Identifying Technology's Impact on TUI: A Research Project for HND

This research project investigates the impact of technology on TUI, a major travel and tourism company. The study explores various themes, including the influence of digital technologies on TUI's development, the modernization of its IT division, and the effects of technology on sales and marketing. It examines the role of online marketing, social media, and customer satisfaction, as well as the implementation of updated applications and reservation systems. The research incorporates data analysis through thematic analysis and visual representations like charts, providing insights into how TUI can leverage technology to enhance its services and customer experiences. The project also references scholarly articles to support its findings and conclusions. Overall, the research highlights the critical role of technology in the travel industry and its potential to improve business operations and customer engagement within TUI.

Research
Project
“To identify the impact of
technology in travel and
tourism sector and its effect
on developing number of
visitors : A case study on
TUI”.

Cover content
• Introduction
• Thematical Analysis
• References

Introduction
The research is important for every company in order to
encourage the business. As the research is conducted to
identify the needs and and desires of the customers to stay in
the market for a long time. TUI is an travel and tourism
company which is conducting a research in the market to
expand in the market with the digital technology.

Theme 1: Digitalised technologies would
impact on the development of TUI group
30
10
Yes
No

Theme 2: IT division of TUI have to be
modernised by applying digital technology
Management & Operation
Human resource department
IT division
Marketing segment
0
2
4
6
8
10
12
14
16
18
20
10 10
20
10
Column B

Theme 3: Sales is most affected
technology based region of tour and travel
industry
14
12
14
10
Sales
Promotion
E- marketing
Customer contentment
14
12
14
10
Sales
Promotion
E- marketing
Customer contentment

Theme: 4 Online marketing and sales are
majorly influenced by technologies
14
12
14
10
Online Marketing
Advertisement
Sale
Customer satisfaction

Theme 4: Social media platforms and
Internet techniques & tools should be
used by TUI venture
Social media platforms Internet
0
2
4
6
8
10
12
14
16
18
20
20 20
Column B
Social media platforms Internet
0
2
4
6
8
10
12
14
16
18
20
20 20
Column B

Theme 5: Customers are satisfied by the
newer and modernised services that
applied by TUI
30
10
Satisfied
Not satisfied

Theme 6: Roles are played by updated
applications or techniques in the
improvement of TUI
10
10 10
10
Cloud solutions
Virtual Reality
Tracking, detector or sensor &
biometric technique
Connectivity
10
10 10
10
Cloud solutions
Virtual Reality
Tracking, detector or sensor & biometric
technique
Connectivity

Theme 7: Reservation System of digital
technique ought to be used by referred
venture TUI
Reservation System
Computer System
Mobile Communication
Internet
0
2
4
6
8
10
12
14
16 15
5
15
5
Column B
Reservation System Computer System Mobile Communication Internet
0
2
4
6
8
10
12
14
16 15
5
15
5
Column B

Theme 8: Solving problems of consumer
in effectual manner offered by TUI group
10
10
20 Greeting the users
Providing help to visitors
Solving problems of consumer in effectual
manner

References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel
and tourism: Empowering co-creation of value. Journal of
Destination Marketing & Management. 4(3). pp.151-161.
Cohen, S. A. and et. al., 2014. Understanding and governing
sustainable tourism mobility: Psychological and behavioural
approaches (Vol. 43). Routledge.
Del Chiappa, G. and Baggio, R., 2015. Knowledge transfer in
smart tourism destinations: Analyzing the effects of a
network structure. Journal of Destination Marketing &
Management. 4(3). pp.145-150.

THANK YOU