Innovation, Technology, and Online Education at Sea Life Blackpool

This report analyzes the challenges and opportunities of implementing online educational environments for visitor attraction centers, specifically Sea Life Blackpool, using PESTLE analysis and real-life examples. It evaluates future technologies like virtual reality, augmented reality, artificial intelligence, and machine learning for their potential in enhancing online learning experiences. The report identifies the necessary steps for providing market-oriented solutions, emphasizing the importance of addressing political, economic, social, technological, legal, and environmental factors. Ultimately, the goal is to leverage technology to attract visitors and provide educational services remotely, ensuring customer satisfaction and business growth.

INNOVATION AND
TECHNOLOGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Critical analysis of Challenges & opportunities of online educational environments for
visitor attraction center within using PESTLE Analysis and referencing the journal papers and
real life examples.........................................................................................................................3
2. Critically evaluating the major future technologies that might be relevant and academic
evidence for their potential will be given....................................................................................6
There are major future technologies which are relevant to the selected project. Using of those
technologies will ultimately provide effective results that will assure effective outcomes to the
sea life blackpool. The major technologies are-..........................................................................6
3. Identifying and explaining the steps that are needed in order to provide market-oriented
solution........................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation & technology has immensely change the way society perceiving the business
and educational environment in the contemporary world especially after the emergence of
pandemic. Therefore, innovation & technology are understood as the economic function which
results in the introduction of new technology and accordingly change the process of production
as well as consumption (Asim and Sorooshian, 2019). This report is based on the preparation of
proposal for the visitor’s attraction center having huge venue of fish water based mammals and
other types of sea life. As a result of reduction in the number of visitors with the advent of
pandemic COVID – 19, this business has realized the need for creating an online education
environment through which visitors are able to experience their services remotely along with
providing educational services to other community groups & schools. Therefore, the proposal
will be prepared by conducting necessary research to critically analyze the challenges &
opportunities for visitor attraction centers while providing online educational environments
which would be done through performing PESTLE analysis, supporting real life examples and
reference journal papers. Also, the future technologies that might be relevant for this project
would be critically evaluated will be discussed through providing academic evidences.
The chosen visitor attraction center for this project is Sea Life Blackpool which is a good
tourist attraction center based in Blackpool, England. It is known as the amazing underwater
world which takes visitors from sandy shores to depths of ocean consisting of 50 dazzling
displays. In a Sea life Blackpool aquarium, there are around 2500 creatures and many other sea
life experiences are available over Sea Life Blackpool vacation.
MAIN BODY
1. Critical analysis of Challenges & opportunities of online educational environments for visitor
attraction center within using PESTLE Analysis and referencing the journal papers and real life
examples
Virtual reality has become a significant part of the business world which is referred to as
a simulated experience undertakes to employ 3D near eye displays & pose tracking resulting in
giving the user or consumer or visitors a mesmerizing experience of the virtual world.

Augmented reality provides with interactive experience in order to enhance real world
experience through computer generated perceptual information. In the current digital era, there is
immense opportunity available for enabling the learning with the help of technology. Virtual
technology has that level of potential to reshape the delivery of educational content.
Accordingly, making great progress around the world. However, there are still prevails a number
of challenges associated with implementing virtual technology in online educational environment
especially in vacation attraction center like Sea life Blackpool.
VR is very expensive: One of the basic challenge that almost all businesses face is its price tag
and further for the successful implementation of virtual reality technology in online educational
environment is the investment to be made in expensive gadgets like VR headsets. This is
especially a challenge for the enterprises who are having low or modest budget and vacation
attraction center usually operate at comparatively lower budget (Morimoto and et.al., 2022).
Content incongruity: Due to the virtual technology being new to the market, it creates a
roadblock in incorporating such technology when the high quality content is not available. Thus,
this can lead to impact the business in negative manner as customers are highly keen about the
quality and when they are experiencing the services by being at home.
There are major potential opportunities which will available in front of the business
within using the virtual experience for the customers. The business will deliver the effective
customer experience which will be highly beneficial for sea blackpool when customers will be
satisfied then, it leads to open up the major opportunities for the business. It also helps in
reducing the cognitive over-load which leads to reduces the major negative elements in the
businesses. After the pandemic sea life blackpool have been facing major issues in regards to
having excessive work pressure. Therefore, adopting virtual technology will be beneficial in this
case and opens up the major opportunities as well for sea life blackpool where they can attract
the numerous customers and gains the profit. In order to identify the certain opportunities and
threats in relation of same context here the PESTLE analyzation. This analyzation helps in
identifying the potential opportunities and threats that are available to sea life blackpool within
using adopting the virtual technology.
Political factors- These factors have been referred to those factors that might create threat due to
the restrictions made by government or policies framed by the government. In order to support

the online education environment by the sea life blackpool it is important that they have internet
access as the remote environment is being created on the basis of that only. However, in many
areas due to certain reasons government puts restriction on the internet where the internet is not
accessible. Sea life blackpool might face this threat while working in remote environment (Shtal
and et.al., 2018). This situation is uncertain and can be happen at any time which can lead to
create the loss for the visiting center.
Economic factors- These factors are linked with the economic conditions. It is not possible that
everyone can access the online experience as the cost of this is too high which makes it difficult
for numerous people in order to have this experience. High initial cost can lead to distract the
number of people for having this experience and also it would be difficult for sea life blackpool.
Already pandemic has created the major issues for the visiting center which has resulted in loss
and high initial cost also creates the risk for the organization.
Social factors- These factors are aligned with the changing taste and preference of the
customers. This might act as opportunity or threats as well. In the remote experience there is lack
of interaction is being made with the customers and it becomes hard to understand that what
customers want. Also, influence towards the customers cannot be made in efficient manner.
Thus, this might create threats. On the other hand, customers might love this experience as they
can get this experience by just being at home. This results in attracting the customers towards
this virtual experience that creates opportunities for the businesses. In this manner, there is
opportunities and threats both of them are available to the customers.
Technological factors- The virtual experience concept which is being offered to the customer is
completely aligned with the technology. Therefore, technological factor has been determined as
the major factor in this case. Any slight fluctuation in technology can lead to impact the whole
process that lead to create the issues for the sea life blackpool. In order to assure effective
experience to the customers it is highly important that supporting technologies must be used in
significant manner (Nasiri and et.al., 2022). This can be Artificial Intelligence (AI) and other
technologies which supports the whole procedure. Using technologies is appropriate manner will
ultimately result in providing effective satisfaction to the customers that helps in creating the
effective opportunities in order to assure online educational learning by the sea life blackpool.

Legal factors- These are those factors which are affiliated with the laws and legal procedure.
Legal factors have the major potential that can lead to impact the business if it has not been
followed in proper manner. Cooperation from the publishers are required in order to perform the
procedure of online educational services by the sea life blackpool. The new innovation in the
business requires permission from the higher authority and afterwards, actions can be taken in
consideration. This needs to be done so, or can be assured no illegal activities can be done at the
online platform. In case, these legal requirements have not been full-filled then, it leads to create
the major threat for the business.
Environmental factors- These factors are aligned with the negative and positive elements
which might impact environment in positive and negative manner respectively. In creation of
remote working environment, the energy consumption is being increased on a high note. All the
activities have been carried out at online platform that requires technology and which further
requires the energy consumption and this leads to impact the environment on negative note. This
can lead to create the threats for the innovation that has been taken as there is threat in regards to
development of negative image in the market which impacts the business. Thus, in similar
manner, sea life blackpool might face threat in this context.
Thus, the above conducted PESTLE Analyzation has clearly stated the major opportunities and
threats that are available in creating online education environment for the sea life blackpool.
2. Critically evaluating the major future technologies that might be relevant and academic
evidence for their potential will be given
There are major future technologies which are relevant to the selected project. Using of
those technologies will ultimately provide effective results that will assure effective outcomes to
the sea life blackpool. The major technologies are-
Virtual reality- This technology has been referred as that technology in which the computer-
generated environment with the scenes and the objects appears real in front of the people. This
technology creates the environment in which use experiences the 3-D visuals. This has been
determined as the most appropriate future technology that could be used for developing online
learning environment for the visitors by sea life blackpool (McManus, 2021). Customers can
gain the effective experience where they will feel that they are surrounded by the fish or
mammals in real. Therefore, this technology is relevant and appropriate in selected context.

Augmented reality- It has been defined as the enhanced version of physical world which can be
achieved through the use of the digital visual elements, sounds and the other sensory stimuli
which is being delivered with the help of technology. The major elements of AR are that- it is the
combination of the physical and the digital world in which the interaction can be made under the
real time. Accurate identification of the virtual and the real objects is being done with the help of
this feature. Augmented reality mainly augments the real world scene whereas, it cannot be
found this in the Virtual reality. Thus, this technology is also suitable for the process.
Artificial intelligence- This technology can act as a supporting technology in the creation of
online learning environment. AI has been determined as the ability of the machine that displays
human-like capabilities which are- reasoning, learning, creativity and planning. AI helps in the
technical system in order to perceive the environment (Abich and et.al., 2021). It also helps in
dealing with the elements which has been perceived and problems can be solved in specific
manner with the help of this. Thus, this technology will act as a base onto which the technical
assessment becomes easy and helps in supporting the innovation as well.
Machine learning- In order to process the steps in developing online learning environment it is
highly important to process the automations in the system so, with the help of this effective
experience can be deliver to the customers. Thus, machine learning is appropriate for this
process. This is the capability of the machines in relation of imitating the human behavior. The
complex task that creates barrier in the delivery of experience can be solved with the help of
machine learning (Zhang and Lu, 2021). This technology will also act as the supporting
technology through which sea life blackpool can easily perform their selected innovations.
Thus, the above mentioned technologies are the future technologies which are relevant and
suitable for creation of the online learning environment for the customers.
3. Identifying and explaining the steps that are needed in order to provide market-oriented
solution
Market oriented solution are the incentive which are aligned with the economy and this
also show that within focusing on different concern cost-efficient process can be achieved. The
market-oriented solution is connected with the environmental missions and with the financial
incentives as well. The major steps of the market-oriented solutions are-

Initialization- This is the first step in which the business moves towards the market orientation.
Potential marketing intelligence analyses the current demand of the customers in the market so,
the decision can be taken on the basis of that. In this manner, this step must be performed by the
sea life blackpool as well. The organization is about to start online learning environment. Before
this, it is highly mandatory to analyze the needs of the customers. It helps in knowing that what
customers want in this particular field (Zhou, 2021). In this manner, this would provide benefit to
the organization and customer as well.
Reconstitution- This stage is based on presenting the plan that has been developed within
making research in the first step. This mainly requires presenting and explanation of the plan to
the entire members of the organization. The plan is completely made on the demand and
requirements of the consumers in which it has been mentioned that, major focus needs to be
assured on the customers rather than earning profit. However, result of this plan leads to provide
satisfaction to the customers and increases the profitability of the organization as well. Sea life
blackpool can get the advantage within making plans on the basis of the customer demands.
Institutionalization- This has been referred as the third stage in which orientation training has
been implemented. So, the customer needs can be maintained in ultimate way. Thus, this process
is basically developing and transforming the rules and procedures that influences the set of the
human interactions. With the help of this stage certain plan can be made in relation of reducing
the threats that is available to the sea life blackpool within developing the online learning
environment for the customers. Also, any slight change in the demand and preference of the
customers can be maintained with the help of plans.
Maintenance- It has been determined as the final stage. Under this, organization needs to
maintain all the plans that has been implemented so, any change in the plan can be easily
handled. After development of online learning environment there might be possibility that
customer demands changes in the process (Julian, Mohamad and Wangbenmad, 2020).
Therefore, sea life blackpool must be specifically prepared so, they can adopt the changes and
maintains it as well. Thus, this is one of the market oriented solution which enables to grab the
larger share in market to the sea life blackpool and therefore, all the stages must be adopted and
performed in appropriate manner.

CONCLUSION
From the above report it has been concluded that, in order to make innovation in business
there are certain factors that are needed to be deal. In case, the factors have not been deal then, it
results in creating loss for the business. Furthermore, it has been witnessed that creating an
online education environment for the customers is concerned with the large number of
opportunities and threats. The opportunities and threats has been analyzed within conducting
PESTLE Analysis. Along with thus, the future technologies which are suitable in developing
online learning environment has been explained. Lastly, market-oriented solution has been
provided.

REFERENCES
Books and Journals
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management (KNIT) capabilities that influence research and development. Journal
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product development and performance. Journal for Global Business Advancement.
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