This report investigates the role of virtual technology in improving the quality of makeup products offered to UK customers, focusing on MAC Cosmetics as a case study. It aims to identify how virtual technology attracts and targets the desired audience, enhances makeup quality, and addresses complex product marketing challenges. The research employs a qualitative approach, utilizing primary data collected through surveys from makeup artists and secondary data from articles and journals. Thematic analysis is used to analyze the data, revealing insights into consumer awareness of technology, the increasing preference for looking good, the importance of attracting a large consumer base, the necessity of focusing on target consumers, and the company's compliance with the latest trends. Ethical considerations, including informed consent and up-to-date references, are also addressed. Desklib provides access to similar solved assignments and resources for students.
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