Evaluating Tech's Role in Tourism: A Case Study of Thomas Cook

This case study examines the influence of technology on the travel and tourism sector, focusing on Thomas Cook. It explores how technologies impact growth and development, support tourism businesses through digital tools, and underpin various operational divisions. The study highlights the significant role of online marketing and sales, emphasizing that visitor satisfaction can be achieved through technological procedures. It further illustrates how the internet is uplifting the travel and tourism business, enhancing connectivity through tracking, sensors, biometric technology, virtual reality, and cloud solutions. The research references works by Buhalis, Cohen, and Del Chiappa, emphasizing the importance of technology in modern tourism management and marketing.

Research
Project
“To evaluate the influence of
technology in the travel and
tourism sector and
increasing number of
visitors: A case study on
Thomas Cook”

Cover content
• Introduction
• Thematical Analysis
• References

Introduction
Technologies play huge role in the tourism industry and
hospitality sector that helps in satisfying consumer in more
ideal manner. Both businesses and consumer can benefits in
modification in business and consumers, system of guest
services and reservation. Technologies allow the constant
streamlinkes and communication leading to better
experience and checkout reservation.

Theme:1 Technologies affect growth and
development in travel and tourism sector
Yes No
0
5
10
15
20
25
30
35
35
15 Frequency

Theme: Digital tools and other
technologies are supporting tourism
business
15
10
15
10
Internet
Personalised Information
Social Technologies
Virtual Assistant Holograms

Theme: 3 Various divisions are supported
by technologies
Information Technology Division
Operations and Management
Marketing Department
Human Resource Department
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10
Frequency

Theme: 4 Online marketing and sales are
majorly influenced by technologies
14
12
14
10
Online Marketing
Advertisement
Sale
Customer satisfaction

Theme: 5 Visitor satisfaction can be
achieved by technological procedure.
Greet the customers
Resolving queries of customers in cheerful manner
Always visible when customer enters
Helping hand for customers
0 2 4 6 8 10 12 14 16
10
15
9
16
Frequency

Theme: 6 Internet is uplifting travel and
tourism business in various ways
22
8
14
6
Internet
Reservation System
Mobile Communication
Computer System

Theme: 8 Digital technologies helps in
emphasising connectivity in travel and
tourism sector.
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
35
15 Frequency
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
35
15 Frequency

Theme: 7 Technologies helps in satisfying
business
Connectivity
Tracking, sensors and biometric technology
Virtual Reality
Cloud Solution
0
2
4
6
8
10
12
14
16
18
18
12
10 10
Frequency
Connectivity
Tracking, sensors and biometric technology
Virtual Reality
Cloud Solution
0
2
4
6
8
10
12
14
16
18
18
12
10 10
Frequency

References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel
and tourism: Empowering co-creation of value. Journal of
Destination Marketing & Management. 4(3). pp.151-161.
Cohen, S. A. and et. al., 2014. Understanding and governing
sustainable tourism mobility: Psychological and behavioural
approaches (Vol. 43). Routledge.
Del Chiappa, G. and Baggio, R., 2015. Knowledge transfer in
smart tourism destinations: Analyzing the effects of a
network structure. Journal of Destination Marketing &
Management. 4(3). pp.145-150.

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