Management of Technology Report: Automotive Industry Analysis

This report, prepared for the MANU1385 course, provides a comparative analysis of technology management strategies within the automotive industry, focusing on Toyota and Nissan. The report examines four key interfaces: globalization strategies, manufacturing/technology interface, marketing/technology interface, and organization/technology interface. It delves into how each company adapts to technological advancements, emphasizing the adoption of electronic data exchange, computerized record entry, and staff training within the organizational framework. The marketing section highlights the use of cloud technology, artificial intelligence, internet of things, big data, and augmented reality. Furthermore, the manufacturing interface explores 3D printing, nanotechnology, new-level robotics, and predictive maintenance. The report draws upon course materials and external sources to illustrate how these technologies impact production, marketing, and overall competitiveness in the global automotive market. It critically evaluates the companies' approaches and strategies in integrating technology to achieve maximum output and market fit.

Management of Technology 1
Management of Technology
By
Name
Course
Professor`s name
Institution
Location of institution
Date

Management of Technology 2
Management of Technology
Technological management can be defined as a science and art in management that allows
the organization to create competitive advantage in the market in terms of services they
provide and well offered to the market.it is an interdisciplinary field that comprises of
management knowledge with science. The main reason for managers to focus on the
technological part in management is to create wealth.
It is can also be viewed as an integrated, planning, designing, optimizing and control of
technological process and services, thus management by use of technology for the good of
humans or the households.
Management of technology in bigger manufacturing firms, for instance, the Toyota motor
firm and the Nissan motor firms is always given the first priority due to rapid changes in the
field of science for the improved quality production of more comfortable cars to enable them
to fit into the world`s competitive market. Therefore, as they try to outdo one another in the
market, they are forced to adopted new technology in management for difference interface of
production like globalization, manufacturing, organizational and marketing levels.
The paper explores wide into the above-mentioned production interfaces of technological
management in both Toyota motor industry and Nissan motors which they to adapt so as to
realize maximum output and to fit into the competitive market.
Organization technology interface
Management body in both Toyota and Nissan motor firms as to adopt new technology in
organizing the resources within the firm like staffing and directing the human resource. In
order to attain the set organization`s objectives, therefore for healthy competition between the
two auto firms, thus Toyota and Nissan auto companies, management body has to consider

Management of Technology 3
the following technological requirements; thus, adoption of electronic data exchange-
business,
Computerized record entry methods and also training the staff on the new adopted
technological improvements.
Toyota motor firm has adopted the electronic data exchange program within the
organization is advantageous to both the manpower employed by the firm and economical to
the administration body as less cost for hiring the skilled labour is required. This facilitates
the transfer of electronic data to all departments within the organization very fast as it
consumes less time as compared to manual data and report transfer, In addition, the security
of the data is always guaranteed since none can tamper with the sent data as original data
from the information department is retained and can be used as evidence. According to
(Armon, 2015, pg. 47), records and transactions files are uploaded in the firm`s system and
kept for future reference. By this, the management body will have to divert the extra cost for
hiring more staff into the production process thus maximise the output. Thereby the Toyota
motor firm has a well-organized channel for data transfer as compared to Nissan motor firm.
In Nissan motor firm adopted new information system within the organizations has greatly
improve communication within the organization. (Eason,2014,pg. 61), viewed information
system as the most important tool in an organization since communication is done on an
hourly basis and thus new and improved channels need to be adopted for effective
dissemination of the information within the organization. Such adoption includes modern
communication channels like landline telephone lines, access to the telegrams and e-mail
accounts for official as official communication channels within the organization. This can be
possible through access to internet connection as some of the newly invented channels must

Management of Technology 4
have a network connection for proper functioning, this has become an additional advantage
for Nissan motor firm.
Staffs within the Toyota motor firm are trained and educated on the newly developed
technology as it limits accidents and injuries which may occur to the workers in their lines of
duties. (Valacich, and Schneider 2015 pg. 67) argued that proper and efficient training of new
and existing members of the organization should be conducted on a regular basis since this
enlightens the staff and also reduce the possibility of accidents and injuries which may arise
in the course of operating the modified machines in production process.
Nissan motor firms management prefer monitoring and course correction in the
implementation of newly adopted technology must be done by the manager since new
technology interrupts with the daily workflow. This is achievable through monitoring the
deployment and continuously checking whether the implementation procedures may need to
be revised into smaller manageable and understandable stages, (Kourie and Snyman, 2014
pg. 76).
Building a roll-out plan. upon identification of the technology, Toyota motor firm
management is required to gather information on how the technology will be beneficial to the
organization and thereafter communicate plan with the stakeholders, (Lehmann and Joseph,
2015, pg. 64).the roll-out plan will help in communication of various key elements for
implementation of the proposed technology like dates of deployment and expectations of the
organization to the adopted technology.
Marketing technology interface
Marketing is the management process of creating, delivering and exchange of good and
services with economic value to the households. This is supported by the use technology can
be adopted by the motor firms so as to reach their target customers.

Management of Technology 5
The listed technology development has greatly facilitated product marketing; big data, cloud
marketing internet of things, augmented reality and art artificial intelligence.
The cloud. This a software design in which information, data and project contents are
stored for future findings of the certain product or an information. The Nissan motor firms
have embraced the cloud technology since it is relevant to marketers in data management and
organization and collaboration on projects anywhere in the world. This boost marketing
strategy as various marketers come together through collaboration thus sharing their newly
developed or acquired marketing techniques for their products.
Cloud is also beneficial to the two motor firms as they have similar objectives, from
different geographical bases as they are able to communicate via the cloud on some of the
common ideas for building a strong marketing base for a product thus through sharing of
ideas and information, a better platform of marketing is built for their product.
It aids in storing of data and information a consumer may need about the product and
making the information available to everyone who may have the interest to get information
about the certain product. (Schwalbe, 2015, pg. 49).
Toyota motor firm management has improved its technology in the field of artificial
intelligence. It is believed that the available technologies have got more intense ability in
sampling voluminous data and information than the normal book records,therefore for better
marketing in the current competitive market, digital marketing tools should be adopted,
(Kumar, and Reinartz, 2018 pg. 56). Artificial intelligence comprises of patterns and insights
with do make it easy in finding the products as the marketers can use them in ads which pops
whenever a customer is online thus build awareness and boost product`s brand. It can also
automatically search and brings out the findings of certain products and relevant queries,

Management of Technology 6
therefore the marketers have to consider using artificial intelligence in order to optimize their
information in the search engines.
The internet things. It is the collection of Internet-connected devices like phones,
computers and television. A good number of people always use such devices on a daily basis
for either communication or entertainment in general. This has created a better platform for
online marketing of various product and marketers getting the best out of it by interacting
directly with the customers through customer care services thus widens the product`s markets
and positively brands the product of Nissan motor firm.
Marketers from both motor firms also get new ideas and ways of improving their products
so as to meet market standards following the growing competition in the market. (Jones-
Evans and Klofsten, 2016. pg41). Manufacturing companies to have got the platform in
getting new ideas in producing better products according to the taste of the households.
The big data. In Nissan motor firm, marketing department requires information and
market statistics about the targeted customers and the business itself. Such information and
statistics help them to accurately target the ads and even assist in customizing the plan and
strategies of marketing. The data and statistics spell out the preferences and composition of
the targeted market, thus for instance, in cases like car models and designs, forwarding firms
will always prefer heavy load trucks as opposed to the private luxurious cars, therefore
marketing departments has to decide on which model to bring to the market following the
consumption data. (Boxall, and Purcell, 2011, pg. 456).
Augmented reality. It combines both real worlds even the virtual event through
superimposing the virtual world onto a person`s real-world surroundings. For instance, when
searching for latest and more comfortable motor using your smartphone, there are other

Management of Technology 7
interesting motor models which will draw your attention making you browse more of such
new models. (Knowles, Holton III, and Swanson, 2012, pg. 345).
Manufacturing technology interface
Manufacturing entails production of a good for sale by using labour and machines.
Technology has played a better role in the manufacturing of goods through the invention of
quicker and efficient production machines for greater output. Technological inventions in the
field of manufacturing have enabled better and more desirable goods, such invention
includes; 3D printing, nanotechnology, new level robotics and predictive maintenance
technology.
3D printing.it is the ability to design and create anything from metals, body tissues or
plastics. Toyota motor firm manufacturing department has embraced the newly invented
technology as it now possible to manufacture a gold-coated car from gold.it is also referred to
as additive manufacturing. Toyota motor firm has shown a high rate of adoption of such
technologies to allow them to produce at an economical rate and save time and human power
needed in the production process. The human power which earlier was used in production has
been diverted into some productive field thus enabling the firm to maximize its output.
(Cook, 2016, pg. 78), argued that firms operating under new technology are advantageous
than those which has not adopted such inventions in terms of the quality of the products they
manufacture as most of the consumers will prefer high-quality products to low-quality ones.
Nanotechnology is the manipulation of the atomic and molecular matter. It entails
modification the products for a better look and making it stronger than before. According to
findings from the Nissan motor firm, nanotechnology has enabled to give to the market a

Management of Technology 8
standard and quality products by modification made on car outlook contributing to a good
name brand,(Wajid, 2018, pg. 456).
New-level robotics. Technology has benefitted the motor firms as robots are nowadays
being used in assembling and carrying out heavy duties which would have a large number of
human employees to carry out. They are efficient in service delivery and quick since they are
computerized in performing such duties. Production cost incurred earlier by the firms are now
being diverted to other productive use apart from hiring more workforce as before, therefore
the firms are producing economically and maximizing the output which is the main objective
of the firms.
(Goetsch, and Davis, 2014, pg. 71), argued that, with robots forming part of the
production system, production will be quicker and efficient since the robots are programmed
to work at a certain speed with gives the output as opposed to a situation where manpower is
applicable which is considered slower and costly as manpower needs remunerations and
rewards for the work done. Thereby a Toyota company has welcomed the idea.
With the low cost of production, the firm will lower its prices for the products produced,
therefore a good number of the consumer will prefer such products due to the reduced price
hence company will produce such products in bulk thus maximizing the production process
to meet the market demand.
Maintenance technology. Both Toyota and Nissan motor company can increase their
productivity and efficiency in production with the use of technological devices in assembling
information processing and measurement of data in real time. Predictive maintenance in
technology aids the firms in detecting defects in the production machine in time thus saves on
time and cuts the cost of maintenance of the defect machines.( Kuna, and Nadiv, 2018,pg
67).For effective and continuous production process maintenance technology must be

Management of Technology 9
considered so as to avoid cases of production breakdown which may make the company run
at a loss as much of its profits earned will be pumped into the repairment cost instead of more
productive use within the production department, the technology is both used by the two
competing firms.
Internet of things. Early time of industrial revolution, the main objective in the
manufacturing firms was interconnectivity among all producing firms so as to work together
by sharing new ideas and invention in the manufacturing of goods. This technology has
improve manufacturing process in the Nissan motor firms since those internet devices has
facilitated facilitate communication between the competing motor firms thus new ideas and
invention are shared.( Cronin, 2015, pg. 40).
Global technology interface
Technology has highly impacted the global business environment, socio-cultural and
economic environment. This has been achieved through teams working remotely in the cloud,
invention of voice recognition software.
Voice recognition software as aided communication between the Toyota firm and its
targeted market to occur smoothly without any barrier like language barrier as the software is
designed to translate spoken words into a common language which the motor firms can easily
communicate. This also reduces time wastage in which one may need a translator for
understanding and facilitate faster action to be taken upon communication. (Eliogu-Anenih,
2017, pg. 57).
Globally, business interaction is very important for every business as in every
conversation or communication, they got to share new ideas, but due to the fact that such

Management of Technology 10
business is not located in the same geographical regions, language tends to vary and therefore
technology has come in to ensure a smooth transfer of messages globally. (Darlage, 2017,
pg.90)
Technology has enhanced teams to work remotely in the cloud regardless of the regions
they come from. The motor firms benefit through this improvement since they are able to hire
and manage staff from any part of the world. This is made possible through improved
communication technology and various tools of communication like cloud networks. (Wind,
2017, pg.245).this puts the Nissan motor firm ahead of other competing firms in production.
Cloud networking has created employment globally as one can be employed by any of the
motor firms so long he has the requirement needed for the job. Toyota motor firm has
acquired new technology in employing new staff members hence having more qualified staffs
in production (Mongi, 2018, pg.411).
(Williams, 2017, pg.52.), viewed technology to has promoted global business relation in that
better business ideas are shared among the firms globally through cloud networking where
the two motor groups can discuss their production ideas, thus they do come up with more
refined ideas on how to improve their ways of production.
Conclusion
To summarize, technological management has a bigger role in the field of marketing,
manufacturing, in organizations` structure and global. New technological inventions on
various fields have improved their productivity in both motor firms by minimizing production
cost a firm may incur.

Management of Technology 11
Development in technology should be encouraged by both motor firms through working
together in order to meet the market taste of motor products. They can also set aside
innovative team which specializes in the development of new technology.
References
Armon, B.K., 2015. Distributed Influence in Global Virtual Teams: An Investigation of the
Boundary Conditions and Mediating Action Mechanisms of Shared Leadership. Florida
Institute of Technology.
Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: Knowledge management and knowledge management technology. Elsevier.
Boxall, P. and Purcell, J., 2011. Strategy and human resource management. Macmillan
International Higher Education.
Cook, M., 2016. Personnel selection: Adding value through the people-A changing picture.
John Wiley & Sons.
Cronin, M.A., 2015. Advancing the science of dynamics in groups and teams.
Darlage, V.N., 2017. An Investigation of the Perception of Transformational Leadership
Effectiveness in Predicting Job Commitment and Satisfaction (Doctoral dissertation,
Capella University).
Knowles, M.S., Holton III, E.F. and Swanson, R.A., 2012. The adult learner. Routledge.
Kuna, S. and Nadiv, R., 2018. Divided we stand? Occupational boundary work among human

Management of Technology 12
Resource managers and external organization development practitioners. Employee
Relations.
Eason, K.D., 2014. Information technology and organisational change. CRC Press.
Eliogu-Anenih, J.O., 2017. Strategic Leadership in Public Sector Administration in Nigeria.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence.
Upper Saddle River, NJ: Pearson.
Jones-Evans, D. and Klofsten, M. eds., 2016. Technology, innovation and enterprise: The
European experience. Springer.
Kumar, V. and Reinartz, W., 2018. Customer relationship management: Concept, strategy,
And tools. Springer.
Lehmann, J. and Joseph, S. eds., 2015. Biochar for environmental management: science,
Technology and implementation. Routledge.
Mongi, J.A., 2018. Assessment of the Implementation of Succession Plan and Policy at
MICAS (Doctoral dissertation).
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Valacich, J. and Schneider, C., 2015. Information Systems Today: Managing in a Digital
World Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Wajid, N., 2018. A critical analysis of the relationship between marketing agencies and their
Clients in the banking and telecom service sector in Pakistan (Doctoral dissertation,
Williams, M.C., 2017. Strategies Used by Non-profits Leaders to Motivate Volunteers.

Management of Technology 13
Manchester Metropolitan University).
Wind, M.E.D., 2017. Network leadership: Defining its continuum (Master's thesis, University
Of Twente).