The Impact of Innovations and Technology on Sainsbury's Business

This essay examines the critical role of innovations and technology in the success of Sainsbury's, a leading retail chain in the UK. The essay begins by defining different types of innovations and technologies, including cloud computing, robotics, instant payments, and 3D printing, and their broader impact on the economy. It then delves into how these advancements have specifically affected Sainsbury's, focusing on in-store technologies, social and mobile retailing, and instant payment systems. The analysis highlights the positive effects of technology on Sainsbury's sales, operational efficiency, and overall profitability, supported by data from the company's annual statements. Furthermore, the essay discusses the significance of online sales and marketing strategies in driving business growth. The conclusion summarizes the significant impact of technology and innovations on Sainsbury's competitive advantage and financial performance, emphasizing how the company has leveraged these advancements to improve customer engagement and increase its market share. The essay utilizes various sources to support its arguments and provide a comprehensive overview of the subject.

ESSAY

Table of Contents
INTRODUCTION................................................................................................................................3
1. Different type of innovations and technology and their impact on economy..............................3
2. Innovations and technology affects on the sales, operations and profit of the Sainsbury's .......4
CONCLUSION....................................................................................................................................6
REFERENCES.....................................................................................................................................7

INTRODUCTION
Innovations and technology is an important part of organisation to make profitable
environment. A new thought can change the organisation. Sainsbury's is the second largest retailing
chain in the United Kingdom. It was founded in 1869. It sales Grocery clothing, home-ware,
electrics and more other items. Its headquarter is situated in London. It is the second largest chain of
supermarkets in United Kingdom. This file will include different types of innovations and
technologies and their impact on the economy of the country. The Latest computer technology,
impact of technology and innovations on the operation management, sales, profit on the company.
also include an annul report of the company.
1. Different type of innovations and technology and their impact on economy
Innovation- Innovation refers to the new idea, technique and imaginations which fulfil the
requirements of the people and satisfy them. Innovation happens in the existing products. All the
ideas and imaginations put to create the product. It fulfils the existing market need(Silvestre,2014).
Technology- Technology refers to invent a new tool or machine from which new thing comes in
front of people. A process which used to solve the problem(Huang and et.al., 2016).
The Latest computer technologies- Many computer technologies which arrives with the every
new day. From using these technologies it is easy to survive in the world because through
computers many works can do easily. There are some latest technologies -
Cloud computing- It is the technology where the data and task storages in the computer or
anywhere else. It is the technology which through any record can keep inside the storage. It
eliminates the expenses upon upgrading and managing software and hardware and also increase the
speed of the computer. It is of low cost(Silvestre,2014).
Robots - Robot deals with the construction, design etc. This technology is used to produce the
robots which will work as human. Robots are developed to convert absence into presence of
humans. In this world technology increases day by day and now the new technology comes in form
of robot. This robot does a work as a human and mostly it is using in big hotels and manufacturing
companies.
Instant payments- It is not easy to carry money all the times together so the new technology
arrives in form of many applications. From this applications anyone can pay for anything with the
mobile application so it is useful technology and in trend. In today's era maximum payments done
by card and the online banking services.

3D printed car- This is the latest technology of computer. It is the full functional car printed with
3D technology. It is machining process which used in manufacturing car.
vein identification- It is a security device which is biometric identification and it is called palm
secure. It works with recognise the vain pattern in the hand. It is reliable method of identification of
the person and it is used everywhere because it is a secure device and with low cost(Mostaghel,
2016).
World's fastest motor- A new motor developed by the electronic department. It has one million
revolutions in 1 minuet. It is the fastest motor of the world.
New keyboard- The new technology comes with the keyboard. In this new keyboard they give
touch keypad in it no buttons are given. Just like mobile touch.
Innovations and technology have positive affected the economic growth of the country
Role of online sales- In this world of technology, the new technology of mobility has come. Online
selling is the tool from which many companies sales their products on internet. Many companies tie
ups with the other retailing chain companies like flip cart, amazon, snap deal, Sophocles etc. This
companies provide option of online selling and the retail companies' sale their products with help of
them. Use of this technology is on high level and it increased day by day. It helps in economic
development of the country. These retail chain companies spread worldwide and they provide their
services in all world so through government policies the retailers companies use their product to sell
in different countries and contribute in economic growth.
Business organisation use new technologies in their operations-
Organisations use technologies in form of internet and internet provide them many flexibilities like-
Speed- Through internet the organisation increase their sales day by day and with the online selling
option they increase in their sales. Organisations grown-up with use technology of internet. In
marketing internet is used for data mining and research. With use of internet they can use online
selling option 24 hours and increase sales speed. Through internet banking it is easy to purchase for
customer.
Advertisement- Organisation use internet in advertisement of their products. It is easy to online
marketing of the product and share about the product with people. Retail chain companies also
helps the organisation in advertisement. Online advertisement includes social media marketing,
email marketing, web browsing marketing. Social media marketing plays major role, through many
of social sites. It is much expensive.
Communication with suppliers- Through use of internet the management team of the organisation
directly communicate with the suppliers and know about their stock and raw materials. Through the

mobility it is easy to communicate with suppliers and understand about the production.
2. Innovations and technology affects on the sales, operations and profit of the Sainsbury's
Innovations and technology affect all the organisation including sales, operations and overall
profitability. Technology helps the organisation to increase efficiency of the productivity and also
increase credibility(Hall and Sena, 2017).
Technologies which use by Sainsbury's
In store technology- Sainsbury's is the first retail company in US which provide store facilities to
customers. It provides self service checkouts to supermarkets. It provides the facility to customer in
which they check their time on application that when they approach to the supermarket and in how
much time they delivered product.
Social and mobile retailing- Sainsbury's use this technology to approach with customers. From
this technology customers easily approach to the products of the company. They delivered their
products through online shopping mall and they have their own website from which people can
easily purchase the products. With use of social media they do advertisement of the companies'
product.
Instant payments- It is the trending technology which used by every organisation to sell the
products and sainsbury's also provide this facility to their customers. Online payment is helpful for
the customers because it is easy to pay with a card instated of cash. All people want to go cashless.
Cashless payments make new place around the world and no one want to carry more cash with them
so it is easy to make payment online or with a card. Online payments are secure and safe and
flexible which make people comfortable with cash(Weaver and et.al., 2017).
Profit difference after and before using technology
sainsbury's organisation which has the greatest retail chain market in their United Kingdom.
Without technology their earning are good but after using technology earning incraesed. All people
want to go with new ideas and technologies and they like that invention or innovation. People want
something from which they feel comfort and they want to live in the comfort zone. Technology is
the thing which from any organisation can easily approach to the customers. Through using of
technology sainsbury's easily approach to the customers and customers also easily approach the
products of sainsbury's. In todays world all people like to do online shopping and this alternative

idea of shopping makes the organisation profitable(Qu and et.al.,2015.).
Without using technology sainsbury's have only offline markets to sale therm products but after
coming the technology of online shopping the profitability of sainsbury's increases in compression
before using of technology.
Annul Statement of sainsbury's
business performance 2016-17 2017-18
group sales £29,112m 31735 m
Underlying profit before tax 589m 581m
Underlying basic earnings per
share 20.4p 21.8p
CONCLUSION
From the above study it has been summarised that technology and innovations are different
thing. Many latest computer technologies arrived and organisation made profit to use them.
sainsbury's organisation used technologies to attract their customers and to increase sales ratio.
Innovations and technologies made impact on the profit share of the sainsbury's organisation.
sainsbury's increase their sales to improving their strategies and technologies. It was difference
between the earning of the organisation before and after using the technology. Also, described the
table of sainsbury' organisation with its annul report and it has been summarised that technology
made them profitable. With use of internet the organisation had done advertisement easily and it
was of low cost. Organisation also used the technologies and robotics for competitive advantage.
Described about annul statement in which it has been summarised that use of technology made
changed in the organisation.

REFERENCES
Books and journals
Huang and et.al., 2016. Innovation and technology creation effects on organizational
performance. Journal of Business Research, 69(6), pp.2187-2192.
Silvestre, B.S., 2014. Capability accumulation, innovation, and technology diffusion: Lessons
from a Base of the Pyramid cluster. Technovation.34(5-6).pp.270-283.
Mostaghel, R., 2016. Innovation and technology for the elderly: Systematic literature
review. Journal of Business Research.69(11).pp.4896-4900.
Qu and et.al.,2015. Using hybrid model to evaluate performance of innovation and technology
professionals in marine logistics industry. Mathematical Problems in Engineering, 2015.
Trott, P. and Simms, C., 2017. An examination of product innovation in low-and medium-
technology industries: Cases from the UK packaged food sector. Research
Policy.46(3).pp.605-623.
Weaver and et.al., 2017. Sustainable technology development. Routledge.
Hall, B.H. and Sena, V., 2017. Appropriability mechanisms, innovation, and productivity:
evidence from the UK. Economics of Innovation and New Technology.26(1-2). pp.42-62.