G10 English Language and Literature: Mini Documentary on Tech & Retail

This mini documentary explores the transformative impact of technology on the retail industry, focusing on the shift from traditional brick-and-mortar stores to online shopping platforms. It highlights how technology has enabled customers to purchase products with ease, offering a wider variety of options and facilitating price comparisons. The documentary delves into the rise of e-commerce, citing key players like Amazon and eBay, and presents statistics on the increasing prevalence of online shopping, particularly in regions like the United States and the United Arab Emirates. It examines the advantages of online shopping, such as convenience and product variety, while also acknowledging the limitations, such as the inability to physically experience products. The documentary also touches upon various e-commerce platforms like BigCommerce, 3dcart, WooCommerce, Instagram, Pinterest, and Snapchat, emphasizing their significance in facilitating business operations and customer engagement. The analysis concludes that technology has disrupted the retail market, with e-commerce poised for continued growth and potential dominance over traditional retail models.

Speaker Notes
 Technology plays a great role in transforming the retail industry. It is through the use of
technology that the customers tends to buy their products from the online shopping sites.
It is through the use of technology, that the customers can buy products by simply staying
at home. A product can be brought by the customer through the use of a single click. On
the other hand, technology has made the availability of varied amount of products in front
of the customers. On the other hand, there are only a limited amount of products in the
retail industries. It is through the availability of the varied number of products, the
customers can compare the best product and buy accordingly.
 It is through the use of the technology that the retail industries have changed. People have
shifted their interest towards the online shopping industry. The method of shopping
products online was first initiated by Amazon in the year 1995. The company Ebay was
established there after. The sales of the Amazon has contributed to the global economy
of the United States.
 The use of the technology has shifted the interest of the customers from purchasing
products from the retail industries to that of the online shopping. It has lead to the huge
rise in the sales. Studies that have been done in this field claims that the total amount of
the sales which is being constituted from the USA is about total sales of the entire of the
U.S in the year 2018. Studies claims that the about sixty nine percent of the total
population of the United Arabs have conducted online shopping for even once.Twenty
five of the total population of the Us as and the united states of Arab have purchased
something or the other form the online networking sites. The people belonging belonging
to the region of Korean tends to buy groceries rather than going to the shops directly.

 The e-commerce is going to gain more success in the near future. People are going to get
more involved in the online shopping. The advancement of technology will be making
more changes in the online shopping. The increase involvement of the customers in the
online shopping is already seen In Sweden. There has been a rise of about 18 percent in
the sales. Studies even claim that the future of the ecommerce which is being established
through the technology is going to bring about 600 billion dollars. It is also being
believed that the e-commerce of the USA is going to overtake the e-commerce of China.
 It is through the sue of the technology that the retail markets have been disrupted. People
are more keen and involved in the online shopping. It is more convenient to buy products
or the things which one needs or desires through a single click by simply staying at home.
Wide variety of products are also available when things are being brought online. The
products that are available in the retail shops. The customers do not get to select form a
wide variety of products. on the other hand, one of the disadvantage of the ecommerce is
that the customers do not get to experience and feel the products by their hands. They
can only see the image of the product that is being wanted. However, on the retail
shopping sites, the customers tends to see and experience the product by themselves.
They tend to understand and experience the real product before purchasing it. however
the retail shops are opened for only a limited or specific periods of time where as the on
the other hand, the online shopping sites are opened for 24*7. the customer can purchase
their products whenever they want to.
 The various templates as well as the tools that are available helps the other businesses to
develop significantly through the BigCommerce. One donot need to understand and have

great knowledge over technology in order to use the BigCommerce and make their
business successful.
 3dcart is the most significant platform of e-commerce. The noteworthy client of the
company is that of the Pcmag.
 WooCommerce with the utilization of the wordpress tends to become pone of the best
social media platform of e-commerce.
 Instagram is one of the significant platform of the e-commerce. It becomes easier for the
businesses' men to offer the details of the products and prices to the customers through
the medium of the social media application (Ting).
 Pin interest is another form of social media platform from which people tend to pin their
interest (Stinchcomb, Matthew) It has become a vital platform of ecommerce. Snap chat
is another significant platform which is used for the purpose of e-commerce.