Strategic Management: Technology in Global Retail Business Operations

This report investigates the impact of changing technologies on the business operations of retail companies in the global market, using Marks and Spencer as a case study. It explores the influence of new technologies on retail operations, the benefits derived from advanced technologies, and how these technologies facilitate success in the global market. The research employs a mixed-methods approach, combining primary data collected through surveys with secondary data from books, journals, and online articles. The study outlines the research methods, including the use of qualitative tools and techniques to analyze the data. The report also includes a detailed timetable for the research process, from designing the research proposal to the final interpretation and summary of findings, and concludes with a list of key references. The report aims to provide insights into how businesses adapt and thrive in a technologically evolving global landscape.

Strategic Management or International
Business.

TABLE OF CONTENTS
RESEARCH TOPIC........................................................................................................................1
Aim..............................................................................................................................................1
Key questions...............................................................................................................................1
LITERATURE REVIEW................................................................................................................1
RESEARCH METHODS................................................................................................................2
3 KEY WORDS...............................................................................................................................2
TIMETABLE FOR WORK.............................................................................................................2
REFERENCE..................................................................................................................................4

RESEARCH TOPIC
The impact of changing technologies on business operations of retail companies
operating in global market
Aim
To investigate the impact of changing technologies on business operations of retail
companies operating in global market- A study of Marks and Spencer
Key questions
 How new technologies impact business operations of retail business in global market?
 What benefits are gained by company from advanced technologies when operating in
global market?
LITERATURE REVIEW
According to the view of Brotchie, Hall, and Nijkamp, (2017), technology can be referred
as methods, systems or devices which act as problem solving tool and are known as open-ended
advancement. With the technological innovation company can easily help in managing
innovation in products and services at low cost. It assists in managing innovation in existing
products by adding new features. Further, it helps the enterprise in managing systematic flow in
operational process and materials of firm. Changes in technology can put impact on the way,
companies operating their business in new market.
Hair, Wolfinbarger and Page, (2015) stated that technologies lead to affect the pace and
growth of business in global market. The advancement in technology has helped the business
organization in boosting sales of their goods and services at global level. According to opinion of
Baller, Dutta and Lanvin, (2016) global market are characterized through increase in mobility,
capital, research, design process, customers, etc. New technologies enable opportunities to
companies in order to carry out their business successfully in global market. Further,
technological development is considered as integral part of a corporation as it helps the
enterprise in managing successful business operations.
Kane, Palmer and Buckley, (2015) argued that relationship between new technologies
and developing markets has influenced the fundamental organizational structures and principles.
There are various types of business operations which are carried out in international market such
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as sales and marketing, etc. With the changing technology, it became easy for the companies to
adapt changes which can help in managing innovation in products and services.
RESEARCH METHODS
To carry out research in an effective manner, it is important to used various tools and
methods of research methodology. It helps in carrying out research in a right direction and in
systematic way. For selected topic, researcher will use both primary as well as secondary data
collection method. The primary information will be collected through survey method in order to
gain specific information. Further it will be analysed with the support of qualitative tool and
technique.
On the other side, secondary information will be gathered through books, journals and
internet articles. The entire research will be carried out with the help of qualitative strategies that
assist in conducting in-depth analysis on the impact of changing technologies on business
operations of retail companies operating in global market (Habas, 2018).
3 KEY WORDS
 Advanced technology
 Global market
 Business operations.
TIMETABLE FOR WORK
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Designing
research
proposal
Developing
aims and
objectives
Conducting
secondary
research
Selection of
methodologies
2

Gathering
primary
information
Evaluation
and analysis
of primary
information
Interpretatio
n of collected
information
Summary and
suggestion
3

REFERENCE
Books and Journals
Brotchie, J., Hall, P., Newton, P. and Nijkamp, P., 2017. The future of urban form: the impact of
new technology. Routledge.
Hair Jr, J. F., Wolfinbarger, M., and Page, M.J., 2015. Essentials of business research methods.
Routledge.
Baller, S., Dutta, S. and Lanvin, B., 2016. Global information technology report 2016. Geneva:
Ouranos.
Kane, G. C., Palmer, D., and Buckley, N., 2015. Strategy, not technology, drives digital
transformation. MIT Sloan Management Review and Deloitte University Press, 14, pp.1-25.
Online
Habas, C., 2018. How Has Technology Impacted the Global Business Environment? [Online]
Available through: < https://bizfluent.com/about-6331349-technology-impacted-global-
business-environment-.html >
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