Analyzing Technology's Influence on Travel and Tourism: A Case Study

This report provides a comprehensive analysis of the influence of technology on the travel and tourism sector, with a specific focus on the Thomas Cook Group. The report examines the role of technology, including social media, in the business and its impact on customer attraction and marketing strategies. It explores how technology can be used to improve business operations and achieve desired goals. The report also identifies key factors that influence technology adoption within the industry, such as the implementation of discount strategies, the importance of understanding customer needs, and the use of advanced tools. Furthermore, the report interrelates different factors in technology and the growth of the travel and tourism sector, offering recommendations for effective implementation of digital technology. The analysis is supported by academic sources like Buhalis and Foerste (2015), Fang, Ye and Law (2016), and Song, Lee and Reisinger (2015), providing a strong foundation for the findings and recommendations. The report concludes by emphasizing the positive relationship between technology and the travel and tourism sector, highlighting its potential to enhance customer engagement and streamline business operations.

16
2 2
Theme 1 Technology
highly influence to
Thomas Cook Group
Yes No Cannot say
1
Theme 2 Employees
strongly agree with the
implementation of
technology
Strongly Agree Agree Neutral
Disagree Strongly disagree
17
2 1
Theme 3 Social media
highly influence in term
of technology to the
business
Yes No Cannot say
15
3
2
Theme 4 At company
level technology
consider important role
Company level Divisional level
Department level
Literature Review
Concept of technology in travel tourism sector
As per the point of Buhalis and Foerste, (2015),
travel and tourism business get several benefits with
implementation of technology tools. With the help of the
social media tools and techniques, there are different aims
and objectives will be completed to attain significant results
at workplace.
Factors that influence technology of travel and tourism
sector
According to the view of Fang, Ye and Law,
(2016), technology consider important role which helps to
attain more significant results in the company. In this
regard, tourism industry has great advantage to tourism
which replace with expensive human labour with the
technological aspects.
Relationship between different factors in technology and
growth of travel and tourism sector
As per the point of Song, Lee and Reisinger,
(2015), there is positive relationship between technology
and travel and tourism sector. This is because, it is the best
tool to increase customer attraction and maintain
effectiveness in the business. With the help of the social
media tools, travel and tourism sector able to attain more
systematic functions and operations in the business.
Social
media Modern
marketing Digital
technology
0
5
10
15
14
3 3
Theme 5 Social media is
main element that
increase selling of Thomas
Cook group
Aims and objectives
Aim: To analysis influence of technology in travel and tourism sector – A Case
Study on Thomas Cook Group.
Objectives
 To understand the concept of technology in travel and tourism sector.
 To identify factors which influence technology of travel and tourism
sector.
 To interrelate factors in technology and growth of travel and tourism
sector.
 To recommend ways through digital technology could be implemented
in travel and tourism sector.
Recommendations: Implement more
discount: In order to make effective
results, it is important for Thomas Cook
group to implement more discount.
Identify customers needs and
requirement: Furthermore, the chosen
enterprise need to identify their
customers needs and requirement.
Ascertain advance tools: In this regard,
advance tools has been implemented to
focus on the desired results and attract
more people as well. This is because, it
is the best strategy to attain desired
goals and objectives.