This report, based on a research project, explores the impact of technology on the travel and tourism sector, focusing on the TUI Group. It examines the influence of technology on consumer decision-making, the role of technology in the industry, and the benefits of technology implementation. The report includes data analysis, exploring the awareness of technology, the effectiveness of technology implementation, and the positive impact on TUI's business. Furthermore, it highlights benefits such as improved communication with customers, reduced labor costs, and insights into customer experiences. The conclusion emphasizes the positive contributions of technology to the travel and tourism sector, including enhanced booking processes and improved customer service.