The Influence of Technology on Tourism: A Case Study of Thomas Cook

This report investigates the influence of technology on the travel and tourism sector, focusing on Thomas Cook as a case study. It examines the impact of various technologies, including online marketing, digital tools, and customer satisfaction strategies. The report highlights how technology affects the number of visitors, the competitive landscape, and the overall business operations within the tourism industry. The objectives include assessing the different types of technologies used, analyzing the impact of digital technology on competition, and determining the influence of technology on visitor satisfaction and the increase in the number of visitors. The report also looks at how technology is used to greet customers, resolve queries, and provide a better overall experience. The data is presented in the form of frequency charts and tables, which highlight the use of technology in different departments.

Research Project
“To evaluate the influence of technology in the travel and tourism sector and increasing number of visitors: A case study on Thomas Cook”
The term research project that can be defined as the most
appropriate and best component where company can evaluate
entire merits and demerits in more suitable method. This is
assisting for deriving more suitable outcome encouraging the
practices in more significant manner.
Aims: This is fundamental to determine the major aim of the
entire research investigation in regard of evaluating the entire
report. The aim of this report is, “To evaluate the influence of
technology in the travel and tourism sector and increasing
number of visitors: A case study on Thomas Cook”.
Objectives: There are several objectives that are
developed for managing their growth and evolution that can help
in achieving their business objectives in more significant manner.
Here are framed objectives discussed as below:
 To assess various types of technologies that can opt in
travel and tourism sector.
 To analyse the impact of digital technology on the level
of Competition in Travel and Tourism Sector.
 To determine the influence of different technologies in
travel and tourism sector and increasing number of
visitors.
Theme 3: Various divisions are supported by
technologies
Aims and Objectives
Theme 1: Technologies affect growth and
development in travel and tourism sector
14
12
14
10
Online Marketing
Advertisement
Sale
Customer satisfaction
Yes No
0
5
10
15
20
25
30
35
35
15 Frequency
Information Technology Division
Marketing Department
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10
Frequency
INTRODUCTION
Theme 2: Digital tools and other technologies are
supporting tourism business
15
10
15
10
Internet
Personalised Information
Social Technologies
Virtual Assistant Holograms
Theme 4: Online marketing and sales are
majorly influenced by technologies
Theme 5: Visitor satisfaction can be achieved
by technological procedure.
Greet the customers
Resolving queries of customers in cheerful manner
Always visible when customer enters
Helping hand for customers
0 2 4 6 8 10 12 14 16
10
15
9
16
Frequency