Exploring the Impact of Technology on International Business Practices

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WAYS IN WHICH TECHNOLOGY
FACILITATE THE INTERNATIONAL
BUSINESS

Introduction
•Adoption of technology in the international business has helped in
achieving many goal.
• It plays a huge role in making the companies achieve economies of
scale and also is useful in research and development programmes.

Role of technology in international business
• In accordance to Dodgson (2018),
collection, recording and storing such
information was a considered to be
complex task.
•As influenced by Azar & Ciabuschi
(2017:330), growth in trade and
commerce has been observed because
organization by using the right form of
technology

Contd…
•In accordance to Foss & Saebi
(2017:220), larger audience is reached
by marketing on social media sites
such as Facebook, Twitter, YouTube
and organisations’ official websites.
•cloud computing helps in storing
large number of database and
information related to customers,
competitors, suppliers and company
information

Types of technologies that facilitate business in current scenario
•Interactions on virtual platforms have helped in making the
business communications effective.
•Data sharing has become easy and the complexities in business
information sharing have reduced

Contd…
•As stated by El Kadiri et al. (2016:30), with the advancement of
technology in recent years, it has been seen that noises and long
distance calls have been improved.
•Mobile computing and the availability of champions have made the
communication within an organization

Contd…
•Technology has also helped in accessing the
market trends, past records and company
performance with the use of big data analytics.
•GPS tracking helps in operations department
mainly and it help in tracking the order,
integrates as well as the despatch of order on
large scale.

Ways in which technology facilitate the
international business
•As stated by Bower (2018:16), it is important for an organisation to
communicate with other business.
•In accordance to Dodgson (2018), video conference is also helping
organizations to increase the productivity of business at international
market

Contd…
•MNCs use technology for providing their
products and services across the globe.
•In accordance to Battistella et al. (2016:1230),
the network of global communication is helping
many organizations to run their business in
international market

Contd…
•Software is used in managing transportation
system such as SAP transportation management
(SAP TM) and SMART GPS
•There are different business management
software for online business such as Timecamp,
Apptivo and Netsuite

Theories and concepts
•Diffusion of Innovation (DOI) Theory
•Technology Acceptance Model (TAM)
•Global Strategic Rivalry Theory
•Ricardian theory of international trade

Advantage of technology in business
•Improving communication
•Improving innovation and creativity
•Increasing efficiency of business
•Reduce cost of operation