BUS707 Research Proposal: Innovation in Technology and Accounting
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This research report provides an overview of technology innovation in accounting, focusing on its impact on business practices. It addresses the research problem of implementing effective solutions to mitigate the negative impacts of technology while enhancing efficiency. The literature review explores the managerial implications of accounting innovation within organizations, highlighting the need for new processes to evaluate these innovations. The research methodology section details the study's approach, philosophy, data collection methods, design, and analysis plan, along with considerations for reliability and validity. The report aims to answer key research questions regarding the helpfulness, effects, and security of accounting software, as well as employee effectiveness in using these applications. The study also considers ethical issues related to data privacy and the credibility of sources, emphasizing the importance of clarity and sincerity in research. Desklib offers a wealth of study resources, including similar reports and solved assignments, to support students in their academic endeavors.

Running head: TECHNOLOGY INNOVATION IN ACCOUNTING
Observation on Innovation In Technology and its impact in Accounting
Name of the University:
Name of the Student:
Authors Note:
Observation on Innovation In Technology and its impact in Accounting
Name of the University:
Name of the Student:
Authors Note:
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1TECHNOLOGY INNOVATION IN ACCOUNTING
Abstract
Within the profession of accounting, technology has attained its importance within the ascent of
accounting consultancy. The major aim of the current research is to evaluate the “Observation on
Innovation In Technology and its impact on Accounting” that can facilitate in anaysing the
diagnosis of innovation aong with its effect on business along with throtghly dealing with its
drawbacks to attain the best from from such analysis. The literature review explains that there are
numerous managerial implications of employing recent innovation within the accounting
processes in companies. These researchers also proposed that new and innovative accounting
processes for evaluating innovation so that the development in the organization that might be
made. Moreover, the section of research methodology in this research explains suitable study
approach, philosophy, process of data collection, study design, plan of data analysis along with
reliability and validity of collected data.
Abstract
Within the profession of accounting, technology has attained its importance within the ascent of
accounting consultancy. The major aim of the current research is to evaluate the “Observation on
Innovation In Technology and its impact on Accounting” that can facilitate in anaysing the
diagnosis of innovation aong with its effect on business along with throtghly dealing with its
drawbacks to attain the best from from such analysis. The literature review explains that there are
numerous managerial implications of employing recent innovation within the accounting
processes in companies. These researchers also proposed that new and innovative accounting
processes for evaluating innovation so that the development in the organization that might be
made. Moreover, the section of research methodology in this research explains suitable study
approach, philosophy, process of data collection, study design, plan of data analysis along with
reliability and validity of collected data.

2TECHNOLOGY INNOVATION IN ACCOUNTING
Table of Contents
1. The Research Problem.....................................................................................................4
2. Research Background......................................................................................................5
3. Ethical Consideration.......................................................................................................6
4. Literature Review............................................................................................................7
4.1. Introduction...............................................................................................................7
4.2. Impact of Innovation in Accounting.........................................................................9
4.3. Managerial Implication of Accounting Innovation within Organizations..............10
4.4. Research Gap..........................................................................................................11
4.5. Summary.................................................................................................................12
5. Aims/ Objectives of Research.......................................................................................12
6. Research Design or Methodology.................................................................................13
6.1. Introduction.............................................................................................................13
6.2. Philosophy of Research..........................................................................................13
6.3. Approach of Research.............................................................................................14
6.4. Research Design.....................................................................................................15
6.5. Data Collection Technique.....................................................................................15
6.6. Data Analysis..........................................................................................................16
6.7. Sampling and Sample Size....................................................................................16
Table of Contents
1. The Research Problem.....................................................................................................4
2. Research Background......................................................................................................5
3. Ethical Consideration.......................................................................................................6
4. Literature Review............................................................................................................7
4.1. Introduction...............................................................................................................7
4.2. Impact of Innovation in Accounting.........................................................................9
4.3. Managerial Implication of Accounting Innovation within Organizations..............10
4.4. Research Gap..........................................................................................................11
4.5. Summary.................................................................................................................12
5. Aims/ Objectives of Research.......................................................................................12
6. Research Design or Methodology.................................................................................13
6.1. Introduction.............................................................................................................13
6.2. Philosophy of Research..........................................................................................13
6.3. Approach of Research.............................................................................................14
6.4. Research Design.....................................................................................................15
6.5. Data Collection Technique.....................................................................................15
6.6. Data Analysis..........................................................................................................16
6.7. Sampling and Sample Size....................................................................................16
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3TECHNOLOGY INNOVATION IN ACCOUNTING
6.8. Research Reliability and Validity...........................................................................17
6.9. Data Collection Process Limitations......................................................................17
6.10. Summary...............................................................................................................18
References..........................................................................................................................19
Appendices........................................................................................................................23
6.8. Research Reliability and Validity...........................................................................17
6.9. Data Collection Process Limitations......................................................................17
6.10. Summary...............................................................................................................18
References..........................................................................................................................19
Appendices........................................................................................................................23
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4TECHNOLOGY INNOVATION IN ACCOUNTING
1. The Research Problem
Accounting field is observed to be dynamic as well as wide in itself in a way that the
management is to be taken care in a better manner. In order to make it appear highly simple
innovative methodology is deemed to be controversial (Askarany 2015). In contrast, as it turned
out to be convivial in one hand and at the same time it has certain drawbacks on the other hand.
The drawback can be in the form of incompatible workforce or accountants for using the
software based advanced accounting. Conversely, in manual accounting processes, software
stores all distinct heads within the same file (Zhang and Wang 2015). For this reason, its safe
storage acts as a security challenge. These serve as the major issues at the time of implementing
innovations within business. The major objective of the current study is to deal with the
identified research problem in order to implementing certain effective solutions.
For addressing the recognized research problem and in order to decrease the negative
impacts over positive for increased efficiency. In situations where, technological innovations
take place at an alarming speed is important to analyse the impacts of accounting profession in
an identical manner as it has affected every factor related with daily life of humanity (Zhang and
Wang 2015). Technological changes within the accounting is transformed within something that
is more than simple recording, recording, summer sizing of the necessary of transactions
extending all over the company. Within the profession of accounting, technology has attained its
importance within the ascent of accounting consultancy. Certain impacts on the accounting
professionals might take place from the result of IT innovations. The advances within
communication along with revolution within information has resulted in setting landmarks
within the accounting profession (Zhang and Wang 2015).
1. The Research Problem
Accounting field is observed to be dynamic as well as wide in itself in a way that the
management is to be taken care in a better manner. In order to make it appear highly simple
innovative methodology is deemed to be controversial (Askarany 2015). In contrast, as it turned
out to be convivial in one hand and at the same time it has certain drawbacks on the other hand.
The drawback can be in the form of incompatible workforce or accountants for using the
software based advanced accounting. Conversely, in manual accounting processes, software
stores all distinct heads within the same file (Zhang and Wang 2015). For this reason, its safe
storage acts as a security challenge. These serve as the major issues at the time of implementing
innovations within business. The major objective of the current study is to deal with the
identified research problem in order to implementing certain effective solutions.
For addressing the recognized research problem and in order to decrease the negative
impacts over positive for increased efficiency. In situations where, technological innovations
take place at an alarming speed is important to analyse the impacts of accounting profession in
an identical manner as it has affected every factor related with daily life of humanity (Zhang and
Wang 2015). Technological changes within the accounting is transformed within something that
is more than simple recording, recording, summer sizing of the necessary of transactions
extending all over the company. Within the profession of accounting, technology has attained its
importance within the ascent of accounting consultancy. Certain impacts on the accounting
professionals might take place from the result of IT innovations. The advances within
communication along with revolution within information has resulted in setting landmarks
within the accounting profession (Zhang and Wang 2015).

5TECHNOLOGY INNOVATION IN ACCOUNTING
In order to make the accounting innovation highly effective for any organizational
business the following research questions:
Is the selected accounting software considered helpful for business?
What are the effects of innovation within business accounting?
In such case are the employee effective enough to employ such application?
As the virtual and automated accounting system are the really safe and enough secured?
2. Research Background
In the field of accounting, the busineses all over the world has gone through drastic
technological innovations. Moreover, this has also resulted in changes within the company’s
internal processes (Becker, Wald, Gessner and Gleich 2015). It can also be considered that in
certain accounting conducts within the organizations has turned out to be competitive with the
use of efficient technological resources as such investments within technological infrastructure is
deemed to support the organizational performance as well as its current and future decisions.
Within the profession of accounting, technology has attained its importance within the ascent of
accounting consultancy (Becker, Wald, Gessner and Gleich 2015). Certain impacts on the
accounting professionals might take place from the result of IT innovations. The advances within
communication along with revolution within information has resulted in setting landmarks
within the accounting profession. Due to increased advances in technology the advent of internet
use stands out that offers necessary information regarding monitoring along with virtual
transformation (Becker, Wald, Gessner and Gleich 2015). The integrated use in the network
computers along with internet have resulted in new information era. Due to certain technological
changes, the accounting companies requires to heed and remain prepared for such improvement
In order to make the accounting innovation highly effective for any organizational
business the following research questions:
Is the selected accounting software considered helpful for business?
What are the effects of innovation within business accounting?
In such case are the employee effective enough to employ such application?
As the virtual and automated accounting system are the really safe and enough secured?
2. Research Background
In the field of accounting, the busineses all over the world has gone through drastic
technological innovations. Moreover, this has also resulted in changes within the company’s
internal processes (Becker, Wald, Gessner and Gleich 2015). It can also be considered that in
certain accounting conducts within the organizations has turned out to be competitive with the
use of efficient technological resources as such investments within technological infrastructure is
deemed to support the organizational performance as well as its current and future decisions.
Within the profession of accounting, technology has attained its importance within the ascent of
accounting consultancy (Becker, Wald, Gessner and Gleich 2015). Certain impacts on the
accounting professionals might take place from the result of IT innovations. The advances within
communication along with revolution within information has resulted in setting landmarks
within the accounting profession. Due to increased advances in technology the advent of internet
use stands out that offers necessary information regarding monitoring along with virtual
transformation (Becker, Wald, Gessner and Gleich 2015). The integrated use in the network
computers along with internet have resulted in new information era. Due to certain technological
changes, the accounting companies requires to heed and remain prepared for such improvement
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6TECHNOLOGY INNOVATION IN ACCOUNTING
specifically concerning the accounting operations. Technology has also resulted in increased
reliability and agility of the information systems facilitate the accountants to implement their
functions in an agile manner (Becker, Wald, Gessner and Gleich 2015). The international factor
of the technology contributes to accounting and its competitiveness as the technological
innovations indicate increased speed along with accounting services efficiency.
The current research paper will focus on analysing and summarizing the research reading
innovation within accounting to analyse the success of innovatively developed business along
with its impact within a company’s business practices (Chang, Fu, Low and Zhang 2015).
Innovation is employing the innovative along with modern methodology and technology within
the business operation. In the previous years, the finance, business along with accounting task
employed to take an increased amount of time in order to accomplish a study. Taking it into
account that the accounting task can be made extremely easier in the current years of accounting
that innovation has a vital role (Chang, Fu, Low and Zhang 2015). Such innovations are intended
to have negative as well as positive effect within the accounting sector.
3. Ethical Consideration
One of the important issues that might take place in the qualitative research is a
considerable clash in the open as well as hidden research, its privacy along with right of the
society to get to know and be clear on it (Chang, Fu, Low and Zhang 2015). Material related
with the qualitative analysis is observed to be dispersed within the internet medium that can be
served to organize along with arranging requirements, qualities and needs to maintain well-being
and certain other services. At the time the internet makes enough effort available for the
researchers this decreases the limitation of segregation and time. Conversely, such research also
specifically concerning the accounting operations. Technology has also resulted in increased
reliability and agility of the information systems facilitate the accountants to implement their
functions in an agile manner (Becker, Wald, Gessner and Gleich 2015). The international factor
of the technology contributes to accounting and its competitiveness as the technological
innovations indicate increased speed along with accounting services efficiency.
The current research paper will focus on analysing and summarizing the research reading
innovation within accounting to analyse the success of innovatively developed business along
with its impact within a company’s business practices (Chang, Fu, Low and Zhang 2015).
Innovation is employing the innovative along with modern methodology and technology within
the business operation. In the previous years, the finance, business along with accounting task
employed to take an increased amount of time in order to accomplish a study. Taking it into
account that the accounting task can be made extremely easier in the current years of accounting
that innovation has a vital role (Chang, Fu, Low and Zhang 2015). Such innovations are intended
to have negative as well as positive effect within the accounting sector.
3. Ethical Consideration
One of the important issues that might take place in the qualitative research is a
considerable clash in the open as well as hidden research, its privacy along with right of the
society to get to know and be clear on it (Chang, Fu, Low and Zhang 2015). Material related
with the qualitative analysis is observed to be dispersed within the internet medium that can be
served to organize along with arranging requirements, qualities and needs to maintain well-being
and certain other services. At the time the internet makes enough effort available for the
researchers this decreases the limitation of segregation and time. Conversely, such research also
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7TECHNOLOGY INNOVATION IN ACCOUNTING
results in developing new concerns regarding morals along with educated agreements along with
its security (Chang, Fu, Low and Zhang 2015). This leads to develop questions regarding
reliability, validity related with the research work. For this research, trust also serves as a vital
aspect of the qualitative research. In maintaining ethical considerations of the current research, it
will value the ethical issue that is caused in every business along with maintaining clarity and
sincerity observed in the study (Bloom, Draca and Van Reenen 2016). The researcher will also
make sure that the current research is the sole of the researcher and the secondary data has been
gathered from authentic sources through offering credibility of the resources employed within
the study.
4. Literature Review
4.1. Introduction
Literature review carried out for this research offers a holistic explanation which
facilitates in implementing a pedagogy which can be implemented within the study. It indicates
an overall image accounting innovation along with its drastic impacts within company
performance. Revellino and Mouritsen (2017) signified that innovation served as an innovation
in the field of accounting. In order to make an efficient presence within the industry use of
innovative applications within the accounting process of organizations is important. This is
deemed to gradually increase organizational performance in consideration to managing its ability
within company’s profitability and business operation (Sargiacomo 2018). The literature review
section in this research indicates the aforementioned prospects. Such prospects are considered to
encompass background, objective question, statement of problem along with solutions and
ethical consideration for the research.
results in developing new concerns regarding morals along with educated agreements along with
its security (Chang, Fu, Low and Zhang 2015). This leads to develop questions regarding
reliability, validity related with the research work. For this research, trust also serves as a vital
aspect of the qualitative research. In maintaining ethical considerations of the current research, it
will value the ethical issue that is caused in every business along with maintaining clarity and
sincerity observed in the study (Bloom, Draca and Van Reenen 2016). The researcher will also
make sure that the current research is the sole of the researcher and the secondary data has been
gathered from authentic sources through offering credibility of the resources employed within
the study.
4. Literature Review
4.1. Introduction
Literature review carried out for this research offers a holistic explanation which
facilitates in implementing a pedagogy which can be implemented within the study. It indicates
an overall image accounting innovation along with its drastic impacts within company
performance. Revellino and Mouritsen (2017) signified that innovation served as an innovation
in the field of accounting. In order to make an efficient presence within the industry use of
innovative applications within the accounting process of organizations is important. This is
deemed to gradually increase organizational performance in consideration to managing its ability
within company’s profitability and business operation (Sargiacomo 2018). The literature review
section in this research indicates the aforementioned prospects. Such prospects are considered to
encompass background, objective question, statement of problem along with solutions and
ethical consideration for the research.

8TECHNOLOGY INNOVATION IN ACCOUNTING
For the reason that the currency business world is turning out to be complex with years,
the companies require to prove themselves to attain competitive existence in the market (Robson
and Bottausci 2018). They require to expand their new accounting technology within the industry
to the companies in order to enhance effectiveness of accounting innovation implementation for
attaining better results. Accounting invention is facilitating the companies in enhancing
efficiency along with increasing the budget. Considering the same, the literature review section
is focused on explaining the ways in which the modern accounting software is advantageous
along with resulting in certain limitations. Moreover, the measure can be regarding incompetent
employees in order to enhance performance of the accounting software. Saeidi, Othman, Saeidi
and Saeidi (2018) stated that in order to deal with such issue individuals must be aware regarding
the trend of innovation and execution of new accounting technology. This is anticipated to
decrease likely mishandling long with resource mismanagement within the organizations. In
similar manner certain development within the within working pedagogy is focused on making
tools unsafe as well as insured. This is for the reason the organization employs these tools
focused on which its competitors attempt to extract the information from the same. Summers and
Wood (2017) stated that unlike the manual accounting process such automated system stores
everything within the same file. For this reason, unlike manual accounting process such
automated system stores confidential data that is deemed vital in making these safer along with
secured organizations must hire experienced expert (Bloom, Draca and Van Reenen 2016).
Accounting innovation implementation within the organisation needs constant upgradation along
with advanced investigation that must be made within the account by the organizations.
For the reason that the currency business world is turning out to be complex with years,
the companies require to prove themselves to attain competitive existence in the market (Robson
and Bottausci 2018). They require to expand their new accounting technology within the industry
to the companies in order to enhance effectiveness of accounting innovation implementation for
attaining better results. Accounting invention is facilitating the companies in enhancing
efficiency along with increasing the budget. Considering the same, the literature review section
is focused on explaining the ways in which the modern accounting software is advantageous
along with resulting in certain limitations. Moreover, the measure can be regarding incompetent
employees in order to enhance performance of the accounting software. Saeidi, Othman, Saeidi
and Saeidi (2018) stated that in order to deal with such issue individuals must be aware regarding
the trend of innovation and execution of new accounting technology. This is anticipated to
decrease likely mishandling long with resource mismanagement within the organizations. In
similar manner certain development within the within working pedagogy is focused on making
tools unsafe as well as insured. This is for the reason the organization employs these tools
focused on which its competitors attempt to extract the information from the same. Summers and
Wood (2017) stated that unlike the manual accounting process such automated system stores
everything within the same file. For this reason, unlike manual accounting process such
automated system stores confidential data that is deemed vital in making these safer along with
secured organizations must hire experienced expert (Bloom, Draca and Van Reenen 2016).
Accounting innovation implementation within the organisation needs constant upgradation along
with advanced investigation that must be made within the account by the organizations.
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9TECHNOLOGY INNOVATION IN ACCOUNTING
4.2. Impact of Innovation in Accounting
Meyer, Waldkirch, Duscher and Just (2018) explained technological innovation in
accounting field along with their function in the development of accounting that makes it simpler
for the work of the accountants to operate in an effective manner. These researchers have also
developed an important relationship among the existing technology within software along with
the accountants. The literature has greatly focused on indicating the relevance of innovation
within the accounting process along with evaluating their impact on the company’s business as
an aspect of pace, accuracy and speed. It has also been explained by Rasyid, Sugiarto and
Kosasih (2017) that there exist several variables in the accounting innovation within which the
researchers have considered importance of innovation in the form of development in accounting
technology. These researchers have also revealed the factors of innovation within accounting
along with their advantages on the accounting companies in consideration to the emerging
economy of a particular nation.
It is also made apparent by Zhang and Wang (2015) in their research that he factors those
have been signified are vital because of which it is important for the organizations to increase
their focus on the accounting systems with use of current technology. This can be done for the
reason that the organization can make effective decisions in attaining the organizational
objectives in a better manner. In consideration to all the explained theories, it is also clarified that
the major attention of all the researchers is on development of the accounting organization
though having increased focus on innovation. Zhang and Wang (2015) also highlighted the
relevance of innovation in the accounting system in order to increase the business productivity in
a better manner based on which it has been clarified by these researchers that innovation plays a
considerable function in accounting.
4.2. Impact of Innovation in Accounting
Meyer, Waldkirch, Duscher and Just (2018) explained technological innovation in
accounting field along with their function in the development of accounting that makes it simpler
for the work of the accountants to operate in an effective manner. These researchers have also
developed an important relationship among the existing technology within software along with
the accountants. The literature has greatly focused on indicating the relevance of innovation
within the accounting process along with evaluating their impact on the company’s business as
an aspect of pace, accuracy and speed. It has also been explained by Rasyid, Sugiarto and
Kosasih (2017) that there exist several variables in the accounting innovation within which the
researchers have considered importance of innovation in the form of development in accounting
technology. These researchers have also revealed the factors of innovation within accounting
along with their advantages on the accounting companies in consideration to the emerging
economy of a particular nation.
It is also made apparent by Zhang and Wang (2015) in their research that he factors those
have been signified are vital because of which it is important for the organizations to increase
their focus on the accounting systems with use of current technology. This can be done for the
reason that the organization can make effective decisions in attaining the organizational
objectives in a better manner. In consideration to all the explained theories, it is also clarified that
the major attention of all the researchers is on development of the accounting organization
though having increased focus on innovation. Zhang and Wang (2015) also highlighted the
relevance of innovation in the accounting system in order to increase the business productivity in
a better manner based on which it has been clarified by these researchers that innovation plays a
considerable function in accounting.
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10TECHNOLOGY INNOVATION IN ACCOUNTING
4.3. Managerial Implication of Accounting Innovation within Organizations
Hueske and Guenther (2015) revealed that there are numerous managerial implications of
employing recent innovation within the accounting processes in companies. These researchers
also proposed that new and innovative accounting processes for evaluating innovation so that the
development in the organization that might be made. It was also demonstrated by the reasechers
that the concepts of innovation within accounting has certain pros and cons in a situation that the
organization’s management can make effective decision regarding business accounting. Jamil
(2018) elaborated that another managerial impaction that indicates the business success which
can turn out to be useful for the companies in attaining high revenues through obtaining
knowledge regarding distinct accounting innovation strategies. Kogan, Papanikolaou, Seru and
Stoffman (2017) signified in their research that the management accounting innovating system is
indicated as major growth factor in which the decisions made by the organization is focused
greatly on loss or gain. It has also been revealed by the researcher that innovations within the
managerial accounting along with the system of control signify an ample number of concerns
focused on the implementation, initiation along with internalization of the contemporary
management accounting along with control systems like JIT (Just in Time) and TQM (Total
Quality Management).
Laux and Stocken (2018) conducted a research in which investigations were carried out
regarding certain effective management innovations within the researches on specific
management accounting practices. These reasechers also revealed that there is an increased role
of innovation within the feature of the intangible assets within the organization which can
facilitate in enhancing the business vale over long term. In addition, the reasechers has also
explained that it is not likely to develop an efficient strategy for decreasing the values associated
4.3. Managerial Implication of Accounting Innovation within Organizations
Hueske and Guenther (2015) revealed that there are numerous managerial implications of
employing recent innovation within the accounting processes in companies. These researchers
also proposed that new and innovative accounting processes for evaluating innovation so that the
development in the organization that might be made. It was also demonstrated by the reasechers
that the concepts of innovation within accounting has certain pros and cons in a situation that the
organization’s management can make effective decision regarding business accounting. Jamil
(2018) elaborated that another managerial impaction that indicates the business success which
can turn out to be useful for the companies in attaining high revenues through obtaining
knowledge regarding distinct accounting innovation strategies. Kogan, Papanikolaou, Seru and
Stoffman (2017) signified in their research that the management accounting innovating system is
indicated as major growth factor in which the decisions made by the organization is focused
greatly on loss or gain. It has also been revealed by the researcher that innovations within the
managerial accounting along with the system of control signify an ample number of concerns
focused on the implementation, initiation along with internalization of the contemporary
management accounting along with control systems like JIT (Just in Time) and TQM (Total
Quality Management).
Laux and Stocken (2018) conducted a research in which investigations were carried out
regarding certain effective management innovations within the researches on specific
management accounting practices. These reasechers also revealed that there is an increased role
of innovation within the feature of the intangible assets within the organization which can
facilitate in enhancing the business vale over long term. In addition, the reasechers has also
explained that it is not likely to develop an efficient strategy for decreasing the values associated

11TECHNOLOGY INNOVATION IN ACCOUNTING
with the company. In contrast, Leuz (2018) indicated that within the accounting work, IT can
have an effective function in the management proves of the companies along with its accounting
conducts. It is also signified that IT supports the process of knowledge management among the
company’s stakeholders which facilitates the external and internal communication. This also
offers support to enhancing knowledge either by means of following best work practices or
through disseminating the knowledge.
According to views presented by Luo, Meng and Cai (2018) it has been elaborated that
thee increasing competitive environment has necessitated accounting companies to be able
generate value for the consumers and for distinguishing themselves from the company’s that
customers through development of well-defined business strategy. This strategy must be
supported consistently by company-based factors like effective technologies, accounting
systems, organizational designs and certain other factors which offer helpful as well as reliable
information. Marota, Ritchi, Khasanah and Abadi (2017) added that in accordance with a well-
developed strategy relied on investments within IT long with employee qualification is intended
to provide the accounting companies with predictive benefits along with suitable changes in
comparison to consumers as well as related competitors.
4.4. Research Gap
The literature review offered an effective managerial implication in explaining the role of
innovation in the process of accounting. However, certain gap in the previous research has also
been identified that will be addressed in the current study. It was gathered that the previous
research failed to explain the role of artificial intelligence in the accounting innovation that failed
in explaining that technological innovation is implemented with increased velocity that can turn
out to be helpful in increased employee turnover rate (Gomez-Conde and Lopez-Valeiras 2018).
with the company. In contrast, Leuz (2018) indicated that within the accounting work, IT can
have an effective function in the management proves of the companies along with its accounting
conducts. It is also signified that IT supports the process of knowledge management among the
company’s stakeholders which facilitates the external and internal communication. This also
offers support to enhancing knowledge either by means of following best work practices or
through disseminating the knowledge.
According to views presented by Luo, Meng and Cai (2018) it has been elaborated that
thee increasing competitive environment has necessitated accounting companies to be able
generate value for the consumers and for distinguishing themselves from the company’s that
customers through development of well-defined business strategy. This strategy must be
supported consistently by company-based factors like effective technologies, accounting
systems, organizational designs and certain other factors which offer helpful as well as reliable
information. Marota, Ritchi, Khasanah and Abadi (2017) added that in accordance with a well-
developed strategy relied on investments within IT long with employee qualification is intended
to provide the accounting companies with predictive benefits along with suitable changes in
comparison to consumers as well as related competitors.
4.4. Research Gap
The literature review offered an effective managerial implication in explaining the role of
innovation in the process of accounting. However, certain gap in the previous research has also
been identified that will be addressed in the current study. It was gathered that the previous
research failed to explain the role of artificial intelligence in the accounting innovation that failed
in explaining that technological innovation is implemented with increased velocity that can turn
out to be helpful in increased employee turnover rate (Gomez-Conde and Lopez-Valeiras 2018).
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