This report investigates the influence of technology on the travel and tourism sector, focusing on Thomas Cook as a case study. It examines the impact of various technologies, including online marketing, digital tools, and customer satisfaction strategies. The report highlights how technology affects the number of visitors, the competitive landscape, and the overall business operations within the tourism industry. The objectives include assessing the different types of technologies used, analyzing the impact of digital technology on competition, and determining the influence of technology on visitor satisfaction and the increase in the number of visitors. The report also looks at how technology is used to greet customers, resolve queries, and provide a better overall experience. The data is presented in the form of frequency charts and tables, which highlight the use of technology in different departments.