TUI: Impact of Technology in Travel and Tourism Sector Research

This research project investigates the impact of technology on TUI, a major player in the travel and tourism sector. The study aims to assess how technology influences TUI's business performance, examining various aspects such as online booking systems, customer preferences, and the use of social media for marketing and promotional offers. The project employs an interpretivist research philosophy and a descriptive research design, relying on qualitative data collection methods to understand the advantages and disadvantages of implementing new technologies. Key themes explored include the shift to online booking, the factors influencing customer holiday choices, the impact of promotional offers, and the overall technological experience for customers. Recommendations include leveraging social media platforms like Facebook and Twitter for brand promotion and developing a mobile application to enhance customer service and increase revenue. The research also highlights the importance of e-commerce and electronic booking systems in the modern tourism industry and analyzes the effectiveness of promotional activities in attracting customers. The study concludes that technology has a significant impact on the tourism industry and suggests strategies for TUI to improve its business performance through the adoption of digital technologies.

Research Project
Aim
“To access influence of technology in travel and tourism
sector: A study on TUI”
Objectives
• To identify technologies used in travel and tourism
industry.
• To explain advantage and disadvantage of
implementing the latest technologies on TUI.
• To determine impact of technologies on business
performance of TUI.
• To suggest way to enhance profitability of the
company by implementing the latest technology. Critical analysis of outcome
From the above study it has been identified that technology impact on
tourism industry to great extent. There are many tour operators those prefer to
advertise their travel package through advertisement each day. It is the best
platform that supports the country in attracting more visitors towards the location.
But social media marketing is the best digital technology that can help the tour
operator in attracting more people towards the nation. In the recent time many
people use Facbook, Twitter etc. this platform is best suitable digital technology as
compare to website advertisement in order to raise number of visitors in the
country. Most of the people buy tickets online. E-commerce and electronic
booking system have changed the scenario of tourism industry. By this way people
can search about the destination and can book their ticket easily. It is analysed that
promotional activities are considered as best strategies that attract people, by
offering discounts to consumer’s tour operations can gain attention of the traveller
and can influence their decision.
Research methods
• Present study will take support of interpretivism research philosophy. By
involving theories and model scholar will be able to answers these research
questions.
• Researcher will apply descriptive research design.
• The entire study will be qualitative in nature and scholar will involve human
participants in order to gather first hand information about technologies in travel
and tourism industry
Theme 1: Number of advertisements prefer to put
on your website each day
Theme 2: Factors that have stronger influence on
customer’s choice of holiday
Theme 4: Online website and facility to get the
tickets booked from there, serves the requirement
of customers
Theme 6: Bring improvement
in overall technological
experience of customers
Recommendations
 Use of social media: TUI should use Facebook, Twitter sites to
promote its brand. By this it will be able to make connection
with mass audience and will be able to identify their needs.
This is the best way that can support in attracting people
towards destination.
 Development of mobile application: TUI should develop its
own mobile application through which consumers can get all
detail of travel, location, timing, rate etc. This will help them in
finding all details soon. This will help in increasing revenues of
TUI to great extent.
Theme 3: People choose to book their
tickets online
Theme 5: Present promotional or discount
offers on TUI’s website or its social media
accounts
REFERENCES
Wen, I., Tsai, H. and Bai, B., 2016, May. Glo1657 Examining
the Impacts of Information Overload and Consumer Confusion
on Communication and Decision-Making in the Travel
Industry. In 2nd Global Tourism & Hospitality Conference (p.
67).
Hoffman, C. and Offutt, B., 2015. Travel innovation and
technology trends 2015.