of technology on the travel and tourism sector, focusing on the TUI Group. It examines the influence of technology on consumer decision-making, the role of technology in the industry, and the benefits of technology implementation. The report includes data analysis, exploring the awareness of technology, the effectiveness of technology implementation, and the positive impact on TUI's business. Furthermore, it highlights benefits such as improved communication with customers, reduced labor costs, and insights into customer experiences. The conclusion emphasizes the positive contributions of technology to the travel and tourism sector, including enhanced booking processes and improved customer service.

The Influence of Technology in Travel and Tourism sector
INTRODUCTION
Travel and tourism sector has become biggest civilian
industry in all over the world. It provides the travelling
facilities to people with better accommodation facilities.
This sector has to be emerges as one of main key drivers of
development between service sector. It is a main source to
generate employment and enhance living standard of people.
RESEARCH AIM
The aim of this research is “To determine an influence of
technology on consumer decision making in Travel and
Tourism Sector.” A study on TUI Group.
OBJECTIVES OF RESEARCH
• To identify role of technology in travel and tourism
sector.
• To analyse impact of technology in business of TUI
Group.
• To determine relationship among technology and
consumer decision making in Travel and Tourism Industry.
DATA ANALYSIS
THEME 1: Aware about the concept of technology
Q1) Are you aware about the concept
of technology?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25 22
8
Column B
THEME 2: Implementation of technologies are effective
for growth.
Q2) Does the
implementation of
technologies are effective
for growth of TUI
Group?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25 22
8
THEME 3: Technology develops positive impact on
TUI business.
Q3) Is technology develop positive
impact on business of TUI Group?
Frequency
Yes 26
No 4
Yes No
0
5
10
15
20
25
30 26
4
Column B
THEME 4: Benefits TUI Group will get by using
technology
Q4) What benefits TUI Group will
get by using technology in its
business?
Frequency
Improve communication with
customers
16
Minimize labour cost 8
Know about customer experience 6
6
8
10
12
14
16
16
8
6 Column B
CONCLUSION
It has been concluded from above mention report that in
travel and tourism, technology helps in creating positive
communication, provide better experience to guests, advance
booking, reservation etc. There has been discussion about
the role of technology in travel and tourism sector.