Analyzing Technology and Social Media's Impact on Modern Business

This report delves into the multifaceted impact of technology and social media on business operations, examining how these forces have reshaped marketing strategies, customer engagement, and overall business efficiency. The report highlights the benefits of technological advancements, such as improved communication, access to customer insights, and the ability to achieve a competitive edge. It also explores the influence of social media on brand awareness, customer relationships, and advertising effectiveness. Furthermore, the report analyzes the effects of globalization on businesses, including both positive impacts like increased market access and foreign investment, and negative impacts such as increased competition and potential job insecurity. The report concludes with a synthesis of these factors, emphasizing the need for businesses to adapt to technological changes and navigate the complexities of a globalized market to achieve sustainable growth and success.

DISCUSS HOW
TECHNOLOGY AND
SOCIAL MEDIA HAVE
IMPACTED THE BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section A..........................................................................................................................................3
Section B..........................................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Technology and social media platforms plays a vital role in getting the smooth flow of
business operation as it helps in getting valuable insights about the customers which helps the
company in accounting with high rate of margins and profitability. Globalisation refers to
growing up of economies,culture by bringing cross border transaction of products and services.
Sainsbury is the second largest chain of supermarket based out of UK that provides wide variety
of products and services. Present report will address to development of technology and social
media which has impacted the business and how the globalisation has impacted with addressing
to various positive and negative effects of the same.
MAIN BODY
Section A
The development in technology has impacted the operation of the company to market its
goods and services where it has made easy for the company to facilitate effective
communication with the potential customers as a result has helped the company to get valuable
insights about the requirements of the customer and delivering the same which helps in deriving
the satisfaction for the customers and accounts to boost up the loyalty of its customers and
winning the trust in the marketplace which helps in spreading positive word of mouth and
accounting the company with high profit margins (Chauhan,2017)
It has impacted the ways where the company has accounted with getting an edge over the
competition and winning with the competition and accounting to formulation of strategies which
support the business in a way which helps in getting competitive advantage of the company
It has impacted in the manner where it has accounted with the efficiency of operation
where technology has helped the business to understand it various needs of cash flows and
accounting to preserve and save resources that are being precious resources of the company such
as physical space, the technology has also laid to the understanding how the managers and
business owners how to manage various cost which lead in saving of money and other things
which as a result leads with the ability of the company to increase upon the marketing efforts to
make reach to end customers.

It has accounted with creating a team dynamics with business culture and class relations
which helps in facilitating better interactions. This account to have better co- ordination with
various business parties in facilitating team work and experiencing to individuals with different
backgrounds as a result accounts them to take various challenging tasks and support business
dynamics.
Technology helps in facilitating security where nowadays most business are often
subject to various security issues and vandalisms whereby it has accounted to protect various
data of the company and accounting to various executive decision that are highly confidential
and various other information that helps in accounting and leading with various competitive
advantage (Au-Yong-Oliveira, 2018).
It has accounted with the company to come up with various creative and innovative
ideas that helps the business to reach to its end customers more effectively and efficiently as a
result accounts the company with expanding its products and services range which helps the
company in regards with various things to satisfy the needs of target customers more
productively and by which it also helps the company with facilitating effective decision making
in the company and whereby the company also accounts with increasing its research capacity of
new opportunities which can be highly beneficial for the company to stay updated with the
trends and getting an edge over the competition and market its goods and services more
effectively (Fartash, 2018).
The development in social media has impacted the business in terms of marketing its
products and services where it accounted with the online presence of the company operation
which helps in bringing awareness to its potential customers what are the goods and services
which are being offered by the company and accounts to experiencing the same which helps the
company in terms of raising higher margins and boosting up of sales revenues for the
companies. It accounts with access to to various information of the products and services of the
company to its customer any-day an anytime which helps the customer to make purchasing
decision of the company products and services.

(Source;- Impact of technology,2018)
The same has accounted with more customer engagement to the company which helps
in saving lot of efforts in terms of being highly cost and time effective as a result helps the great
transforming up of business landscape. By this it has accounted with building fruitful
relationship with the customers and accounting with long association with its customers which
can also serves as the means of getting more customers whereby existing customer can helps in
increasing the customer base by referring to there friends, families and others to use the products
and services of the company as a result helps the company with boosting up of there profitability
margins and marketing its products to the end customers more effectively (Tajudeen, Jaafar, and
Ainin, 2018).
The development in social media has accounted with reaching to large audience base
whereby its serves as company opting to various platforms such as Facebook, Instagram and
various others as it is being understood that nowadays majority of population are surfing to
various platforms like this and devoting there majority of time which helps the customer to know
what are the company products and whereby the company can account to eradicate various
traditional modes and opting with the same which increases and boost up the efficiency of the
company (Technological Influence on Society. 2019).
This have accounted with effective collection of feedbacks which accounts to improvements
which needs to be made on the side of company which can be through by collecting various
reviews which are being posted on the websites of the company and considering the same which
helps in formulation of strategy as result helps in building brand recognition as a result helps in
accounting and facilitating better customer experiences in terms of providing customer supports
and services which on the end helps the company to market its products and services more
effectively. By this company accounts with efficient advertising of the products and service
which helps in catering needs and wants of target customers (Alalwan, 2018).

Section B
Globalisation refers to speed-up of exchanges and movement of human being,
technologies culture, capital, product and services and various practices of culture all over the
world which accounts to promoting various interaction between populations and regions around
the world.
It has accounted to various impact which are favourable (positive) and non favourable
(negative) to the country and regions where by it has accounted with various positive impact
such as foreign direct investment which helps in building local economies of the United
kingdom which helps in tapping for the larger market , and helps the company to account to
reduction in unemployment as it refers to global business coming and establishing there business
in the country, which helps in generating various job opportunities for local audience as a result
helps the country to not let any individual being unemployable which helps the country to boost
up the economy and highly contribute in the GDP of the country whereby it ensures that it is
being self sufficient with the qualified workforce which helps in achieving the business with
various targets .
By this it accounts with experiencing new things and culture of other countries and
account with experiencing new habits and lifestyle of other which can turn out to be highly
beneficial where people can experience various products and services which were being not
being available to them. It accounts with providing citizens of the United kingdom with wide
variety of goods and services and enabling them to make comparison on various grounds with
that of its competitors products and services and thereby making various decision of purchase.
The positive effect also account with country to experience with the high end technology
which is being brought by the global companies as a result helps in facilitating smooth flow of
operation all across the country and whereby increased competition from globalisation helps In
stimulating new technology development which accounts to improve economic output by
making process more effective and efficient (Olimpia, 2017),
It accounts with enabling large companies to realise what is economies of scale that helps
in reducing prices cost of products and services being sold which in turn helps in supporting
further economic growth which helps the consumer to get benefited where in general it decreases
the cost of manufacturing where the companies can offer goods at lower prices which are being
affordable for the customers.

This has accounted with the positive effect of helps and making people of the country
more aware of various global issues such as global warming, deforestation and others and
accounting them with the need to alert them with what is beings sustainable development.
It accounts with various capital investment in the country which helps in boosting up
growth of the company as a result helps in facilitating growth of the country in terms of getting
various opportunity and investing in areas where the country is being lacking whereby it helps in
standing out for various sectors which accounts the country to be recognised as developed or can
be said as on the urge of development.
This can also account with various negative aspects and impact of Globalisation on the
economy of United Kingdom such as company operation are being designed in a manner which
are against environment and can be harmful for the citizens of the country such as company not
accounting with measures for the disposal of waste, no means of getting away with carbon
footprints. It accounts with increased production which means increased utilisation of resources
that are being natural, besides increased results of trade to increased transportation, which
accounts to use fossil fuels, as a result pollution has increased which account to change in
climatic change where this changes are of high threats to the future world and humanity which is
all because of globalisation in UK
It can also account with increased competition whereby local business can account to
get destroyed which leads with various conflicts and protest by the end of owners of the business
which can affect the county harmony and peace (Mikalauskiene,Streimikiene, Mulagalejeva,
2016).
(Source; Impact of Globalisation, 2019)
The negative aspects also can account with the price instability in the country where by
different companies charges different prices for the products and services which lead to various

issues being raised on the end of citizens which will account to negative spread of word of
mouth as a result leads to negative brand image where by citizen will disregards purchasing the
products and services of the company. It has accounted with the increase competition which has
accounted with various fluctuation in prices where it needs to be in accordance with that of its
competitors hence can lead to affect the quality of the product and services which accounts with
degrading the same as a result accounting with the trust of citizens and loyalty which get affected
whereby the customers don't get satisfy as a result can affect the economy of the country
(Globalization,2018).
Due to globalisation, most global jobs of the economy are temporary and insecure where
the impact is mostly felt in the developed countries where they can outsource cheaper
manufacturing and white collar jobs where for examples manufacturing cost and wages are being
lower in India and various other countries where companies like UK outsource labour which is
being as a result lead to accounting to job insecurity and jobs which are being temporary in
nature (Al-Ammari, Romanowski, 2016).
CONCLUSION
From the above report its is being understood that companies needs to account to
adopting of high end updated technology which helps the company to account to address various
challenging tasks and support business dynamics. It has led to the understanding why company
account to use social media platforms which helps in effective marketing of goods and services
of the company. The report has also made to the understanding of what is globalisation
phenomenon with the helps of examples and account to various positive and negative effect of
the same to make a country grow.

REFERENCES
Books and Journals
Al-Ammari, B. and Romanowski, M.H., 2016. The Impact of Globalisation on Society and
Culture in Qatar. Pertanika Journal of Social Sciences & Humanities, 24(4).
Alalwan, A.A., 2018. Investigating the impact of social media advertising features on customer
purchase intention. International Journal of Information Management. 42.pp.65-77.
Au-Yong-Oliveira, M., and et.al., 2018. The social impact of technology on millennials and
consequences for higher education and leadership. Telematics and Informatics. 35(4).
pp.954-963.
Chauhan, S., 2017. A meta-analysis of the impact of technology on learning effectiveness of
elementary students. Computers & Education. 105. pp.14-30.
Fartash, K., and et.al., 2018. The Impact of Technology Acquisition & Exploitation on
Organizational Innovation and. Eurasia Journal of Mathematics, Science and
Technology Education.14(4). pp.1497-1507.
Mikalauskiene, A., Streimikiene, D. and Mulagalejeva, K., 2016. Assess the impact of
globalisation processes by indices. Economics & Sociology. 9(4). p.82.
Olimpia, N. and Stela, D., 2017. Impact of Globalisation on Economic Growth in Romania: An
Empirical Analysis of Its Economic, Social and Political Dimensions. Studia
Universitatis „Vasile Goldis” Arad–Economics Series. 27(1).pp.29-40.
Tajudeen, F.P., Jaafar, N.I. and Ainin, S., 2018. Understanding the impact of social media usage
among organizations. Information & Management. 55(3).pp.308-321.
Online
Technological Influence on Society. 2019[Online] . Available
through<https://www.bctv.org/2019/11/07/technological-influence-on-society/>
Globalization,2018[Online]. Available
through<https://searchcio.techtarget.com/definition/globalization>
Impact of Technology,2018[Online]. Available through<https://blog.mirrorreview.com/impact-
of-technology-on-human-life/>
Impact of globalisation, 2019[Online]. Available
through<https://www.slideshare.net/TranThang6/globalisation-72624472>