The Impact of Technology on Marketing Research: A Detailed Report

This report explores the transformative impact of technology on marketing research, focusing on ResMarket Pty. It examines how technology influences data collection through social media and online sources, impacting consumer behavior and market analysis. The report highlights the benefits of adopting new technologies, including improved data analysis, optimized pricing, and customized product offerings. It also discusses the importance of agile market research and the integration of multiple data sources for a holistic view of the market. The analysis covers the changing product and consumer lifecycles, the use of biometrics, and the need for skills in unfiltered feedback and customer relationship management. The report concludes by emphasizing the importance of big data, diversified distribution opportunities, and real-time data collection to meet evolving market trends and consumer needs. References from various marketing research experts are included to support the analysis.

Report

Executive Summary
The technology on marketing is coupled with the wide variety of the marketing channels that
offer the substantial opportunity. The technology is mainly impacted by the field of marketing
which is set along with the management of the marketing options and how consumers are
integrated with marketing operation. With the organization change, the technology has a major
impact on the ability to collect and work on the organizing of the marketing data. The channels
are set for the use to reach consumers and processing the different types and advertising assets.
The organization ResMarket Pty in Sydney have data related with the online places to
communicate with the consumers.

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................2
Impact of technology on Marketing Research.................................................................................2
Benefit adoption with new technology........................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

Introduction
The consideration is about how the technology works with the marketing development and
utilizing the perspective with search engine results. The social network, with sponsored online
retail content, online reviews and ratings is depending upon the blog posts and the web
development. On the consumer side, the marketing standards for ResMarket Pty in Sydney are
set with the integration into everyday life. The information is available depending upon the
social networks and setting the browsing behavior. ResMarket Pty in Sydney works on the
efficiency with the effective collection of the data where the major research tool is social media.
The track is about how the effective system is able to analyze the specific areas like the specific
forums. (Hair & Lukas, 2014).
Impact of technology on Marketing Research
The impact of technology has focus on the internet where the product and the consumer
lifecycles are changing mainly due to the technology. Here, the integration or related services are
for the financial and estate services where price, internet is considered as a great source of
information. The company needs to provide with the best services, product and the after-sale
services. Here, with the technological advancement is set with the major impact on the marketing
research makes use of the biometrics. The automation is based on the will to express and share
the volumes with market researchers. (Parasuraman & Grewal, 2000). The improved
computational speeds are set with the optimized pricing and targeting strategies with advanced
tools to analyze the market research data. The sellers are also getting benefits for the
advancements with the ability to offer the customized range for analyzing the market research

data. The sellers are also working with the ability to offer and setting the customized range of
product offerings. (Hair et al., 2000).
ResMarket Pty in Sydney can work on the improvement in the technology with the ability to
access a wide range of the secondary research. The conduct is for the qualitative research
through social media monitoring where one can easily conduct the focus groups through the
technology. It will allow the interaction with the people across the geographic boundaries with
in-depth interviews. The consumers of the research need to understand about the gathering of
data with driving the change in market research process. The market research is about the ability
for the organizations to approach for the customer base where there are combinations for the
behavioral analysis and enrichment of the data. The new technologies enable the collection of
trends like the market research with the potential customers, so that there is a need to work on
the marketing survey partners. ResMarket Pty in Sydney works on the transformation of market
research where there is a need to require the skills that yield for the unfiltered feedback. The data
enhanced data analysis works with the increased streams of data to collect, with the setup to
strengthen the customer relationship management. The use of the advanced analytics is for the
power and customer retention that will help in improving the long-term loyalty. The increased
importance is defined through the KPIs with the creation of the new research roles.
Benefit adoption with new technology
The product, price allows information with the ease to set and handle the price competition
fiercer. The communization includes the package with new products and services set at a lower
price with high volume, and low value approach. The development is based on the direct
marketing and allows the segments to be targeted in a profitable manner. The competitors need
to work on allowing the smaller players to compete with the big players. The promotional

interactivity with advertising, direct marketing and the public relations and setting the capturing
of customer information. The direct marketing is aligned with the digital prints for the
promotional materials with the direct focus on the communication with key customers and
clients. The enabling of the market is set with Agile market research with the software set for the
rapid iterations. (Malhotra, 2007).
Conclusion
The organization and consumer works on the important factors where ResMarket Pty in Sydney
handles the big data and diversified distribution opportunities. The products and the consumers
are combined with the identified target market from the data that figures out the channels
depending upon the market trend to use. The technology is based on ability to highlight and
collect the process with the real-time requirements. The technological advancement is based on
involves the integrations with the multiple data sources, with permitting a holistic view of the
situation. The motivational data could be integrated with the passive collection of data, with the
biometric measurements through the use of wearable devices. (Aaker et al., 2008)..