Tech & Autonomy Impact on Customer-Supplier Relationships in Business

This report analyzes the impact of technology and subsidiary autonomy on customer-supplier relationships in business organizations, particularly within the context of Singapore. It explores the challenges faced by companies in strategic management and customer satisfaction, highlighting the need for technological advancements and network approaches. The report discusses the implementation of technologies like big data and biometric systems, and examines how IT advancements and subsidiary autonomy can enhance customer-supplier relationships. It reviews literature on customer orientation, IT tools, and the influence of environment uncertainty, concluding that technology and autonomy are crucial for strengthening relationships and improving supply chain management. The report emphasizes the importance of customer acceptance of technology and the role of customer relationship management.

Running head: Impact of technology and subsidiary autonomy on customer-supplier relationship
in business organizations
Impact of technology and subsidiary autonomy on customer-supplier relationship
in business organizations
Name of the Student
Name of the University
Author’s Note

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
Table of Contents
Introduction......................................................................................................................................3
Background..................................................................................................................................3
Problem statement.......................................................................................................................4
Research Question.......................................................................................................................5
Literature Review............................................................................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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Introduction
Background
Globalization has been increasing competition in the market for various big companies.
Therefore, their strategies and structures need to be changed according to the requirements in the
market. A proper relationship with the subsidiary point of view. The network approaches to
subsidiary theory for investigating performance with factors including autonomy and intra-
organizational network relationships (Baraldi et al. 2018). There is a need of both direct and
indirect interaction with these factors in the company. A network based approach has been
proposed in the report. Subsidiary strategic development have been linked with the host country
environment. In Singapore, companies used to maintain a strategic subsidiary approaches in
order to affect customer relationship in the market.
Globalization has been creating opportunities for various companies in Singapore.
Therefore, small and medium businesses have to compete with several other companies in the
market. This has been creating problems for the companies in Singapore as they have not been
able to survive in the competition (Chue, 2015). Therefore, there is requirement of network
approach and technology implementation for growth in Singapore companies. The collaboration
with technology and network autonomy in the companies help in developing frameworks for
growth of the company in the market. The use of technology in the companies include big data
implementation for data storage and analytics, biometric for security purposes and various other
technologies in the operations of the company. Therefore, this have been great approach for the
development of the companies in Singapore.

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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This report has focused on the impact of technology and subsidiary autonomy in the customer-
supplier relationship in companies. The implementation of technology in the businesses have
been discussed in the report. The changes in the strategic collaboration of the technology and
subsidiary autonomy in the companies for their growth in the market has been explained in the
report.
Problem statement
Companies in Singapore have been facing problems in their strategic management and
customers-supplier relationship. Most of the companies in the country are not able to satisfy
their customer needs and requirements (Wang, Huo & Motohashi, 2018). Therefore, there is an
extreme need of changes in the strategies of companies. Companies have been technically
backward and there are very less use of technology in the companies.
Figure 1: Components of customer-supplier relationship
(Source: Shams, & Huisman, 2016)

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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Research Question
The research question is what is the impact of technology and subsidiary autonomy on
customer-supplier relationship in business organizations?
Literature Review
IT advancement in the companies have been a major challenges in the market.
Companies have been focusing in customer satisfaction level in the market. Customer orientation
has been focused on gathering information and knowledge about the needs of customers in the
market and make required changes in the strategic management of the company (Krishna,
Watkinson & Beng, 2015). Furthermore, advancement in IT field has been mentioning about the
growth of the companies in the market. The use of the different IT tools and techniques in order
to increase performance of companies have been reported. As argued by Charterina,
Basterretxea & Landeta (2016), the use of advanced IT with advanced function can bridge a gap
between multiple IS at several levels. In international context, the use of advanced technology in
operations of businesses have been helping in providing a quality performance in the market.
The influential market has been collaborated with E-businesses and expecting salient features in
the company. Environment uncertainty is an important factor in context of business
organizations. Singapore has a diverse environment condition related to businesses (Newell,
Ellegaard & Esbjerg, 2018). The government of Singapore has been lenient towards the business
laws and regulations. However, technology has been depended on the adaptive nature of
companies. There are various technologies that can help in blooming businesses organization in
the market (Shams, & Huisman, 2016). Biometric technology and ERP software are two major
technology that might help in reducing complexity in operations.

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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Relationship with customer and supplier has been an important criterion for development
of company. The impact of technology in the CSR has been positive in various cases.
Computerized technology helps in sharing data and information quickly to required department.
Technology helps in enhance the communication with customers in order to provide a better
service to them (Brown, 2017). SRM has been a combination of technologies and strategies in
order to enhance the performance of the company (Gancarczyk & Gancarczyk, 2016). The
relevant dimension of network technology in company helps in communicating with customers
in order to provide those better services from the company. Technology help in increasing
automation in the company. Automation conclude use of systems in order to operate several
machineries and processes in the operation. Autonomy also helps in decreasing the human
involvement in several processes. Functionality of the company processes have been increased in
the development if the technology. The major factor of technology is the acceptance by
customers. The acceptance policy work on the principle of mitigating any problem of customers
facing in the market.
Figure 2: Customer-supplier relationship and information flow
(Source: Ciabuschi, Kong & Su, 2017)

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
The above figure shows about the interrelationship between customer and supplier and
how information flows between them. Self-rule helps in diminishing the human inclusion in a
few procedures. Usefulness of the organization forms have been expanded in the advancement of
the innovation. The supply chain management of the companies need to be enhanced by
developing relationship with customer and supplier (Sarooghi, Libaers & Burkemper, 2015).
Communication with customer and supplier plays an important role in enhancing relationship
between them.
Flexibility in subsidiary has been helping management for establishing beneficial intra-
organizational network relationship in order to decrease conflicts among customer and supplier
in the market. Relationships in networks have been maintaining keen approach to the
development of network subsidiary autonomy. It also helps in increasing intra-organizational
relationships in the market. The use of subsidiary networks in the maintenance of network
relationships with customers. The behavior of customer towards the company plays an important
role in understanding needs of customer.
IT progression in the organizations have been a difficulties in the market. Organizations
have been centering in consumer loyalty level in the market. Client introduction has been
centered on social occasion data and information about the necessities of clients in the market
and roll out required improvements in the key administration of the organization. Besides,
progression in IT field has been referencing about the development of the organizations in the
market. The utilization of the distinctive IT apparatuses and methods with the end goal to build
execution of organizations have been accounted for. As contended by Seyoum & Lian (2018),
the utilization of cutting edge IT with cutting edge capacity can connect a hole between different
IS at a few dimensions. In global setting, the utilization of cutting edge innovation in tasks of

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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organizations have been helping in giving a quality execution in the market. The powerful
market has been worked together with E-organizations and expecting striking highlights in the
organization. Condition vulnerability is an essential factor in setting of business associations.
Singapore has a differing domain condition identified with organizations (Lo, 2015). The
administration of Singapore has been indulgent towards the business laws and controls.
However, innovation has been relied upon the versatile idea of organizations. There are different
advancements that can help in sprouting organizations association in the market. Biometric
innovation and ERP programming are two noteworthy innovation that may help in lessening
multifaceted nature in activities.
Association with client and provider has been a vital foundation for advancement of
organization. The effect of innovation in the CSR has been certain in different cases. Electronic
innovation helps in sharing information and data rapidly to required division. Innovation helps in
improve the correspondence with clients with the end goal to give a superior administration to
them (Newell, Ellegaard & Esbjerg, 2018). Client relationship the board is a basic criteria for the
overseeing consumer loyalty level. The inventory network the board has been assuming an
essential job in the advancement of the organizations in Singapore. CRM has been a blend of
advancements and methodologies with the end goal to improve the execution of the organization.
Conclusion
It can be concluded that the important component of system innovation in organization
helps in speaking with clients with the end goal to give those better administrations from the
organization. The interdependency of relationship between customers and suppler has been an
important factor for the development of the company in the market. The use of technology and
subsidiary autonomy have been important factor for strengthening customer-supplier relationship

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
in companies. Innovation help in expanding robotization in the organization. Robotization finish
up utilization of frameworks with the end goal to work a few apparatuses and procedures in the
task. The main consideration of innovation is the acknowledgment by clients. The
acknowledgment arrangement chip away at the standard of moderating any issue of clients
looking in the market. Customer relationship management is a critical criteria for the managing
customer satisfaction level. The supply chain management has been playing an important role in
the development of the companies in Singapore.
References
Baraldi, E., Ciabuschi, F., Lindahl, O., Perna, A., & Gregori, G. L. (2018). The impact of
business networks on foreign subsidiaries development: Internationalizing by surfing on
several global factories. IMP Journal.
Brown, D. (2017). Globalisation, ethnicity and the nation-state: The case of Singapore. In
Singapore (pp. 45-56). Routledge.
Charterina, J., Basterretxea, I., & Landeta, J. (2016). Types of embedded ties in buyer-supplier
relationships and their combined effects on innovation performance. Journal of Business
& Industrial Marketing, 31(2), 152-163.
Chue, K. L. (2015). Examining the influence of the big five personality traits on the relationship
between autonomy, motivation and academic achievement in the twenty-first-century
learner. In Motivation, leadership and curriculum design (pp. 37-52). Springer,
Singapore.
Krishna, L. K. R., Watkinson, D. S., & Beng, N. L. (2015). Limits to relational autonomy—The
Singaporean experience. Nursing ethics, 22(3), 331-340.

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
Lo, S. M. (2015). Impact of greening attitude and buyer power on supplier environmental
management strategy. International journal of environmental science and
technology, 12(10), 3145-3160.
Newell, W. J., Ellegaard, C., & Esbjerg, L. (2018). The effects of goodwill and competence trust
on strategic information sharing in buyer–supplier relationships. Journal of Business &
Industrial Marketing.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and environmental
factors. Journal of business venturing, 30(5), 714-731.
Shams, F., & Huisman, J. (2016). The role of institutional dual embeddedness in the strategic
local adaptation of international branch campuses: Evidence from Malaysia and
Singapore. Studies in Higher Education, 41(6), 955-970.
Wang, L., Huo, D., & Motohashi, K. (2018). Coordination Mechanisms and Overseas
Knowledge Acquisition for Chinese Suppliers: The Contingent Impact of Production
Mode and Contractual Governance. Journal of International Management.

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
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