Research Proposal: Technology's Impact on Restaurant Productivity

This project proposal investigates the role of technology and its impact on organizational productivity, using Cosmo World Buffet Restaurant as a case study. The introduction provides background information, the rationale for the research, the aim, objectives, and research questions. A literature review explores the role of technology in business, its impact on the productivity of the restaurant, and the complexities faced by the restaurant when adopting technology. The research methodology section outlines the types of investigation, research approach, data collection methods, research sampling techniques, and research instruments. The study aims to determine the role of technology and its impact on organizational productivity, addressing objectives such as determining the role of technology in business, examining its impact on the restaurant's productivity, and identifying the complexities faced by the restaurant by adopting technology. The research employs a deductive approach, collecting primary data through questionnaires administered to restaurant employees, to gather reliable information regarding the role of technology and its impact on the restaurant's productivity.

Research project Propose ( E P )

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of Research.............................................................................................................1
Rationale of Research.................................................................................................................1
Aim..............................................................................................................................................1
Objectives....................................................................................................................................1
Questions.....................................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Role of technology in business...................................................................................................3
Impact of technology in productivity of Cosmo World Buffet Restaurant.................................3
Complexities face by Cosmo World Buffet Restaurant by adopting technology.......................4
RESEARCH METHODOLOGY.....................................................................................................5
Types of investigation.................................................................................................................5
Research approach......................................................................................................................5
Data collection............................................................................................................................5
Research sampling......................................................................................................................6
Research instruments or techniques............................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................8

Topic: To determine role of technology and its impact on organisational productivity.
INTRODUCTION
Background of Research
Technology is sum of the skills, methods and techniques used in production of services or
goods in attaining objectives. Technology aids a company to run the business as well as
operational processes. In business role of technology caused development in commerce and
trade. It helps in reach at the global market and targeting different segments of consumers.
Technology is advancing at faster rate than before and it changes expectations of consumers and
way in which hospitality sector conduct business (Chuang, Chen and Chen, 2016). The main role
of technology in hospitality sector has gained the importance in managing the consumer
satisfaction, generating high revenue and increasing employee efficiency. Cosmo is chain of the
buffet restaurants and it brings the choice of the fresh food under same roof and also elevate
concept of buffet to the new levels. Through using the technology in business, Cosmo World
Buffet Restaurant provide the quick services to consumers, interacting with the, securing
information, enhance operational efficiency and making the customer experience better.
Rationale of Research
Rationale behind conduct this research is to identify role of the technology on the
productivity of an organisation. Through this research, learner can know about benefits of the
technology and its role in the hospitality organisations. Technology plays a main role in
enhancing organisational performance and also productivity (Davis, Ferdous and Vetere, 2017).
With the help of this investigation, learner enable scholar to know regarding various technology
developed through specific restaurant and analyse impact of technology on the organisational
growth. On the other hand, current investigation is necessary for research in personal way
through make improvement in the knowledge and enhancing core competencies of a learner so
that it can not face any complexities in future while performing any research.
Aim
“To determine role of technology and its impact on organisational productivity.” A case
study on Cosmo World Buffet Restaurant.
Objectives
 To determine role of technology in business.
1

 To examine impact of technology in productivity of Cosmo World Buffet Restaurant.
 To identify the complexities face by Cosmo World Buffet Restaurant by adopting
technology.
Questions
 What is the role of technology in business?
 What is impact of technology in productivity of Cosmo World Buffet Restaurant?
 What are the complexities face by Cosmo World Buffet Restaurant by adopting
technology?
2

LITERATURE REVIEW
Role of technology in business
According to opinion of Robert Kolaski (2018) Technology help the business to maintain
data flow, track processes, maintain the employee records and also manage contacts. Technology
make this possible for the business to operate effectively and effectively with less manpower and
aids in minimize cost of performing the business. It helps the business operations through
connected to consumers, suppliers and sales force. Technology is one of the main source of
communication. The businesses are more rely on different aspects of the technology for
communication like Skype, business phones, email etc. With the help of using technology in
business, company can provide information to consumers, identify their needs and wants, taking
instant feedbacks etc. On the other hand, now a days businesses rely on the business productivity
software that gives the several tools to overcome from challenges of implementing strategy every
day. This enables the managers to track the progress in an easy manner at the time of each phrase
of completion of goals and also provide the immediate reinforcement. In this manner, technology
helps in improving performance as well as productivity of company. Access to the new
technology has been enable staff members to perform the things faster with imprecision and
discourage the complexities at workplace (Hanks, Line and Mattila, 2016).
Impact of technology in productivity of Cosmo World Buffet Restaurant
On the basis of Mitchell Sharp (2019) Technology plays an essential role in enhancing
productivity in several organisations. It provides the speed up processes and also make
improvement in customer experience. Under this, productivity of Cosmo World Buffet
Restaurant enhanced in a better manner. The technology can help to make restaurants productive,
enhance sales and also give competitive benefit. The technology is changing drastically way
under which the Cosmo World Buffet Restaurant can communicate with consumers in a better
manner. The customers turn to internet for information about everything. If restaurant is not
found on internet easily then this can have more impact on new consumers which it can be
acquire. In context to have online presence, restaurant turn to social media and website to
interact with consumers. It aids in enhancing the productivity of the business and gain
competitive advantage in hospitality sector (Jiang and Erdem, 2017).
3

Complexities face by Cosmo World Buffet Restaurant by adopting technology
On the basis of Kyle Thacker (2018), Full service restaurant operators are the lagging
behind due to succumbing common fear of the technology. The business are more curious to
relies power to possess competitive edge in digital market place. Under this, there are different
complexities faced by the Cosmo World Buffet Restaurant mention below:
Customer Acceptance- When this comes to the customer acceptance, Cosmo World
Buffet Restaurant take wrong approach when include how the consumers will be interface with
the technology. In this, customers are bring the technology already to table. Laptops, tables and
smart phones are all the common sites to behold in busy restaurant (Kellershohn and et. al.,
2018).
Staff training- It is one of the big issue and on-going process for several restaurant. The
main issue that faced by the restaurant is staff- turnover so it can be complex to have re- train
employees to use the advanced technology. In context to this, training on the customer facing
technology can be more integrated in normal training routine (Nkosana and Skinner, 2016).
4

RESEARCH METHODOLOGY
It is a necessary research section that assist an investigator in collection of data and
information from various sources. The aim of research methodology is to support an investigator
through giving information regarding the useful techniques related to data collection (Susskind
and Curry, 2016).
Types of investigation
Under this, quantitative and qualitative are two different kinds of research methods which
is use for collecting quantity and quality data regarding particular area. In these both methods,
quantitative research method will be used because this supports in collecting information from
respondents. This method will aids in gathering reliable information regarding role of technology
in the Cosmo World Buffet Restaurant. The reason behind not using the qualitative method is
that it needs more sources and complex to replicate the outcomes (Susskind and Curry, 2016).
Research approach
It is divided in to two different parts like inductive and deductive. The inductive research
approach is reasoning method through law that would be inferred through observing the
particular cases. This approach emphasized on the observation as well as deriving the conclusion
by observation. On the other hand, deductive approach constitutes valid reasoning through which
this is impossible to accept premises but also reject conclusion. It constructing theory of
accounting that begins with specifying objective. This present research will use deductive
research approach because this provides the logical reasoning developing an assumption on
existing theories (Torabi Farsani, 2016).
Data collection
Data collection is a acquisition of data or evidence that provide good quality of
information for researchers. It is a component of research in where all the information regarding
a particular fields are included and grouped together. Primary data collection is a information
collected of the first time in the research. These are collected by surveys in the market and
induction discussion with the different groups of people at large. In secondary method,
information which is collected by someone else in the past. These are collected from the internet
research, newspaper articles and companies report. These are defined as a opinion of someone
else, intelligence level of other investors are given importance (Wu and Cheng, 2018).
5

In present research, primary method will be used to collect information because it
provides the new and accurate information about technology in the business.
Research sampling
Sample is group of the people and item that taken from large size population for the
measurement. It is representative of population to assure about generalise findings from research
sample to population as whole. It is mainly done in an investigation to produce the accurate
outcomes. Probabilistic and non- probabilistic are two different kinds of research sampling
methods. Under this, 40 respondents will be selected by using random data sampling in
probability method. The chosen respondents are employees of Cosmo World Buffet Restaurant
because they have the knowledge about the organisational operations and use of technology in
restaurant (Zhang and et. al., 2017).
Research instruments or techniques
Under this, there are different techniques of the data collection like observation, case
study, questionnaire and many others. In all these tools, researcher will use the questionnaire
because it provides the reliable and valid information concerned with role of technology and its
impact on the Cosmo World Buffet Restaurant productivity (Zhang, Abound Omran and
Cobanoglu, 2017).
6

REFERENCES
Books & Journals
Chuang, L. M., Chen, P. C. and Chen, Y. Y., 2016. The Determinant Factors of Employees'
Behavioral Intention in Green Building Restaurants-Integration TRA and TAM.
Universal Journal of Management. 4(12). pp.704-713.
Davis, H., Ferdous, H. S. and Vetere, F., 2017, May. 'Table Manners': Children's Use of Mobile
Technologies in Family-friendly Restaurants. In Proceedings of the 2017 CHI
Conference Extended Abstracts on Human Factors in Computing Systems (pp. 969-
978). ACM.
Hanks, L., Line, N. D. and Mattila, A. S., 2016. The impact of self-service technology and the
presence of others on cause-related marketing programs in restaurants. Journal of
Hospitality Marketing & Management. 25(5). pp.547-562.
Jiang, L. and Erdem, M., 2017. Twitter-marketing in multi-unit restaurants: Is it a viable
marketing tool?. Journal of foodservice business research. 20(5). pp.568-578.
Kellershohn, J. and et. al., 2018. Young consumers in fast food restaurants: technology, toys and
family time. Young Consumers. 19(1). pp.105-118.
Nkosana, T. and Skinner, J., 2016. Challenges of ICT adoption and utilisation in small rural
restaurants: a case study of the KwaZulu-Natal Midlands.
Susskind, A. M. and Curry, B., 2016. An examination of customers’ attitudes about tabletop
technology in full-service restaurants. Service Science. 8(2). pp.203-217.
Susskind, A. M. and Curry, B., 2016. The influence of table top technology in full-service
restaurants.
Torabi Farsani, N. 2016. Measurement of satisfaction with ICT services implementation and
innovation in restaurants (Case study: Isfahan, Iran). Journal of Travel & Tourism
Marketing. 33(2). pp.250-262.
Wu, H. C. and Cheng, C. C., 2018. What drives experiential loyalty toward smart restaurants?
The case study of KFC in Beijing. Journal of Hospitality Marketing & Management.
27(2). pp.151-177.
Zhang, H. Y. and et. al., 2017. A novel decision support model for satisfactory restaurants
utilizing social information: A case study of TripAdvisor. Com. Tourism Management.
59. pp.281-297.
Zhang, T., Abound Omran, B. and Cobanoglu, C., 2017. Generation Y’s positive and negative
eWOM: use of social media and mobile technology. International Journal of
Contemporary Hospitality Management. 29(2). pp.732-761.
Online
Kolaski, R., 2019. THE ROLE AND IMPORTANCE OF TECHNOLOGY IN BUSINESS.
[Online]. Available through: <https://industrytoday.com/article/the-role-and-
importance-of-technology-in-business/>.
Sharp, M., 2019. Five Ways Technology Is Impacting the Restaurant Industry Right Now.
[Online]. Available through: <https://www.modernrestaurantmanagement.com/five-
ways-technology-is-impacting-the-restaurant-industry-right-now/>.
Thacker, K., 2018. 5 Restaurant Technology Fears Operators Face – Uncorkd. [Online].
Available through: <https://www.uncorkd.biz/blog/5-technology-fears-restaurants-
face/>.
7

8